Portfolio2013 web

PORTFOLIO 2013

GRAPHIC DESIGN & ADVERTISING


PORTFOLIO 2013

ILLUSTRATIONS

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This section includes pieces from various clients and campaigns. The following pages illustrate banners, logos, flyers, posters and more.

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S INSIDE THIS SECTION

01 Revitalization Banner Campaign

02 Word Up! Poetry Slam

03 Seasonal Posters

04 Promotional Playing Card

05 Fire Safety Coloring Page

2013 • SUNRISE BANNERS

CAMPAIGN OVERVIEW

While working as a graphic designer for the City of Sunrise, I was tasked to create multiple banners that would be placed on lampposts around the city as part of a beautification initiative the city decided to pursue. The goal was to showcase the prominent landmarks around the city, such as the Sawgrass Mills Mall and the BB&T Center.

MY ROLE: Graphic Designer

CLIENT: City of Sunrise

PROGRAMS:

01

ILLUSTRATIONS

SUNRISE BANNERS (FROM LEFT TO RIGHT) CARIBBEAN MAINSTREET, LITTLE FREE LIBRARIES, SAWGRASS MILLS MALL AND THE BB&T CENTER

SUNRISE BANNERS FOR THE FIRE, POLICE AND UTILITIES DEPARTMENTS

ILLUSTRATIONS

A BANNER OLD TIME

This campaign was one of my favorites. There really was no limit on my creativity. I just needed to brighten up the city with a few colorful banners while still being representative of each department.

I had a lot of fun sketching out ideas for the fire department banner. I did throw around the idea of a cat stuck in a tree, but the City of Sunrise went with the banner to far left, although that first idea still brings a smile to my face.

A BANNER OLD TIME (CONT’D)

This campaign was very close to my heart. I was born and raised in the City of Sunrise, and I spent most of my summers painting and acting dramatically at the Civic Center.

I attended many a Girl Scout meeting at Welleby Park and played out countless spy missions with my three siblings under the Welleby tarp . It was an honor to work on this project for the City.

ILLUSTRATIONS

SUNRISE BANNERS FOR THE CIVIC CENTER AND VARIOUS PARKS



PROGRAMS:

02

2013 • WORD UP! POETRY SLAM

CAMPAIGN OVERVIEW

While working for the City of Sunrise, I created a new, updated logo for the 2013 Word Up! Poetry Slam. The campaign targets Broward County high school students who have a passion for words and self-expression. Since the flyer would be placed in high schools in the county, bright colors were implemented to help draw interest to the event.

ILLUSTRATIONS

Broward County High-School Students:

STEP UP TO THE MICAND MAKE YOUR WORDS HEARD

WORD UP! POETRY SLAM FLYER

PRESS PASS FOR THE JUDGES



PROGRAMS:

CAMPAIGN OVERVIEW

I designed the following four posters as a way to promote the City of Sunrise’s seasonal activities. Among them were holiday camps where kids could come and participate in crafts and social activities. I had the most fun making the fall activity posters because designing the turkeys on the next page were just so much fun! And the color scheme I chose just made everything pop!

2013 • SEASONAL POSTERS

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11x17 POSTER FOR THE TEENS HOLIDAY CAMP

ILLUSTRATIONS

11x17 POSTER FOR THE KIDS HOLIDAY CAMP

ILLUSTRATIONS

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2013 • PROMOTIONAL PLAYING CARD

DESIGN OVERVIEW

One of my favorite designs I got to work on as a Senior Designer for FSU’s Oglesby Union Marketing was a promotional playing card for FSU’s collegiate Flying High Circus. Moreover, I learned a lot skill-wise creating this card!

Back of deck designed by Larin Littwin.


CLIENT: Florida State University

PROGRAMS:

PROMOTIONAL PLAYING CARD FEAT. THE FSU FLYING HIGH CIRCUS

ILLUSTRATIONS

05

2013 • FIRE SAFETY COLORING PAGE

DESIGN OVERVIEW

While interning at the City of Sunrise, I worked on various safety initiatives. One of my projects was to create a coloring book page to hand out to kids that was fun and informative. The premise behind this coloring page was that the dragon had sneezed and set the house on fire. The page features safe meeting places.



PROGRAMS:

COLORING PAGE FOR KIDS TEACHING FIRE SAFETY

02

This section includes pieces from various Florida State University projects, in addition to other campaigns.

