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Portfolio of industrial designer Job Buenazedacruz
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The UNA toy kitchen is blind-friendly straight out of the box. Having many blind-friendly features, it can be enjoyed by both blind and sighted children. Clicking the link at the bottom of the page leads to a video showing the UNA pro-totype in use at a progressive preschool in Metro Manila.
awards won
OCT 2008. Best Research, Industrial Design ThesisCollege of Fine Arts, University of the Philippines, Diliman“A Designer’s Guide To Making Interactive & Intuitive Toys For Blind Children”
APR 2009. Best Prototype, Industrial Design ThesisCollege of Fine Arts, University of the Philippines, DilimanUNA Blind-friendly Toy Kitchen Set
UNA TOY KITCHENmarch 2009
job.buenazedacruz.com/portfolio/una-toy-kitchen
The Electrolux CookPot helps inexperienced cooks by retrieving cooking instructions straight from a food packaging’s RFID tag. In the next 90 years, magazines and recipe books can be RFID-enabled and devices can send downloaded recipes to appliances like the CookPot. Not only is the cooking temperature accurately controlled, the CookPot also reads the recipe out step by step so the user can learn how to cook through experience. Because of this, novices can cook food perfectly every single time, whether they are boiling, steaming, poaching, roasting or evendeep frying.
The CookPot takes away the fear of cooking because it guides the user step-by-step, ensuring successful results consistently. This space-saving product eliminates the need for separate cooktops, pots, colanders and specialty appliances, making it perfect for dorms and small dwellings.
award won3rd Place, Electrolux Design Lab ‘09 (Philippines)“Designing for the next 90 years”
ELECTROLUX COOKPOTdesign competition entrynov 2009
job.buenazedacruz.com/portfolio/electrolux-cookpot
EGG MODULAR WORKSTATIONmarch 2008
The EGG is a modular workstation system for the fun, modern workplace. It gives the user enough privacy to concentrate on their individual tasks while giving them the option to work collaboratively, making it ideal for any office—from newsrooms to animation studios. Because it allows for the monitor to be mounted, the user can have more desktop space, minimizing clutter.
Employees can work individually and by teams. Small teams can have spontaneous group meetings just by swiveling their chairs to face each other. Team members can also check on each other’s progress easily. The EGG can be configured to fit as much as 8 persons to collaborate with each other in a circle.
job.buenazedacruz.com/portfolio/egg-modular-workstation
The EGG’s body is made of a combination of composite boards and fiberglass, giving it a soft shape that is seldom seen in existing workstations and cubicles. It can also be configured to have different color schemes or wallpaper treatments, and can even be customized with a company’s branding. Creative parents may choose to buy just one section of the EGG and select a combination of custom colors and “kiddie” wallpaper to match their child’s room.
job.buenazedacruz.com/portfolio/egg-modular-workstation
The Plastik™ stackable chair has a one-piece plastic seat and backrest that can be separated and reassembled back together with its metal legs. This makes the Plastik™ more sustainable and cost-effective to ship and store.
PLASTIK™ STACKABLE CHAIRSaugust 2007
job.buenazedacruz.com/portfolio/plastik-stackable-chairs
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UTILITARIAN ECO PRODUCTSjuly 2008
job.buenazedacruz.com
Part of Atalyer’s eco product line, this laptop dock is a cheaper and eco-friendly alternative for those who wish to raise the laptop’s screen to the eye level and pair it with a separate keyboard and/or monitor display.
The products are sold as pre-punched corrugated cardboard sheets that can be popped out and assembled in seconds.
available in 8 colors
cd rak in/out rak desktop caddy desktop rak
This CD rack holds a dozen CD cases and fits perfectly inside the line’s CD BOX (sold separately).
This In/Out rack can hold papers as big as A4 and Letter sizes up to Philippine Legal paper (8.5” x 13”).
This 2-level caddy maximizes the desktop’s real estate and holds small items that would otherwise be considered clutter.
This rack holds various items such as mail, notepads, brochures and small magazines.
job.buenazedacruz.com
ORTEGA’S COCOA TABLEA branding and packagingoctober 2007
job.buenazedacruz.com/portfolio/ortegas-cocoa-tablea
Ortega’s is one of many cocoa tablea manufacturers in the Philippines. I wanted to give the product a decadent “chocolatey” and distinct look to elevate them from the rest. There is also a more festive package design specially for the holiday season (left).
LIL RED DEVIL KIAMOYpackaging, logo, character designjuly 2007
job.buenazedacruz.com/portfolio/lil-red-devil-kiamoy
The Kiamoy is an extremely salty, sour, tangy and sweet Chinese preserved fruit snack that is considered foul-tasting, but at the same time, is its unique selling point. I wanted the branding and packaging to reflect this as well. The devil looks mischievous and nasty but cute and harmless at the same time. The Kiamoy has been around for a long time, which is why I decided to give the packaging a vintage, kitschy feel.
