PNEAC

Even Better than Face-to-Face:Improving Outreach and

Collaboration through Proven Web-Based Tools

Wayne PferdehirtCo-DirectorPrinters’ National Environmental Assistance CenterU. Of Wisconsin-Madison

2006 National Environmental Partnership

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Today’s Presentation

A Little Background and Perspective

Three Case StudiesQuestions and Discussion:

Further Applications?

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The PremiseThere are better ways to do many

types of outreach than face-to-face meetings

What’s the problem?Travel time and distance limits

attendance by target audienceTraditional format greatly limits

meaningful interaction with stakeholdersCosts for host

• Staff time and travel• Facility• Speaker travel

No “replay” for folks unable to attend

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Three Case Studies

1. Proposed Rule for Management of Solvent-Contaminated Rags and WipesDec 2003

2. Ohio “Permit-by-Rule” for PrintersJan 2006

3. New Hazardous Waste ManifestSept 2006

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Case 1: Proposed Rule for Management of Solvent-Contaminated

Rags and Wipes

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The Experiment

Two Web conferences (i.e., “Webinars”) to present and discuss a proposed federal rule regulating used, solvent-contaminated wipes

Target audience was printers and technical assistance providers

Each Webinar ended with a Web-enabled survey to evaluate program impact and ease of use

The Webinars were designed to be a key part of a broader outreach strategy by EPA, PNEAC and partner trade associations regarding the proposed rule

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Logistics Two sessions

Early December 2003, 90 minutes each Free registration; capacity limited by

phone bridge and Placeware license

Promotion E-mail from trade association to

members Announcements from PNEAC via Web

site and listservs

Connecting Easy to participate from office, home, or

anywhere Toll-free dial-in for audio Interactive visuals via Web browser Handouts distributed via e-mail and

PNEAC Web site

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Shop Towel Webinar Results

Meaningfully engaged over 200 stakeholders in two Webinars Strong demand; both Web conference sessions

“sold out” in just a few days after announcement Additional stakeholders continue to view archives

Sessions were effective in helping participants understand proposed rule Before: 1.8 on 0-4 scale After: 3.0 on 0-4 scale

EPA received immediate, specific, documented feedback on options current practices preferences on rule options being considered

Participants' Understanding of Proposed Shop Towel Rule

Before and After Webinars

0

50

100

150

200

250

300

very poor poor fair good excellent

Before Webinar

After Webinar

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Evaluation Results:Ease of Participation

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Results

Stakeholders appreciated opportunity to easily participate and provide meaningful input 95% of participants agreed or strongly agreed

that, “participating in the Webinar was easy and convenient”

Over 60% said they had never participated in a Web conference before

PNEAC was able to demonstrate value as sector-based catalyst and trusted bridge EPA Trade association partners Participants

Example Polling Slide

Example Poll: Methods Used for Removing

Solvents

Example Policy Question and Feedback:

Impact of Allowing Shipment in Bags

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Case Study 2: Ohio EPA’s Permit-By-Rule For Printing

OperationsNew Permit-by-Rule for

Small/Medium Sized PrintersNeeded Effective Outreach

Mechanism to Explain Rule to Affected Printers

Ohio EPA, Print Trade Associations and PNEAC Partnered to get the Job Done

One Webinar Session, January 2006

Welcome to Today’s Moderator and Speakers

Marci Kinter, SGIA• 703-359-1313• marcik@sgia.org

Gary Jones, PIA/GATF• 412-259-1794• garyjgatf@aol.com

Rick Carleski, Ohio EPA• 614-728-1742• rick.carleski@epa.state.oh.us

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Ohio PBR Webinar ResultsEffectively briefed 30 printers on new

ruleAdditional stakeholders continue to view

archivesSessions were effective in helping

participants understand proposed ruleBefore: 1.6 on 0-4 scale After: 2.8 on 0-4 scale

EPA received immediate, specific, documented feedback on optionscurrent practicespreferences on rule options being considered

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Costs of WebconferencingWisLine Web

Contracted MS LiveMeeting service through University of Wisconsin-Extension, with coordinated phone bridge

Costs• Wisconsin educational and govt.

organizations$0.19/line/minute

• Non-Wisconsin educational and govt. organizations$0.25/line/minute

• Others must contract directly with Microsoft and audio phone conference providers

Participants' Understanding of Ohio PBR

Before and After Webinar

0

50

100

150

200

250

300

very poor poor fair good excellent

Before Webinar

After Webinar

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Case Study 3: New Haz Waste Manifest System

New, standard haz waste manifest system to be used by all generators, transporters and disposal/treatment facilities as of Sept 2006

Need to introduce all manifest users to new forms and systems

Desire to make more engaging than “flat” web page or text file

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Case Study 3: Haz Waste Manifest

TrainingProject team: EPA Office of Solid

Waste and PNEACDesigned and developed Flash-

based introduction to new manifest requirements and formScheduled for release Summer 2006

Developed Using CamtasiaCaptures anything on computer

screen and voiceoverEasy to edit and produce

Using the VideoUsing the Video

From the menu, select any part of the video

Please wait for your selection to load– slow Internet connections

may cause delays

– topics load in the order in which they appear

You may also use the slider for navigation

Using the Video

Introduction

2006 Changes

COMPLETING THE MANIFEST

-Generator

-Transporter

-Designated Facility -Discrepancies

-Rejections-International Shipments

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Reflections

Effective use of modern Web-based tools increases breadth and impact of outreach More impact for less cost Broader, more meaningful engagement of stakeholders Electronic archive documents event and provides replay

Strategy + Right Tool = Results Sound instructional design is essential Events and tools must be part of well-reasoned

outreach strategy

The Essential Combination for effective outreach Relationships Credibility The right tools Stakeholders’ belief that their participation will make a

difference

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Conclusions

Demonstrated that there are better ways to conduct outreach than live meetings in a few cities

Demonstrated value of Compliance Assistance Centers RelationshipsCredibilityAbility to effectively deploy

appropriate, Web-enabled tools for outreach