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Top tech companies gathered their solutions to empower the change within all industries and public sector at Digital Enterprise Show in a 3-day event. More than 18.000 attendees from 49 countries around the globe came to meet, compare and experience the most cutting edge technology. Powerful content concentrated at over 150 hours of conferences. 470 international speakers inspired our top management attendees with strategies and new business models approaches to boost the digital transformation of their businesses. Israelshared their recipe in IT know-how as Guest Country Partner 2016. Multiple demos performed live at our exhibition. DES2016 became the place to be for any business leader ready to face the challenges of the digital economy.
DIGITAL ENTERPRISE SHOW 2016
GLOBAL DATA
+400INNOVATIONS PRESENTED
18.134ATTENDEES
2
47 MEDIA PARTNERS
4.680 SMEs
+70 EVENT SUPPORTERS
+130 INVESTORS
11 COUNTRY DELEGATIONS
57PUBLIC & GOVERNMENT INSTITUTIONS
190.232 USERS ONLINE
2%ASIA
ATTENDEES MAP
92%EUROPE
5%AMERICA
1%REST OF THE
WORLD
200EXHIBITORS
FROM 49COUNTRIES
BANKING & INSURANCE
CITIES & PUBLIC SECTOR
UTILITIES
MANUFACTURING & AUTOMOTIVE
€ MEDIA & COMMUNICATION
PHARMA & HEALTH
RETAIL & FMCG
TOURISM & HOSPITALITY
8 VERTICAL FORUMS
64%
EUROPEANSPEAKERS
36%
REST OF THE WORLDSPEAKERS
470SPEAKERS
+150 HOURSOF CONFERENCES
7 INDUSTRYPROGRAMS
10 STAGES/AUDITORIUMS
230 CALLFOR SPEAKERSAPPLICATIONS
CONGRESS DATAMEDIA/SOCIAL MEDIA DATA 43
344 Live streamson Periscope
450JOURNALISTSFROM 13 COUNTRIES
2,402Twitter followers
132,938,715Impacts on TW
22.300Tweets in 10 days#DES2016
+1000 ARTICLES
684 LinkedinNetwork members
582 FacebookFollowers
CYBERSECURITYFORUM
VERTICALFORUMS
WOMENLEADERSHIP
ON DIGITALTRANSFORMATION
HR SUMMIT
DIGITALMARKETING
PLANET
TOP CONGRESS5
6 DIGITAL TITAN KEYNOTES:The cognitive era. A new era in technology, a new era in business by Jesús Mantas
Superbosses: how exceptional leaders master the flow of talent by Sydney Finkelstein
Digital predator or digital prey by Nigel Fenwick
Taming complexity: controlling networks by Albert László Barabási
Digital developments that will disrupt organizations and society by Erik Ziegler
X: the experience when business meets design by Brian Solis
6 SUPERSESSIONS:The cio opportunity
Economic outlook and digital agenda
Iot connecting industries
Data-driven new business models
The profitability and digital transformation equation
Innovation and competitiveness
66 POWERFUL CONFERENCESInnovation in Tourism & Hospitality.Public Sector Transformation.Factories of the future.Next generation banking.Game Changers: Fintech.Social Services & Employment Transformation in Public Sector.Smart City Vision: an opportunity for urban transformation.
MASTERMINDS CONGRESS
Digital Marketing Basics.Transforming the marketing organitzation in the digital era.Digital Marketing Trends.How Marketing Aligns with Sales in a transforming organization.10 Business Factors: The digital transformation method.A new kind of organization is born: Marketing & Customers as the brain.Programmatic advertisement.David Bowie was right.Reaching Content Marketing.Excellence Through Tech.Branded Content: is not a trend, is a real customer centric strategy.Mobile Marketing to reach customers in the right moment.How to speak Google — Algorithm Secrets and Google Insights.Search optimization applied.Clinic SEO: Desarrollo y puesta en marcha de un plan de marketing digital.Data and Analytics are the ultimate glue for each CMO in this digital world.Customer experience and Al: a perfect tandem.The whisperer: the importance of listening.Digital Marketing Success StoriesMarketing interaction in the cross channel world.The Age of the Customer: What does it mean for Marketing in 2016?What’s next?About cathedrals and craftsmen.