GRAPHIC DESIGN

INSIDE THIS SECTION

06 Newman 2014 Campaign

07 Flying High Circus Campaign

08 Glidden Campaign

09 VP is In Poster

10 Open Mic Night

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PROGRAMS:

2013 • NEWMAN CAMPAIGN 2014

CLIENT: Melissa Newman

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CAMPAIGN OVERVIEW

As part of a class project, my group was tasked with creating a campaign for any political office. Our candidate was group mate Melissa Newman, running for Governor in 2014. We created two radio spots, social media pages, yard signs and three direct mail pieces.

Photos courtesy of Sarah Jean Ferraris.

NEWMAN 2014 YARD SIGN

NEWMAN FOR GOVERNOR BUMPER STICKER

GRAPHIC DESIGN

THE PROCESS

Our goal for the design was to portray a feeling of a new, fresh start. The slogan I created was a play on our candidate’s last name: Newman - A New Vision. A New Approach. We wanted our candidate to seem approachable and bold. We wanted her to be a fresh face among old politicians. Because she was a new face, getting name recognition was essential. Based on our criteria and our objective, we chose bright and bold hues of the classic patriotic colors: red, white and blue. This, along with consistent design across platforms and a catchy slogan, would help get our candidate into office.

LANDING PAGE OF NEWMAN WEBSITE

THREE OF THE DIRECT MAIL PIECES

DIRECT MAIL PIECE #3: FRONT

DIRECT MAIL PIECE #3: FRONT

GRAPHIC DESIGN

DIRECT MAIL PIECE #3

For this piece, we really wanted to increase voter turnout. From our research, we found that at the end of the day, democrats and republicans are going to vote according to their respective parties, and there wasn’t much we could do to change this. When it came down to it, name recognition and voter turnout were the biggest factors in determining who won a gubernatorial election.

To increase voter turnout, we decided to send this mail piece out as a friendly reminder to vote regardless of what party someone chose to stand with. We included a personalized nonpartisan message on the back of this piece and directed voters to find more information about their vote on the front of the piece. The mail piece also conveniently displays our candidate’s branding, a subtle reminder to vote for her on November 4th.

NEWMAN CAMPAIGN BUTTONS

PROGRAMS: CLIENT: Florida State University

MY ROLE: Art Director

2013 • FHC HALLOWEEN SHOW SERIES CAMPAIGN

CAMPAIGN OVERVIEW

I headed up the art direction for this campaign, gathering inspiration, color swatches, sketching different layout designs and more for the various pieces. This comprehensive campaign included digital ads, posters, flyers, banners, handbills, banner ads, newspaper and radio ads.

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LOGO DESIGN FOR THE FSU FLYING HIGH CIRCUS HALLOWEEN SHOW SERIES

GRAPHIC DESIGN

11x17 POSTER FOR THE HALLOWEEN SHOW SERIES

TICKETS ON SALE OCTOBER 1STFREE FOR FSU STUDENTS WITH A VALID GOLD ID

circus.fsu.edu

OCTOBER 17, 18 , 24 & 25DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

Available in alternative format for special requests, call (850)644-4874

644-6500

OCTOBERDOORS OPEN @ 7PM | SHOW STARTS @ 8PM

TICKETS ON SALE NOW

17, 18, 24 & 25

circus.fsu.eduNEWSPAPER ADVERTISEMENT

WEB AD

HALLOWEEN SHOW SERIES WEB BANNER

GRAPHIC DESIGN

circus.fsu.edu

OCTOBER 17, 18, 24 & 25DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

FREE for FSU STUDENTS WITH VALID GOLD ID

OCTOBER 17, 18, 24 & 25DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

circus.fsu.edu

TICKETS ON SALE OCTOBER 1ST

FREE FOR FSU STUDENTS WITH A VALID GOLD ID

Available in alternative format (850)644-4874

OCTOBER 17, 18, 24 & 25

DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

circus.fsu.edu

TICKETS ON SALE OCTOBER 1ST

FREE FOR FSU STUDENTS WITH A VALID GOLD ID

Available in alternative format (850)644-4874OCTOBER 17, 18, 24 & 25DOORS OPEN @ 7PM | SHOW STARTS @ 8PM

circus.fsu.edu

TICKETS ON SALE OCTOBER 1STFREE FOR FSU STUDENTS WITH A VALID GOLD ID

Available in alternative format (850)644-4874

VINYL BANNER FOR HALLOWEEN SHOW SERIES

HANDBILLS THAT WERE CREATED TO PASS OUT TO STUDENTSNEWSPAPER ADVERTISEMENT


PROGRAMS:

