POWER FOR DIGITAL COMMERCE - radintelligence.com · Software + Services Experienced Team One Digital Solution Custom development, integrations, best in class partnerships, and proprietary

CONFIDENTAL [email protected] @ 2018 RAD INTELLIGENCE

POWER FOR DIGITAL COMMERCE

CONFIDENTAL [email protected]

OUR STORYBrands struggle with connecting consumers to their digital presence and making sense of the correlation between ROI and media spend.


PROBLEMS WE SOLVE

Connecting digital media analytics to brick and mortar is difficult to

measure

Measurement

One Solution Influencer

Brands havedecisionoverload

Data

We organize your data and give it

context for action.

Brands lack insights meaningful insights with their customers

CustomerRelationships

Digital & Retail Sales

Offline &Online

CAC | LTV

ConversionOpportunity

Attribution

ROI CLARITY

We manage the entire ecosystem

including strategy & payment.


RAD FACTS

Rad Intelligence CEO & Founder | Jeremy Barnett “I discovered the market opportunity while I was was CEO of my previous venture, Trendy Butler.Rad Intelligence fills a much needed void by providingboth technology and team to brands looking to scale.”

*Case Studies w/ existing clients available upon request.

● Where you are now● Where you’re going● How to get there● Resources needed

CONTEXTUALDATA

● CAC per audience segment● LTV Attribution ● ROI Correlation● Best & worst performing audience & campaigns

ATTRIBUTION

● Path to Purchase● Measure● Search● Predict● Activate

ROI

● UI/UX● Identity● Brand & design● Conversion strategies● Production & animation● Illustration● Dashboards● Reporting● Measurement● Accountability● Marketplace & integrations

DIGITALCOMMERCE

● CRM● Smart Inventory● Orgnaize your data in one place, the way you want to see it● Product and customer intelligence ● Offline & Online measurement across each channel

ONE SOLUTION

● 14 Clients● 100% Keep Rate● Extension of your team● Domain expertise● Key early clients

CLIENTSUCCESS

CONFIDENTAL [email protected] @ 2018 RAD INTELLIGENCECONFIDENTAL [email protected] @ 2018 RAD INTELLIGENCE

Software + Services

Experienced Team

One Digital SolutionCustom development, integrations, best in classpartnerships, and proprietary IP. We provide the

technical platform and team to execute.

The Rad Intelligence core team has had multiple exits and has deep domain expertise across a

wide variety of sectors.

Think of Rad Intelligence as an extension of each of clients core team. Media buying, data organization,

corporate strategy, and all aspects of creative.

OUR DIFFERENTIATION


PROBLEMS WE SOLVE

Agency + Special

Agency Platform

FirmsOutsourced


TIMELINE

BEGIN

MONTH 1 Q2

Q1(engagement)

Q3

Kick OffDuring the first 30 days, the RAD team will become fluent with your brand. We take the entire picture into consideration. This includes creative, branding, and all technical deliverables.

Strategy & Marketing� Go to market - marketing & conversion channels� Go to market - social� Go to market - data visualization / planning� Launch social channels creative execution

Education & Assets� Production assets� Branding, identity, logos, guides� Confirmations and approvals� Asset identification

PUSH | PREP1. Retail Support 9as needed2. Content Push3. Conversion optimization

Strategy & Marketing� FEEDBACK | DATA� TARGETING AND SCALE� OFFLINE SUPPORT, DEPLOYMENT� PRODUCTION


PROJECT BREAKDOWNKEY STAGES EXPLAINED

MARKET RESEARCH & PROJECT DEFINITION01RAD GETS FLUENT WITH THE CORE MISSION OF YOUR BRAND.

OUR TEAM WILL BECOME FLUENT WITH YOUR BRAND AS YOUR MEDIA PARTNER FOCUSED PRI-MARILY ON DIRECT TO CONSUMER. WE’LL DO THE RESEARCH NEEDED TO ENSURE THE MES-SAGING, DESIGN, AND MEDIA PLAN FOR YOUR BRAND FITS THE CREATIVE VISION PERFECTLY.

