1. Give you a clear understanding

of who we are and what we do

2. Show you what tools ADOT&PF

uses to interact with the public

3. Explain how preconstruction

engineers utilize Public

Information staff

Goals for today

Keep Alaska Moving

2/24/15 2

Who we are

ADOT&PF Communications Team

Central

Region

Shannon McCarthy

Jill Reese

Northern

Region

Meadow Bailey

Betsy Hess

Southcoast Region

& Commiss. Office

Jeremy Woodrow

Jessie Knudsen

Aviation

& Airports

Linda Bustamante

Trudy Wassel

Angie Spear

• Act as a liaison between the department

and the public

• Publicize department news

• Respond to media inquiries

• Assist with public open houses and meetings

• Work with legislators

• Maintain an active online presence

What we do

Our messages

The department’s mission: “Keep Alaska Moving through service and infrastructure.”

To do this we: • Provide for the safe and efficient movement

of people and goods

• Provide statewide access and connectivity • Provide access for exploration and development

of Alaska’s resources

Our tools

Public Information Calendar

Facebook GovDelivery

newspapers

radio newsletter

Twitter

mailers

website blog

511

Navigator virtual open houses

TV

Fact sheets

YouTube

Project email

Traditional media: Newspapers, radio, TV

Our tools

Our tools

Social media:

Facebook, Twitter

YouTube, Vimeo

Our tools

ADOT&PF website

Our tools

Other websites:

511.alaska.gov

AlaskaNavigator.org

Our tools

Direct Email: GovDelivery, an electronic newsletter and information service much like Constant Contact or Mail Chimp

Our tools

New additions:

Virtual open houses

Instagram

Listening stations

Working with the public

Everyone’s a communicator

Always be courteous

Talk about what

you know

Always stay calm

Don’t take it personally

Working with legislators

When a legislative request comes in:

Notify the Public Information Office

or legislative liaison

Notify your supervisor

Respond promptly

What to do when you

get a request to film:

• Notify us

• Find out the details

Handling filming requests

Handling crisis communications

When something happens, notify us

immediately

ADOT&PF’s communication goals during a crisis:

Control the message

Communicate

frequently

Know what’s

being said

Correct

misinformation

Handling crisis communications

5 main ways we use social media:

1. Communicate during a crisis

2. Humanize the department

3. Educate

4. Correct misinformation

5. Communicate proactively

Working with social media

Working with social media

1.23 billion monthly active users

74% of all Internet users

89% of state DOTs

80% use it for public involvement

80% use it for brand building messages

Twitter primarily used for sharing urgent info

Source: Pew Research Center

Source: AASHTO’s annual survey of how states use social media

Facebook: Who uses it?

Working with social media

Facebook: A look at the ADOT&PF page

• 6,400 likes

February 2014: 3,515 likes

February 2013: 965 likes

• Our fans are 56% women, 43% men

For all Facebook, it’s 46% women, 54% men

Facebook Types of content we publish:

Project information & updates

Road conditions & weather information

News stories

Links

Photos and videos

Employee recognition

Throwback Thursday

Alaska oddities

Quizzes

Working with social media

Working with social media

Twitter

Great for crisis communication

Popular with the media

Event driven

What do you do when a reporter calls …

Notify us—we are YOUR resource

Notify your supervisor

Get the following:

1. Reporter’s name

2. News organization

3. Inquiry subject/questions

4. Contact info and preferred method of communication

Working with the media

Interview tips

Working with the media

Remember you’re

always “on the record”

Provide your contact info,

title and the correct

spelling of your name

Wear appropriate gear

or safety equipment

Don’t use jargon

Is what we’re doing

effective?

Measuring our efforts

Questions?