MORE BETTING OPPORTUNITIES

LOWEST SUSPENSION RATES

RAPID SETTLEMENT

ATTRACTIVE PRICING

INCREASE IN STAKE

REVENUE GROWTH

EXCEPTIONAL PRICING QUALITY

VAST COVERAGE OF ALL FORMATS, MEN’S AND WOMEN’S CRICKET

Premium CricketUnlocking the potential in cricket betting

UK Bookie Last 3 months hold

1 7.4%

2 5.4%

Pre-match Markets 200+ Total ROI 5.40%

In-play Markets 200+ Delivery Betting 5.30%

Matches per year 1700+ Match Betting 5.40%

Innings Runs 5.20%

Batsman Runs 8.50%

Overs 3.80%

Coverage Fact Financial Facts

Premium Cricket 2 / 3

Betradar’s Premium CricketCricket is followed by more than 2 billion people globally, making it the second most popular sport in the world. The growth of T20 cricket is bringing a new betting-focused audience to the sport. More than twice as much money is matched on betting exchanges for main cricket matches than for main football matches. For bookmakers, the potential growth in their cricket income is enormous.

Betradar’s Premium Cricket product is designed to help bookmakers revolutionise their cricket service and unlock this vast potential.

What is Premium Cricket?Premium cricket is the first and only reliable service in the market that unlocks the full betting potential of cricket. Comprising of specialist cricket odds modellers, statisticians, developers and traders who provide the best and most reliable betting solution on the market and are guarantors for Cricket’s highest GGR in the industry.

Investment in expert staff, real-time scoring feeds and continuous innovation, set our product apart from the global market leading the way in industry leading figures.

*The amount of each match where any of the main markets are temporarily suspended due to on-filed action **The length of time taken for all of the main markets to return after a wicket ***The amount of a match where all of the main markets are available (Data has been collected from companies listed on Oddschecker over the last two years)

Our Product boasts ➔ Exceptional pricing quality

➔ Real time solutions for all games

➔ Manage liabilities

➔ Event creation

➔ Over 1700 live matches

➔ Over 2000 pre-match matches

➔ 200+ live and pre-match markets

➔ Access to Sportradar’s scouting network

➔ Official partnership with cricketing boards

➔ Permissioned ground entry for scouts

As we expand into Asia, our prices have to be extremely accurate to compete with very shrewd punters at low oddskey and high-stake limits. As such, our return for UK bookmakers has gone up considerably.

UK Average Premium Cricket

Live Matches 450 1700+

Markets 20 200+

Suspension Rates* 15% 5%

Return Times** 120 seconds 15 seconds

Persistence Rates*** 70% 92%

Bet Settlement Delay Varied (up to 8 hours) ~2 minutes

Hold 2.0.% 5.4%

300k

200k

100k

0

SOUTH AFRICA V AUSTRALIA - 2ND TEST

SOUTH AFRICA V AUSTRALIA - 4TH TEST

RAJASTHAN ROYALS V MUMBAI INDIANS

MUMBAI INDIANS V ROYAL CHALLENGERS BANGALORE

KINGS XI PUNJAB V SUNRISERS HYDERABAD

DELHI DAREDEVILS VS KINGS XI PUNJAB

SCOTLAND V WEST INDIES

BETTING BY EVENT

STA

KER

S (E

UR

)

0-20K-40K-60K-80K 20K 40K 60K 80K 100K 120K

HOLD (EUR)

Graph showing stake and hold of one bookmaker by match, after their first Premium Cricket match (circled), compared old offering.

Helping Bookmakers to increase their Cricket Revenue

Premium Cricket 4 / 5

A first class user experience increases your customer base, while also encouraging higher stake per user. This strategy drives up your overall cricket stake, tapping into the enormous potential in cricket betting.

Our product has been designed to attract an increased amount of recreational business. Stake is driven up by the originality of the product, which provides an unparalleled user experience.

Annual Stake Gross Profit% Hold

£x:£3.6Xm y%:2.5% £Zm: £8Zm

➔ More Betting Opportunities: We offer 200+ live and 200+ pre-match markets, for 1700+ games per year.

➔ Rapid Settlement: Our systems have been designed to result every market, pre-match and live as soon as the result can be verified, including rolling resulting so customers don’t have to wait for a market to close if their bet has already won.

➔ Attractive Pricing: Our highly accurate models and systems allow us to be more flexible with our prices and give bookmakers the confidence to use smaller margins and larger stake limits.

