Tbilisi, Georgia9-11 JUNE 20

17

Since 1958

ORGANIZED BY: SUPPORTERS:

POST SHOW REPORT

www.winexpo.ge

WINEXPO GEORGIA’17 - Post Show Report

WINEXPO’2017 EXHIBITION PROFILE

The 10th International Wine and Spirits Fair was held over the period June 9-11, 2017 at the ExpoGeorgia Exhibition Center in Tbilisi, Georgia.The event was organized as a joint venture by the ExpoGeorgia Exhibition Center, the local industry, supporters, the Ministry of Agriculture of Georgia and the National Wine Agency of Georgia.The event has demonstrated the importance for the industry both in the regional and international markets. 130 Regional companies were represented from 11 countries and up to 4500

visitors were recorded over the duration of the expo.The success of the exhibition was due to the representation by large and successful companies as well as small and family-owned vineyards where wines are still produced in accordance with its unique Georgian traditions and rules. The 9th International Wine Award was held over the same period. From 164 presented wines, 153 were awarded various medals.

Launch Year: 2008

Organizer: ExpoGeorgia

Venue: ExpoGeorgia Exhibition Center, Tbilisi

Dates: 9-11 June, 2017

Working Hours: 11:00 - 18:00

Frequency: Annual

Duration: 3 days

• TOTAL NUMBER OF VISITORS - 4500

• PARTICIPANTS WHO HAVE ACHIEVED THEIR GOALS - 82%

• PARTICIPANTS WHO WERE SATISFIED WITH THE NUMBER OF VISITORS - 79%

• PARTICIPANTS WHO WERE SATISFIED WITH THE QUALITY OF VISITORS - 85%

• PARTICIPANTS WHO WILL PARTICIPATE AGAIN NEXT YEAR - 90%

• VISITORS WHO WERE PLEASED WITH THE EXHIBITION - 94%

ABOUT THE EXHIBITION

WINEXPO GEORGIA’17 - Post Show Report

ABOUT THE EXHIBITION

KEY EXHIBITION DATA

617 m2 16TOTAL EXHIBITION

SPACEINTERNATIONAL PARTICIPANTS

114LOCAL

PARTICIPANTS

11STATES PARTIES

130

4 500

NUMBER OF EXHIBITORS

NUMBER OF VISITORS

SPEAKERS

OPENING CEREMONY

The 10th International Wine and Spirits Fair was opened on June 9, 2017.The exhibition was attended by government officials, supporters of the event, representatives of embassies and the media.

Mr. Levan DavitashviliMinister of Agriculture of Georgia;

Mr. Giorgi SamanishviliChairman of Georgian National Wine Agency;

Mr. Resan KikavaExecutive Director of ExpoGeorgia.

WINEXPO GEORGIA’17 - Post Show Report

Republic of Georgia• Agrosphere Chain Stores• Aprofi-Group Ltd.• Baia’s Wine• Batono Ltd.• Bioma• Blui’s Wine• Bolnuri Wine• ChalaBriani• Chateau Nekresi• Color Pack• Commercial Partners -

International Ltd - CPI• Dionide• Dom Kofe• Dugladze Wine Company LLC• Dzmebis Marani• Enogrup Ltd• Eristavi Wine• Fafari• Favorite label• G. Wine• GB Consulting• Geo Solution Company Ltd.• Georgian Furniture Cluster

(GFC)• Georgian Traditions• Georgian Wine Corporation• Ghvardzelashvili’s Marani• Giuaani Ltd.• GlassGo Georgia• Gravisi Ltd.• Kakhetian Wine Cellear• Kindzmarauli Marani LLC• KTW - Kakhetian Traditional

Winemaking• Kvareli Cellar LLC• Lagvinari• Lomtadze Family Wine• Manaveli• Mikho’s Vineyards and Marani

