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7/31/2019 PR & Events Plan for Huawei
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SCANADLogo.jpgPRPLAN
TODRAWMEDIAATTENTIONONHUAWEI
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SCANADLogo.jpgSCANADLogo.jpg.Aleadingtelecomsolutionsproviderwithoutstandingcustomer-centricinnovationwhichhascontinuouslyofferedcustomersanend-to-endadvantagesinTelecomNetworks,GlobalServicesandDevices..Huaweihasacomprehensivestrengthinwireline,wirelessandIPtechnologies..HuaweihasgainedaleadingpositionintheAll-IPconvergenceagewithproductsandsolutionscherishedinover140countries..TheCompanyhaveserved45oftheworld'stop50telecomoperators,aswellasonethirdoftheworld'spopulation.
ABOUTHUAWEI
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SCANADLogo.jpgSCANADLogo.jpgTherearethreeclearTGsforHuaweiprojectinUganda:.Thecustomers(TelecomCompanies).GovernmentofUganda.TheMediaPRwillcomeintomanageallthesethreeonanongoingbasis
WHOISHUAWEITARGETINGINUGANDA
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SCANADLogo.jpgSCANADLogo.jpgTheCustomers.PRisanongoingthingwiththecustomers.EverytouchpointwiththecustomerisaPRpointHoweveranynewdevelopmentsuchaslaunchofanewproductneedstobeexpertlycommunicatedtothecustomers.PRwillcaptureandhighlightallHuaweieffortstostrengthenrelationshipwithcustomers
MANAGINGTHETGs
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SCANADLogo.jpgSCANADLogo.jpgTheGovernment.-Themostcriticallinktoyourbusiness.-Allpoliciesandstrategicchangesneedtobebouncedoffthem.-Keepingtheminformedaboutnewdevelopmentswillalwaysbolsteryourrelationships.-ParticipatinginkeygovernmentinitiativesconcerningtheTelecomindustryisamust.PR&EventswillplaycriticalroleinidentifyingopportunitiesthatHuaweicanexploitforpositiveimagebuilding
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SCANADLogo.jpgSCANADLogo.jpgPRisnotjustaboutarticlesinthepaper,thearticlesmustmeansomethinganddelivervalueforthebrandWewanttocreateanunbiasedimpressiononourtargetmarketwhichwillbecomplementedbythepaidadvertisingWeneedtoconductPRactivitieswithcertainobjectivesinmindandnotjusttotellpeoplewhathappenedinanevent.
WHATWEWANTPRTODOINTHE1STTWOMONTHS
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SCANADLogo.jpgSCANADLogo.jpgEngageBrandPRtodeliversthesupremacyofHuaweiinitscategoryDominanceofthecategorythroughexpertisethatisinyourface-Bi-weeklysectorarticlethateducatesonwhatsnewinthecategoryandbenefitsofnewproductstotheusers
CORPORATE&BRANDPR
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SCANADLogo.jpgENSURINGCONSTANTDIALOGUEWITHTHEMEDIA
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SCANADLogo.jpgPRINT.OrganizehighprofileBusinessinterviewwithtopHuaweiofficialtotalkaboutHuaweiProducts&Services..CreatealoyalandusefulcontactwithEditorstokeepHuaweiactivitieshighlighted
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SCANADLogo.jpg20inchTV.jpgArrangeinterviewsforHuaweiofficialsonkeyProgramssuchasMoneyMatters,BusinessProfile,BusinessWeeketc.HostHuaweiofficialsonspecialTalkshowsthatdiscussinvestmentinthecountry
TELEVISION
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SCANADLogo.jpgPRwillutilizeFMstationstoeffectivelycommunicatetothetargetaudience.RadiowillbeutilizedinformofnewsandIn-studiointerviewsonpopularprogramstocreateawarenessofHuaweiproductsandservices
RADIO
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SCANADLogo.jpgOUREVENTS&PRAPPROACHES
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SCANADLogo.jpg.Driveconsumersupthecommitmentchainbycreatingastateofsatisfiedinvolvement.
