a gesture ofR O B I N G O L A T A

E x p R E s s I N G A N I d E A c A N B E d O N E I N A N

A B u N dA N T A m O u N T O f A RT I s T I c wAy s . w I T h

E Ac h p RO B L E m T h AT A d E s I G N E R I s A s k E d

TO s O Lv E , T h E y h Av E TO B O I L d Ow N A L L T h E I R

I d E A s TO A cO N c I s E cO N c E p T, T h AT c A N E A s I Ly

B E v I s uA L cO m m u N I c AT E d TO T h E v I E w E R . A

s I m p L E G E s T u R E TO T h E Au d I E N c E .

a gesture ofI N T R O d u c T I O N

w E A R I N G GA R B AG E N E v E R LO O k E d s O G O O d. I N

T h E fA s h I O N cO N f E R E N c E , GA R B AG E cO u T u R E ,

fA s h I O N d E s I G N E R s c R E AT E cO u T u R E c LOT h I N G

O u T O f R E c yc L E d A N d f O u N d O B j E c T s . T h E

d E s I G N O B j E c T I v E wA s TO s h Ow T h E cO L L E c T I O N

p RO c E s s T h AT T h E s E d E s I G N E R s G O T h RO u G h .

u s I N G R E c yc L E d pA p E R , cO L L AG E , A N d O RGA N I c

T y p E T R E AT m E N T s h E L p TO cO N v E y T h AT.

a gesture ofA d A p T A T I O N

w I T h B E LOv E d B A L L & c h A I N w E d d I N G c h A p E L A

B I T O f h u m O R cO m E s w I T h E Ac h w E d d I N G.

TO cO N v E y T h AT h u m O R , h Av I N G T h E w E L L k N Ow N

w E d d I N G B I R d B R I N G A B A L L A N d c h A I N TO

T h E cO u p L E B RO u G h T I RO N y w h I L E A B R I G h T p O p

O f cO LO R A N d T h E s LO GA N “G E T s h Ac k L E d ”

h E L p E d RO u N d O u T T h E L I G h T h E A RT E d N E s s .

a gesture ofd E v O T I O N

A c L E A N k I d I s h A R d TO f I N d, u N T I L N Ow.

N I c k E LO d E O N s k I N c A R E p RO d u c T s f O R k I d s

B E T w E E N f I v E A N d N I N E y E A R s O L d, m A k E s

G E T T I N G c L E A N f u N . c R E AT I N G A B R I G h T N E O N

cO LO R pA L L E T, f u N p RO d u c T N A m E s , A N d A

s L I m E TAc T I L E f E E L TO T h E p RO d u c T s c R E AT E s

T h E d E s I R E TO m A k E k I d s wA N T TO G E T c L E A N .

a gesture ofj O v I A L I T y

w I T h O N Ly N I N E T y p E Rc E N T O f T h E wO R L d s

O c E A N B E I N G E x p LO R E d T h E R E ’ s A LOT O f

m y s T E Ry s u R RO u N d I N G T h E O c E A N . m O h Aw k’ s

pA p E R p RO m OT I O N f O R T h E pA s s p O RT L I N E

E x p LO R E s w h AT w E d O k N Ow A B O u T T h E O c E A N

A N d w h AT cO u L d B E . c R E AT I N G c u R I O s I T y,

A N d m y s T E Ry w I T h I N f O R m AT I v E d I AG R A m s

cO N v E y E d T h E I m p R E s s I O N O f B E I N G I N A

s T R A N G E N E w p L Ac E .

a gesture ofR E v E L A T I O N

B I k E s N OT B O m B s I s A N O N p RO f I T cO m pA N y

cO L L E c T I N G u s E d B I c yc L E s A N d d O N AT I N G T h E m

TO u N d E R p R I v I L E G E d c h I L d R E N . TO cO N v E y T h E

cO m pA N I E s m I s s I O N s TAT E m E N T, R E c yc L E d pA p E R

wA s c u T TO c R E AT E N AT u R E E N v I RO N m E N T s A N d

T y p E T R E AT m E N T s . A p E Ac E f u L , w h O L E s O m E A N d

c h I L d L I k E I m p R E s s I O N cO N v E y E d w h AT T h I s

cO m pA N y I s T Ry I N G TO Ac h I E v E .

a gesture ofc O N T R I B u T I O N

Q uA N T u m p h y s I c s A N d T h E m A N y wO R L d s

T h E O Ry I s A s u B j E c T m O s T d O N ’ T k N Ow A B O u T.