• Misho Papa Cellars• Monastris Nobati• Mosmieri Ltd.• Mzetamze-Georgian Wheat

Bread• Navigator.ge• Nikolaishvili’s Bioproducts• Noblex Ltd. • Petriaant Marani• Phoka St. Nino Convent• Qvevri Wine Cellars• Royal Khvanchkara• Satsnakheli• Schuchmann Wines Georgia• Shalauri Wine Cellars• Shilda Winery• Shumi Wine Company• Simon Chkheidze Wine• Sofralab• Tabla Nova LLC• Tamari• Tanini• TBC Leasing• Tegani Ltd.• Telavi Old Cellar Ltd.• Temi• Terjola Wine• The Spirit of Georgia Ltd.• Tibaani Ltd.• Tigishvili Wine Company• Usakhelauri Vineyards• Vakhtang Aslanikashvili Winery• VakhtanguriI• Vartsikhe Marani Ltd.• Vazi + Ltd.• Wine Business Consulting Ltd.• Wine Man Ltd.• Wine Products & Spirits Ltd.• Wine School• Winery Khareba

Armenia• Laser Tech CJSC

Austria• Finotec Handels GmbH

Cyprus• Durfino Group

Belgium• Nomacorc SPRL

Hungary• Trust Hungary Ztr.

Germany• WTG - Quantor GmbH

Italy• Della Toffola• Tapì S.p.A.• VCR - Vivai Cooperativi

Rauscedo• Vetroelite s.p.a.

Russia• “M & T”• Pechatnaya Manufaktura• ST Profil

Turkey• Bilnet Printing

Ukraine• Grin Trade Ltd.• Verallia Ukraine

PARTICIPATING COMPANIES AND ORGANIZATIONS

WINEXPO GEORGIA’17 - Post Show Report

THE PURPOSE OF PARTICIPATION

DID YOU ACHIEVE YOUR GOAL?

WILL YOU PARTICIPATE IN THE EXHIBITION NEXT YEAR?

• Finding new business contacts - 42%• Introduction of the product / service to the

public, PR / Promotion - 24%• Introducing competitors and observing them -

6%

• Finding new users - 24%

• Other - 6% Yes

90%

Maybe

10%

No

0%

Evaluated from 1 to 10 points

26%

13%15%

18%

10%

10 9 8 7 6

PARTICIPANTS SURVEY

• ACCESSORIES

• CONSULTATION

• FERTILIZERS

• GLASSWARE

• INGREDIENTS, ADDITIVES

• MANUFACTURING MACHINES

• PACKAGING TECHNOLOGY

• PUBLICATIONS

• SEEDLINGS

• SERVICE

• SPARKLING WINES

• SPIRITS

• VINE AND VINEYARD CARE TECHNIQUES

• WINE

PRODUCT DIRECTORY

WINEXPO GEORGIA’17 - Post Show Report

Viewers who found what they were looking for - 80%

Expectations of visitors were justified - 93%

Visitors who were satisfied with the 2017 event - 94%

VISITOR SURVEY

4 500NUMBER OF

VISITORS

86%PROFESSIONALS IN

THE INDUSTRY

DISTRIBUTION OF VISITORS ACCORDING TO PROFESSIONAL SECTOR VISITORS GOALS

VISITORS REPRESENTED THE FOLLOWING COUNTRIES

• Wine shops, wine bars - 22%

• Restaurants, hotels - 17%

• Winemakers, wine technologists - 19%

• Exporters - 11%

• Other - 31%

• ARMENIA

• AUSTRIA

• BULGARIA

• CANADA

• CHINA

• GERMANY

• ESTONIA

• FRANCE

• THE UNITED KINGDOM

• GEORGIA

• INDIA

• ISRAEL

• ITALY

• JAPAN

• MOLDOVA

• POLAND

• RUSSIA

• SPAIN

• SWEDEN

• THE UNITED STATES

• TURKEY

• UKRAINE

• Entertainment / Leisure - 3%

• Buying specific products / services - 10%

• Foreign partners finding - 5%

• Finding local partners - 11%

• Introducing the market - 53%

• Competition monitoring - 8%

• Other - 12%

WINEXPO GEORGIA’17 - Post Show Report

ADDITIONAL EVENTS

Various types of events were held at the exhibition center over the course of the three days. These events were held at the participants’ stands as well