.Keepingthemengagedwiththebrandovertime.
73554566OURMISSION
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SCANADLogo.jpgDistinctiveevents&lastingmemoriesthrough:
.Integrationinbrandstrategy
.Themebasedevents
.Excitingandrelevantopportunitiesformessageinteraction.Continuedcommunicationswithattendeesaftertheevent.
OURAPPROACH
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SCANADLogo.jpgProfessionallyexecutedexperiences:
.Creativeapproach
.Focusonbrandexpression
.Detailedplanning
.Vigilantsuppliermanagement
.Professionalinteractionwithguests
OURPROMISE
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SCANADLogo.jpg.EventConceptualisation.EventManagement.Conferencing.Exhibitions.Imagemanagementworkshops.Corporate/Brandstrategy.InvestorRelations.MediaRelations.Crisis/IssuesManagement.SocialResponsibility.Sponsorships
npo000018OURCAPABILITIES
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SCANADLogo.jpgDevelopingdistinctiveeventconceptsCreativeaspect
OrganisationalskillsAttentiontodetailLogistics
ExcellentsupplierrelationsDetailedbudgetpreparationEventappraisalWritingabilityTimelyfollow-upManagingcrises
npo00001eEVENTSCRITICALSKILLS
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SCANADLogo.jpgRootedinasoundbrandstrategy:
.Promotebrandexperience
.Aconsumersinteractionwithabrand,liveandvirtual.
.Connect
.Creatingeventsthatbondbrandswiththetargetaudience
.Remainconsistent
.Integratehowabrandtalkswithhowitbehaves.
npo00001c
STRATEGICAPPROACH
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SCANADLogo.jpgConferences/Workshops
Corporate&ProductLaunches
Exhibitions
Teambuilding
ImageManagement
npo00001aCHANNELAPPROACH
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SCANADLogo.jpgProductLaunchesExhibitions/WorkshopsGolfDaysOpeningsBusinessDiscussionsCustomerEventsPressActivitiesSportingEventsPromotionInteraction
EVENTSWECREATEIMG_0005IMG_0007gigIMG_0017
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SCANADLogo.jpgSCANADLogo.jpgIDEOSPHONEBTLStrategy25/03/2010
*Pleasenotethatallsupportinformationusedinthispresentationisconfidentialandnotforcirculation
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SCANADLogo.jpgTheBTLIDEA
Bringthepromotiontotheconsumer,onapersonallevel.Wearetalkingtotheconsumeroneonone.DemonstratinghowyougettingTHEIDEOSphonegivesyouseveralphonefeatureslikeDigitalcompassGoogleSearch,Maps,Gmail,Talk,MP3/WMA+playerMP4/H.263/H.264playerOrganizer,Photoviewer/editorVoicememo/dial/commandsPredictivetextinput.
C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\NTV\NTVPictures\KampalaPics\DSCF0107.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPG
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SCANADLogo.jpgOverallBTLobjectivesGivetheconsumeraoneononefeelofthesmartphoneanditsseveralamazingfeaturesIncreaseIdeosSalesRewardtheconsumerfortheirloyaltytotheBrand.
