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  • 1. Jason BullivantStrategy & Planning Director

2. 1 + 1= 3(And other dodgy maths) 2 3. Making the simple complicated iscommonplace; making thecomplicated simple, awesomelysimple, thats creativity.Charles Mingus 3 4. 1 + 1= 3(And other dodgy maths) 5 5. What the What the MAXIMISEDbrand+ shopper = REASON TOstands for?is looking for? PURCHASEIncreasing the sales opportunity 6 6. What theWhat the MAXIMISEDbrand + shopper = REASON TOstands for? is looking for? PURCHASE x2 x3x27 7. THERE ARE ONLY 3 WAYS TO INCREASE SALES1 Get more shoppers2 Get existing shoppers to buy more often3 Get existing shoppers to spend more 8. If a creative idea doesnt work instore,it simply doesnt work. Ann Mooney, (ex) Global Marketing Director, P&G. 9. How do you choose theproducts & services you buy? 10. THE RATIONAL THE EMOTIONAL The Sales bit The Brand bit LogicalIntuition AnalyticalCreativity Maths Holistic thought 11. BRAND BBRAND ABRAND CBRAND D 12. POP BRAND D 13. BRAND - Getting on the radar(2 examples) 14. 4% liked7% disliked89% indifferentIPG Advertising Study 15. wHy. what is greatwHere do we needHow can we share theabout the product?to share the message? message with impact?PersuasionCoMMuniCaTioniMPaCT The wHy needs to inform the How 16. Rom Bar - RomaniaGetting on the radar - example 1 17. Getting on the radar - example 2 18. Getting on the radar - example 2 19. Getting on the radar - example 2 20. Hellmanns Mayonnaise - UFSGetting on the radar - example 2 21. Creating shopper happy(3 examples) 22. Wicked Uncle - UKShopper happy - example 1 23. The education started wellbefore the hoardings.Swing tags, instore displays andcatalogues had been using QR codesall before that.Shopper happy - example 2 24. NAB Kiosk WestfieldWere no longer a purelyfinancial institution but retail spaces alsocompeting for peoplestime and attentionPeter Holmes, Head of NetworkPlanning and Design, NABShopper happy - example 3 25. Bringing it all together(2 examples) 26. Bringing it all together - example 1 27. Bringing it all together - example 1 28. Deus Cycleworks Last Dinosaurs/Zoom BikeBringing it all together - example 1 29. Deus ex Machina Temple of EnthusiasmBringing it all together - example 1 30. Bringing it all together - example 2 31. AnacondaBringing it all together - example 2 1 32. PERCEPTION Top level awareness of the brand. Typical ATL disciplines RESEARCH The information gathering stage. WOM & independant reviews inform a new perception. EXPLORING Physically looking to purchase. (Instore, Online, Mobile, etc) POP EXPERIENCE Customer Service/PurchasingAll steps push youcloser to purchase 33. SummaryUse the powerof your brand. 34. SummaryUnderstandyour shopper. 35. SummaryCreate a deepengagement. 36. SummaryBe Brave.Be Seen. 37. What theWhat the MAXIMISEDbrand + shopper = REASON TOstands for? is looking for? PURCHASE 38. 1 +1 = 3(And other dodgy maths...) 39 39. thanks.Jason BullivantStrategy & Planning Directorjason@dynamix.com.au |