GROCERY SHELF DIVIDER WITH HINGED FIN product development and designapril 2010
job.buenazedacruz.com
The first of its kind, this multi-purpose display system is a design beverage companies can use to isolate and highlight their products from the rest of the merchandise in the grocery aisle. Other than having a hinged fin, the divider also has its own shelf strip for infographics and promos.
Created with ArtiosCAD, this formula-based design can be easily re-sized to fit any number of bottles regardless of its size. It can also be modified for toiletries, household cleaners, snack foods, canned goods and other products.
This was a new product I conceptualized and developed for 11 Future Technology and Concepts, a Philippine-based custom display manufacturer.
This WiFi station is for large establishments like convention centers, shopping malls and airports, where the public can access the internet using their laptops and mobile devices. The design also doubles as Smart’s own booth setup for exhibitions.
SMARTBRO WIFI STATIONsmart communicationsdecember 2009
Two curved panels for advertisements and/or infographics Rotating SmartBro display (signal light brightens and dims)
job.buenazedacruz.com
I conceptualized this product to pitch to Smart Communications, one of the biggest communication service provider in the Philippines. Large establishments like shopping malls, convention centers and office buildings who already have Smart as their providers can be given this battery-powered Hotspot Marker so that its patrons know that they may use the free WiFi in the area, at the same time, serving as ambient advertising for the company.
This Hotspot Marker is actually the giant version of their SmartBro Share it Router. The WiFi signal lights up incrementally, visually representing the strong WiFi connection. The back side also has a lighted ad space for the latest promos.
Smart liked this proposal very much and ordered 300 units from 2x2 Design Inc., the Philippine-based manufacturer I designed this item for.
SMART BRO WIFI HOTSPOT MARKERSsmart communicationsjanuary 2010
job.buenazedacruz.com
The humble neighborhood Sari-Sari1 store can easily become an eyesore with the mishmash of all the random tarpaulin and print ads hung all over the place. This design creates a focal point for Coca-Cola products at the point of purchase—the store window.
The frame is made up of several parts of printed versaboard with versaboard corners, in this case, the red Coca-Cola cloud branding. This allows for the window to be easily customized on-site, regardless of its dimensions. On either sides are replaceable Coke Bottle Wobblers for the latest marketing promo.
A tiled ledge offers moisture-resistant display of Coca-Cola beverages (dry erase price bubble optional). Replaceable Tarp Skirt reserves a permanent spot for all succeeding Coca-Cola tarpaulin ads. One size for all succeeding tarps for quicker lead time.
1 a small neighborhood store in the Philippines that sells mostly grocery items, usually set up at the front of the owner’s house and transactions done through a small window
SARI-SARI / KIOSK WINDOW DRESS-UPcoca-cola bottlers (philippines)march 2010
job.buenazedacruz.com
Kiosk vendors who want to provide cocktail tables for their patrons can benefit from this knockdown table from Coca-Cola. When they close shop at the end of the day, they can disassemble the table and store it inside their stalls.
KIOSK VENDOR’S KNOCKDOWN TABLEcoca-cola bottlers (philippines)march 2010
job.buenazedacruz.com
INSIGHT LOGO MAKEOVERjune 2010
job.buenazedacruz.com/portfolio/insight-logo-makeover
Insight is a Philippine-based research company. The logo’s icon is based on the Venn Diagram, as seen on the left. The yellow and blue triangles represent two differing opinions while the resulting green triangle represents what is common between them.
old insight logo
communication system and materials (next page)
propr i e tary and conf ident i a l ( 1 2 . 3 1 . 1 1 )
o r i g i n a l f i l e s a n d i m a g e s
I n s i g h t L o g o M a k e o v e r
SAINT PATRICK LOGO MAKEOVERseptember 2010
job.buenazedacruz.com/portfolio/saint-patrick-logo-makeover
Once a leading baby garments brand in the Philippines, the owners wanted a new logo to refresh their identity as they needed to compete with international brands present in the country. Together with a new chick character, a custom typeface was created specially for the company’s new logo.
old saint patrick logo
character studies (next page)
I am an industrial designer based in Manila. As of the moment, I am designing and prototyping my own line of toys and products. I also enjoy taking on interesting projects and helping manufacturers and businesses with their products and branding.
I love making my own things and solving problems through design. A dream project of mine is to redesign the Philippine currency to make it more user-friendly for the elderly and people with low vision and visual impairments.
...and when I’m not busy working, I enjoy gardening (I love herbs!), cooking spicy food, baking all sorts of goodies, riding bikes, and playing the drums on Rock Band. \m/