STRUCTURE & DEFINITION

MEDIA STRATEGY AND BUDGET ASSIGNMENT

RAD WILL UTILIZE DATA SEGMENTATION ALONG WITH MEDIA BUYING STRATEGIES TO ATTRACT AND CONVERT CUSTOMERS WITH YOUR BEST CORE AUDIENCE(S).

WE’LL CONSTANTLY BE GETTING FEEDBACK TO ENSURE THE ENTIRE CONVERSION STRATEGY CAPTURES THE MOST IMPORTANT DATA TO SUPPORT AND PUSH SCALE. ALL ASPECTS OF YOUR GO-TO-MARKET STRATEGY WILL BE TAKEN INTO CONSIDERATION TO ENSURE A FLUID PROCESS AND CORRECT STRATEGIES.

RAD WILL ALIGN (PAID AND INFLUENCERS) + PRODUCE CREATIVE ASSETS THAT WILL SUPPORT THE INITIAL MEDIA PUSH.

OUR TEAM WILL DESIGN AND COLLABORATE WITH YOU TO ENSURE EACH DESIGN CONCEPT AND OVERALL FUNCTIONALITY EXCEEDS EXPECTATIONS AND DELIVERS THE BEST VERSION OF YOU. MEDIA BUYING, UI/UX, AND PRODUCTION.

ONGOING SERVICE & OPTIMIZATION04RAD WILL ENSURE EVERYTHING IS CONSTANTLY BEING OPTIMIZED. ALL ASPECTS OF WEB DESIGN, MARKETING, AND PRODUCT SUPPORT.

YOU NOW HAVE A ONE STOP SHOP FOR EVERY MEDIA BUYING NEED AND FUNCTION. YOU WON’T HAVE TO WORRY ABOUT PRODUCTION, CREATIVE, AND TECHNOLOGY.

Jeremy Barnett | Founder - In 2014, he co-founded the men's fashion subscription service www.TrendyButler.com, exited late 2017. Before TB, in 2015/2016, Jeremy brought the Los Angeles technology community together to support OSF (www.orphanedstarfish.org). The organization builds computer centers in orphanages spanning across 29 countries and helps 11,000+ children across to globe annually. Currently, Jeremy serves as the CEO and Founder of Rad Intelligence and advises a wide scope of technology startups.

Janson Fishnam | CPO

Grigori Mikayelyan | CTO - Grigori is an entrepreneur with tremendous knowledge and experience in IT, design, marketing and product management. He received his B.A in Network and Communications Management from DeVry University. Grigori has managed large development teams from inception to product successfully for over 15 years.

Jonas Frost | Technology - Executive with 20+ years of leadership in the industry, pioneer in driving and developing the Internet and related technologies in Scandinavia. Developed products & services for many of world’s largest brands (such as Nestlé, Sony, Unilever, Volvo, Volkswagen Group, Steinway among others). Founder and exited one of the first social networks, Playahead.com. Certified in a number of core technologies & active in the global development community.

Dan Sixsmith | Director Business Development

Carter Gaffney | Key Advisor - 15 years experienced executive in a wide variety of roles across and even wider set of industries and organizations. Operating partner at Crosscut Ventures, former Navy Seal and HBS graduate. Served as COO at the bouqs and Legal Zoom between 2011 and 2017. Carter is a natural leader with a diverse skill set.

Ivan Nikkhoo | Board Advisor - With over 32 years of experience, Ivan is an experienced technology executive with a strong background in operations, management, sales, marketing, private equity, venture capital, and tech M&A. Ivan is a professor at USC Marshall school of business and sit on numerous boards alongside numerous CEO’s he mentors.

Jayson Cote | Key Advisor Currently serves as Head of Marketing Technology at Beats By Dre and is a Key Advisor at Rad Intelligence. Jayson has over 15 years of experience working with Fortune 500 supply chains, retail/manufacturing juggernauts and technology disruptors.


KEY TEAM MEMBERS

With 10+ years of experience, he is an expert in digital channels including Search Engines, Social Media Platforms, Programmatic Ad Exchanges, Influencer Networks, Email Automation, Content Marketing, and Partnerships. He has held leadership roles at all sides of the marketing table, and has worked with many of today’s top 100 advertisers.