JUNE 9A Guide to the Cradle of Wine - Presentation of the bookExpoGeorgia - 11th Pavilion

JUNE 9Training - Eastern West Wine MeetingCertified Sommelier - Zaza GrigalashviliExpoGeorgia - 11th Pavilion

JUNE 10Prospects to Increase the Variety of Georgian WinemakingProfessor David ChichuaExpoGeorgia - 11th Pavilion

JUNE 10Developing Small Markets over the Last Decade in GeorgiaMalkhaz KharbediaExpoGeorgia - 11th Pavilion

JUNE 10Wine Tourism and Its Development in GeorgiaWine Tourism Association - Levan Chubinidze, Elene BukhaidzeExpoGeorgia - 11th Pavilion

JUNE 10Bioma -Chemical-Free Wine Technology - PresentationExpoGeorgia - 11th Pavilion

JUNE 10Master Classes of the Sommelier Association of GeorgiaTbilisi Wine SchoolExpoGeorgia - 11th Pavilion

JUNE 11La Cité du Vin Bordeaux - A World of CultureAdrien ClemenceauExpoGeorgia - 11th Pavilion

as in specially allocated areas. The visitors and participants enjoyed these events and found them most interesting.

WINEXPO GEORGIA’17 - Post Show Report

THE 9TH INTERNATIONAL WINE AWARDS CEREMONY

INTERNATIONAL PANEL OF WINE JUDGES

84 BRONZE MEDALS

36 SILVER MEDALS

26 GOLD MEDALS

2 SPECIAL AWARDS FOR THE BEST OF SHOW

5 SPECIAL NOMINATION AWARDS

The 9th International Wine Awards Ceremony and Gala Dinner was held on June 10th, 2017. The event hosted representatives of the government sector, more than 200 representatives of the wine industry and members of the media. The purpose of the awards was to highlight the achievement

of private individuals and companies in the wine industry and their unification. Within two days, 164 samples from 43 companies evaluated by the International Experts Group have been awarded with special awards:

GALA EVENING AND AWARDING CEREMONY

TIM ATKIN MWOnline Drink Writer of the year; (2014 Fortnum & Mason Awards); Online Communicator of the year; 2014 Louis Roederer Awards; timatkin. com (2013 and 2011 Louis Roederer International Wine Website of the year.)

KENICHI OHASI MWA leading wine and sake industry professional in Japan; President of Yamajin co. Owner of the consultancy firm Red Bridge Co. Chief Consultant for distribution to Wine Diamonds; Honored Ambassador of Georgian Wine in Japan.

ISA BAL MSDWWA 2014 regional chairman in the south and east Mediterranean (includingTurkey); Fat Duck’s main sommelier; Europe’s best sommelier European Bailiff, 7-19 May, Sophia, Bulgaria; Europe’s best sommelier 2008

SARAH ABBOTT MWDirector Swirl Wine Group & IWC Co-Chair. Consultant to Arabica London, Soave, Arba, Wines of Tejo, Wines of Georgia; Wine Educator and Consultant; Honored Ambassador of Georgian Wine in UK

MISHA MESKHIWine Expert; Technical Director and Co-Founder at Shvidi Wine ltd; Co-Founder at MM Wine Service Ltd; Co-Founder at Yang Winemakers Union of Georgia.

GEORGE (GOGI) DAKISHVILIWine Expert; Professional Member of American Society for Enology and Viticulture-Entitled to the rights and privileges pertaining thereto; Honorary Citizen of the City of Davis. (USA); Doctor of Food Technology Fulfilled (May 2012); Handmade wine association Chairman of the Board.

