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ACZELERATE CONFIDENTIAL
PortfolioDigital Marketing 2012Prepared by Andy Aranyi – Thinker/Marketing & Advertising Aczelerate Inc.Dec, 2012
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World Class Clients
Fortune 500 Clients
+Reseller Promos
+Product Intros – InfiniBand & FCoE
+Mercedes Benz Advanced Design
• Mr. Aranyi worked closely with MBUSA on the release of new
Automotive Technologies
Mercedes Benz - New Automotive Technologies Campaign
+Web & Creative Design Networking University
+Creative Technology Expertise• Mr. Aranyi has Conceptualized Interactive Web Apps for IT Engagement:
– Product Configurators from Concept through Design, Crafted User Interface, Managed
Coding and Delivered Apps with Functionality to Drive Lead Generation and Engagement
– QLogic’s SAN Configurator
– IBM Tape Library Configurator and Product Comparator
+Sales Tools that “Close The Deal”
Aggregate Graph of TCO and Downtime
Five Year Graph of TCO and Downtime
• EPSON Imaging Products
Configurator
• ROI Tools PrintNation.com
• ATL QUANTUM -Tape
Library Configurator
• IBM - SAN Configurator
• Qlogic - SAN TCO
Calculator
+Toshiba
• Four Divisions used my services• TAIS – Laptops for Retail• Laptops for Education• SEKAI – Japan OEM• Latin America
+Toshiba Latin America Portal
Distributor & Subsidiary Portal
Complete UI re-design with Creative and Ordering System
+To
shib
a Sa
les
Prom
o
Conceptualized the Whole Sales Contest
Creative Design
Designed Back-end & Logic
Managed Coding
Delivered a highly Successful Point Based Campaign
+Toshiba Marketing Programs
Toshiba Laptops - Education Division Launch Campaign included Strategy and Tactical Plan: National Road Tour, Web Site
Development, Online and Offline Advertising, Direct Mail/EMail, Collateral, Event Marketing, Original Photography, Marketing Program Development and Management
+Retro Radio Station Themed - Intranet
Digital Equipment Corporation / Compaq (Now HP)
+Cr
eativ
e De
sign
– Th
omso
n
+MedTrak - Digital Child Tracker• Developed Internet Strategy & PR Plan
• Creative Design - Messaging
• Built Interactive Applications with New Content for Parents
+ Remedy Interactive CDs Remedy Interactive CD Presentation
Brand Re-positioned
All New Interactive Content – Video and Animation
Developed Interactive Application and UI
Authored in Macromedia Director
+St
oryb
oard
for P
ortio
ns R
emed
y
+Cl
ub E
pson
Cre
ative
+Creative for Club Epson – Sales Contest
+Style Guides – Consistent Branding Create a Content Developer Reference Tool
Microsite with guidelines for new look and feel and resource tools for content developers
Provides Detailed Resources Provide source pages and code, graphic
download area, multimedia resource library
Encourage Subscription and Participation Subscription Database and Auto-email
Capability, Password Protection
Provide Corporate Guidance for Consistent Branding to Global Company like EPSON
+M
ultip
le C
reat
ive D
irect
ions
+M
ultip
le C
reat
ive D
irect
ions
+EP
SON
Latin
Web
site
+Wire Frame: User Interface Prototype & Template Development Foundation for Design
Provides consistency throughout the Enterprise
Web Developer’s Tool
Ensures Navigational Consistency
+EPSON Prototype & Template Development
– New Web Site Design based on Brand Refresh and Repositioning– Templates Provided for 15 Latin American Countries tied to Style
Guide Microsite
+Retro-Surfer Themed – Sales Contest
+ Creative Design & Video Creative Director for Multimillion Dollar Agency:
• User Interface Design Expertise
• Visual Designer for Web and Overall User Experience
• Digital Video Expertise for Maximizing Impact
• Video for Web Production - Streaming
• Time-Based Media Motion Video Capabilities • QuickTime, Adobe CS3 Suite, Flash, Dreamweaver, Final Cut Pro, Macromedia Director, Flash
• Digital Photography – 3D and Video Editing
+New Brand and Information Architecture Thomson Learning Web Redesign Project
Customized content delivery for faculty, students, parents, authors, publishers, corporations, adult/e-learners
+ ITP - Creative Design & Web Apps
Pioneered Dynamically Driven Database design included e-learning online registration, course calendaring and Extranet for all content creators and publishers. Early CMS
ITP Electronic Learning Site
New site creation and brand development - name, identity mark, messaging
+Th
omso
n Le
arni
ng N
ew B
rand
+Th
omso
n Le
arni
ng N
ew B
rand
+Th
omso
n Le
arni
ng N
ew B
rand
+Th
omso
n Le
arni
ng N
ew B
rand
+Usability Testing
EPSON Web Site Redesign Project
Online Survey and eMail Campaign allowed for Usability Testing of New Creative Design and Navigational Elements
+Tr
ades
how
Crea
tive
+Tr
ades
how
Crea
tive
+ House of Marley
App Concept
& Design
The Marley and Foo Fighters brotherhood deserves an App that can mix their music ”ON-BEAT”.
The App is a GenreMixer. A device that can Mix two sources of music and Creates a New and Interesting Song!
Picture a memorable musical mix that can take a famous Foo Fighters song and play it to Reggae percussion. Or vice versa. How cool is that! ACZELERATE CONFIDENTIAL
+Creative Concept Developed by Mr. Aranyi
Brotherhood Theme
iOS & Android App
DSP technology under licensing
Reggae Rock brotherhood concept
Featuring Marley and Foo Fighters music
Great Theme that resonates with Target Market
+The Ultimate ReggaeRock App!
Song Info
Timeline
Play /Rewind/Cue
Controls
Effects
Turntable
Mixer
What’s What?
ACZELERATE CONFIDENTIAL
+
ACZELERATE CONFIDENTIAL
Creativity & Expertise
Mr. Aranyi has been Crafting Strategies
and Go-To-Market Tactical plans for over 20 years
• Mr. Aranyi Develops Highly Creative Concepts and then Produces
the Final Product by Integrating Bleeding Edge Technologies• Focuses on Building Businesses by Increasing Brand Value with
Traditional Marketing and Digital Marketing
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ACZELERATE CONFIDENTIAL
Portfolio
Prepared by Mr. Andy Aranyi – [email protected]
Thank You for the Opportunity