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PowerPoint Is Your Is Your Presentation Presentation For You? For You? Or Your Audience? Or Your Audience?

PowerPoint Is Your Presentation For You? Or Your Audience?

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Page 1: PowerPoint Is Your Presentation For You? Or Your Audience?

PowerPointPowerPoint

Is Your Presentation Is Your Presentation

For You?For You?

Or Your Audience?Or Your Audience?

Page 2: PowerPoint Is Your Presentation For You? Or Your Audience?

A Presentation A Presentation Designed For You…Designed For You…

Is your scriptIs your script You read it to your audienceYou read it to your audience

Page 3: PowerPoint Is Your Presentation For You? Or Your Audience?

SymptomsSymptoms

SnoringSnoring

Text, bullets, presenter is readingText, bullets, presenter is reading

Lack of illustrations, graphicsLack of illustrations, graphics

Word

s

Word

s

Word

s

Page 4: PowerPoint Is Your Presentation For You? Or Your Audience?

RemedyRemedy

Less readingLess reading– More listeningMore listening– More “visual instant messaging”More “visual instant messaging”

Big Picture

Page 5: PowerPoint Is Your Presentation For You? Or Your Audience?

ExamplesExamples

Before and After samplesBefore and After samples

Page 6: PowerPoint Is Your Presentation For You? Or Your Audience?

Why? RE/MAX is positioning you in front of

others in the online real estate chain• This positioning will help prevent the “Lead

Interceptors” who are taking your leads! RE/MAX will invest over $X million dollars

• Advertising to bring consumers directly to you• Will be the “Go To” site for real estate

information

“Before” Example -Typical Slide

Page 7: PowerPoint Is Your Presentation For You? Or Your Audience?

Positioning

RE/MAX Agents

Ahead of the Lead

Interceptors!

Positioning

RE/MAX Agents

Ahead of the Lead

Interceptors!

Previous slide split in two slides.

This slide represents the first bullet. Next slide is 2nd bullet

Page 8: PowerPoint Is Your Presentation For You? Or Your Audience?

$X million national ad campaign

• TV, Radio, Print, Internet

Attracting millions of visitors each month

Remax.com positioned as the Go To web site for information

Outstanding Exposure

Page 9: PowerPoint Is Your Presentation For You? Or Your Audience?

Premier Community Premier Community ServiceService Children’s Miracle NetworkChildren’s Miracle Network Susan G. Komen – Race for the Susan G. Komen – Race for the

CureCure Hundreds of others…Hundreds of others…

Example #2 - BEFORE

Page 10: PowerPoint Is Your Presentation For You? Or Your Audience?

Premier Community Premier Community ServiceService

Susan G. Susan G. Komen Komen

Race for the Race for the CureCure

Little Little League League

BaseballBaseball

And many more…And many more…

Children’s Children’s Miracle Miracle NetworkNetwork

Example #2 - AFTER

Page 11: PowerPoint Is Your Presentation For You? Or Your Audience?

Example #3…BEFORE

Home Warranty Plan

• Homes sell faster and for a higher price than homes without a home warranty...according to a study by the National Home Warranty Association.

• In addition, a home warranty plan “reduces your liability after the sale.”

• You can provide the buyer up to one year of coverage on selected items, such as central heating/cooling or plumbing.

Page 12: PowerPoint Is Your Presentation For You? Or Your Audience?

Helps homes sell faster and for a higher price*

Reduces your liability after the sale.

Up to one year of coverage on selected items... Central Heating System Electric Central Air System Interior Plumbing Built-in Appliances

Home Warranty

Plan

Study by the National Home Warranty Association

Example #3 AFTER

Page 13: PowerPoint Is Your Presentation For You? Or Your Audience?

How You Can Present Your Information

The final version of the presentation is typically projected on a screen or white wall, or shown on a computer screen.

You can also email a presentation or burn it to CD.

Presentations can be printed and used as a takeaway handout.

New! Presentations are being used for marketing purposes in digital picture frames.

Example #4-BEFORE

Page 14: PowerPoint Is Your Presentation For You? Or Your Audience?

PowerPoint DeliveryLaptop: projection or screen

Email, Website, CD

Printed handout, flyer

New! Digital Picture Frames

Example #4-AFTER

Page 15: PowerPoint Is Your Presentation For You? Or Your Audience?

Made My Point?Made My Point?

Your audience can not read AND listen to you at the

same time!

YOU are the star!