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Predictive Analytics
at the
Speed of Business
How decision management and a real-time infrastructure get
predictive analytics where and when you need them
©2012 Decision Management Solutions 1
Your presenters
James Taylor, CEO, Decision
Management Solutions
Works with clients to improve their
business by applying analytic
technology to automate & improve
decisions
Expert in Decision Management and
developing Decision Management
Systems
Dr. Alex Guazzelli, Vice President of
Analytics at Zementis
Works with clients to put their
predictive solutions to work: on site,
in the cloud, in-database, or using
Hadoop.
PMML Evangelist
Expert in Predictive Analytics
©2012 Decision Management Solutions 2
What speed are your analytics running at?
1 2 3
4 5 6
AGENDA
Challenges in
Getting a Return
on Predictive
Analytics
Why Faster
Decisions
How to Speed up
Predictive
Analytics
Demo: Qualify
for a Mortgage
Loan
Questions? Win a book!
©2012 Decision Management Solutions 3
©2012 Decision Management Solutions 4
Most analytics are stuck in low gear
Data
Model
Batch
Deploy (maybe)
©2012 Decision Management Solutions 5
But today’s world is in high gear
©2012 Decision Management Solutions 6
Time to change gears
Accelerate the Deployment
Process
Reduce Costs
Deploy analytics where and when
needed
Why Faster Decisions
Faster decisions increase business value
Business
event
Action taken
Decision latency
8 ©2012 Decision Management Solutions
Decision Management
Agile
Adaptive
Analytic
9 ©2012 Decision Management Solutions
How To Speed Up
Predictive Analytics
©2012 Decision Management Solutions 11
Decision Management Speeds up Analytics
Improve
Continuously improve decision and analytic results over time
Deploy
Deploy to a real-time operational infrastructure
Rules
Apply the rules of the business - regulations, policies, best practices
Models
Rapidly build models that can influence these decisions
Decisions
Discover the operational decisions with highest ROI
©2012 Decision Management Solutions 12
Discover High ROI Decisions
Eligibility Validation Calculation
Risk Fraud Opportunity
©2012 Decision Management Solutions 13
Analytics power these decisions
How do I…
prevent this customer from
churning?
make this offer compelling to
this person?
correctly estimate the risk of this
transaction?
It’s not about “aha” moments
It’s about making better operational decisions
©2012 Decision Management Solutions 14
The ROI of these decisions comes from scale
Strategic
Decision
Tactical
Decision
Operational
Decision
©2012 Decision Management Solutions 15
Decisions provide context
Processes Activities require decisions
Events Trigger decisions
Systems Implement decisions
Organizational Units Make decisions
Own decisions
Are impacted by decisions
Know which business processes will be improved by your analytics
Know when your analytics might be calculated
Know how you will have to deploy your analytics
Know who cares about your analytics and who will have to believe them
©2012 Decision Management Solutions 16
Understand decisions to improve them
©2012 Decision Management Solutions 17
Embedding predictive analytics is key
Decision
?
?
©2012 Decision Management Solutions 18
From Model Building to Deployment: THEN
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From Model Building to Deployment: NOW
©2012 Decision Management Solutions 20
A few words about PMML
©2012 Decision Management Solutions 21
Apply rules to complete decisions
Decision
©2012 Decision Management Solutions 22
Ensure continuous improvement
Qualifying for a Mortgage Loan - Demo
©2012 Decision Management Solutions 24
Qualifying for a Mortgage Loan
Interactive Decision Diagram
©2012 Decision Management Solutions 25
Qualifying for a Mortgage Loan
ADAPA Web Console
Models, Rules, Reports & Resources
Downloading sample files
Uploading and verifying predictive models
Uploading and testing business rules
ADAPA Add-in for Excel
Web-Services
Scoring loan applications directly from Excel
Scoring tax data from Excel
©2012 Decision Management Solutions 26
A few words about ADAPA
©2012 Decision Management Solutions 27
Close the loop in your systems
Operational
Systems
Analytic
Systems
Decision
Decision
Management
and a real-time
infrastructure
link predictive
analytics to
operational
systems for
maximum ROI
Questions?
©2012 Decision Management Solutions 29
About Decision Management Solutions
Global clients in insurance, banking, healthcare, retail, travel, telco and financial services
Exclusively focused on helping companies
Adopt Decision Management Approach
Select Decision Management Technologies
Build Decision Management Systems with predictive analytics and business rules
Services, training and software solution to get started quickly and focus efforts cost effectively
©2012 Decision Management Solutions 30
About Zementis
Win a Book!
©2012 Decision Management Solutions 32
Decision Management Systems
What if you could make your systems active
participants in optimizing your business?
What if your systems could act intelligently
on their own?
Decision Management Systems can do all
that and more. This book shows how to
integrate operational and analytic
technologies to create more agile,
analytic, and adaptive systems.
Discount Code: TAYLOR4389
For more information about this new release, visit
www.decisionmanagementsolutions.com/book
©2012 Decision Management Solutions 33
PMML In Action (2nd Edition)
What if you could represent all your predictive
solutions using a common language?
What if these solutions could be deployed
right-away?
PMML, the Predictive Model Markup
Language, is the de facto standard to
represent predictive solutions. With
PMML, model deployment is instantaneous.
This book guides you through the
implementation of an entire solution in
PMML, from data transformations to
model. Amazon.com
(Paperback and Kindle)
Thank You
34
More information at: www.decisionmanagementsolutions.com
www.zementis.com