2012 • GLIDDEN CAMPAIGN

CLIENT: Glidden

CAMPAIGN OVERVIEW

I worked with a team of four others to research the Glidden brand and its competitors. Using the guidelines and case study written out in the 2012 NSAC competition packet, we created a brief and got to work. My primary role outside research was design. I created the print ads seen on the next couple of pages.

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GRAPHIC DESIGN

THE PRINT ADS

These print ads would be featured as spreads in select magazines; each are different based on the individual target audiences. Each print ad features a room that has undergone “a fresh start” using Glidden paint products. Examples are featured showing how you can take a seemingly simple piece and turn it into a cornerstone of conversation. Whether it’s reupholstering a hand me down crib or redesigning an old picture frame, the ideas are truly endless.

All spreads showcase the vibrant Glidden paint colors while directing the viewer to the brand’s social media pages.

PRINT AD: TARGET AUDIENCE - FEMALE MINORITIES

2013 • SUNRISE BANNERS

CAMPAIGN OVERVIEW

While working as a graphic designer for the City of Sunrise, I was tasked to create multiple banners that would be placed on lampposts around the city as part of a beautification initiative the city decided to pursue. The goal was to showcase the prominent landmarks around the city, such as the Sawgrass Mills Mall and the BB&T Center.

01



PROGRAMS: PRINT AD: TARGET AUDIENCE - FEMALE MILLENIALS WHO RENT

ILLUSTRATIONS


PROGRAMS: CLIENT: Florida State University

DESIGN OVERVIEW

The Florida State University Vice President for Student Affairs was holding a Q&A session to address questions and concerns from students during one of FSU’s weekly farmer’s market events. I was tasked with creating a poster that was representative of the event and that featured Dr. Mary Coburn.

2012 • VP IS IN POSTER

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WEDNESDAY, OCTOBER 3, 2012AT 11:30AM TO 12:30PM

OGLESBY UNION COURTYARD

VP FOR STUDENT AFFAIRSDR. MARY COBURN

FLORIDA STATE UNIVERSITY PRESENTS

DROP BY THE VICE PRESIDENT’S TABLE AT MARKET WEDNESDAY TO ASK YOUR QUESTIONS ON ISSUES

CONCERNING FSU STUDENTS

11x17 POSTER FOR VP OF STUDENT AFFAIRS

GRAPHIC DESIGN

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2013 • OPEN MIC NIGHT

DESIGN OVERVIEW

Here is another one of the posters I was able to create for the City of Sunrise to promote their community activities. This specific event was geared toward targeting middle and high school students, so we wanted to go with a design that wasn’t too kiddy or cheesy. We wanted it to catch eyes and encourage students to participate in the event.



PROGRAMS:

OCTOBER XX

For More Information, Contact Sady I. Diaz | 954.747.4662 | [email protected] | Sunrisefl.gov

The Creative Coffeehouse Series Presents

11x17 POSTER FOR TEEN OPEN MIC NIGHT

03LOGOS/BRANDINGThe next few pages feature logos I created for a handful of clients, as well as a look into my personal branding.

INSIDE THIS SECTION

11 Logo Designs

12 Personal Branding B

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PROGRAMS: CLIENT: Various

OVERVIEW

Here are some of the logo designs I have created over the past year. Many of them such as the logos for Eco-Chic Fashion Show, Tune s ‘n Trucks, Winter Wonderland, One City Many Voices and Word Up! Poetry Slam were created for the City of Sunrise. The Past Presidents’ Circle logo was designed for a fundraising club at Florida State University. Others were freelanced for various clients.

LOGO DESIGNS

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BRANDING

STUDENT GOVERNMENT ASSOCIATION

FLORIDA STATE UNIVERSITY’

PAST

PRESIDENTS

STUDENT GOVERNMENT ASSOCIATION

FLORIDA STATE UNIVERSITY’

PAST

PRESIDENTS

PROGRAMS:

12

PROJECT OVERVIEW

The creation of my personal brand has been an ongoing process. I started back in 2012 developing a logo and determining what style, color and feel I wanted my brand to reflect. In the end I liked simplicity, and so I chose to go with a more minimalistic and clean approach. I felt this red/pink hue most embodied me, and, in the end, it’s the color I settled on to represent my brand.


