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7/24/2019 PowerFlex 525 AC Drive Internal Presentation
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.
PowerFlex 525 AC Drive Product Launch
1
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only 2
Agenda
Actions and !pectations
Collateral and Resources
"ositioning, "ricing and Competitive Analysis
#echnical $iscussion
"roduct %verview
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
PowerFlex525 AC Drive
1stdrive o& the next generationo& Allen'(radley "ower)le! compact drives
"rovides ultimate lexi!ilityto your
applications
Features are unmat"#e$in the market placetoday
#he "ower)le! *2* can help you sa%e money,maximi&e your system 'erorman"e an$
re$u"e t#e time to $esign an$ $eli%er your
ma"#ines
+
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
PowerFlex 525 AC Drive Family
"ower, control, &le!iility and &eatures &or a wide range o&applications
Ideal &or standalone machines and simple system integration
-
"ower range
100'120/ 0.- to 1.1 k 0.* to 1.* p 200'2-0/ 0.- to 1* k 0.* to 20 p +30'-30/ 0.- to 22 k 0.* to +0 p *2*'400/ 0.- to 22 k 0.* to +0 p
5ni6ue modular design
7eamless integration into 8ogi! controlarchitectures
medded port &or ther9etI" and 7a&e#or6ue'%&& standard
asy to use con&iguration tools )le!ile motor control and installation
options
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
PowerFlex525 AC Drive
Inno%ati%e Design
Removale control modulespeeds installation
%ne control modulesupports entire power range
9o additional si:e penaltywhen adding option cards
*
Ease o Programming
7tudio *000 A%"s ; A$C
Connected Componentorkench ains)ree? programming
Communi"ations
medded ther9etI"
%ptional $ual "ortther9etI"
%ption Cards &or $evice9et,
"ro&ius $"
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
PowerFlex525 AC Drive
(ae-Tor)ue O
medded 7a&e'#or6ue %&&7I82"8d standard
4
O'eration at *ig# Am!ientTem'erature
5p to *0@C
40@C with current derating
%ptional &an kit allows 0@C
operation with currentderating
+est-in-Class Po,er ating. /lo!al 0oltage Classes
0.2 to 22k
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Innovative Design
5ni6ue modular design reducesinstallation and con&iguration time
7tandard o&&ering includes emedded port&or ther9etI" and 7a&e'#or6ue %&&
Industry leading compact &ootprint
9o penalty &or adding option cards
7mallest mounting clearances availale &ortop and ottom o& drive
igh amient operation to 0@C
)le!ile installation with oth vertical andhori:ontal and side'y'side installation
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Seed Installation ! Con"iguration
Install power module while you con&igureyour drive in parallel
7ame control module supports entirepower range reducing customer spare
part inventory 5ses standard 57( connection &or
upload, download ; &lash
>ains)ree? con&iguration allows thecontrol module to e powered &rom the57( connection
3
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Am#ient $emerature
B
Current Derating Curves
Best in class drive with high ambient temperature
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
10/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
%ounting Clearances ! &rientation
10
Optimize Cabinet Design, Minimal mounting clearances, Flexible Mounting
9ow only*0mm
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
11/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Flexi#ility in %otor Control
Ideal &or any applicationmore motor control options than any other drivein its class
11
Motor Control Perorman"e Po,erFlex 2 ('ee$ ange ('ee$ A""ura"y
03*& Des 401 0.*0E
(0C Des 1001 0.*0E
(0C ,it# E"onomi&er Des 1001 0.*0E
0elo"ity 0e"tor Control,3o s'ee$ ee$!a"4
Des Currently in #est
0elo"ity 0e"tor Control ,3 s'ee$ ee$!a"4 Des 10001 0.10E
/:
7ensorless vector control
conomi:er mode Closed 8oop /elocity /ector Control
"ermanent magnet motor control
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
12/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Flexi#ility in %otor Control
"ermanent magnet motor control
ill support oth interior mount and sur&ace mountpermanent magnet motors
i"> will support oth open and closed loop control s"> will support open loop control only
Availaility )uture &irmware revision no new hardware will e
re6uired Current &irmware release is scheduled &or $ec 201+
12
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
13/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Flexi#ility in %otor Control
"oint to "oint position control Cost e&&ective and &le!ile )or applications such as diverters, smart
conveyors and packaging machines
"oint7top? )or applications re6uiring stops at
designated positions regardless o& thespeed or load, and without the help o& anencoder
#his set o& parameters directs the drive toadFust its deceleration rate ased on itsspeed when a command is initiated,allowing a motor to stop in the sameposition
1+
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14/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Simli"ied Programming
Con&igure your drives &aster with intuitive tools
$ynamic I> 8C$ Guick/iew? 7crolling #e!t >ultiple 8anguages
Connected Components orkench? )ree so&tware
Application "rogramming Hroups App/iew?; Custom/iew?
