Poorani Project MBA report

8/13/2019 Poorani Project MBA report

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CONTENTS

CHAPTER NO. TITLES PAGE

NO.

LIST OF TABLES

LIST OF CHARTS

I INTRODUCTION

OBJECTIVE OF THE STUDY

NEED OF THE STUDY

SCOPE OF THE STUDY

LIMITATION OF THE STUDY

II COMPANY PROFILES

INDUSTRY PROFILES

III REVIEW OF LITERATURE

IV RESEARCH METHODOLOGY

V DATA ANALYIS AND

INTERPRETATION

VI FINDINGS, SUGGESTIONS AND

CONCLUSION

VI APPENDIX

QUESTIONNAIRE

BIBLIOGRAPHY


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CHAPTER I

INTRODUCTION

Sales promotion:

Sales promotion describes promotional methods using special short-term techniques to

persuade members of a target market to respond or undertake certain activity. As a reward,

marketers offer something of value to those responding generally in the form of lower cost of

ownership for a purchased product or the inclusion of additional value-added material

Sales promotions are often confused with advertising. For instance, a television

advertisement mentioning a contest awarding winners with a free trip to a Caribbean island

may give the contest the appearance of advertising. While the delivery of the market ers

message through television media is certainly labeled as advertising, what is contained in the

message, namely the contest, is considered a sales promotion. The factors that distinguish

between the two promotional approaches are:

1. Whether the promotion involves a short-term value proposition, and

2. The customer must perform some activity in order to be eligible to receive the value

proposition the inclusion of a timing constraint and an activity requirement is hallmarks of

sales promotion.

Sales promotions are used by a wide range of organizations in both the consumer and

business markets, though the frequency and spending levels are much greater for consumer

products marketers. One estimate by the Promotion Marketing Association suggests that in

the US alone spending on sales promotion exceeds that of advertising.


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Definition of the sales promotion:

Sales promotion as those Marketing activities other than advertising , personal selling

and publicity that stimulates consumer purchasing and dealer effectiveness such as display

shows and expositions and various non-recurrent selling effort not in the ordinary routine

-American Marketing Association


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Objective of the study

To understand about the sales promotion. To know the emerging sales promotion activities. To know the level of satisfaction of customers regarding sales promotion. To know the customer expectation in promotional techniques.


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Need of the study

To understand the various sales promotion activities. To know the effectiveness of the sales promotion in the emerging trends. To retain the customers. To create loyal customers.


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Scope of the study

This can be referred as a base for future oriented projects. This study will be helpful to the market department to innovate new promotional

techniques

Understand the target market and their expectation to improve the sales.


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CHAPTER II

Company profile

AFRAH MOBILES

The latest to the ASNA stables is this unit which has chalked up elaborate plan to create its

own its own stamp in the mobiles distribution business.

In keeping this revolves AFRAH has established a chain of flamboyant retail outlet all over

the city of Chennai doing brisk business. Some of the areas where we have set up shop are

the customer interest hotpots of Purasawaikkam, Adyar, Choolaimedu,Royapettah and

Virugambakkam.

This specialized retail chain helps us offer personalized services to customers withindependent policies to benefit the.

AFRAH MOBILES FUTURE PLAN

Establish the AFRAH MOBILES show room though the Vellore, Madurai etc., It will be open MEGA MART.


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Healthy business attitudes

At ASNA, we believe we have the responsibility to cater to every individual or entity that

chooses to associated with us. Be it our customers, Vencors, employees, stakeholders or the

public at large, we stretch ourselves and reach out to ensure that everybodys interest is taken

care of.

Employees are trained to deal with customers in a warm and professional manner. Our own

HR policy is aimed at evoking the best motivation and optimal output.

We are also seized of environmental issues and corporate responsibility matters.

It is this attitude that we believe will pitchfork us surely and firmly in the international

threshold.


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Nurturing national growth

Is the aftermath of the technological revolution of the 80s and 90s exciting challenges have

been thrown up in the new millennium? The best part has been the awareness of improving

lifestyles being ushered to the masses.

The public new demand novel vistas from manufactures around the world. Capacities to

spend more money in return for high standards of living are being witnessed the world over.

And India is taking the lead in this arena.

Our eminent principals

Tell a company by the companies it keeps. We are proud of that many eminent organizations

have conferred their faith in us and awarded us distribution rights.