CLIENT: Self

PERSONAL BRANDING

LOGO DESIGN FOR PERSONAL BRAND IDENTITY

ONLINE PORTFOLIO PRESENTATION ON DESKTOP AND MOBILE DEVICES

BRANDING

PROJECT OVERVIEW

I translated my design across platforms, expanding to both web and print, keeping consistent with the minimalistic feel. I wanted lots of white space and for the key information to stand out.

ALYSSAOSTROFF 3900 NW 120th way, Sunrise, FL 33323 | [email protected] | 954-325-0163

Fanatics, Inc. 9.23.13

5000 NW 108th AveSunrise, FL 33323

Dear Fanatics:I have the attitude, the drive and the passion necessary to thrive in this industry, and I apply it to

everything I do. My name is Alyssa Ostroff, and I am currently a senior at Florida State University,

double-majoring in Advertising and Marketing. I am set to graduate December 2013.

So, why am I writing you? I want to fully experience the marketing industry and push myself to

the limits, so I am looking for an job where I can challenge myself and produce amazing work. I

believe an career with Fanatics can help me realize these goals.Not only am I a creative person, but I am very goal-oriented, as one must be in marketing. I follow

through on tasks and meet all deadlines. As a former Supervisor and DJ at WKPX, I have the

discipline, work ethic and communication skills. As a former Writer and Photographer for Sun-

Sentinel’s Teenlink, I know how to meet a deadline and work well with others, especially in a

group setting.In addition to working at my current job as a Graphic Designer, I have gained a lot of experience

from working on advertising campaigns for my Creative Strategy II class. I was put in charge of

a team of five (each member with a strong, clashing personality) with an advertising objective, a

brief, and a due date for our final campaign presentation. Then we were set loose.

It was during this class that I learned how to delegate tasks based on my teammates’ strengths, make

final decisions, set milestones and due dates for deliverables, break up fights, get everyone back

on track, and get the job done well (all the while producing the creative pieces for our campaign -

digital, print, and out-of-home). I was a creative, a leader, a referee, a planner, a nagger, a secretary,

a mother, and occasionally a pizza delivery woman. To sum it up, I was an Advertiser, a Project

Manager - a Marketer.I am applying for the Graphic Design position because I have the skill set, I know what I want out

of my career, and I know I would flourish in the environment that Fanatics provides. If you would

like to view some pieces from my portfolio, please visit: alyssaostroff.com.Thank you for you time, and I look forward to hearing from you.

EDUCATIONFlorida State University, Tallahassee, Florida BA in Advertising and BS in MarketingGPA: 3.7

RELEVANT COURSEWORKAdvertising Research, Marketing Research, Creative Strategy, Media Planning, Political Communications and Campaigning, Desktop Multimedia, Consumer Behavior, Mass Media Law

EXPERIENCEFlorida State University’s Oglesby Union Marketing, Tallahassee, FL August 2012 to PresentSenior Graphic Designer

• Assist with development of new design concepts and campaigns for Florida State University’s Oglesby Union and its departments (Art Center, Crenshaw Lanes, Guest Services, Student Activities Center, Student Life Cinema and the Flying High Circus), as well as several campus-wide events including Homecoming, Pow Wow and Parents’ Weekend. Expand on initial client concepts to create vector designs and consistent thematic presentation to provide continuity for applications across a wide range of media (web and print).

• Manage multiple projects in various stages of development; provide art direction, training and procedural guidance to junior designers; balance individual workload in accordance with project timelines so deliverables meet campaign deadlines.

• Work directly with printers and vendors to ensure artwork meets requirements for production (file formats, bleeds, etc.) and review proofs for accuracy before production of final printed materials.

City of Sunrise - Marketing & Communications, Sunrise, FL June 2013 to August 2013Graphic Designer/Marketing Intern

• Developed marketing materials and logo for the Word Up! Poetry Slam, a web mini-series recently acquired by ABC Family to be available on abcfamily.com later this year.

• Developed a series of lively and vibrant flagpole banners, which will be key components of the city’s neighborhood revitalization effort. Each banner featured a unique theme to highlight work, play, and civil service within the community. Worked with individual area representatives and stakeholders from concept development to approval of final artwork.