DIGITAL MKT PLANET
Cybersecurity challenges at the Digital age.New risks and threats of connected world.Security in the cognitive era.Digital Trust: from a mess to a must.Security: The key to empower digital transformation.Safeguarding the Internet of Things.Bringing cybersecurity to the Boardroom.Privacy Management.Industrial Cyber Landscapes.Cyber Resilience: What does it mean and what Does it Take?Challenges and opportunities driven by compliance and EU Regulations.
CYBERSECURITY FORUM
Digital Transformation: Let’s start in the workplace by Sapenta.The augmented—virtual reality solution by Visuartech.Lebanon: Launchpad to the Arab Market by UK Lebanon Tech Hub.Mucho, poco y lo que te queda: ¿Cómo medir la transformación digital dentro de tu empresa? By PiperLab.Digital retail for digital consumers. Creating unique experiences by Seidor.GAZPACHO — how to Mobilize Your Business in a few Minutes by Netalizer Ltd.Using Customer Identity Management to turn unknown users into known, loyal customers by Quality Objects.Social Messaging overtaking Enterprise Communication by TeleMessage.Presentación Internacional del think tank Fundación para la Innovación Financiera y la Economía Digital by Foro Ecofin.The world’s first catalog sharing network: EasyCat by EasyCat.
DIGITAL DEMOS
Diversity and inclusion.Culture, diversity and change management.The 7 transformers: consequences for consumers and organizations.Digital transformation: the Spanish angle.Consumer brand engagement and purchase recurrence.Fostering diversity’s balance.Diversity to make an impact.Diversity and inclusion corporate programmes.Creating a successful diversity & inclusionprogramme.
WOMEN LEADERSHIP
The HR role in the Digital Transformation.How to transform the whole organization.The new Digital Professional Framework.Culture Shift… and strategic game.Innovation in HR: empowerment, recruitment,gamification, employee brand ambassadors. Presentation of the 1st report on Digital Transformation and HR.Employer branding in Digital Environments.Corporate Social networks success stories.Moneyball or how big data is changing the game in Workforce planning and talent acquisitation. Collaboration and technology.The talent war.Linkedin: an HR ally.How to support the strategic decision process.Knowmads, los trabajadores del futuro.Personal branding for Managers.eRecruitment and job platforms.
HR SUMMIT
CIO leadership & path to relevance: Born to be digital.CxOTalk with Banco Sabadell.The inner reality: applying the provider’s medicine in house.Beyond techonology.
CIO’S SUMMIT
Israel’s recipe.Master the Flow of Talent.New Banking Models.Tourism & Hospitality: Mobile first.Industry 4.0.Driving digital Transformation.Journey to the Digital Enterprise.How did we create the Internet? Join a future that is already present.Digital Mindset.Digital Fashion.Co-creation.Digital Transformation is real.Customer Experience.Future Retail.Transforming the Enterprise through The Power of Mobile.The digital innovation playbook for Media.The Impact of Digital Transformation on Science.Digital banking experiences: Situation and perspectives.Digital Transformation in the Spanish Public Sector.Digital Transformation: Preparing the company to achieve the international success.Working together in the digital Transformation.Impact of digital Transformation in the Insurance. Sector Challenges and opportunities.The impact of Big Data in Digital Transformation.A solid fundation for Digital Transformation: MetaArc and hybrid IT.What do we mean when we talk on D. T.? Retail: Omnichannel, selfservices and digital transformation. Customer testimonial.Keep it safe: types of threat — security in the digital era.
