NeedaquickrefreshoftheNetPromoterScoreforone ormore of your brands? Need to know theNPSforcompetingbrands,toprovidecontextandassistNPStarget-setting?

Pollara’s NPS Benchmarks Canada is astraightforward, cost-effective, and powerful toolthat answers these needs. Twice per year –everyMay and October – we field our national onlinesurvey dedicated to measuring NPS amongCanadians.EachwaveofthestudyisanopportunityformultipleclientstopurchaseNPSdataasfollows:

§ Each client specifies the brands – their own and/orcompetingbrands–forwhichtheyneedtheNPS.

§ Pollarameasures theNPSamongcustomersofeachrequestedbrand.Wedosoamongrecentorcurrentcustomers, as applicable. For retail brands, wemeasuretheNPSamongrecentshoppers,identifyingshopperswhohaveandhavenotmadeapurchase.

§ ClientsonlyreceivetheNetPromoterScoredataforthebrandstheyhaverequested/purchased.

ADDITIONALQUESTIONS

Forgreaterunderstandingandactionability,clientsmayalsopurchasequestionsinadditiontothecoreLikelihood To Recommend question, such asLikelihood to Return/Re-Purchase, Likelihood toDiscourage, Customer Satisfaction, a Reason ForScore open-end, or another custom question.Pollara will design these questions in consultationwiththeclient.

SAMPLESCOPE&SIZE

EachclientwillreceiveNPSdataforthebrandstheyrequest based on a sample size of 200 Canadiancustomersofeachbrand(orshoppers,inthecaseof retail brands). Sample boosters may bepurchased,ifalargersamplesizeispreferred.

The quickest,most cost-effectivesolution for measuring the NetPromoter Score® for your brandsandcompetingbrands.

S T R A T E G I C I N S I G H T S

A SEMI-ANNUAL BENCHMARKING TOOL FROM POLLARA’S SUITE OF

CONSUMER RESEARCH SOLUTIONS

®

©2017PollaraStrategicInsights.Allrightsreserved. NetPromoter,NetPromoterScore,andNPSareregisteredtrademarksofBain&Company,Inc.,SatmetrixSystems,Inc.,andFredReichheld.

DELIVERABLES

The coredeliverables areaSPSSdataset anddatatables with question results, calculated NetPromoter Score, and demographic and geographiccross-tabulations of your NPS results and yourPromoters,Passives,andDetractors.

For an additional fee, Pollara will also provide aPowerPoint-based report, which will include KeyFindings, Recommendations, and graphicalrepresentation and written analysis of the results.Where tracking data exist, these results will beincorporatedintothereportandanalysis.

SCHEDULE

Spring2017WaveDeadlinetoSubscribe May15,2017SurveyFieldWindow MayDataDelivered June

Fall2017WaveDeadlinetoSubscribe October16,2017SurveyFieldWindow OctoberDataDelivered November

PRICING

ThefollowingpricingappliestoasinglewaveofNPSBenchmarks Canada. When clients commit tomultiple consecutive waves of the study, a 10%discount will be applied on the Core SubscriptionandAdditionalBrandrateslistedbelow.

CoreSubscription(3Brands)AdditionalBrands

$7,000$900each

AdditionalQuestions $750periterationSampleSizeBoosters $900perN=100PowerPointReport $800

Note:Whenabrand’scustomerbasehasaverylowincidenceamongthegeneralpopulation,alow-incidencesurchargemaybeapplied.Ifit is necessary, Pollara will discuss the surcharge with the clientimmediately upon receiving the client’s brands, well in advance offinalizingthesubscriptioncontractandfieldingthesurvey.

ABOUTPOLLARASTRATEGICINSIGHTS

Since 1980, Pollara Strategic Insights has providedour clients with what they need: deepunderstanding, bulletproof accuracy, actionablerecommendations, and insightful ongoing counsel.One of Canada’s premier research firms,we are acollaborativeteamofseniorresearchveteranswhoarepassionateabouthelpingour clients– throughhands-on engagement and creative solutionschosen from our comprehensive toolbox ofindustry-leading research methodologies andanalytical techniques. We don’t just delivernumbers.Weprovidedirection.

Pollara is a leader in consumer insights research.We recognize the importance of not onlyunderstanding consumer experience and brandperceptions, but transforming these insights intostrategic and tactical recommendations thatoptimize consumer experience, improve brandpositioning, increase consumer loyalty, and drivecompanygrowth.

Ourteamhasextensiveexpertiseinmeasuringandleveraging Net Promoter Score for clients acrossnumerous sectors, often augmenting it withadditional questions and analytical approaches inorder to provide clients with clear guideposts andactionable plans for improving and intensifyingconsumerexperienceandloyalty.

CONTACT

For additional information or to subscribe, pleasecontact Lesli Martin. Lesli is a 20-year researchveteran with extensive NPS experience both as aresearch supplier andas a headof research for anumberofmajorcorporations.LesliMartinVicePresident416.921.0090Ext.2306LesliMartin@pollara.com

www.pollara.com