7tudio *000 8ogi! $esigner? "remier Integration
Automatic $evice Con&iguration
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
15/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Seed Installation ! Con"iguration
57( connection is &or uploaddownload
o& con&iguration &ile
)unctions as a data trans&er port only 5pload
$ownload )lash
9o online programming via 57(
Con&iguration &ile created in ConnectedComponents orkench 7o&tware
7o&tware does not need to reside on "Cto download a &ile
#he 57( con&iguration is similar
to synchroni:ing a smart device with acomputer1*
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
16/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Connected Comonents 'or(#ench
asy to use so&tware 7tart up wi:ards &urther ease con&iguration
Create your &iles online or o&&line
)aster con&iguration with applicationspeci&ic sets
14
$ownload to drive viastandard 57( connection
Con&igure and control viastandard ther9etI"communications
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
17/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Connected Comonents 'or(#ench
"roFect %rgani:er $evice $etails i:ards Connect (utton $evice #oolo!
1
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
18/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Connected Comonent 'or(#ench
i:ards /ariety o& 7tartup, Application, and
$iagnostic wi:ards availale dependingon the device and whether online o&&line
13
Exam'le oline sele"tion
Exam'le online sele"tion
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
19/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Dedicated Alication Programming
"arameters are organi:ed into dedicated groups ased on &unctions7ome o& these new and uni6ue groups are
Application group App/iew? and Custom/iew? organi:ed parameters ased on application
>odi&ied group Allows users to view which parameter
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
20/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
7peed con&iguration o& commonapplications with the App/iew?tool
Application parameters groupedtogether provide &aster visiility to
drive settings App/iew has a total o& 3 groups
including conveyors, &ans, mi!ersand pumps
App/iew programming is availaleusing Connected Componentsorkench or the human inter&acemodule =
Alication Seci"ic Parameter )rous
20
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
21/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Custom Con"iguration
Custom/iew? con&iguration tool allows youto create and save custom parametergroups
Add or remove parameters &rom an App/iew
group or create your own
5p to 100 parameters
Custom/iew programming is availale using
Connected Components orkench or I>
21
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
22/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Custom*iew Con"iguration
1. 7elect parameters&rom parameter list
22
2. >ove parameters yclicking the JaddK orJremoveK uttons
+. "arameters appearin the Custom/iewwindow
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
23/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Simli"y Alication Programming
7peed programming with &iltered searchcapaility
$ynamic &ilter displays real time search results 5se keywords
8inear list parameter editor )iltered display o& parameter group ased on
value entered &or )unction
"arameter numer
"arameter name
5nits
2+
Use A''0ie, an$ iltere$ sear"# to )ui"4ly in$
t#e 'arameters or your a''li"ation5
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
24/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
SteLogic Function
8ogic controlled steps usingpreset speed settings
ach step can eprogrammed to
7tep, ased on digital input
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