Cybersecurity.Microsoft Windows 10 and Security.The digital transformation of the documentRetail engagement analytics. (In-store wifi analytics)Agility Levers.The incremental opportunity for SMEs.Sales Transformation.Open Innovation.Omnichannel Customer Insights.Customer Engagement and productivity Tools.Embracing and de-risking Digital Transformation.Insurance value chain disruptors — Changing today to survive tomorrow.High dynamic range — What it really is and how to get more impact for your money.Building Dragons: How disruption, culture and technology are powering digital transformation.Transformation Context.The Digital Insurer.Connected Car.The road to digital success in Pharma & Health.Global Trends: securing the digital world.Does digital transformation start with technology or people?Crowd economy.The Digital Utility.Patient experience.Delivery for success in ecommerce: Just in time?Innovation and competitiveness.#DES2017 topics jam session.Technology and Disability.Innovation spurring.10 years from now. The future of healthcare.Internet Anthropology.
The most disruptive conferences about tech, strategy & leadership.
· Big Data· Analytics· IoT· Cloub· Mobile· Strategy· Innovation· Data center· Customer experience· Operational processes· Business Models· Leadership· Social Business· Cybersecurity· CRM· BI· ERP
MIDDLE MANAGEMENT
SENIOR MANAGEMENT
TECHNICIANS
ACADEMIC
56%
PRESIDENTC-LEVEL
DIRECTORS
3%
41%
12%
25%
17%
2%
JOBFUNCTION
COMPANYSIZE
28%WOMEN
72%MEN
>10.000
1001 - 10.000
501 - 1.000
251 - 500101 - 250
41 - 100
11 - 50
1 - 10
9%
15%
17%
12%11%
10%
11%
15%
19%GENERAL
MANAGEMENT
21%IT
19%MARKETING/ADVERTISING
15%SALES/BUSINESSDEVELOPMENT
9%OPERATIONS
5%HUMAN
RESOURCES
3%FINANCE
9%OTHERS
VISITOR PROFILE6 COMPANY AREAS REPRESENTED 7
IT/TELECOM 15%
8%
9%
7%
8%
2%
6%
5%
4%
6%
11%
7%
12%
CONSULTANCY
BANKING/INSURANCE
MEDIA/COMM
MANUFACTURING
EDUCATION/RESEARCH
CONSUMER GOODS
PHARMA/HEALTH
TRANSPORT/LOGISTICS
CITIES/PUBLIC SECTOR
TOURISM/HOSPITALITY
RETAIL
OTHERS
SECTORS REPRESENTED8 SOME OF THE COMPANIESTHAT VISITED #DES2016
9
3 CLAVELES
ABG
AC HOTELS BY MARRIOTT
ACCIONA S.A
ACENTIA
AECOC
AEROPAQ
AGENCIA PARA LA ADMINISTRACIÓN
DIGITAL DE LA COMUNIDAD DE MADRID
AGROCAVA SL
AIR LIQUIDE S.A
AIRBUS
ALLIANZ SEGUROS
ALMIRALL
ALSA
AMADEUS SPAIN
AMERICAN EXPRESS GLOBAL BUSINESS TRAVEL
AMV HISPANIA
ANGULAS AGUINAGA
ANOVO
AORA HEALTH
ASPRO PARKS
ASTRAZENECA
ATRESMEDIA
AUTORIDAD PORTUARIA DE LA BAHÍA DE ALGECIRAS
AUTOSCOUT24
AXA
AXESOR
AYUNTAMIENTO DE SANTANDER
AYUNTAMIENTO SEVILLA-GERENCIA URBANISMO
BANCO BILBAO VIZCAYA ARGENTARIA
BANCO POPULAR ESPAÑOL
BARCELO HOTELS
BAT
BCP BANK PERÚ
BEIERSDORF S.A. (NIVEA)
BIMBA Y LOLA
BIOTHERM
BITDEFENDER ESPAÑA SLU
BNP PARIBAS
BODEGAS TORRES
BOEHRINGER-INGELHEIM
BOMBARDIER
BOSCH
BOYACÁ
BRITISH AMERICAN TOBACCO
CADAGUA S.A.
CAF
CALIDAD PASCUAL S.A.U.
CARLSONREGIDOR
CARREFOUR
CARREFOUR PROPERTY
CASER
CATERPILLAR ENERGY SOLUTIONS S.A.