Among the big names in the industry whom we deal with are:

Univercell

Uninor

The mobiles stores


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IOTA Networks

This division in engaged in the distribution of high end branded laptop and desktop

computers.

Some of the big names with whom we are associated are Samsung, Redington, and G7

Redington is among the biggest distributors for the ACER brand of computer.

Also in our canopy are the retaining of Flash Memory and solid state.

REDINGTON

Redington (India) Ltd along with its subsidies is in the business of end-to-end supply chain

management of IT and Non-IT products in various potential geographies of south Asia,

Middles East and Africa.

With a large distribution network and a market penetration of more than 18 countries,

Redington is amongst the largest, supple chain solution providers to over 75 leading

manufacturers of information Technology, Telecom, Lifestyle and customer Electronic

products, worldwide.

G7 Systems

A privately held company January 2008. G7 Systems located in Bangalore, India is a

company that strives to design and build computing products that would benefits people

across the globe. By stringently adhering to global standards of quality and translating

advanced technologies into business value for our customers, the passionate and committed

designers and engineers at G7 persistently attempt to deliver better and newer solution every

day.


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CHAPTER III

REVIEW OF LITERATURE

An empirical and theoretical analysis of consumption of brand-labeled goods in an

equilibrium market, in which consumer information is primarily dependent upon advertising,

sales promotional efforts and previous consumer experience, indicates that brands that enjoy

relatively high consumption rates have lower expenditures on advertising, spend less on

advertising and sales promotion combined, and emphasize advertising, rather than sales

promotion, when promoting consumption. Proofs of these three propositions are offered, after

subjecting them to empirical testing based on data released by the profit impact of marketing

study (PIMS) project. Sales promotional efforts for brands with low consumption rates can

transform the brand into a challenger for the popular brand, and can make the lesser-

consumed brand a temporary brand of choice, on a trial basis.

Wernerfelt, Birger, Fornell, Claes, Robinson, William T.

Three theoretical constructs of the cooperative venture formation process were analyzed by

studying data from a survey of 67 industrial firms in Sweden and Norway. The 'internal push'

constructs, the 'analytical scope' construct, and the 'stakeholder support' construct were

analyzed through partial least square estimation. The primary managerial implication was that

the cooperative venture formation process should be considered to be a step-by-step approach

instead of a discrete decision.

Fornell, Claes, Lorange, Peter, Roos, Johan


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Conclusions that delegation in distribution helps manufacturers to make prior strategic

commitments to competitive actions that enhance profits were examined. Whether the

profitability of such actions depends on market structure is also analyzed. Results show that

mechanisms other than strategic ones must account for the use of delegated channels.

Wernerfelt, Birger

High Liner Foods Inc, based in Lunenburg, Nova Scotia, is altering its brand marketing with

the redesign of the packaging for its flagship seafood product, a new logo and an ad

campaign in time for the company's centennial year. The move is in line with the company's

plan to improve brand recognition of its products as more new competing products are

brought to the market.

Daniels, Chris


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Understanding new media communication is becoming increasingly important in sales

promotion, due to the accelerating popularity of new media and their contribution to the

globalization of business. This article aims to investigate the impact of new media on the

discourse structure of online sales promotion letters from the perspective of language as

social interaction. It is argued that an integrated theoretical approach of social discourse

analysis and genre analysis is needed to explore how meaning is created in text, context, and

interface of new media communication. It is believed that the impact will stand out more

prominently by comparing online sales promotion letters with printed ones. A corpus of 40

sales promotion letters (20 online letters and 20 printed letters) randomly selected from a

database of 7,210 sales promotion letters collected from 36 categories of informants in Hong

Kong over a six-month period was formed for detailed analysis. Similarities and differences

were found in discourse structure and organization of the two sets of letters. It was shown

that given a similarity in communicative purposes of these letters, there was stillroom for

creativity in discourse strategies due to a difference in medium. It was found, for example,

that the online sales promotion letters were more user-driven and action-oriented. New media

are playing an important role in the overall interaction or social strategy of credibility

enhancement and persuasion in the context of sales promotion.