25/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Communications
24
Con&igure, control and monitor your deviceswith onoard communications
7eamless integration into 8ogi! architecturewith a standard emedded port &orther9etI"
%ptional dual port ther9etI" card providesmore connectivity options and device level ring
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
26/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
3ther4etIP6 $oologies
8inear
7tar
Ring
2
%nly Rockwell Automation supportsrings at the device level
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27/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Automatic Device Con"iguration 7ADC8
A$C allows a user to con&igure their 8ogi!system to automatically download a driveLscon&iguration
Ideal &or drive replacement
A$C is a version 20 and aove &eature
Also compliments 7trati! 4000 ; 3000 and *00 switches
Automatically assigns I" Address
)irmware 7upervisor
)lashes the drive and peripherals
$ownloadutton
Add'%n "ro&ile
7/24/2019 PowerFlex 525 AC Drive Internal Presentation
28/70Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
9educe Downtime with Automatic
Device Con"iguration
2B
To'ologies ADC Automati" assignmento Et#erNet3IP a$$ress Manually loa$Et#erNet3IP
Competitive controller 9o 9o Re6uired
7trati! 2000
Des 9o Re6uired
7trati! *00, 4000, 3000
Yes Yes No
$8R
Des 9o Re6uired
%nly drives &rom Rockwell Automation have this capaility
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
3m#edded 3ther4etIP ! Dual Port Card
$ual port ther9etI" provides an additionalnetworking solution that can simpli&y installationand lower costs associated with switches
$ual port card provides $8R a!imum recommended numer o& nodesin a $8R network is *0
hen dual port card is installed, emedded
single port still availale &or drive programming $rive does not act as e'tap
+0
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Datalin(s
+1
"ower)le! *2* drivesprovide 3 datalinks - in and - out
ase o& programming y
allowing drives totrans&er any parametervalues to controllers
Reduces programmingtime y eliminating theneed to write a message
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Sa"ety
elp protect your personnel andassets with standard emedded 7a&e#or6ue'%&&
Reduce wiring and installation spacewith emedded sa&ety
elps with &aster start ups and reduceswear on motor assets
"rovides sa&ety rating up to andincluding 7I82"8d Cat +
+2
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:nderstanding SIL2PLd vs; SILPLe
Source: Safety Integrity Software Tool for the Evaluation of Machine
Applications (SISTEMA) from IFA
7I8 levels and "8 ratings are &unctionso& the &re6uency and severity o& sa&etyincidents
A Jtruth taleK has een estalished tohelp guide %>s and end users to the
proper 7I8 level and "8 rating
7I82"8d is ecoming the industrystandard &or most machine uilders
7I8+"8e is not a common application
re6uirement, especially in compactdrives applications
7I8+"8e installations typically aremore e!pensive since the rating is &ora system, not Fust an individual product
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Sa"e $or
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
3nergy Savings
nergy saving &eatures help reduce energy consumption andincrease e&&iciency
conomi:er mode in sensorless vector control adFusts toreduce energy consumption while meeting the demands o&the application
>easures power consumption %ptimi:es current output $elivers reduction in energy consumption
nergy parameters deliver data on energy usage and can
help monitor health o& assets Replace traditional &low control with variale &re6uency drives
+*
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3%C Solutions
7tandard o&&ering &or emedded >C &iltering 7ingle phase 200'2-0/