CECE
CELGENE
CENTRO INFORMÁTICO MUNICIPAL DE BILBAO S.A. - CIMUBISA -
CENTUM
CEREALTO / SIRO
CESVIMAP
CHEMO
CHOVI SLU
CI3 - CENTRO DE INNOVACIÓN DE INFRAESTRUCTURAS INTELIGENTES
CIGNA LIFE INSURANCE
CINESA
CINTRA
CITI
CLÍNICA BAVIERA
COCA-COLA
CODERE
COMPASS GROUP
CONSUM
CORREOS Y TELÉGRAFOS S.A.
COVILESA
DAEMON QUEST
DAIMLER
DALLANT S.A.
DAMM
DAMYDRA ASESORES
DANONE
DAORJE SLU
DB SCHENKER
D-BEAUTYGROUP
DECATHLON
DELTA CAFÉS - SOCIEDADE GESTORA DE PARTICIPAÇÕES SOCIAIS S.A.
DEOLEO
DEUTSCHE BANK
DIAGEO
DISA CORPORACIÓN PETROLÍFERA
DRAGADOS
DS SMITH
EDP ESPAÑA
EL CORTE INGLES
ELEKTA MEDICAL
EMBAJADA BRITANICA
EMT MADRID
ENAGAS
ENDESA ENERGIA
ENEL IBEROAMERICA
ENTERPRISE HOLDINGS
EROSKI
ERTRANSIT
ESPACIORACK
ESPRINET IBÉRICA
ESTABLIMENTS VIENA S. A.
ESTABLIMENTS VIENA SA
ESTEE LAUDER COMPANIES
ESTEVE
ESTRELLA GALICIA
EUROFRAGANCE S.L.
FAURECIA
FCC AQUALIA
FENIN
FERRER
FEVER
FINANCIERA MADERERA S.A.
FINANZAUTO SA
FIT FOOD SPAIN
FON
GARCIA CARRIÓN
GAS NATURAL FENOSA
GATEGOURMET
GD PLATINUM TOUR OPERADOR
GEDETH NETWORK SLU
GERDAU ACEROS ESPECIALES EUROPA
GERENCIA DE INFORMÁTICA DE LA SEGURIDAD SOCIAL
GERMAN BANK
GOLDCAR
GRIFOLS
GRUPO AMMA
GRUPO AVANZA
GRUPO BEL
GRUPO CATALANA OCCIDENTE
GRUPO CORTEFIEL
GRUPO DIA
GRUPO ORTIZ
GRUPO RUIZ
GRUPO VIPS
GRUPO VIPS (SIGLA)
GT MOTIVE
HALCOURIER
HAVAIANAS
HAVI LOGISTICS
HERBEX IBERIA S.L.
HERTZ
HISPASAT
HITACHI AIR CONDITIONING EUROPE SAS
HOMEAWAY
HONDA
HONEYWELL BUILDING SOLUTIONS
HOSPITAL DE LA RIBERA
HOSPITAL DEL TAJO
HUMAN DATA RESEARCH
IATA
IBERDROLA
IBERICAR
IBERPAY
IBM GSE
IDEA INGENIERIA
IFC INDUSTRIAL FARMACEUTICA CANTABRIA
IKEA
IMS HEALTH
ING
INIBSA
INITEC
INSTITUT MUNICIPAL D’INFORMÀTICA
/AJUNTAMENT DE BARCELONA
ISOLUX
J. GARCIA CARRION
JUGUETTOS
JUMBOTOURS
KNIGHT FRANK
KYOCERA DOCUMENT SOLUTIONS
LA NEVERA ROJA
LABORATORIO LILLY
LACTALIS
LAFARGEHOLCIM
LAUSAN
LIBERTY SEGUROS
LÍNEA DIRECTA
LOEWE
LOPESAN
LORÉAL
LUCKIA GAMING GROUP S.A.
MAHOU SAN MIGUEL
MAPFRE
MARANU S.L.
MAXXIUM
MC MUTUAL
MEAD JOHNSON NUTRITION
MELIA HOTELS INTERNATIONAL
MEMORA
MERCADONA S.A.
