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Post Campaign Analysis Report Client : Johnson & Johnson Campaign: Aveeno Campaign Date: May – December 2011. Pre-Campaign Brand Survey. Core Menu Page – Product Listings. Link: http://www.nzgirl.co.nz/tag/aveeno/. Product Listings – Daily Moisturising Lotion. - PowerPoint PPT Presentation
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nzgirl
www.nzgirl.co.nz
Post Campaign Analysis Report
Client: Johnson & Johnson
Campaign: Aveeno
Campaign Date: May – December 2011
www.nzgirl.co.nz
Pre-Campaign Brand Survey
www.nzgirl.co.nz
Core Menu Page – Product ListingsLink: http://www.nzgirl.co.nz/tag/aveeno/
www.nzgirl.co.nz
Product Listings – Daily Moisturising LotionLink: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/
www.nzgirl.co.nz
Product Listings – Skin Brightening Daily ScrubLink: http://www.nzgirl.co.nz/buy/aveeno-skin-brightening-daily-scrub/
www.nzgirl.co.nz
Product Listings – Positively Radiant Daily MoisturiserLink: http://www.nzgirl.co.nz/buy/aveeno-positively-radiant-daily-moisturiser/
www.nzgirl.co.nz
Product Listings – Intense Relief Hand Cream Link: http://www.nzgirl.co.nz/buy/aveeno-intense-relief-hand-cream/
www.nzgirl.co.nz
Product Listings – Ultra Calming Cream CleanserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-cream-cleanser/
www.nzgirl.co.nz
Product Listings – Ultra Calming Foaming CleanserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-foaming-cleanser/
www.nzgirl.co.nz
Product Listings – Ultra Calming Daily MoisturiserLink: http://www.nzgirl.co.nz/influencer-reviews/aveeno-ultra-calming-daily-moisturiser/
www.nzgirl.co.nz
Display – Homepage Roadblock
www.nzgirl.co.nz
Display – WallpaperDate on Homepage: 6th June – 12th June 2011
Total Impressions during this time: 10,858
www.nzgirl.co.nz
Display – 5-way6th June – 19th June 2011
Impressions booked: 15,000
Impressions delivered : 21,997
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – Big Banner6th June – 19th June 2011
Impressions booked: 15,000
Impressions delivered : 20,829
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Sponsored Feature: Homepage FeatureDate on Homepage: 20th June – 10th July 2011
Total Impressions during this time: 31,092
URL: http://www.nzgirl.co.nz/buy/aveeno-daily-moisturising-lotion/
www.nzgirl.co.nz
Sponsored ContentOur favourite: Ways to Combat Dry Skin
Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-combat-dry-skin/
Live on site: 22nd July 2011
Page views: 481
Comments: 0
Facebook likes: 13
www.nzgirl.co.nz
Display – 5-way4th July – 7th August 2011
Impressions booked: 45,000
Impressions delivered : 51,777
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – Big Banner4th July – 7th August 2011
Impressions booked: 45,000
Impressions delivered : 52,071
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – WallpaperDate on Homepage: 4th October – 11th October 2011
Total Impressions during this time: 10,966
www.nzgirl.co.nz
Display – 5-wayPositively Radiant
24th October – 20th November 2011
Impressions booked: 30,000
Impressions delivered : 31,677
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – Big BannerPositively Radiant
24th October – 20th November 2011
Impressions booked: 40,000
Impressions delivered : 46,618
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Influencer Review – Positively Radiant Tinted MoisturiserLink: http://www.nzgirl.co.nz/tag/aveeno/
Number of product sent: 30
Number of reviews submitted: 24
Conversion Rate: 80%
Total Page Views: 2,586
Total Comments: 14
Total Facebook Likes: 15
Total nzgirl Faves: 26
www.nzgirl.co.nz
Sponsored ContentOur favourite: Inner & Outer Beauty Tips
Link: http://www.nzgirl.co.nz/know/our-favourite-inner-and-outer-beauty-tips/
Live on site: 19th September 2011
Page views: 346
Comments: 0
Facebook likes: 1
www.nzgirl.co.nz