Coughlan, Anne T


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Promotion is one of the key of the four Ps in the marketing mix and as such has a key role to

play in market success. The Internet's potential to provide an efficient channel for marketing

communications is overwhelming. Many marketing communication researchers have realized

that this new medium would bring new opportunities for the marketing communication

process with its popularity as a medium to target consumers. An increase in the use of

websites for promotion of consumer products by organizations is expected. Organizations

encourage visits to their websites by the use of integrated marketing communications.

However, while advertisements are quite popular and a big business on the Internet, salespromotions on the Internet have not caught up yet. The aim of this thesis is to provide better

understanding on the use of sales promotions for consumer products in an online

environment. In order to reach this purpose, research questions on the types of sales

promotions used online, as well as describing the environment in which they existed, were

stated. Based on these research questions, a review of the literature was conducted, resulting

in a conceptual framework. This framework became the guide for this study's data collection.

A qualitative approach was used, consisting of two case studies. Data was collected by

interacting with specific websites. The findings indicate that firms use 'games' as major type

for online sales promotion of consumer products. In addition, firms also use advergames,

contests, and sweepstakes for online sales promotions. Sampling was found useful for digital

products. These firms take necessary aspects to make their websites effective. Studied firms

use presentation elements and contents that are essential for effective websites. Firms ensure

transactions security for online sales and provide playfulness in websites which make them

more effective. The findings support past research in that showing that, while firms use

aspects to make websites effective, they do not use many of sales promotion types for online

promotions. Overall, case studies show that firms have clear approach in adopting online

sales promotions and making their websites more effective.

Raheela Niazi


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Sales Promotion activities have gained strategic focus, as markets are getting complex and

competitive. Key managerial concerns in this area are budget allocation across elements of

promotions as well as trade vis. consumer promotion, how to design individual sales

promotion techniques and a calendar in face of competitive promotions, how to manage them

and evaluate the short-term and long-term impact of the same. The objective of this paper is

to present, through Meta-analysis, an overview of recent contributions appearing in scholastic

journals relevant to the field of Sales Promotion, to classify them into different classificatory

framework, report key findings, highlight the managerial implications and raise issues. The

database used is the EBSCO host available on VSLLAN (Library)- Indian Institute of

Management Ahmedabad). The selection procedure consisted of peer-reviewed scholarly

contributions for recent five-year period. Out of more than 700 articles 64 articles were

selected which were analyzed for classifying them into Perspective addressed:

Manufacturer, retailer or consumer. Market [country where the research was undertaken]

Type of promotion activity addressed - coupon, contest, price cut etc. Management function

addressed: planning, implementation, control [evaluation] It was found that majority of the

articles addressed manufacturer's perspectives; almost all studies were done in developed

countries; coupon as a consumer promotion tool was widely researched; and more than half

of the articles were addressing planning related issues. Finally attempt has been made to

synthesize managerial implications of the studies under broad topic areas for guidelines for

managers.

Vyas Preeta, Mehta Bijal


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The personification approach (e.g. customers view company name as a person) has been

commonly used to understand corporate brand image. Studies in the past using this approach

was conducted, however, in the 'bricks and mortar' environment. Since the virtual

environment differs from that of bricks and mortar, particularly in the absence of buildings

and people, recent literatures question whether existing measures are still applicable in this

context. The present study thus uses this approach to understand the corporate brand image in

a strictly online setting. The research enquiry seeks to address explicitly whether a company

that exists only in a virtual environment could indeed be seen as a person.

The research investigates the corporate brand image of a book retailer that sells exclusively

online. The research is informed by 511 responses from experienced customers of the

bookstore. Confirmatory factor analysis was used to identify the brand images. The findings

show that while the 'Informality' dimension has been commonly found as a weak factor in an

offline context in the past, it has been indicated as a strong dimension in the present research

setting. Furthermore, the previous research has consistently shown that the corporate brand

image in a bricks and mortar environment is more likely to relate to consumer behavior

(loyalty) via consumer satisfaction. Interestingly, the present research discovers that

corporate brand image can also have a direct positive relationship with consumer loyalty. The

implications to brand image are discussed.

Rui Vinhas Da Silva

Brand Image is the most significant aspect associated with a product. Definition, significance

and the factors working behind creation of brand image are visited in this article. Examples

are given in order to help the viewers to relate the concept with the real world.

Brand Image of a particular product is the perception of the consumers about it. One product

may have one or more images in the market in accordance with the customer segment. But it

has been observed that among many only one or two image(s) prevail.