MILLWARD BROWN
MINUBE
MONSANTO
MUNICH RE
MUNRECO
MUTUA MADRILEÑA
MUTUA UNIVERSAL
NEEDS-NEAR EAST ENGINEERING & DEVELOPMENT SERVICES
NUEVO HOSPITAL DE BURGOS
OCASO
OREY FINANCIAL
ORMAZABAL
OSBORNE DISTRIBUIDORA S.A.
PAPELMATIC
PARC SANITARI PERE VIRGILI
PARQUES REUNIDOS
PELAYO MUTUA DE SEGUROS
PERNOD RICARD
PETRONOR
PFIZER
PHILIP MORRIS INTERNATIONAL
PORCELANOSA GRUPO
PRAXAIR
PRAXIS PHARMACEUTICAL S.A.
PRIVALIA
PUIG
PUNTO FA
PYRENEES
QUARK
QUIRÓNSALUD
RACC
REAL CLUB CELTA DE VIGO
REAL MADRID
RECKITT BENCKISER
RECREATIVOS FRANCO
RENFE-OPERADORA
RENTALIA
REPSOL
ROCHE FARMA S.A.
ROYAL CANIN
SABA
SAGITRON
SAINT GOBAIN GLASSDRIVE ESPAÑA
SALESLAND
SALTO SYSTEMS S.L.
SALVESEN LOGISTICA
SANITAS - BUPA
SANITAS DENTAL
SANOFI PASTEUR MSD
SANTALUCIA
SANTANDER GROUP
SANTANDER TOTTA
SEAT
SEGURCAIXA ADESLAS
SEGUROS PELAYO
SELECTA
SENADO DE ESPAÑA
SERI JAKALA
SERUNION
SEUR
SHELL ESPAÑA S.A.
SODEXO
SOLUNION
SONAE
SPB (SUAVIZANTES Y PLASTIFICANTES BITUMINOSOS S.L.)
STARLOOP STUDIOS
SUEZ SPAIN
SUPERMERCADOS DIA
SYNGENTA
TALENT CLUE
TAVEX
TECNICAS REUNIDAS
TELECOMPUTER
TELEFONICA INTERNATIONAL WHOLESALE SERVICES
TELEPIENSOS
TELEPIZZA
TEXTILES VALEA
TEXTILES VALEA 2007 SL
THE WATER COMPANY
THYSSENKRUPP
TRAGSA
TURNSTYLE
UNIBAIL RODAMCO
UNICAJA BANCO
VIAJES CARREFOUR
VIAJES EL CORTE INGLES
VOLKSWAGEN AUDI SPAIN
VOLKSWAGEN FINANCE
VOLKSWAGEN FINANCIAL SERVICES
WERFEN
WESTINGHOUSE TECHNOLOGY SERVICES
WILLIS TOWERS WATSON
WOO GLOBAL MARKETS S.L.
YAWATA 2000 S.L.
