2. OUR NEW BRAND A REVISED AND ATTITUDESCHEDULE LINE-UP
BIGGERRATINGS! 3. HUGE GROWTH @ 7PM WITH A25-54
0.90.6MAY-12NOV-12(TWO AND A HALF MEN)PORTLANDS CW32 PRIME ACCESS
GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12) 4. HUGE
GROWTH @ 730PM WITHA25-541.0 0.7 MAY-12 NOV-12 (TWO AND A HALF
MEN)PORTLANDS CW32 PRIME ACCESS GROWTHSOURCE: PORTLAND LPM L7 DATA
(NOV-12 & MAY-12) 5. COMING TO PRIME ACCESS FALL 2013THE
BIGGESTSHOW ON TELEVISIONIS COMINGTOPORTLANDS CW32 PRIME ACCESS
FALL 2013 6. HUGE GROWTH @ 6PM WITH A25-54 1.10.4 MAY-12
NOV-12(FAMILY GUY)PORTLANDS CW32 EARLY FRINGE GROWTH SOURCE:
PORTLAND LPM L7 DATA (NOV-12 & MAY-12) 7. HUGE GROWTH @ 630PM
WITH A25-54 1.2 0.5MAY-12NOV-12 (HOW I MET YOUR MOTHER)PORTLANDS
CW32 EARLY FRINGE GROWTH SOURCE: PORTLAND LPM L7 DATA (NOV-12 &
MAY-12) 8. HUGE GROWTH @ 5PM WITHA25-540.80.4 MAY-12
NOV-12PORTLANDS CW32 EARLY FRINGE GROWTHSOURCE: PORTLAND LPM L7
DATA (NOV-12 & MAY-12) 9. HUGE GROWTH @ 530PM WITHA25-540.80.5
MAY-12 NOV-12PORTLANDS CW32 EARLY FRINGE GROWTHSOURCE: PORTLAND LPM
L7 DATA (NOV-12 & MAY-12) 10. COMING TO EARLY FRINGE FALL
2013ONE OF TVSBIGGEST COMEDIES IS COMING TO ANCHOREARLY FRINGE
ONPORTLANDS CW32 EARLY FRINGE FALL 2013 11. HUGE GROWTH IN M-F LATE
NEWS WITHA25-541.00.6ON MAY-12 NOV-12PORTLANDS CW32 10P NEWS GROWTH
(M-F)SOURCE: PORTLAND LPM L7 DATA (NOV-12 & MAY-12) 12. HOME TO
THE HOTTESTSHOWS IN PRIMETIMEPORTLANDS CW32 PRIMETIME 13. 1ST
QUARTER 2013PORTLANDS CW32 PRIMETIME 14. HOME TO LATE FRINGE
LAUGHSPORTLANDS CW32 LATE FRINGE 15. COMING TO LATE FRINGE FALL
2013A LATE NIGHT LEGEND RETURNSTO PORTLANDS CW32PORTLANDS CW32 LATE
FRINGE FALL 2013 16. HOME TO THE FRESHEST TAKE ON DAILY
EVENTSTRAFFICWEATHERNEWS POP HEALTHTECH NEWS CULTURE
CELEBRITYGOSSIPPLASTIC ANCHORS ANDSTODGY, OLD-SCHOOL NEWS ARE A
THING OF THE PASTAN EXTRA HOUR(M-F 5A-8A) BEGINNING JANUARY
21STPORTLANDS CW32 EYE OPENER (M-F 5A-8A) 17. HOME TO DAYTIMETHAT
PACKS A PUNCHPORTLANDS CW32 DAYTIME 18. HOME TO
WEEKENDFAVORITESPORTLANDS CW32 WEEKENDS 19. INTEGRATED SALES
MARKETING OPPORTUNITIES PORTLANDS CW32 PROVIDES MANY INTEGRATED ON
AIR OPPORTUNITIES THAT PRESENTS OUR CLIENTS BRANDS AND/OR PRODUCTS
