By Nisha Velji

For our music video ‘The one’ by Jennifer Lopez, we

could use other shots from other pop videos as shown

on the screenshots. These shots were taken from a

pop video, as you can see the female in the shots is

dressed in a stereotypical feminine way, she is seen as

being glamorous. She is also a young female which fits

in with the genre due to the fact most teenagers and

young adults would mostly view and listen to pop video

music. As well as this video being a pop video there is

also romance within in, this would therefore link into

our idea of presenting The one as a video. The idea of

using a IPAD would also be effective due to the fact

young teenagers are most interested in using these

technology's, also they would be more attracted by

viewing this video as it is linked in with them and how

they socialise.

As you can see from the screenshot of the couple

walking towards each other you can see there has

been a effect used which zooms into each of them, this

idea could also be used within our own pop video as it

would keep the audience engaged in watching it.

The mise-en-scene in these shots also relate back to

our idea, this is because of main unique selling point is

the London city scape. This was how we would attract

our audience, as this pop video shots are filmed in

London we could use these kind of shots.

The Idea Of Having Latest

Technologies

These shots have also been presented in a different pop video. We could take the black and white idea further and film some shots with the couple or vocalist in black an white. We could show a few black and white images or snapshots when the vocalist herself is having flashbacks of her past relationship. This would be a effective way of keeping the audience more engaged with the video. Also we could use the idea of the couple casually enjoying their life with each other and completing or doing different activities such as casually laughing or going out for a movie etc.

Furthermore these shots could also be linked into Richard dyers theory, due to the fact he suggest that music videos and media resources allow the audience to travel into the world of their own. They could also gain gratification from watching these videos as they are able to link it back to their own life as the main target audience is teenagers and they are the ones which would most likely be having relationship problems.

The Idea Of Having

Black And White Shots

The Idea Of Shooting in

a studio These shots of Nicole, are also from a different

pop video which is already out in the market. As

you can see she is singing in a studio, and the

camera is just pointing at her, in this video there

are also close ups of her, and different editing

techniques used to make the video look more

effective. The conventions used within these

shots are stereotypical. She is dressed in a

stereotypical way, this would allow the female

audience to aspire to her and almost be just like

her, it would also gratify the male audience as

they often see women as objects therefore she

is dressed the way boys want her to be dressed

as she is wearing a low cut top, hair out

jewellery etc.

Relating this back to our music video we got the

idea to shoot in a studio from this pop video to

make the vocalist stand out. Our vocalist will be

wearing a black and cream dress to make her

look glamorous. We also choose to have

various different shots within our music video by

researching into other pop videos.

The Idea Of Having a

Vocalist and a Couple We came up with the idea of using a

different vocalist and a different

couple by looking at Rihannas Video

and other pop Videos. We choose to

have close ups of our vocalists to

make the audience interact with our

video and link it back to their life.

We also got the idea of the couple

having a argument and the girl

walking away from this video,

therefore we may use these shots

shown on this powerpoint to make

our music video look more

interesting, the only difference

would be is that we will be shooting

in London due to the fact the

London city scape is our unique

selling point.

Other shots we

may use

The One And Narrative

Theory Overall our main video would be following a lot of different

theories, our storyline is based on a ‘Disruption and Equilibrium’

therefore the main narrative theory we are following is Torodvs

theory as the couple have breakups and then realise they are

made for each other.

Also we will be following Andrew Goodwin's theory (amplifying

narrative) this is because the lyrics will be matching with what is

shown on the video. All the shots I have shown on this

PowerPoint could be used in our final piece due to the fact it

links into our idea. The black and white effects could show that it

was the vocalists past relationship which was ‘Perfect’ however

realises at the end.