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Bringing the speed and simplicity of IBM data analytics
to midsize media organizations
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Data at Scale Data in Many Forms
Data in Motion Data Uncertainty
Volume Variety Velocity Veracity
The Four Components of Big Data
+What Will Big Data Do For Me?
1. Enhanced 360-Degree View of the Customer Know Your Customer. Tailor your messaging and communication to your customers
specific needs. Act with Purpose. Be more strategic with your outreach, the result is significant boosts
conversions, close-rates, and ultimately, revenues.
2. Predictive Analytics for Marketing Get The Right Leads To Sales. Tap into the signals of the decision-makers and predict with
more than 85% accuracy the “who, when and what” of buying decisions. Better Segment Your Data. Focus your messaging, account allocation and target audience.
Create more successful campaigns and devote energy to who in the market will buy. Focus Your Marketing Spend. Knowing where your buyers are allows you to target your
budget and reduce cists by maximizing spend.
3. Global Compliance and Risk Management
4. Data Warehouse Modernization
5. Shaping of Future Products & Solutions Leverage your data to enhance existing and create new product to better meet the buyer’s
needs.
+Is Obsolete Technology Holding You Back?
Legacy data systems and methodologies no longer satisfy today’s needs.
Sheer volume of information is growing at an exponential rate, and technologies architected in the 1970s-1990s are no longer sufficient to handle demands.
Not only is volume of data growing, but variety of data sources is expanding.
Converting everything into one homogenous format using outdated technologies is simply impossible.
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Big Data at WorkReal-world Successes
+Real-World B2B Successes
Through the analysis of 35 billion emails, IBM Big Data Solutions has transformed e-mail marketing success for Constant Contact’s customers.
Client campaign effectiveness has increased up to 25% while also dramatically improving internal productivity for Constant Contact an estimated 40x – waiting seconds instead of hours for business analysis.
Through the use of IBM Big Data Solutions, Celcom is able to deliver highly targeted promotions when customers are most ready to buy.
They’ve successfully improved marketing campaign results by more than 70%, reduced time spent performing analytics by 90% and time to launch new campaigns by 80%.
+Gaining and Retaining Viewers by Customizing Must-See TV
Satellite TV provider Sky Italia used to rely on data from cable boxes to understand what their customers were watching.
Working with IBM, they created program schedules and on-demand content based on social media data that revealed which shows their customers were talking about.
The same data also allowed them to run targeted marketing campaigns, delivering more effective messaging to precise customer segments.
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GOAL: Attract New Members by Understanding Behavior and Fine-Tuning Their “Matching” Algorithm
RESULTS:
100% increase in subscriber base
96% decrease in query run times (from 1 hour to 2 minutes)
Reduced spending on low-return promotional activities
Driving Membership Through Customer Understanding
Through the entire subscription lifecycle, the company tracks everything members do on the website. This process generates an enormous amount of data, which would be completely wasted without the ability to extract hidden insights about how members behave.”
- eHarmony C-Level executive
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GOAL: Optimize their customer’s experience to increase purchasing
RESULTS: Gained an understanding of what customers want when
they walk into a Bon-Ton store Enabled targeted advertising to effectively promote
products that specific customers want at the price they will pay
“I need some way to understand what they're thinking, what they're feeling, without having to have contact with them. PureData for Analytics is what's going to help us understand what the customers want when they walk into my stores”
- Paula Post, Vice President Merchandising Optimization
Increasing Sales by Optimizing the Customer Experience
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Getting StartedThink Big – Start Small
+Alamy & Data Analytics Customers
Easily tailor your marketing and sales efforts to the specific industries your approaching: publishers, advertisers, broadcasters, corporations, small business
Personalize messaging to the key verticals within those industries: celebrity & entertainment, news, travel & culture, fitness & well being, women, men, education, sports & adventure, family, business…
Content & Contributors Significantly reduce costs by knowing exactly what kind of content is
and will be desired by the marketplace and shoot/ingest only images that will sell
Determine royalty payments based on true analytics and the content’s value
Pricing & Subscriptions Create a truly strategic pricing structure that addresses the
individual image, industry, vertical and buyer at the moment of sale.
+ VIDEO: Big Data & Analytics for Mid-Sized Companies
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Netezza: The IBM PureData System for Analytics Designed for Mid-Markets
Simple, Fast, Smart & Affordable
Load and go with no tuning or administration 10-100x faster than traditional custom systems and data bases Rich set of in analytic functions with starter kits for Big Data and Business Intelligence Protection of all data from unauthorized access Includes starter kits for Big Data and Business Intelligence Purchase or lease with IBM at costs in the low six-figures
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Aponia Data SolutionsThe Right Choice for Alamy
Our Services:• Strategic planning and roadmap for
analytics
• Business Intelligence implementation
• Data consolidation and integration
• Data Warehouse and Data Modeling
• ERP/CMS/CRM Integration
• Master Data Management and Governance
• Security, Risk Management & Compliance
Our Solutions:
• Architecture of any data-driven application
• End-to-end, complete packages
• Call Center / Service Desk integration
• Big Data Center of Excellence
• Trade systems processing
• eDiscovery / message repository
• Watson advanced analytics
Our Business Partners:
+Aponia Data Solutions
Jason Juliano: Co-Founder & Chief Executive Officer
Technologist with over 20 years experience in the banking, insurance and financial industries
Held senior positions leading Enterprise, Operational & Information Risk Management; Information Management on Big Data, Cloud Computing, Application Engineering and Technology Infrastructure.
Jason Wisdom: Co-Founder & Chief Technology Officer
20 years experience working with enterprise and mid-market companies designing high-impact technology solutions to drive tangible business results.
Experience as a Pre-sales Enterprise Architect, Technical Manager and Senior Business Systems Analyst
An IBM Premiere Business partner
