Practical Applications & Practical Implications

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    Practical Application

    Memory1. Car registration after a crash / Post code (MSM)

    Short term memory can hold 7 chunks of information suggestedby the Psychologist, George Miller. This is useful piece ofinformation for people who need to remember key pieces of

    information such as license plates or postcodes. Based on themulti store model of memory.

    2. Revising for test (LOP)

    s semantic processing leads to better understanding!learning."hile re#ising for a test if we understand what we learn we willremember it by adding a deeper meaning to the re#isioncontent and therefore recall it better.

    3. Neutra !uestioning

    $eading %uestions can change memory. Therefore, when policetalk to witnesses they should ask neutral %uestions to ensurethe #alidity of the testimony.

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    Practical Implications

    Non Verbal Communication&. Studies of eye mo#ements in con#ersation help us tounderstand why we might feel uncomfortable talking tosomeone who either always looks at us, or ne#er looks at us,this is because the 'ow of con#ersation is disrupted.

    (. )f facial e*pression is inherited, this means that it happensunconsciously and more likely to be truthful. )f someone issaying happy thing with a sad face, chances are they are sad.People can therefore manipulate their facial e*pressions tomake people belie#e they are in a certain frame of mind.

    +. People may use their posture to their ad#antage. ore*ample, counsellors might deliberately use postural echo tode#elop a closer relationship with their client. The implicationfor their clients is that they might gi#e more information aboutthemsel#es to the counsellor than they would normally.

    -. Sales people may adopt an open posture in order to helpthem make a sale, the costumer does not realise how they arebeing manipulated.

    . famous restaurant chain trains waiters and waitresses tos%uat down when taking orders to gain more tips. /nsuspectingcostumers probably see this as a friendly gesture, but theyha#e other moti#es, and that is to increase the tips theyrecei#e.

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    Practical Implications

    Personality (Implications for APD

    only)&. s the cause of P0 isn1t &223 situational!biological it makestreatment di4cult

    (. )f P0 is biological it cannot be pre#ented.

    +. Treatment for P0 with drugs has pro#en ine5ecti#e.

    -. )dentifying at risk groups may lead to pre6udice in societiesand o#er looking other groups who may de#elop P0.

    . )f P0 is biological it gi#es people who are cruel and breakthe law an e*cuse to do so, 8) can9t help it, it is in my 0: 9.

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    Practical Implications

    Stereotyping, Preju ice anDiscrimination&. Tele#ision programmes often demonstrate stereotypicalbeha#iour. This is an issue as children obser#e and imitatethese characters and therefore take on board the stereotypical#iews.

    (. Sherif9s group con'ict theory might make sense, but it is

    di4cult to put into practise. There may be tasks in e#eryday lifewhere we ha#e to work together, but how do we get di5erentgroups to 6oin in;

    3.

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    Practical Implications

    Social In!uence>onformity?

    Studies ha#e shown that it is hard for people to act di5erently when partof a group. This may be an issue when people are in a 6ury and ha#e tomake a decision regarding a person9s #erdict. )t is highly likely if && people=nd the defendant guilty, the =nal 6uror will agree.

    @bedience?

    )f a student is asked to do something by a teacher they will do it becausethe teacher is seen to ha#e authority.

    >hildren are more likely to obey their parents as they see them as anauthority =gures.

    0eindi#iduation?

    People9s critical faculties seem to abandon them when they are part of acrowd or when they are being told what to do by an authority =gure. "e=nd it hard, so the research would suggest, standing out from the crowd todo what others don9t. )t is also di4cult to know how to alter this kind ofbeha#iour.

    Social $oa=ng?

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    People working in groups can be laAy. good boss can use the knowledgeof factors which lead to social loa=ng in order to distribute tasks to alwaysget the best out of his!her workers, making sure that they all pull theirweightC so that e#eryone is working well.

    Bystander D5ect?

    People are much more likely to begin to help if they ha#e some trainingand feel more con=dent in the situation. The practical implications of thatis that the more widely people are trained in basic medical issues, inschools, colleges and places of work, the more likely people will feel ableto inter#ene in emergency situations and not su5er bystander apathy.