Helena Hjlmefjord


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Consumers will treat an email as junk if they think that the content is relevant to them, a GOT

Corporation study revealed. Marketers must therefore improve the relevance of their emails

through personalization and segmentation. The use of purchase history, and in-store

transaction data in increasing email relevance is examined.

Daniels, Chris

In today's global marketplace, MNCs need to set up effective branding strategies in order to

be competitive. Depending on the structure of the company and the products offered, MNCs

can use different strategies. Therere certain characteristics that will affect the type of strategy

chosen. In order to reach economies of scale and scope, many MNCs standardize their

branding- and marketing activities. However, MNCs are often required to adapt to local

preferences and cultures. The purpose of this thesis is to investigate the branding strategies of

MNCs in international markets. Two qualitative case studies of well known MNCs, Procter&

Gamble and SonyEricsson were conducted: the first an example of a company with a product

brand strategy and the latter one with a corporate brand strategy. Our findings show that

MNCs use either a product brand strategy, or a corporate brand strategy. However, there may

be mixtures of the two types, but emphasizes typically on one of them. A product brand

strategy is characteristically used when a company offers multiple products within different

business segments, and when there are several different target groups. With a corporate brand

strategy, the corporate name and the brand are the same. It was found that the factors

determining the branding strategy in international markets are stakeholder interests, corporate

image and reputation, market complexity, as well as marketing costs.

Camilla Lundkvist


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There is considerable interest and debate over the effectiveness of sales promotion. Previous

studies have shown that sales promotions are more effective when they provide benefits that

are congruent with those of the promoted product. A quasi-experimental design is used to test

a series of hypotheses based on a sample of Anglo-Australians and Chinese-Australians. It is

found that despite the existence of cultural differences at an ethnic level, culture does not

appear to have a significant impact on consumer responses to sales promotion. It is also found

that the congruency effects between product and promotion type are weak and may be non-

existent in some cases.

SimonKwok , MarkD.Uncles


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CHAPTER IV

RESEARCH METHODOLOGY

The purpose of the research methodology is to describe the research procedure. This includes

the overall research design. The sampling procedure the data collection Method field method,

and analysis procedures. This section is important because it is hard to discuss methodology

without using technical terms yet most of the report will not understand the technical

language.

Therefore research could be understand as an organized activity with specific focus on a

problem or issue supported by compilation of related data and facts involving application of

relevant tools of analysis and deriving logically sound inferences based on originality.

Feature of Research Design

1. It should be flexible as when it is called for the research design should be amenable

for accommodating any charge.

2. It should help to minimize bias of every stage.

3. It should facilitate collection and analysis of maximum information.

4. The design should be closely linked with the objectives of the study.

Research Design

A research design is the specification of methods and procedure for acquiring the

information needed to Structure or to solve problems. It is the overall operational pattern of

framework of the project that stipulates procedures.

A research design is therefore defined as a plan structure and strategy of investigation

conceived so as to obtain answers to research question and Control Variance.


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There are four types of Research design

1. Explorative Research design

2. Descriptive Research design

3. Diagnostic Research design

4. Experimental Research design

1. Explorative Research design

The Research design of exploratory studies is characterized by a great amount of

flexibility an abhor veracity. By definition the researchers in involved here formulated

detailed research Programmer.

No clear hypotheses have been developed about the problem. He is seeking Information

that will enable him to formula specific research question and for to sate hypothesis about

the problem.

2. Descriptive Research design

Descriptive Research in Contract to explorative research is market by the prior

formulation Specific research Question. Secondary Data is also known as documentary

data. Secondary Source are those, which have already been passed through Statistical

Process.


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3. Diagnostic research design

Diagnostic Studies determine the frequency with something else. Hence such studies

seek to establish relationship any two or more variable.

4. Experimental research design

In an experienced Study the Research is expected to create an artificial situation with a

view to obtain the relevant data and to measure then effectively and accurately.

The research design used for the study versus descriptive research design. This type of

research design is concerned with describing the Characteristics of the particular

individual or group of a situation. They are concerned with the specific prediction with

narration of false and characteristics of the unit studies.

Since the Study is concerned with the preference opinion acceptance of difference

categories of employees this research was found to be most suitable.

Secondary data is also known as documentary data. Secondary sources are those, which

have already been passed through statistical process.

