STEESIA PORTFOLIO

2015

Typography

JOVIAL

Decorative typography. Created based from jovial persona. Inspired by hipster and circus font. Using thin serif to deliver the light

and playful font with inconsistency arrangement on flexibility.

01JOVIAL| 2011

Typography

EVERYDAY OBJECTS| 2011

Vector Design02Vector Design

EVERYDAYOBJECT

A project made for design research in everyday object

where objects are idolized by consumers.

Identity Design

THE REDSTRINGSPROJECT

03THE RED STRING PROJECT| 2012

Identity Design

An abstract identity logo design for a design theory about the

red string project.

This straight forward approach onthe strings, space and line and

shapes, helps to create a visual triggering wonder and wander

about relationship.

SUSHI AIRWAYS| 2012

Brand Identity04Brand Identity

SUSHIAIRWAYS

Sushi Airways menu design collaterals.

Menu design and namecards

Brand Identity

SEASCAPERESIDENCE

A-Resort-Inspired condominium as a one stop living place for

a more prestigious lifestyle.

Introducing the scenery of beach, sea and island.

Full with unblocked scenic sea view to mark this

glamourous building as a live and play space apart of

hectic city life.

The idea of Transforming “sea” and “beach” to

a high class lifestyle, brings me to a very clear

visualisation and color choice.

05SEA SCAPE RESIDENCE| 2014

Brand Identity

PT. HARUM MANIS AGUNG| 2014

Corporate Identity06Corporate Identity

PT. HARUMMANIS AGUNG

Creating a new company look which has a total of 40 years experience in serving

community. Along with the dark tonescolor are used to represent the long

years experiences in their endless loyalservice in expedition trasportation sector.

Poster

WORLDENVIRONMENT

DAY

World Environment Day 2014 campaign is about Rainwater Conservation.

the campaign is targeted to all age range of target Audience.

I was aiming to bring a 3 dimentional approach where the poster will

consists of fresh images from trees, grasses, pipes, water tap, and

water tank.The color choices are made to bring environmental feel.

07WORLD ENVIRONMENT DAY| 2014

Poster

KEDAI NASI ALUAN| 2014

Banner Design08

Banner Design

KEDAI NASIALUAN

Kedai Nasi Aluan is a very classic local eatery in Medan.The eatery is

located in Jl. Kapten Jumhana No 3A.Simple and Classic Modern design

is pickedto create a visual style about the humbledelicious eatery.

Brand Identity

DOT DESIGN

DOT DESIGN is a UK based Interior service collector that assist clients

to search furniture design.

Dots patterns and Black and White, are the key elements provided used for

this branding guidline per client’s request.

Keeping it simple, clean and also Modern with a fun twist of the polka dots patterns.

09DOT DESIGN| 2014

Brand Identity

BK STUDIO| 2014

Flyer Design10Flyer Design

BK STUDIO

Youth in this edge has becomemore visually aware about design aesthetic. Making this Singapore

based Company, also has operated their design workshop

in Medan, Indonesia

By catering clothes printing service, the design industry has

become more tangible and growquite popular for local market.

Brand Identity

CHRISPYCHRISP

CHRISPY CHRISP is a homemade local Medan snack. The name itself

is deeply inspired by American slanghence the product design followed

that visual inspiration from lots of famous american snacks.

The logo design is also quickly used and adapted for the sticker design

as they wanted to market the product in local way such as transparent

plastic so customers still feel the familiar old - traditional snack packaging.

11CHRISPY CHRISP| 2014

Brand Identity

BK STUDIO| 2014

Brand Design12Brand Design

BK STUDIO

Branding Identity for BK Studiocatering their new namecard design,

gift vouchers, feedback form and Invoice template that are often

used for daily business.

Webpage Design

JUSTRE-TWEET

.Just Re-tweet is an e-commercial business platform to help engage users

to market their products through links and earn money through social media.

13RE-TWEET| 2014

Webpage Design

BK STUDIO| 2015

Poster 14Poster

BK STUDIOTTU

Tee Trade Up is an event created by BK Studio to

help charity by trading their old shirt and get a

new one in a much cheaperprice. Images and

Infographics elementsare used to reduce the

heavy text contentabout the information.

E-Commerce

BK STUDIOTTU EVENT

Promoting event with social media like Instagram is very effective.

Playing with knife tool in Photoshopto cut and slice the large poster.

Distribute these layouts are very possible to show the full

A2 size poster.

15BK STUDIO| 2015

E-Commerce

T H A N KY O U