#hree phase +30'-30/
%ptional e!ternal &ilter &or all voltages
)oot print Jpiggy ackK style &or &rame A, ( and C drives
+4
EN 611 Class +ousing, trades and light
Industries
Class A /rou' 1Industrial environment
Class A /rou' 2Industrial environment
EN3IEC 71866-9 Category C1)irst environmentome and %&&ice
Category C2)irst environmentome and %&&ice
Category C97econd environment
Industrial
Integral - 16 meters 26 meters
External 96 meters 166 meters 166 meters
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Low Cost =ra(e Solutions
All drive ratings include th IH(#
5se "ower)le! &amily o& dynamic rake resistors
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9emote -I%
Remote 8C$ I>s with CopyCat "anel mount A58 #ype 1=
App/iew and Custom/iew are not
availale on remote I>
#ype I Remote; and'eld I>
ount (e:elount I>
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PowerFlex 525 Inuts ! &ututs
$igital Input
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%ulti1Drive %ode Con"iguration
Connect up to &ive "ower)le! *2* AC drives using one node o&ther9etI" or $evice9et network
Re6uires one drive on either ther9etI" or $evice9et asR7'-3*$7I master
5p to &our additional drives can e added on the R7'-3*$7I network asslaves
Et#erNet3IP or De%i"eNet
D(I
: to 5 drives
on + mode
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Con"ormal Coating
7tandard on all "ower)le! *20'7eries drives Con&orm to IC 4021'+C2 speci&ication
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=ulletin +0, %igration
to PowerFlex 52,1Series
A$a'tor Plate
AC 7upply7ource
B2mm
1B+mm
+ulletin
176
130mm
3Bmm
PF 26
series
AC >otor
Dri%e Dri%e Mounte$ onto A$a'tor Plate
AC (u''ly
(our"e
!" Supports Feed#through wiring re$uirement of B!%& to 'F()( *includes wire harness+
)" 'rovides exact mounting footprint of B!%& while migrating to 'F()( product
" -ccommodates D./ rail mounting configurations *re$uires direct mount to panel+
0" 1nables migration to 'F()( product meeting B!%& Comms and SC functionalit2-2
Fee$ T#roug# "onne"tor
+176
oot'rint
PF26 series
mounting
:ire #arness
Din-ail
mounting
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'orldwide Certi"ications
UL*03C
"UL*03C EAC*
CE
O 8ow /oltage 941300'*'1
O >achinery 7a&ety 94020-2004
O >C IC 41300'+200- P Am12011
C-Ti"4
O 941300'+
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&ther nota#le "eatures
--
Improved "ower 8oss$ip Ride #hrough7electale Q line voltage operation 20B al& (us naleS
%ptimi:ed &or Common $C (us Applications P' $C (us terminals ahead o& pre'charge
Control o& "re'Charge via $ILs
ider /oltage #olerance to cater &or instale incoming supply Input /oltage tolerance etween '1*E and P10E
Compact )ootprint %ptimi:e panel space relative to its power range
)ier speci&ic &eatures
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Pre13ngineered Pac(aged Drives
$esigned to meet demand &or space savings,application &le!iility and reliaility
"rovide you with a ready'to'install solution
&or 9>A 1 ; 9>A 12 "re'engineered to ensure design integrity
and 6uick delivery.
"ackaged options support complete"ower)le! *2* power range andcommunications
Catalog code 2-(-*
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PowerFlex Drives Comact Port"olio
PowerFlex4M
PowerFlex 4PowerFlex
40PowerFlex
40PPowerFlex
400PowerFlex 525
Ratings
0.2 11 kW(0.25 15 Hp)
120, 240, 480Volts
0.2 3.7 kW(0.25 5 Hp)
120, 240, 480Volts
0.4 11 kW(0.5 15 Hp)
120, 240, 480,600 Volts
0.4 11 kW(0.5 15 Hp)
240, 480, 600Volts
2.2 260kW(3 350 Hp)
240, 480 Volts
0.4 22 kW(0.5 30 Hp)
120, 240, 480, 600Volts
MotorControl
Volts/Hertz
Slipo!pe"s#tio"
Volts/Hertz
Slipo!pe"s#tio"
Volts/Hertz
Se"sorlessVe$tor o"trol
Slipo!pe"s#tio"
Volts/HertzSe"sorless
Ve$tor o"trolSlip
o!pe"s#tio"or %"$o&er 'ri!