Selection of Study Area:

AFRAH MOBILES., Chennai was selected for conducting the survey.

Sample Size:

The sample size for the survey was selected in ARAH MOBILES IN Chennai.,

The total sample size is 50.


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Sampling Technique:

The sampling technique used in was non-probability sampling. This type of sampling

does not afford basis for estimating the probability that each item in the population has

chance of being included in the sample. Here SIMPLE RANDOM SAMPLING technique

has been adopted.

Sources of Data:

The sources of data were primary as well as secondary.

Primary Data:

Primary data are those, which collected for the first time. The researcher collected the

data from the respondent by contacting them using questionnaire prepared for the study.

Secondary Data:

Secondary data are those, which have already been collected by someone else. For the

study secondary data were selected from documents provided by the firm.

Tools of Data Collection:

The tools used for the data collection was the QUESTIONNAIRE . The ques tionnaire

was given to the respondents who gave their appropriate responses


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Statistical Tool:

Percentage Method:

In this study, the researcher has used the percentage analyses method. Percentage

analyses are done to determine the percentage value for all the different questions used.

Percentage used for making comparison between two or more series of data.

No. of respondents

Percentage % = __________________________ X 100

Total no. of respondents


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ANALYSIS AND INTERPRITATION

TABLE NO: 1

RESPONDENTS BY GENDER

SL.NO DESCRIPTION NO.OF

RESPONDENTS

PERCENTAGE

(%)

1

2

MALE

FEMALE

45

5

90%

10%

TOTAL 50 100%

Inference:

The above table infers that 90% of respondents are Male and other rest of 10% of

respondents Female


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CHART NO: 1

RESPONDENTS BY GENDER

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

MALE FEMALE

P

E

R

C

E

N

T

A

G

E

%


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TABLE NO: 2

AGE OF THE RESPONDENTS

SL.NO DESCRIPTION NO.OF RESPONDENTS PERCENTAGE

(%)

1

2

3

4

1825

25

32

3240

ABOVE 40

20

15

10

5

40%

30%

20%

10%

TOTAL 50 100%

Inference:

The above Table infers that 20% of Respondents f alls under the age group of

1825, 30% respondents 2532 age groups, 20% of respondents 3240 age

groups and 10% of respondents are above 40 age groups.

CHART NO: 2

AGE OF THE RESPONDENTS


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TABLE NO: 3

OCCUPATION OF RESPONDENTS

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

18-25 25-32 32-40 ABOVE 40

P

E

R

C

E

N

T

A

G

E

%


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(%)

1

2

3

4

Business

Professional

Employee

Students

10

25

10

5

20%

50%

20%

10%

TOTAL 50 100%

Inference:

The above Table infers that 20% of respondents are businessman, 50% of

respondents are professional, 20% of respondents are employee and 10% of

respondents are students.

CHART NO: 3

OCCUPATION OF RESPONDENTS


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TABLE NO: 4

CUSTOMERS SATISFACTION AT AFRAH MOBILES SERVICE

0%

10%

20%

30%

40%

50%

60%

Businessmen Professional Employee Students

P

E

R

C

E

N

T

A

G

E

%


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(%)

1

2

3

4

EXCELLENT

GOOD

AVERAGE

POOR

15

25

10

0

30%

50%

20%

0%

TOTAL 50 100%

Inference:

The above Table infers that 30% of respondents say Excellent, 50% of

respondents say good, 20% of respondents are Average and 0% of respondents say

poor.

CHART NO: 4

CUSTOMERS SATISFACTION AT AFRAH MOBILES SERVICE


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TABLE NO: 5

EXPERIENCE WITH AFRAH MOBILES

0%

10%

20%

30%

40%

50%

60%

Excellent Good Average Poor

P

E

R

C

E

N

T

A

G

E

%


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(%)

1

2

3

4

Excellent

Good

satisfactory

poor

15

20

14

1

30%

40%

28%

2%

TOTAL 50 100%

Inference:

The above Table infers that 30% of respondents are excellent, 40% of

respondents are good, 28% of respondents are satisfactory and 2% of respondents are

poor.