• Worked directly with the Fire-Rescue department to develop concepts for Safety First, a safety awareness campaign targeting children, parents and senior citizens.

Broward Education Communications Network, Sunrise, FL May 2012 to August 2012Marketing Intern

• Assisted the Marketing Director on a variety of projects including, but not limited to: preparing communications materials (brochures, posters, flyers, marketing reports) and coordinating events to implement a comprehensive marketing/public relations plan for BECON programs and services.

• Utilized web design skills to develop initial design concept and graphics for BECON’s Sports Blitz Universe programming (Sports Blitz, On the Record, All Access and Game Time).

HONORS AND AWARDS2013

2013

2012

SOFTWARE TOOLSAdobe Creative Suite: Photoshop, Illustrator, InDesign, Dreamweaver, Microsoft Office: Word, Excel, PowerPoint

CONTACTAlyssa Ostroff

3900 NW 120th waySunrise, FL 33323

[email protected]: alyssaostroff.com

954-325-0163

ALY

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Logo designs chosen for Sunrise, Florida’s Word Up! Poetry Slam, One City, Many Voices, Tunes ‘n Trucks Food Truck Rally and Eco-Chic Fashion Show.

Appointed Junior Art Director over the 2013 marketing campaign for Florida State University’s Flying High Circus Halloween Show Series.

Attended the 56th Annual Advertising Women of New York (AWNY) conference.

PORTFOLIO 2013


(LEFT TO RIGHT) DESIGN FOR RESUME, LETTERHEAD AND PRINT PORTFOLIO

BUSINESS CARD AND THANK YOU NOTE

THANKS

THANKS

04DESIGN PROCESSEnjoy my work? Well, learn how i went about the design process right here!

INSIDE THIS SECTION

Step 1: Gather Inspiration

Step 3: Find Reference Photos

Step 3: Sketch it Out!

Step 4: Vector

Step 5: Implementation

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STEP 1 • GATHER INSPIRATION

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OVERVIEW

The first step I always take when starting a new project is to gather inspiration. Whether it’s through Pinterest or Google or an advertisement, I like to find a few examples of pieces that truly inspire me and have a style I would like to emulate.

For the City of Sunrise’s beautification campaign banners, I found inspiration in a few travel posters comprised of very simple graphics. The style was clean and simple and the bright colors were something that was encouraged by my client.

INSPIRATION BY DESIGN STUDIO THE HEADS OF STATE

DESIGN PROCESS

STEP 2 • FIND REFERENCE PHOTOS

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OVERVIEW

Once the vision for the campaign was locked in, I set to finding reference photos to base my sketches off of, I found some images of the iconic saucers just outside the BB&T Center and got to sketching out a few designs.

REFERENCE PHOTOS

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STEP 3 • SKETCH IT OUT!

OVERVIEW

Now, of course I have this awesome image in mind for what I want the final product to look like, but it never hurts to sketch it out. It also shows your client the direction you are thinking of heading in so you can collect feedback before you enter the vectoring process. After sketching a couple possible designs out, I decided to go with an angled shot of the BB&T saucer.

QUICK SKETCH TO GET OUT MY IDEAS

DESIGN PROCESS

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STEP 4 • VECTOR

OVERVIEW

Once my idea is approved, I like to create my color palette before I begin vectoring. I pulled some bright shades of blues and greens and went to work on drawing the basic shapes. I then went on to add in the details of the shading and shifted my graphics around on the artboard until I had a nice image that contained all the visual elements I set out to achieve. And voila! Above are the two versions I came up with!

FINAL IMAGES

OVERVIEW

Once the image has been vectored, it’s time to make sure the artwork has been approved by the client and that the file is ready for print. After the image has been sent to the printer, the most exciting part happens. Your creation becomes a reality. No longer is it just a 2D graphic on a computer screen but a waving flag, a living piece of artwork. This is the main reason I love working in the creative industry. It’s seeing an idea scribbled on corner of scrap paper transform into an actual, usable piece of art.

STEP 5 • IMPLEMENTATION

05IMPLEMENTATION OF ARTWORK

THANK YOU FOR READING

954.325.0163 [email protected] alyssaostroff.com

www.alyssaostroff.com • [email protected]

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