- Dan Sixsmith has worked with some of the largest B2B Enterprise organizations to help them drive this sea change and in the process deliver hundreds of millions of dollars in incremental revenue. He is the host of the podcast, "Sales Is King" and is a thought-leader , Speaker, Trainer, Coach and active blogger.


APPENDIX PLATFORM & COMPLIANCE

End to end platform driven technology that eliminates silo and supports scale.

SOCIALDATA E-COMMERCE


OUR PLATFORM DATA

Custom real-time reporting that powers both brands & digital media agencies.

Rad offers multiple measurement solutions that support all aspects of offline and online conversion.


OUR PLATFORM SOCIAL

Measure, connect, and engage across every social channel for your brand.

Create efficiencies and eliminate breakage.

Automate without sacrificing customer relationships.


OUR PLATFORM E-COMMERCE

● End to end customer relationship management.

● Connect all aspects of your business; includes product and marketing.

● Simple and fast start times.

● Flexible and customizable.

● Measurement across your most important KPI’s.

● Automations that trigger on rules that are pre-set by our client.

● Product intelligence that connects to each customer.


BRAND COMPLIANCETHE FTC IS WATCHING

Influencer marketing is now more important than ever for brands to understand the rules, and landscape that govern. If you want to advertise in the influencer space and avoid legal head-aches, understanding the legal landscape ensures long term success and can be a critical part of your overall strategy. We make sure you’re entire campaign is compliant from beginning to end.

The FTC prohibits deceptive advertising, and requires any paid endorsements to be publicly and explicitly stated. Advertisers may face legal discipline if they fail to comply, so it is manda-tory for all RAD partnered brands and participating influencers to include compliant disclo-sures.

A major retail brand paid more than 50 social media influencers to post pictures of themselves wearing the same dress from their new collection. After failing to disclose that they had given each influencer the dress and thousands of dollars for their endorsement, the FTC investigated, issued a consent agreement, and hit the brand with fines.

One of the top entertainment brands paid high- profile influencers thousands of dollars to post positive reviews for a new game release without disclosing, which resulted in an FTC investigation, issued consent agreement, and fines.

A large scale music festival paid celebrity influencers to promote the festival without disclosing. After the festival failed to live up to audience expectations that were advertised, the festival’s organizers and 100 social media influencers were called out in the press and hit with a $100 million class action lawsuit.

WHY SHOULD I CARE?

Failing to comply with FTC disclosing guidelines may result in the FTC knocking on your door and serving you with charges. Since it’s safe to assume this would not be the most ideal way to spend a afternoon, paying attention to the rules helps avoid unneeded headache overtime.

In April 2017, the FTC sent warning letters to 90 influencers regarding failure to appropriately disclose. Non-compliant advertising is often seen as deceptive and can be damaging to brand reputation and trust.

These rules are strictly enforced.

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FAKE FOLLOWERSUnderstanding what you’re actually getting in the world of influencers is complex and can be frustrating. The Rad Intelligence platform ensures and reports on each influencers quality score. This data provides the con-text needed to make well informed decisions, and have crystal clear clarity on the legitimacy of each influ-encers audience.

Bottom line is... We’ll make certain you get what you’re paying for.

At Rad Intelligence, we use science, insights, and marketing expertise to understand the depth of each influencer’s audience including views, likes and fol-lowers. Take the guesswork out of each campaign and feel safe with your marketing spend.

By collecting data from ac-counts that are made avail-able to the public; we ano-nymize, remove and highlight statistical features that tell us the validity of each account holder. We then showcase this data in an easy to under-stand percentage that rep-resents each account holder’s gross number of real followers VS fake followers.


POWER FOR DIGITAL COMMERCE

Jeremy Barnett310.595.0649

[email protected]

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POWER FOR DIGITAL COMMERCE - radintelligence.com · Software + Services Experienced Team One Digital Solution Custom development, integrations, best in class partnerships, and proprietary