➔ Lowest suspension rates: Our models automatically adjust prices in response to on-field action so there is no need for unnecessary suspensions. Our main markets are active 99% of the time.

➔ Quickest to Market: When a realignment is needed, for example when a wicket falls, we will be back out with all of our main markets within 15 seconds – by far the quickest.

➔ Original Markets: Our team works towards innovative new markets, including ‘Last Man Standing’ and ‘Rabbit Runs’

Helping Bookmakers to increase their Hold

Cricket is complex. Some prices can be affected by factors such as the length of the grass or the altitude of a venue, while others are affected by the type of soil or the amount of dew on the ground. These complexities have been dealt with by combining sophisticated mathematical models and employing highly trained and expert cricket traders to run them. This approach has helped us to set new standards in both accuracy and hold.

➔ Specialisation: As a department that is focused on cricket, we have been able to invest in highly specialised staff.

➔ Experience: Our pricing system has been designed, built and tested by the traders who use them, providing total flexibility and control over all price updates.

➔ Speed: We have a real-time solution for every single match we cover, ensuring bookmakers are not susceptible to in-venue bettors.

➔ Information: We have liability information from multiple customers and access to Subcontinental prices, giving enhanced visibility over market movement. The following Case Studies show how the turnover has increased for a UK bookmaker after the premium cricket product was launched on their website.

CASE STUDY 1These figures represent the Stake, Hold and Profit of one of our clients. Since signing up, they have an industry-leading product, with an unparalleled customer experience. Their gross profit on cricket has risen eight-fold.

France v Belgium (Semi-final) € 34m India v New Zealand (Semi-final) € 124m

Croatia v England (Semi-final) € 44m Australia v England (Semi-final) € 91.5m

France v Croatia (Final) € 51m New Zealand v England (Final) € 104m

FIFA Men´s World Cup 2018 Betfair live stake ICC Men´s Cricket World Cup 2019 Betfair live stake

Premium Cricket 6 / 7

Helping Bookmakers to increase their Stake

We know the potential is there for bookmakers to vastly increase their stake. Money matched in exchanges gives us a glimpse of how lucrative betting could be:

*Figures are approximate matched stake available on the betfair exchange after end of event.

When signing up to premium Cricket, you experience the usual benefit of Betradar’s service:

➔ Anti-Corruption: Our Integrity Services team works closely with the various governing bodies, including Cricket Australia, ECB and ICC, to monitor for suspicious betting behaviour. This enables us to know about anything untoward and to react the fastest, helping you to avoid potentially costly situations.

➔ Liability Management: You have access to the benefits of Betradar’s Managed Trading Services (MTS). Our experienced team of trading analysts manage your liabilities, allowing you to externalise your risk management: lowering costs and increasing security. MTS can be tailored for all types of businesses

➔ Scouting: Betradar’s worldwide scouting network with over 7,000 data journalists across the globe gurantees a steadily increasing coverage meeting the highest quality standards. Real-time solutions for all of our cricket coverage allow you to use shorter bet delays and keep certain markets out longer and deeper into the match.

➔ IT infrastructure: Betradar’s established IT infrastructure is the envy of many, ensuring we have a robust and secure network underpinning our systems and feeds. You will find a straightforward integration process, fully supported by an account manager within the cricket team.

➔ Experience: Betradar is an established brand and has a long track record of providing consistent product delivery and support. Our highly experienced IT specialists our service is robust and that you have no resilience or downtime issues.

Premium Cricket Benefits

CASE STUDY 2

JULI 18 AUG. 18 SEP. 18 OKT. 18 NOV. 18 DEZ. 18 JAN. 18 JAN. 19 MAR. 19 APR. 19 MAI. 19

20000000

15000000

10000000

5000000

25000000

0

JULI 18 AUG. 18 SEP. 18 OKT. 18 NOV. 18 DEZ. 18 JAN. 18 JAN. 19 MAR. 19 APR. 19 MAI. 19

20000000

15000000

10000000

5000000

25000000

0

STAKE OVER TIME

JUL. 18 AUG. 18 SEP. 18 OCT. 18 NOV. 18 DEC. 18 JAN. 19 FEB. 19 MAR. 19 APR. 19 MAY. 19

20.000.000

15.000.000

10.000.000

5.000.000

25.000.000

0

STAKE OVER TIME (EUR)

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