Display – BannerUltra Calming
19th September – 2nd October 2011
Impressions booked: 15,000
Impressions delivered : 19,075
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – 5-way PositionUltra Calming
15th August – 11th September 2011
Impressions booked: 35,000
Impressions delivered : 44,517
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – Big BannerUltra Calming
15th August – 11 September 2011
Impressions booked: 30,000 (plus an extra 20,000 from original Wallpaper booking)
Impressions delivered : 111,278
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – In Article Island AdsUltra Calming
15th August – 11 September 2011
Impressions booked: 30,000 (transferred from original booking of Wallpaper)
Impressions delivered : 32,179
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Display – In Article Island AdsUltra Calming
19th September – 2nd October 2011
Impressions booked: 15,000 (transferred from 5-way Position)
Impressions delivered : 16,158
Clicks: n/a – tracked by client
www.nzgirl.co.nz
Sponsored ContentOur favourite: Ways to feel Ultra Calm
Link: http://www.nzgirl.co.nz/buy/our-favourite-ways-to-feel-ultra-calm/
Live on site: 9th August 2011
Page views: 372
Comments: 1
Facebook likes: 7
www.nzgirl.co.nz
Sponsored ContentOur favourite: Spring Dresses
Link: http://www.nzgirl.co.nz/buy/our-favourite-spring-dresses/
Live on site: 29th August 2011
Page views: 1,762
Comments: 2
Facebook likes: 28
www.nzgirl.co.nz
Sponsored ContentOur favourite: Tips to even out skintone
Link: http://www.nzgirl.co.nz/know/our-favourite-tips-to-even-out-skin-tone/
Live on site: 4th October 2011
Page views: 461
Comments: 2
Facebook likes: 8
www.nzgirl.co.nz
Sponsored ContentOur favourite: Smart Handbag Essentials
Link: http://www.nzgirl.co.nz/buy/our-favourite-smart-handbag-essentials/
Live on site: 27th October 2011
Page views: 1,131
Comments: 2
Facebook likes: 14
www.nzgirl.co.nz
Sponsored ContentOur favourite: Beachware
Link: http://www.nzgirl.co.nz/buy/our-favourite-beachwear/
Live on site: 10th November 2011
Page views: 887
Comments: 4
Facebook likes: 12
www.nzgirl.co.nz
Newsletter InclusionDate sent: 30th August 2011
Total sent: 33,788
Total views/opens: 4,427
Open rate: 13%
Total newsletter clicks: 1,791
Client clicks: 447
CTR: 10% of total opens
www.nzgirl.co.nz
Newsletter InclusionDate sent: 9th August 2011
Total sent: 33,663
Total views/opens: 4,654
Open rate: 14%
Total newsletter clicks: 1,490
Client clicks: 85
CTR: 2% of total opens
www.nzgirl.co.nz
Newsletter InclusionDate sent: 20th September 2011
Total sent: 33,907
Total views/opens: 4,831
Open rate: 14%
Total newsletter clicks: 1,396
Client clicks: 102
CTR: 2% of total opens
www.nzgirl.co.nz
Newsletter InclusionDate sent: 27th October 2011
Total sent: 29,031
Total views/opens: 5,051
Open rate: 17%
Total newsletter clicks: 1,364
Client clicks: 730
CTR: 14% of total opens
www.nzgirl.co.nz
Competition Page (Bonus)WIN: 1 of 5 AVEENO Summer Essentials packs!
Link: http://www.nzgirl.co.nz/win/win-1-of-5-aveeno-summer-essentials-packs/
Live on site: 9th November 2011
Page views: 4,075
Comments: 23
Facebook Likes: 43
Entries:
Conversion Rate:
www.nzgirl.co.nz
Solus EmailDate sent: 9th November 2011
Total sent: 29,189
Total views/opens: 4,833
Open rate: 17%
Total clicks: 1,432
CTR: 30%
The average CTR is 17-20%
www.nzgirl.co.nz
Social Media: Twitter1,900+ @nzgirlHQ followers
http://www.twitter.com/nzgirlHQ
www.nzgirl.co.nz
Social Media: Twitter1,900+ @nzgirlHQ followers
http://www.twitter.com/nzgirlHQ
www.nzgirl.co.nz
Social Media: Twitter1,900+ @nzgirlHQ followers
http://www.twitter.com/nzgirlHQ
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Social Media: Facebook7,500+ nzgirl fans
http://www.facebook.com/nzgirl
www.nzgirl.co.nz
Snapshot of comments from the nzgirl audience..
www.nzgirl.co.nz
Post-Campaign Brand Survey