WINEXPO GEORGIA’17 - Post Show Report

EXHIBITION COVERAGE

ADVERTISING ON RADIO STATIONS - Radio Imedi, Radio Utsnobi

ADVERTISING ON TELEVISION STATIONS - TV 1, Rustavi 2

• Social media campaigns on Facebook and LinkedIn (target audience was chosen by industry, region and profession)

• Airport Arrival Hall

• About 50 hotels in Tbilisi, including:

Є Tbilisi Marriott Є Courtyard Marriott Є Hotel Museum Є Betsy’s Hotel Є Terrace Boutique Hotel

Є Royal Batoni Є Chateau Mere

• Over 100 restaurants, wine bars and shops in Tbilisi.

• Newsletters in Tbilisi Marriott and Courtyard Marriott.

• www.yell.ge• www.welcome.ge• www.davisvenot.ge• www.sommelier.ge

• www.fortuna.ge• www.newspress.ge• www.newspost.ge• www.1tv.ge

• www.wineclub.ge• www.vinocom.ge• www.welcometogeorgia.ge• www.vipdrink.ge

• www.interpressnews.ge• www.info9.ge• www.kvira.ge• www.medianews.ge

• www.allwine.ge• www.vinoge.com• www.georgien.ahk.de• www.adjaranet.ge

• www.epn.ge• www.accent.com.ge

ONLINE BANNERS ON WEBSITES

NEWS ARTICLES

MARKETING EVENTS

NEWS FLYERS

2 000 5006 000ELECTRONIC INVITATIONS FOR

TARGET GROUPSPHONE CALLS WITH MAJOR

TARGET COMPANIESPRINTED INVITATIONS FOR

TARGET GROUPS

WINEXPO GEORGIA’17 - Post Show Report

ABOUT THE ORGANIZER

ExpoGeorgia is the leading exhibition and convention center in Caucasus region. As a multifunctional business center, we combine trade fairs with congress and conferences.

Experienced, attentive event coordinators work to develop new concepts and programs to ensure that ExpoGeorgia as “a relationship broker” continues to have a strong voice in the international economic forums of tomorrow.

History of the Exhibition Center starts in 1958. At that time, State has built temporary exhibition pavilions and organized industrial exhibition to celebrate 1500 years’ anniversary of Tbilisi. Large scale construction works began in 1961 and as a result 11 pavilions, green house, pool sand park were placed in the city center. During

Soviet Period exhibition center was a place for permanent exhibition of industrial and agricultural achievements of Soviet Republic, once a year the space was devoted to international exhibitions.

In 1994-1998 organization was privatized and transformed into Joint Stock Company.

Infrastructure was modernized. ExpoGeorgia has been assigned a very important role – guiding foreign capital inflow in Georgia and opening international markets for new Georgian businesses.

ExpoGeorgia events became an excellent forum for decision makers to evaluate new products, make new contacts, enhance supplier relationships and conduct purchasing activities.

Address: 118 A. Tsereteli Ave., 0119

Tbilisi, Georgia

Tel: +995 3 2 234 11 00

Website: www.expogeorgia.ge

E-mail: expo@expogeorgia.ge

Facebook: www.expogeorgia.ge/ExpoGeorgia

HOPE TO SEE YOU NEXT YEAR

WINEXPO GEORGIA’18

DON’T MISS OUTCHECK OUT THE EXHIBITION STAY CONNECTED ALL YEAR

www.facebook.com/winexpo www.youtube.com/user/ExpoGeorgia

www.winexpo.ge

FOR ADDITIONAL INQUIRY PLEASE CONTACT US:

Exhibition Center ExpoGeorgiaAddress: 118 A. Tsereteli Ave., 0119

Tbilisi, GeorgiaTel: +995 3 2 234 11 00

E-mail: expo@expogeorgia.geWebsite: www.expogeorgia.ge

Sales Department:E-mail: sales@expogeorgia.ge

Marketing Department:E-mail: marketing@expogeorgia.ge