YVES ROCHER
ZEELANDIA
ZINC SHOWER
ZURICH INSURANCE
C301
C303
C305
C307
C313
C315 C317
D417
D419
C316
C318
C302
C304B203
B202
B208
B204
B210
B218
B220
B222B222
B224
C309
B230
B234
B238
F603
F605
F607
F609
F611
F613
F615
F617
F619
F621
F623
F625
F627
F629
F630
F631
F633
F635
F637
F639
C308B207
C306B205
C312B211
C310B209
C314A
C314B
B215
D401
E504D403
E506D405
E508D407
E510D409
E512D411
D413
E516D415
C320B225
C322
E513
E515
F610
F612
E517
E519
F614
F616
F618
F620
E521
E501
E500
E531
D421
R-EVOLUTIONTHEATRE
BROADCAST MEDIA SET
& BROADCAST
STAGE
ENTRANCE
DIGITAL MKT
PLANET
TALENTTHEATRE
OPEN INNOVATION MARKETPLACE
& STAGE
MASTERMINDS CONGRESS
MAIN AUDITORIUM
PROTOCOLROOM
SPEAKERSLOUNGE
VIPLOUNGE
ROOM 1ROOM 2
ROOM 3ROOM 4
B
B
C
C
D
D
E
E
F
F
B C D E F
LOUNGEAREA
LOUNGEAREA
LOUNGEAREA
CASTELLANA
SUSHITRUCK
PLAZA MAYOR
WINE BAR
DES2016 EXHIBITION MAP10 TOP COMPANIESON DIGITAL TRANSFORMATION
11
APIWATCHER - F637 KONOZCA CONSULTING - F635 MI LEGADO DIGITAL - F633
PRISA RADIO - C309
8/10LEVEL OF
SATISFACTIONOF ATTENDEES
92%LIKELY
TO COME BACKIN 2017
ARTIFICIAL INTELLIGENCE
VIRTUAL REALITY
DIGITAL MINDSET
OTHER DATA12 DIGITAL TRANSFORMATIONDRIVERS
13
BEST JOURNALISTIC WORK ON DIGITAL TRANSFORMATION
Fernando Almaraz of the University of Salamanca
BEST DIGITAL CAMPAIGNImproove Search
BEST DIGITAL DISRUPTOR START-UPSpotcap
BEST DIGITAL LEADER EXECUTIVE OF 2016
Federico Flórez, CIO of Ferrovial
BEST DIGITAL TRANSFORMATION ENTERPRISE
Meliá Hotels International
EUROPEAN DIGITAL MINDSET AWARDS 2016
14 OPEN INNOVATION MARKET PLACENEW BUSINESS MODELS
15
SPONSORED BY
SPONSORED BY
SPONSORED BY
120START-UPS
from 12 different industriesPresented their disruptive proposal in an elevator pitch mise en scène.
Retail Consumer GoodsTourismHospitalityTransportLogistics
BankingCitiesPharmaHealthFood IndustryManufacturing
1. 2. 3. 4. 5. 6.
7. 8. 9.
10. 11. 12.
CREAMOS SOL UCIONE S DE ÉXITOLOGOTIPO Y VERSIONES
www.expomark.es
C: 72,88%M: 0%Y: 100%K: 0%
PANTONE 361 C#50AE32
R: 80G: 174B: 50
C: 0%M: 0%Y: 0%K: 100%
PANTONE Black C#000000
R: 0G: 0B: 0
LA
FEDEFEDERACIÓNDE EMPRESASDE PUBLICIDADY COMUNICACIÓN
Tipogragía LOGO: Helvetica 85 HeavyE/D en Rojo Pantone 485 EC / CMYK 0 96 100 0 Economía Digital en Negro al 50%
ASOCIACION NACIONALDE GRANDES EMPRESAS DE
DISTRIBUCION
CLUB FINANCIERO GÉNOVA
INTERNATIONAL MEDIA PARTNER
BUSINESS MEDIA PARTNER
TECH MEDIA PARTNER
INDUSTRY MEDIA PARTNER
abranetAssociação Brasileira de Internet
MADRID 95.1
EVENT SUPPORTERS16 MEDIA PARTNERS 17
Israel has been long known for being on the cutting edge of research and development in advanced technologies. History and geography have made Israelis experts at identifying market needs, finding creative solutions, and shortening the development process to turn them into commercial products. Thousands of start-ups have been created in Israel over the years, making it second only to the US in this sector.
The Israeli entrepreneurship spirit combines original thinking, excellence in science and technology education, strong business drive and the ability to dare. All these factors join to create the “start-up nation”: a deep and buzzing eco-system of strong networks between industry, government, academia, private investors and young companies.Accordingly, over 50% of Israel’s industrial exports stem from high-tech and life science industries, and almost 4.1% of GDP is spent on R&D – the highest rate among OECD countries.
For all that reasons and for their leadership in technology recognized worldwide, Israel was chosen the Digital Enterprise Show Guest Country 2016. Israeli Top Tech companies showcased their innovations on Digital Transformation to help organizations grow in their industry.
ISRAEL COUNTRY PARTNER 201618 A SPECIAL MENTION AND A BIG THANK YOU TO OUR FOUNDER
MEMBERS:
19