T h E O B j E c T I v E O f T h E s E p R I N T m AT E R I A L s wA s

TO E x p O s E T h I s s c I E N T I f I c T h E O Ry I N A N E w A N d

I N T E R E s T I N G wAy By c R E AT I N G T h E f I c T I O N A L

“ d E pA RT m E N T O f f E d E R A L s u p p R E s s I O N ”

T h AT E xc h A N G E d L E T T E R s A N d T E L E G R A m s TO

cO N c E A L T h I s T h E O Ry.

a gesture ofc O N c E A L m E N T

w I T h T h E TA RG E T Au d I E N c E N OT O N Ly B E I N G

T h E c h I L d R E N B u T A L s O T h E pA R E N T s , u s I N G

s T u d I E s T h AT s h Ow k I d s w h O L E A R N A m u s I c A L

I N s T R u m E N T I N c R E A s E d T E s T s cO R E s TO GA I N

T h E pA R E N T s I N T E R E s T A N d f u N RO c k A N d RO L L

d E s I G N E s T h E T I c s TO G R A B k I d s I N T E R E s T wA s

T h E k E y TO GA I N I N G B OT h s I d E s .

a gesture ofI N T E L L E c T

E v E Ry T h I N G yO u N E E d I N O N E s TO R E I s h A R d

TO cO m E By, B u T k A N GA RO O c A N m A k E I T

h A p p E N w I T h A N A d d E d s h OT O f s p E E d A N d

A w h O L E LOT O f E N E RGy. u s I N G A N u N d E R

u T I L I Z E d cO LO R I N OT h E R GA s s TAT I O N s A N d

A B O L d G R A p h I c LO G O TO cO N v E y T h I s

cO m pA N I E s m I s s I O N s TAT E m E N T wA s k E y.

a gesture ofv I T A L I T y

kangarooplus

supreme

$2.96$2.85$2.99

regular

next exitkangaroogas station

kangaroo

REGULAR PLUS SUPRIEME

REGULAR PLUS SUPRIEME

2.76 2.85 2.99

kangaroo

kangaroo kangaroo

REGULAR PLUS SUPRIEME

REGULAR PLUS SUPRIEME

2.76 2.85 2.99

kangaroo

kO h L’ s d E pA RT m E N T s TO R E h A s B E E N O N A

d E c L I N E I N s A L E s I N R E c E N T y E A R s . R E - d E s I G N I N G

T h E I R LO G O A N d I N h O u s E pAc k AG E wO u L d

h E L p R E j u v E N AT E T h I s cO m pA N y. R E s E A Rc h I N G

w h AT wA s A N d wA s N ’ T wO R k I N G f O R T h E m ,

A N d m Ov I N G E v E Ry T h I N G TO T h E N E x T L E v E L O f

d E s I G N wA s k E y.

a gesture ofp R O G R E s s I O N

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c R E AT I N G I d E N T I T y sy s T E m s f O R A cO m pA N y

cO m E s d Ow N TO B E I N G A B L E TO E x p L A I N w h AT A

cO m pA N y I s A L L A B O u T I N O N E s m A L L pAc k AG E .

A G R E AT LO G O s h O u L d B E LOv E d By d E s I G N E R s

A N d N O N d E s I G N E R s . T h E y B OT h s h O u L d w h AT

T h E LO G O A s A TAT TO O.

a gesture ofI d E N T I T y

I R O NMOUNTAIN

BUFFALOVEBar & Grill

I R O NMOUNTAIN

BUFFALOVEBar & Grill

T h E R E A R E s O m A N y p E O p L E T h AT h A d A

h A N d I N G E T T I N G m E TO w h E R E I A m TO dAy.

I d O N ’ T T h I N k I w I L L E v E R B E A B L E TO R E pAy

yO u A L L w I T h T h E c R E AT I v E k N Ow L E d G E A N d

E N cO u R AG E m E N T yO u GAv E m E . T h E wO R d s

T h A N k yO u w I L L N E v E R B E E N O u G h .

a gesture ofG R A T I T u d E

m O R E T O c O m E . . .