ositio"e*+l#tor o&e
Volts/Hertz
Slipo!pe"s#tio"
-+ili#r otoro"trol
Volts/HertzSe"sorless Ve$tor
o"trolSlip o!pe"s#tio"
or %"$o&er 'ri!ositio" e*+l#tor
o&elose& loop
elo$it e$tor$o"trol
Safety - - - S#e 'or+e (optio") - %!e&&e& S#e'or+e
Step Logic - -8 Steps i#se&
o" 'i!e
8 Steps i#se&o" 'i!e or
ositio"-
8 Steps i#se& o"'i!e or ositio"
Communications
"te*r#l S485 (o&+s
')
ptio"#l9:ei$eet,
%t;er"et/,o"trolet +t+re ele#se
Power Rating # 15H # 30H # 10H # 20H # 20H # 30H # 30H
Remoa!leControl Core
o o o o o o Bes, or e#se o%
pro*r#!!i"*
1SB o o. (C+t+se
>l#s;&rop)
Bes, "o"=isol#te&
o (C+t +sesi!ple
lo#&er < S:#r&)
o (C+t+se si!ple
lo#&er
>otor control &or oth i"> and s">B. "ower range up to +0"
10. 100/ to 400/11. ori:ontal mounting, *0mm air &low gap, :ero stacking12. 8C$ I> display with Guick/iew? scrolling te!t1+. Con&ormal coating to IC21'+'+ to +C2 ultiloader con&iguration tool
Ot#er4. 7/C, "> >otor control in open loop. Allows programming drive in package3. ide variety o& communication optionB. medded (luetooth10. 7ame &ootprint as 8e!im +2
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Altivar 2 ?ey Commercial %essages
*+
T#ey say 7o 7limX 7o 7martX
"roclaims -0E reduction inpanel space consumption withook shel& design
:e say orld Class &ootprint
A#/+2 &ootprint increases rapidly as power increases
7ee &ootprint comparison in previous slide
A#/+2 depth prohiits mounting in some cainets without a dramatic
increase in panel consumption
")*2* has world class &ootprint and re6uires only 2 inches o& air gap
aove and elow drive
PF2 ,ill out'erorm AT092 in almost e%ery 'o,er rating,e
#a%e a $istin"t a$%antage #ere "acked with Innovation
mphasi:es Jin o!K (luetoothconnection &or mains &reeprogramming, simpli&ied I>,
integrated logic and simplewiring
>ains )ree programming and enhanced I> A#/+2 I> is a segment 8$ display without multi'
language supportY")*2* I> is a ig advantage with multi'language and scrolling te!t
")*2* o&&ers standard 57( connection with on'oard5"8%A$$%98%A$)8A7 capaility &or ease o& use
A#/+2 luetooth connection re6uires a special (luetoothso&tware on the computer to connect
PF2 #as signii"antly !etter *IMB easier "oniguration
"onne"tion an$ )ui"4er 'rogramming
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PowerFlex 525 Sales Samle =ox
asy to use tool to highlight thekey &eatures o& the drive and givethem a hands on demonstration o&
these &eatures
"art o& launch kit mailing
ill e availale &or sale at launch&or limited time
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Sales Samle =ox Locali.ation
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Collateral Availa#le in + Languages
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PowerFlex 525 Locali.ed Folders
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PowerFlex 525 e1$ools
/iew online at www.a.compower&le!*2*
or download &rom 9oggin
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PowerFlex 525 Product Si.e Cards
PowerFlex 525 Alignment with
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PowerFlex 525 Alignment with
%idrange Architecture System
40Copyright 2011 Rockwell Automation, Inc. All rights reserved.
FactoryTalk !!!
"anel#iew "lus $%ompact&ogi' !&* &+* &,
Strati' !!
-ineti' !!
"owerFle' +
"remiere Integration with A%"s &or 7tudio *000
ther9etI" solutionssingle emedded portor optional dual port with support &or $8R
Automatic $evice Con&iguration
medded 7a&e #or6ue'%&&
T#e Po,erFlex 2 'ro%i$es %alue to t#e Mi$range Ar"#ite"ture ,it#
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*alue o" the Integrated Architecture
Current >idrange campaign
41Copyright 2011 Rockwell Automation, Inc. All rights reserved.
(egmentation Perorman"e Colla!oration De%i"e Integration
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Device Integration
42Copyright 2011 Rockwell Automation, Inc. All rights reserved.