IN A UNIQUE WAY. HERE ARE SOME EXAMPLES OF SUCCESSFUL INTEGRATED
SALES MARKETING CAMPAIGNS: A VERY JERRY NOVEMBER IN NOVEMBER,
PORTLANDS CW32 OFFERED CLIENTS THE OPPORTUNITY TO BE PART OF A VERY
JERRY NOVEMBER. VIEWERS WERE ASKED TO WATCH SEINFELD WEEKNIGHTS ON
PORTLANDS CW 32 FOR THEIR CHANCE TO WIN A TRIP FOR TWO TO SEE JERRY
SEINFELD PERFORM LIVE IN LAS VEGAS. THE SPONSOR BLING DENTAL WAS
INCLUDED IN ALL THE ON AIR PROMOTIONAL ANNOUNCEMENTS AS WELL AS THE
IN PROGRAM SNIPES THAT AIRED EACH WEEKNIGHT IN THE 7P AND 7:30P
AIRING OF SEINFELD. IN ADDITION, BLING DENTAL WAS ALSO INCLUDED IN
PORTLANDS CW32 DIGITAL EFFORTS.PORTLANDS CW32 INTEGRATED SALES
MARKETING OPPORTUNITIES 20. INTEGRATED SALES MARKETING
OPPORTUNITIESHOLIDAY GIFT GRAB FACEBOOKPROMOTION PORTLANDS CW32
CREATED A SOCIAL MEDIA CAMPAIGN FOR THE OREGON STATE LOTTERY TO
PROMOTE THE LOTTERYS GIFT GRAB INSTANT SCRATCH ITS. VIEWERS WERE
ASKED TO POST ON PORTLANDS CW32S FACEBOOK PAGE THEIR FAVORITE GIFT
THEYVE EVER RECEIVED AND WHY. EVERYONE WHO POSTED WAS QUALIFIED TO
WIN 100 INSTANT SCRATCH ITS FROM THE OREGON STATE LOTTERY.
PORTLANDS CW32 RAN AN ON AIR PROMOTION TO SUPPORT THIS CAMPAIGN. BY
UTILIZING PORTLANDS CW32S FACEBOOK PAGE, WE WERE ABLE TO CREATE A
UNIQUE AND ORGANIC OPPORTUNITY FOR THE LOTTERY TO REACH
CONSUMERS.PORTLANDS CW32 INTEGRATED SALES MARKETING OPPORTUNITIES
21. PORTLANDS CW32 EXTERNAL MARKETING EFFORTSPORTLANDS CW32 IS
COMMITTED TO CREATING STRONG MULTI-PLATFORM MARKETING CAMPAIGNS
UTILIZING SEVERAL OUTSIDEADVERTISING MEDIUMS INCLUDING RADIO,
CABLE, TRANSIT, OUTDOOR, SOCIAL MEDIA AND DIGITAL. THESE CAMPAIGNS
WILLSUPPORT PORTLANDS CW32S 2013 PRIORITIES. HERE ARE EXAMPLES FROM
2012: RADIO SPOTS: CW THURSDAYTWO & A HALF MEN
SEINFELDPORTLANDS CW32 EXTERNAL MARKETING EFFORTS 22. PORTLANDS
CW32 LAUGH NOW PROMO M-F 7:00P 8:00PPORTLANDS CW32 LAUGH NOW -
SEINFELD 23. PORTLANDS CW32 LAUGH NOW PROMO M-F 6:00P
7:00PPORTLANDS CW32 LAUGH NOW TWO & HALF MEN 24. NEW
NEWATTITUDE BIGGERBRANDRATINGSPORTLANDS CW32 IS BETTER THAN EVER!
AND WITH TELEVISIONS BIGGEST SITCOM ON THE WAY THIS FALLYOU CAN
COUNT ON THE GROWTH TREND CONTINUING!PORTLANDS CW32 SUMMARY
