- PORTFOLIO -

LOGOS

This is a logo that I created for a technology company in Grand Rapids. The business covers everything from data to

video to voice, making it a technology hub. The logo represents SG by name through a modern take on a sun burst. The sun burst is created by arrows pointing to the

center, representative of Sundancer Group as a hub.

This logo was created for a future online video competition. The client asked to see a logo that was

visually representative of taking video without showing a video camera in any way.

This logo was created for a forming non-profit organization in Grand Rapids, Mchigan. The client spoke with my colleage - with

the informatoin he came to me with, I created this logo.

While the organization liked the logo, they felt that it failed to accurately express the identity of their brand. I arranged for a

direct meeting with the client to better understand who they are and what they do. After meeting with the client, I understood the

issues and created a completely different logo.

The new logo incorporated the rugged, youthful feel that the non-profit wanted to convey. I hand-made the font for the logo to

give the logo the exact feel requested from the client.

The client was completely happy with the logo, and selected this as the final logo for the brand.

BRANDING

I have a passion for branding and a drive to improve and push my skills. I decided to fully brand a fake company to give myself

a venue for this self-improvement. This is a sample of the various pieces that I have created for this “brand”.

Basic Brand Identity

color palette

Stacked’s tone is playful and fun, but still provides the rich detail needed to sell gourmet ice cream. We’re trying new, innovative, and exciting flavors that we want people to have fun with. We believe that gourmet doesn’t have to be stuffy.

Simply put, there’s nothing better than enjoying high-quality, gourmet ice cream that’s dripping down your arm. That’s what we’re about.

Our Headline Font is PacificoOur copy font is Gotham Light

Business Card

Don’t let the name fool you. This little guy packs a big punch. You’ve got six scoops to work with here, so choose wisely. Our suggestion? Put your favorites on the top. You’ll eat them faster and make it to the bottom before it all melts. At least we hope.

Website Example

COLLATERAL

These are cards that I created for various partners for Heart of West Michigan United Way. The purpose of these cards was to provide a memorable take-away after direct contact with

a member from the group. The card’s main goal was to direct these individuals to the website for more information.

Website Cards

Help us bring $ back

to Kent County

volunteercentergr.org kctcc/

Each year, over 1600 volunteers give over 5000 collective hours to nearly 80 different organizations. This year, you can join in and create lasting change in our community

Volunteer Push Poster

Volunteer Push Rack Card

West Michigan’s largest one-day volunteer event. Day of Caring connects hundreds of volunteers with area nonprofits

to improve our community and create lasting change.

In 2010, Day of Caring brought together more than 1600 volunteers from 45 companies who completed more than 5000 hours of service to make our community better and stronger.

Have an event idea? Email it to nextgen@hwmuw.org

Informational Bookmark

THE RACE IS ON. 5.13.11

Buzz Poster

This is a poster that I created for a scavenger hunt that is held in Downtown Grand Rapids. The hunt was a United Way

benefit that featured companies like Steelcase, Meijer, Amway, and Wolverine WorldWide. The purpose of the poster was to simply generate buzz, with more information to come later.

1007 Lake Dr. SE - Grand Rapids, MI 49506 - 616.451.3051 - wmeac.org

SUSTAINING OUR WATER, WORK, AND LIVES: BECOMING A MEMBER IS ACTION.

WMEAC and its members have played a key role in making West Michigan a desirable community. Our history includes successful efforts to ban the pesticide DDT, keep plutonium out of West Michigan and pass landmark laws such as the Michigan Environmental Protection Act and the Michigan Bottle Bill. Active members see the fruit of their labors in their daily lives, in nature, in the local economy, and on the news.

Vertical Brochure Outside

PROTECTING OUR WATER

BUILDING SUSTAINABLE COMMUNITIES

What greater resource do we have than water? It’s an essential part of our lives. For generations WMEAC has worked to protect our local waterways. Today we are actively engaged in the fight against aquatic invasive species, stormwater runoff, water retailing, and other key threats to our most treasured natural resource.

Climate change. Natural resource scarcity. Environmental health issues. As a region and as a planet, these issues and other emerging concerns will change the way we live. WMEAC and its members are working to build our communities toward a more sustainable future.

Mayors’ Annual Grand River Cleanup

Asian Carp Advocacy

Community Stormwater Management

Teach for the Watershed &Adopt-A-Stream

Rain Gardens & Low Impact Development

Water Quality Advocacy

Green Building Demonstration SiteEnergy Advocacy

BetterBuildings for MichiganGreen Drinks

Sustainable Communities AdvocacyChildren’s Health Initiative

TheWMEACBLOG.org

BECOME A MEMBER / JOIN$10 Concerned Citizen/Student

$35 Advocate

$100+ Steward

$500+ Activist

$50+ Family/Org. Advocate

$1000+ Defender

Name:

Address:

City/State/Zip:

Phone/Email:

Method of Payment:

Card Number/Exp. Date:

Date/Amount:

Signature:

Included Check Visa/Mastercard

Please cut here and mail lower portion.

Sign up online at wmeac.org

Vertical Brochure Inside

Window Cling

Googlehttp://www.oneplatedate.com

One Plate Date

Website Mockup

PHONE: 616.450.3485EMAIL: todd.m.burton@gmail.com