7ingle design and con&igurationenvironment greatly reducesdevelopment time
%ne standard network ' ther9etI" 'provides seamless e!change o&
in&ormation etween drives andcontrollers
7impli&ied use and maintenance,including productivity'enhancing
Automatic $evice Con&iguration Intuitive, easy'to'use add'on pro&iles
eliminate individual programming o&re6uired parameters and tags
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PowerFlex 525 $arget Alications
4+
Automotive
"alleti:ers Conveyors Compressors (lowers
Consumer Pa"4age$/oo$s
Agitators )illers >i!ers and
Caronators Conveyors "umps ashers 8aellers
Lie ("ien"es
Industrial Guali&ied/AC
>i!ing 8aelers Conveyors
"umping Centri&uge
Po,er /eneration 3Alternati%e Energy
>irror "ositioning "umps
:ater an$ :aste,ater
)ans "umps
>i!ers Compressors
Textiles
>etering "umps 7ynthetic &ier
manu&acturing eaving and Mnitting
machinery $yeing and &inishing
e6uipment
(emi"on$u"tor
>i!ers Conveyors "umps (lowers Compressors
Oil . /as
Compressors "umps
Material *an$ling
"alleti:ers Conveyors 7orters
(lowers
C#emi"als
>i!ers "umps Centri&uges !truders $ryers
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Call to Action> $arget Account Pursuit
1. Identi&y current %> customers who uild standard machines )ood ; (everage, >aterial andling, aste ; aste water, Automotive #e!tile ; )ier, Industrial "ump and )an
2. Identi&y accounts in your areas that use competitive drives
7chneider A#/+2, A#/+12 Daskawa /1000 $an&oss )C+01, A(( AC7 +** >itsuishi $00 ; 00
+. Identi&y accounts in your areas that need these new (est in Class
&eatures4-
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Call to Action> Inventory
1. >aintain e!isting "ower)le! -0 ; "ower)le! -0" customers andinventory e do not e!pect an immediate migration to the new drive
2. ork with Channel #eam and $istriutors &or initial stock orders
(ased on #arget Account list identi&ied and conversion plans 8everage regional incentive stocking programs
5se historical "ower)le! -0 ; -0" sales as a re&erence point
+. Identi&y what initial stock o& ")*2* would e re6uired
at launch &or your region Align with your customersL needs
4*
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Call to Action> Pricing Strategy
1. 8ist pricing is positioned to aggressively convert
competitive usiness
2. #he "ower)le! *2* is highly di&&erentiated &rom the
"ower)le! -0 and -0" o&&erings. "ricing multipliers
will e di&&erent even though list price is similar
+. e must protect the estalished value o& the
"ower)le! -0 and -0" with 22'C%>>' at our
e!isting customers
!isting customers uying the "ower)le! -0 and
22'C%>>' at discounted levels will receive a highermultiplier &or the "ower)le! *2*
Customer e!perience will e enhanced ecause they will still
have an e!cellent net price with a &ull &eatured product
Regional "ricing #eams will help manage this transition when
re6uired44
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PowerFlex 525 Pricing Example
!isting Accounts "ower)le! -0-0" with ther9etI" "ricing 22('$4"0910- "ower)le! -0 $rive
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Call to Action> %ar(eting Activities
1. 7chedule training &or key resources in the teams "ower%## sessions where availale 8everage "ower%## las &or RA%#>s, Roadshows,
5niversities
2. Align and egin marketing activities 7tart promotion and introductions at Mey customer
events #arget Account visits "artner with (5 where appropriate
+. $istriute 7ales 7ample (o!es to key sales resources
in the regions 7ales sample o!es and demo trainers are power&ul
selling tools &or the "ower)le! *2* AC drive 8aunch Mit and 7ales collateral are availale in 1-
languages
43
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Copyright 2012 Rockwell Automation, Inc. All rights reserved.COMPANY CONFIDENTIAL - I nternal Use Only
Launch In"ormation on 4oggin
"ower)le! *2* AC $rive "relaunch "resentation
e! recording will e posted to 9oggin
7earch &or J"ower)le! *2*K
Additional supporting tools will e made availale at launch
4B
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Suorting %ar(eting $ool Collateral
0
Des"ri'tion Pu! Num!er A%aila!ility
5sers >anual *20'5>001 )e 1*, 201+ \
#echnical $ata *20'#$001 )e 1*, 201+ \
"ower)le! *2* (rochure *20'(R0001 >arch 1, 201+
"ower)le! *2* e'rochure Availale now www.a.compower&le!*2* ; 9oggin
"roposalorks 9A )e , 201+
\ Availale to RA internal on )e 1*, 201+ in literature liraryand to pulic on 23 )e 201+
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