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Professor David Magleby
Brigham Young University
Politics Now
Most expensive federal election ever 2008 marked the end of public financing of presidential
campaigns Surge in individual contributions to candidates, parties and PACs Key players: Donors giving near the maximum allowable, smaller
donors, Party Committees The internet as a means to raise money/activate individuals
Obama , ActBlue Democrats well-funded, better coordinated this year Democrats took over the advantage with individual donors Different roles for allied groups
Less 527 activity No game changing ads/attacks Dem. groups more active, better coordinated Dems. caught up with GOP in lists/microtargeting
Highlights of the 2008 Election
Federal Election Act of 1971 (FECA)Contribution limits and disclosureCourt challengesFederal Election Commission (FEC)Soft money
Bipartisan Campaign Reform Act (BCRA)Soft moneyContribution limits and disclosureElectioneering communicationsCourt challenges
Changing Rules
Figure 1:Individual Contribution Limits Under BCRA
To a candidate To all candidates To a party committee Overall$0
$20,000
$40,000
$60,000
$80,000
$100,000
$120,000
$4,600
$42,700
$28,500
$108,200
Contribution Limits
Table 1:Overall Spending in Federal Elections2000-2008 (in millions)
2000 2004 2008
Presidential candidates 645 958 1,829
Congressional candidates 978 1,099 1,297
National parties (federal) 544 1,214 1,219
National parties (nonfederal) 498 . . . . . .
State and local parties (federal) 171 201 318
State parties (nonfederal) 330 67 94
PACs 320 532 767
527s 101h 442i 258j
501(c)s 10k 60l 196m
Issue advocacy 248 . . . . . .
Individual Expenditures 4 2 2
Total 3,849 4,575 5,980
Source: David Magleby, Financing the 2008 Election (forthcoming)
Figure 2:Cumulative Itemized Receipts from Individuals to the Presidential Nominees and the RNC & DNC, 2004 & 2008 (by week)
Source: David Magleby, Financing the 2008 Election (forthcoming)
1-Ja
n-07
31-Ja
n-07
2-M
ar-0
7
1-Apr
-07
1-M
ay-0
7
31-M
ay-0
7
30-Ju
n-07
30-Ju
l-07
29-A
ug-0
7
28-S
ep-0
7
28-O
ct-0
7
27-N
ov-0
7
27-D
ec-0
7
26-Ja
n-08
25-F
eb-0
8
26-M
ar-0
8
25-A
pr-0
8
25-M
ay-0
8
24-Ju
n-08
24-Ju
l-08
23-A
ug-0
8
22-S
ep-0
8
22-O
ct-0
8
21-N
ov-0
8
21-D
ec-0
8$0
$100,000,000
$200,000,000
$300,000,000
$400,000,000
$500,000,000
$600,000,000
Obama/DNC McCain/RNC Bush/RNC Kerry/DNC
Date of Contribution
Figure 3:Percentage Coming From Unitemized Contributions to Presidential Candidates
Source: David Magleby, Financing the 2008 Election (forthcoming)
1-Ja
n-07
1-Feb
-07
1-M
ar-0
7
1-Apr
-07
1-M
ay-0
7
1-Ju
n-07
1-Ju
l-07
1-Aug
-07
1-Sep
-07
1-Oct
-07
1-Nov
-07
1-Dec
-07
1-Ja
n-08
1-Feb
-08
1-M
ar-0
8
1-Apr
-08
1-M
ay-0
8
1-Ju
n-08
1-Ju
l-08
1-Aug
-08
1-Sep
-08
1-Oct
-08
1-Nov
-08
0.00
0.05
0.10
0.15
0.20
0.25
0.30
0.35
0.40
0.45
McCain (Percent Unitemized) Obama (Percent Unitemized)
Incumbency and fundraising (presidential and congressional)
PAC pragmatismDSCC and DCCC successes in 2006 and 2008Coordinated groupsThe Internet
Democratic Advantage
The economyDeclines in Obama popularityPossible enthusiasm advantageElectoral map
Republican Opportunities