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1
The Candidate Experience
‘Engage Them or Enrage Them’: It’s Your Choice
WHAT?
WHO?
HOW?
Are ALL Candidates Equal?
Are ALL Candidates Equal?
Are ALL Candidates Equal?
Are ALL Candidates Equal?
8
Two-and-a-half year paid training program
CollegeCollege
33rdrd Party Party
MilitaryMilitary
Non-USNon-US
InternIntern
ReferralReferral
2007200620052003 2004 2008 2009
36% 38% 32% 34% 28% 39% 51%
12Source: SHRM Staffing Research: The Employer Brand, April 2008
Core Values Excel
Innovate
Com
mun
ity
13
“The meaning that attaches to the emotions and subsequent actions of your candidate.”
Exploring The Candidate’s ExperienceDefine The Candidate Experience
For what purpose?
2003 - Vinnie BoombotzCredit and Collections Supervisor
2004 - Gold E. LocksMarketing Assistant
2005 - Josh RandallRecruiting Team Leader
2006 – Ted E. BaerAdministrative Assistant
2007 – Morris (M.R.) GoodbarMBA Graduate
2008 – James (Jim) Knee CricketSales
2009 – William B. BagginsAccounting
2010 – Jack CoostowEnvironmental Technician
James Knee CricketWoodstown, NJ [email protected]
Source: CareerXroads June, 2010
Yes, Often
Yes, Periodically
Yes, Once or Twice
Never
(1) (2) (3)
40.7%
31.0%
13.3%
…SURVEYED FINALISTS. (1)
…conducted FOCUS GROUPS of NEW HIRES. (2)
…checked your Online JOB POSTINGS. (3)
Have You Ever …Have You Ever …
Source: CareerXroads June, 2010
…had Recruiters APPLY for their own positions. (1)
…had Recruiting Leaders APPLY under an assumed Name. (2)
…had Recruiting Leaders SIT IN to observe recruiter interviews. (3)
…had Recruiting Leaders SIT IN to observe Hiring Managers. (4)
Yes, Often
Yes, Periodically
Yes, Once or Twice
Never
Have You Ever …Have You Ever …
(1) (2) (3)
48.3%
55.2%
37.9%
58.6%
(4)
Have You Ever …Have You Ever …
(1) (2)
93.1% 93.1%
Source: CareerXroads June, 2010
Yes, Often
Yes, Periodically
Yes, Once or Twice
Never
… Arranged For Real MYSTERY SHOPPERS to WALK-IN, fill out applications, etc. (1)
…Hiring Managers to APPLY to their own openings (2)
19
• You Offered Me Evidence That You Respect Me As An Individual.
• I Discovered People Like Me Who Are Valued Members of Your Company.
• I Found a Reason Why I Would Come and Stay [and work my butt off].
• You Offered Me Evidence That You Are Telling the Truth.
Target/Welcome
Engage/Relate
Inform/Confirm
Respect
20
Bench-mark Your Competitors & Best-in-class
Customize Content/Script To Your Target Audience(s)Integrate Your Communication PlatformsBring Recruiters Out Of the DarkDemonstrate A Sense Of UrgencyAnticipate Candidate Questions and Answer ThemDetail Your Community InvolvementTie In Self-AssessmentOffer Alternatives To ApplyingRespect Your Candidates- Acknowledge Interest- Promise Closure- Provide Next Steps- Guarantee Privacy & Data Protection- Communicate Closure- Deliver on Status, Feedback and Guidance
15-20%
Military
Customize Content to Your Target Audience(s)
22
OFCCP: http://www.dol.gov/esa/ofccp/presentation/OFCCP_ODEP_Webinar.pdf
<3%
Disability
Customize Content to Your Target Audience(s)
23
Customize Navigation To Your Target Audience(s)Customize Content to Your Target Audience(s)
24
Integrate Your Communication Platforms
Enterprise wide, single-purpose hardware and software communications app
25
Integrate Your Communication Platforms
91% of Americans“ have a mobile wireless subscription(What can you, your recruiters, your clients
and jobseekers do with these?)
Integrate Your Communication Platforms
27
Integrate Your Communication Platforms
Integrate Your Communication Platforms
Integrate Your Communication Platforms
54.9%
No
Are Employees Blocked From Social Media?
Facebook Linkedin
TwitterMyspace
Other
36.6%
14.1%
29.6%
38.0%
38.0%
Align Your Communication Platforms
31
Bring Recruiters Out Of The Dark
Bring Recruiters Out Of The Dark
Bring Recruiters Out Of The Dark
34
Demonstrate a Sense of Urgency
35
Demonstrate a Sense of Urgency
Anticipate Candidate Questions and Answer Them
Why?
37
Anticipate Candidate Questions and Answer Them
Why?
38
Anticipate Candidate Questions and Answer Them
What is the job like?
Anticipate Candidate Questions and Answer Them
What is the job like?
40
What are the next steps?
Anticipate Candidate Questions and Answer Them
41
How far can I go?
Anticipate Candidate Questions and Answer Them
42
Anticipate Candidate Questions and Answer Them
How frequently does this position come open?
How many people typically apply for this position?
Where are successful candidates sourced from?
What is the profile of the last person to compete successfully for this position?
How long until it typically is filled?
What happened to the previous incumbent?
What [range] are you willing to pay?
What does the Career Map of someone in this position look like?
43
Anticipate Candidate Questions and Answer Them
44
Detail Your Community Involvement
Tie In Self-AssessmentsTie In Self-Assessments
46
Offer Alternatives To Applying
NewslettersBlogsMicroblogs
47
Jobcasts
Webinars
Chat
Offer Alternatives To Applying
48
Alumni/Affinity/EmployeeReferralNetworks
Offer Alternatives To Applying
49
Online CoursesVirtual Job Fairs
Offer Alternatives To Applying
50
Job Shadowing
Speakers Bureau
Offer Alternatives To Applying
51
Respect Your Candidates
- Acknowledge me (ALL actions).acknowledge
-Promise to let me know when a selection is made.commit
-Promise to protect my dataprotect
-Tell me what comes next. disclose
-Offer me ‘Status’. respond-When you Screen me,Tell me what you learned.
share-Tell me what it takes to compete successfully.
guide
52
Respect Your Candidates
84% Acknowledged Jack when he Applied
26% Informed Jack when he was NOT selected
Respect Your Candidates
54
Standard (35)- Thank you for your interest.- If we select you we will be in touch.- Do not reply
Respect Your Candidates
Thank you(be specific)
Brand(again and again)
Create Expectations
Promise closure
Manage feedback
Respect Your Candidates
Can Your Candidates Communicate, Complain or Obtain Status…
43.5%
56.5%
60.4% 57.8%
45.5%42.2%39.6%
54.5%
YES
NO
…Monitored Mailbox
…Customer Relations
…ATS for STATUS
…RECRUITERS
Source: CareerXroads June, 2010
Final thought
If an exact duplicate of your very best employeewas researching you andconsidering whether toapply right now,what would happen?
Can you afford not to know?
Gerry Crispin, sphrCo-Founder. Principal & Chief Navigator
CareerXroadswww. CareerXroads.com, [email protected]
732-821-6652www.linkedin.com/in/gerrycrispin
THINK
Good Hunting!
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