C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\NTV\NTVPictures\KampalaPics\DSCF0107.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPG
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SCANADLogo.jpgthestrategy
IncreaseSales:FieldmarketingDriveRecruitment:Directconsumerengagement&demonstrationsBTLengagements:Interactiveon-groundgameswiththepromotionrigsOn-airactivations:RadioactivationstiedintoBTLengagements
C:\DocumentsandSettings\LOIS\Desktop\royco\DSC05789.JPGC:\DocumentsandSettings\LOIS\Desktop\Pictures\utl\DSC01231.JPGrig1
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SCANADLogo.jpgIncreaseSales:Fieldmarketing:WewillsendoutoursalesteamwhoareindirectlyBrandambassadorstotheretailoutletswiththepurposeofboostingsalesObjectives:Createandbuildawarenessabouttheproduct-DrivesalesanduptakeExecution:Theteamwillbebriefedpriortotheactivationsonhowtoengagetheconsumerforafewminuteswithinformationonthepromotion.Wewillsetupdemonstrationpointsoutsidemajorretailsshopsandoutletsassalespointsinkeylocationswithstationarybrandambassadorstodrivetraffictotheretailoutlets.ThiswillbethroughLeaflethandoutsanddirectconsumerengagement.WewillalsocarryoutmobilesalesthroughourfootsoldierswhowewilldispatchalloverthecityandinthesuburbssellingtheIDEOSphone
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SCANADLogo.jpgRecruitment:directmarketing&demonstrationsTheongroundteamwillsetupdemonstrationcentersWhere:Outsidemajorretailshops/outlets,mallsInhightrafficarease.g.taxiparks,markets.Objectives:.CreateandawarenessabouttheIDEOS.Encourageonspotbuys.Execution.Setupasalespointinastrategiclocationatthesalespoints..Theteamwillbebriefedpriortotheactivationsonhowtoengagetheconsumerforafewminuteswithinformationonthepromotion.
C:\Users\Lois\Pictures\utl\DSCF0128.JPG1222_174717
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SCANADLogo.jpgRecruitmentcontd.Execution:.TheteamwillbedressedupinpromotionmerchandiseforeasyvisibilityandrecognitionbythecustomersasIDEOSbrandambassadors.Thecustomerswillbetakenthroughthefeaturesofthephoneandencouragedtotryitout..AconsumerwhopurchasesanIdeosphonewillgetagiftformthepromoters..Roadshowswiththerig.Theteamonthesmileytruckswillbeactiveincreatingawarenessaboutthephone.Theywillalsoperformskitsthatreinforcethebenefitsofthephonetothecustomer.Thetruckwillalsohavegoodieswhichthecustomerscanwinthroughparticipatinginvariousinteractivegamesonthetrucke.g.luckydipsetc.
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SCANADLogo.jpgC:\DocumentsandSettings\LOIS\Desktop\100_FUJI\DSCF0238.JPGBrandAmbassadorsbrandedforeasyidentification.
Demonstrationsunderwaytoconsumersofproducts
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SCANADLogo.jpgOnairsupport
Tohypetheongroundactivitiesevenmore,weproposetohaveRadiosupport.
.How:OnairradioactivationsthattieintotheroadshowBTLengagements.
.Execution:
.Announcementsofwhere&whenthenextroadshowisgoingtobe.
.Mechanicsofthedifferenceactivitiescanbeannouncedonairsothatcustomersalreadyhaveanideaofhowtoplaytowin
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SCANADLogo.jpgHowwellachieveallthis
.Teamtraining:wewillorganizeabriefingsessionbetweenourteamandtheUTteam.Duringthissessionallrelevantinformationonthepromotionincludingmechanicswillbesharedwiththeongroundteamsandanyquerieswillbeansweredandclarified.TheteamwillalsobegiventheirtargetsandKPIswillbemadeveryclear..Equipment:theteamwillbefullyequippedwithallthematerialstheyneedtomaketheirworkeffectivee.g.t-shirts,fliers,airtimeetc..Smileytruckbriefing:thesmileyteamswillbebriefedextensivelyonwhatisexpectedonthemduringthepromotion.Theywillalsobegiventheirtargetsandsalesexpectations..Retailoutlet/shopsbriefing:allparticipatingoutletswillbebriefedonthepromotionandonthesupporttheywillbegivenbytheongroundteamsstationedattheiroutlets.Theywillalsobeencouragedtocooperatewiththeteamstoensurethepromotionrunssmoothly..Mediawillbrieftheradiostationsonthepromomechanics.
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SCANADLogo.jpgGiveaWays
MousepadFlashdriveWristPenIdeosPhones
CalculatorMousePadsGiftset(Businesscardholder,keyring&Ballpointpen)USBLEATHERFLASHDRIVE
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SCANADLogo.jpgSCANADLogo.jpgThankyou
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SCANADLogo.jpgSCANADLogo.jpgThankYou
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