CHART NO: 5

EXPERIENCE WITH AFRAH MOBILES


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TABLE NO: 6

PREFER AFRAH MOBILES OVER OTHER

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Excellent Good Satifactory poor

P

E

R

C

E

N

T

A

G

E

%


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SL.N DESCRIPTION NO.OF

RESPONDE

TS

PERCENTAGE

(%)

1

2

3

4

5

Low price

Discount

Free gifts

Good service

All the above

2

5

5

3

35

4%

10%

10%

6%

70%

TOTAL 50 100%

Inference:

The above Table infers that 4% of the respondents feel they prefer this product

because of low price, 10% of the respondents feel they prefer this product discounts,

10% of respondent say free gifts, and 6% of respondents says good service, 70% of

respondents says all the above.

CHART NO: 6

PREFER AFRAH MOBILES OVER OTHER


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TABLE NO: 7

KNOW ABOUT AFRAH MOBILES

0%

10%

20%

30%

40%

50%

60%

70%

80%

Low Price Discount Free gifts Good service All the above

P

E

R

C

E

N

T

A

G

E

%


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RESPONDENTS

PERCENTAGE

(%)

1

2

3

4

ADVERTISEMENT

NEIGHBORS

STALL

FRIENDS AND

COLLEAGUES

25

2

8

15

50%

4%

16%

30%

TOTAL 50 100%

Inference:

The above Table infers that 50% of respondents came to know about the

AFRAH Mobiles through advertisement, 4%through Neighbors, 16% know by stall,

30% know their friend and colleagues.

CHART NO: 7

KNOW ABOUT AFRAH MOBILES


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TABLE NO: 8

PREVIOUSLY PURCHASE WITH AFRAH MOBILES

0%

10%

20%

30%

40%

50%

60%

Avertisement Neigbors Stall Friends

P

E

R

C

E

N

T

A

G

E

%


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RESPONDEN

S

PERCENTAGE

(%)

1

2

YES

NO

35

15

70%

30%

TOTAL 50 100%

Inference:

The above Table infers that 70% of repondents are previously purchase

with AFRAH mobiles, 30% of respondents say NO.

TABLE NO: 8

PREVIOUSLY PURCHASE WITH AFRAH MOBILES


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TABLE NO: 9

ENJOY OF SALES PROMTION

0%

10%

20%

30%

40%

50%

60%

70%

80%

Yes No

P

E

R

C

E

N

T

A

G

E

%


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RESPOND

NTS

PERCENTAGE

(%)

1

2

YES

NO

45

5

90%

10%

TOTAL 50 100%

Inference:

The above Table infers that 90% of respondents enjoy sales promotion and

10% of respondents not enjoy the sales promotion by the company

CHART NO: 9

ENJOY OF SALES PROMTION


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TABLE NO: 10

ATTRACTIVE AFRAH MOBILES OFFERS

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Yes No

P

E

R

C

E

N

T

A

G

E

%


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RESPONDEN

S

PERCENTAGE

(%)

1

2

3

4

FREE GIFTS

EXCHANGE OFFER

DISCOUNTS

ALL THE ABOVE

35

5

5

5

70%

10%

10%

10%

TOTAL 50 100%

Inference:

The above Table infers that 70% of respondents say attractive AFRAH

Mobiles offers, 10% of respondents says Exchange offer, 10% of respondents

Discounts and 10% of respondents say All the above.

CHART NO: 10

ATTRACTIVE AFRAH MOBILES OFFERS


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INFORME ABOUT INSURANCE PACKAGE


RESPONDEN

S

PERCENTAGE

(%)

1

2

YES

NO

45

5

90%

10%

TOTAL 50 100%

Inference:

The above Table infers that 90% of respondents say informed about insurance

package on mobile 10% of respondents say NO.

CHART NO: 11

INFORME ABOUT INSURANCE PACKAGE


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TABLE NO: 12

ATTRACTIVE ADVERTISEMENT

0%

10%

20%

30%

40%

50%

60%

70%80%

90%

100%

Yes No

P

E

R

C

E

N

T

A

G

E

%


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RESPONDEN

S

PERCENTAGE

(%)

1

2

3

4

STRONGLY AGREE

AGREE

DIS-AGREE

STRONGLY DIS-AGREE

25

15

9

1

50%

30%

18%

2%

TOTAL 50 100%

Inference:

The above Table infers that 50% of respondents strongly agree, 30% of

respondents say agree, 18% of respondents are Disagree and 2% of respondents

strongly disagree.

