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PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

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Page 1: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Page 2: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

•

•

Page 3: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Page 4: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Page 5: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Page 6: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Advert

Emotional- story

Originality - story

Attention-grabbing

Interesting

Affinity

Comprehension - story

Brand recall

Page 7: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Ask

Originality - ask

Proud to tell others

Compelling

Emotional - ask

Brand expectation

Feel-good

Comprehension - ask

Page 8: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Call to Action

Record contact details

Preferred method

Feel appreciated

Memorable

Comprehension - response

Urgent need

Page 9: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Male Low

Female High

18-34 New

35-54 Existing

55+

Profile

Page 10: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Action

Now: Donate/Respond

Later: Donate/Respond

Research

Share/Discuss

Page 11: PowerPoint Presentationinsightsig.org/.../09/fast.MAP_DCole_DRTV_Engagement.pdfDonate Now Those that said they Index (overall vs Yes) 177 154 % All responders 40-50 40-50 50-60 60-70

Action

Now: Donate/Respond

Later: Donate/Respond

Research

Share/Discuss

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