CHART NO: 12

ATTRACTIVE ADVERTISEMENT


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TABLE NO: 13

IS AFRAH MOBILES SERVICE GOOD

0%

10%

20%

30%

40%

50%

60%

Strongly agree Agree Dis-agree Strongly disagree

P

ER

C

E

N

T

A

G

E

%


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50

TABLE NO: 14

IS REFER TO OTHERS

0%

10%

20%

30%

40%

50%

60%

Strongly agree Agree Dis-agree Strongly disagree

P

ER

C

E

N

T

A

G

E

%


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RESPONDE

TS

PERCENTAGE

(%)

1

2

YES

NO

48

2

96 %

4%

TOTAL 50 100%

Inference:

The above Table infers that 96% of respondents say YES, 4% of respondentssay NO.

TABLE NO: 14

IS REFER TO OTHERS


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TABLE NO: 15

0%

20%

40%

60%

80%

100%

120%

Yes No

P

ER

C

E

N

T

A

G

E

%


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IS COME AGAIN IN AFRAH MOBILES


RESPONDE

TS

PERCENTAGE

(%)

1

2

YES

NO

48

2

96%

4%

TOTAL 50 100%

Inference:

The above Table infers that 20% of respondents say YES, 4% of respondents say NO.

CHART NO: 15

IS COME AGAIN IN AFRAH MOBILES


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CHAPTER VI

0%

20%

40%

60%

80%

100%

120%

Yes No

P

E

R

C

E

N

T

A

G

E

%


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Findings:

40% of the respondents were belongs to the age group 18-25 years. 90% of the respondents were male. 50% of the respondents were professionals. 50% of the respondents were known about the AFRAH MOBILES through the

advisements.

40% of the respondents were good experience with AFRAH MOBILES. 70% of the respondents were preferred AFRAH MOBILES for the free gifts, low

price, discount, good service. .

50% of the respondents were says good customers service in AFRAH MOBILES. 70% of the respondents were previously purchase in AFRAH MOBILES. 90% of the respondents were enjoying of the sales promotion. 70% of the respondents were says free gifts offers attracted to customers. 90% of the respondents were informed about the insurance packages. 50% of the respondents were says attractive advertisements in AFRAH MOBILES. 50% of the respondents were says goods service in AFRAH MOBILES. 96% of the respondents were says refer to others. 96% of the respondents were says come again in AFRAH MOBILES.


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SUGGESTIONS

It is suggested that the concern should focus more on free services. It is suggested that concern should concentrate on creating awareness among

customer about sales promotion.

It is suggested that providing new model mobiles . Focus more on customer service.

CONCLUSION


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It is concluded that sales promotional activities have a positive impact on AFRAH

MOBILES. The outlet should focus more on customer service along with the sales promotion

also awareness should be created among customers regarding offers given by outlet.


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A STUDY ON SALES PROMOTION AT AFRAH MOBILES IN CHENNAI

QUESTIONNAIRE

NAME:

1. AGE:18-25 b) 26-35 c) 36-45 d) 46 & above

2. GENDER:

a) Female b) Male

3. What are you?

a) Business b) Professionals c) Employee d) college students4. How do you know about AFRAH Mobiles?

a) Friends b) Advisements c) Stall d) Neighbors5. How was your experience with us?

a) Excellent b) Good c) Satisfactory d) Poor6. What made your prefer AFRAH Mobiles over others?

a) Low price b) Discount c) free gifts d) excellent service e) all the above7. How do you rate our CSEs service at AFRAH Mobiles?

a) Excellent b) Good c) Average d) Poor8. Have you purchased previously with AFRAH Mobiles?

a) Yes b) No

9. Are you enjoy of sales promotion?

a) Yes b) No


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10. What would be the offer that attracted you towards AFRAH MOBILES?

a) Free gifts b) Exchange offer c) Discounts d) All the above

11. Are you informed about insurance packages on your products?

a) Yes b) No

12. Was AFRAH Mobiles advertisements attractive?

a) Strongly agree b) Agree c) Disagree d) strongly disagree

13.Do you agree that AFRAH Mobiles provides best service to customers?a) Strongly agree b) Agree c) Disagree d) strongly disagree

14. Will you refer to others?

a) Yes b) No

15. Do you like to come again in AFRAH MOBILES?

a) Yes b) No

Documents

Poorani Project MBA report