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Presentation slides for the workshop held on 21st April 2010 to support action planning session for Plymouth Guild staff, volunteers and trustees
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ICT for Successful OrganisationsSocial Media
Plymouth Guild
Julie HarrisCOSMICRegional ICT Champion SW21st April 2010
• A champion for ICT in your region• To see local infrastructure support organisations
• Operate more efficiently in its day to day work• Be more effective in its reach and influence
• Voice, representation, advocacy• Signposting sources of help• Strategic support
Regional ICT Champions
Materials have been prepared by a number of the ICT Champions
FACTS• We spent 119 billion minutes on the internet in Feb 09.
[Global Online Media Landscape”, Nielsen, April 2009]• UK online shoppers spent £4.6 billion during Christmas
2008. [IMRG Cap Gemini e-Retail Sales Index]
Three BARRIERS to USE (from Freshminds – April 2009)• No affordable ACCESS to the internet• No INTEREST in the content on the internet• No KNOWLEDGE of how to get on-line
The Internet
Social Media
www.youtube.com/watch?v=sIFYPQjYhv8
BUT• 25% of adults have never used the internet [ONS 2008]• 70% of people living in social housing aren’t online – which is
28% of everyone not online [Oxford Internet Survey 2007] • 70% of people over 65 have never used the internet [ONS 08]
Our understanding and use of social media is important to help organisations outreach to groups and communities
• Once connected 17% increase in communication with friends & 14% increase with family [Freshminds, April 09]
• 25% more confident in finding work [Freshminds, April 2009]
The Internet
Photo: flickr.com/photos/briansolis/
Social Media / Networking – the major types
•What is it
•Why should you care
•How it’s being used - for our organisations
•Impacts / risks
•How to get there
Social Media Guidelines
•Professional
•Responsible
•Credible
•Responsive
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• Increases speed of communication – no faster way to spread your message than through social
networking. • Widens message to people/groups that would normally
be missed using more traditional methods – ‘viral’ campaigns hugely powerful creating awareness extremely efficiently
• Deepens to build new and different networks – communities of interest to bounce ideas off
and share experiences
• Generate on-line conversations and awareness about the organisation or campaign, a consensus of opinion or shared learning about ideas
• Joins together communities who are interested in the similar things, have the same likes or are striving for the same objectives.
• Commoncraft Video explaining Social Media
Why social media?
• Advocacy
• Awareness
• Fundraising
• Inspiring action
• Influencing change
New Media solutions provide additional ways of delivering/promoting your message.
Old Media (phone, letter, e-mail, newsletters, press releases etc) still have their place
Think of New Media as additional tools in your tool kit.
Audio - Podcasting
• A news feed with a media sound file attached that can be picked up by a feed reader.
• Can be downloaded to portable audio devices (such as MP3 player or ipod) to be listened to on the move.
• Turns flat written statement into a vibrant personal story• Captures background sounds / effects / laughter of the
project• ‘Audacity’ – free software for recording and converting to
MP3 to load to the web http://audacity.sourceforge.net/• Commoncraft Video explaining Podcasting
Audio – Podcasting
Visit
On-line web logs or journals BLOGS
• Used by 65% of active UK internet users, who have created 17.8m blogs
• A diary detailing events in a periodical fashion. The name is taken from ‘weBLOG’
• Keep staff up to date about what individuals are doing • To provide a periodic record of what you have been doing
to feedback to funders • To provide case studies of events and parts of your work • Generates evolving conversations as other contribute to
the topics you raise• Commoncraft Video explaining Blogs
Online journals - Blogging
Visit
Video Sharing
• Used by 84% of active UK Internet Users • Upload and share videos that you can take on any digital
camera or mobile phone.• Once uploaded these can be included on your own
website• Videos tagged for easy searching by visitors• Allows comments and conversations to build about the
video content or message• Offers many ways to to promote your organisation and
its campaigns ... and all for free.
Video Sharing - YouTube
Visit
Micro-journals
• Built on the SMS mobile phone technology • Mobile phones are most accessible form of mobile media • Allows users to send and read other users' updates which
are text-based posts of up to 140 characters in length.• Updates displayed on user's profile page and delivered to
other users who have signed up to receive them.• Can be used to alert masses of people, quickly, efficiently
and cheaply – about an event, report or campaign • Powerful to ‘ask the (worldwide) audience’ a questions
and collate responses – much easier than by email• Commoncraft Video explaining Twitter
Micro-journals - Twitter
Visit
Twitter : Reports events AS they happen not AFTER they have happened
Listening to the web - Inbound
• What are other websites saying about your organisation?• What are organisations you support saying?• What are the relevant stakeholder reports and funding
opportunities that are being published• RSS enabled feeds automatically can be picked up to be
read at your leisure in a feed reader (such as Bloglines or Google Reader) without you having to re-visit each website
• Content aggregated into a single easily readable interface • RSS feeds can be converted for email delivery• RSS feeds from others can be embedded in your website
Listening to the web - Outbound
• Tell others what you are doing• Easier for supporters (individual and peers) to keep up with
your events and news• RSS enabled feeds automatically can be picked up to be
read at their leisure in a feed reader (such as Bloglines or Google Reader) without them having to re-visit your site
• RSS feeds can be converted for email delivery• Your RSS feed can be embedded into other organisations
websites• Commoncraft Video explaining RSS
Listening to the web – RSS readers
Image Sharing
• Used by 49% of active UK internet users • Many contributors to these sites allow you to use their
photos free of charge, they usually only ask to be credited.• Can be difficult to source good quality photos for websites
and publicity, especially without significant cost• Build on-line journal of images relating to your project with
tags to enable easy searching and commenting by others• More striking than a report or case study on paper when
presented to funders, trustees and stakeholders• Access to photos anywhere so freeing up server space• Commoncraft Video explaining Image Sharing
Image Sharing - Flickr
Visit
Social Networking
• Used by 60% of active UK internet users• Community websites that link people who share interests
and activities or who are interested in exploring the interests and activities of others.
• They provide various ways for users to interact, such as chat, messaging, email, video, voice chat, file sharing, blogging, discussion groups and more.
• Commoncraft Video explaining Social Networking
Social Networking - Facebook
Causes
Dog’sTrust
BustsForJustice
Social Networking - Facebook
Social Networking - Facebook
Social Networking - Specialist
Social Networking - Ning
Niche networks that you can create yourself.
Youth WorkOnline
Collaborative working
• Software that allows a disperse groups of people to work collaboratively towards shared aims.
• Create, edit, and link pages together in a variety of document formats
• Create collaborative websites - perhaps the most popular example is Wikipedia
• Share in discussions and meetings on-line• Commoncraft Video explaining Wikis• Commoncraft Video explaining Google Docs
Collaborative working - ooVoo
Visit
Collaborative working - Doodle
Visit
Collaborative working - GoogleDocs
Visit
• Access to a GLOBAL audience enabling many voices• F R E E!!! (in most cases)• Your ideas and messages can be shared & spread very quickly • Can take on a creative life of its own• Very high profile – the latest ‘buzz’• Portrays the human voice of your organization • You want share ideas in progress and let others join in and help• It may be messy – so be prepared to deal with this • You are already clear in your aims, but open to contributions
• Tracking sites can be time consuming – so have a clear plan• Needs fast internet connection (ADSL / Fibre) – rural issues• Can be intimidating if not used to using the internet / technology• Fickle – constantly changing ‘current fashionable product’• Impossible to control – groups may take your message and
spin it, so it is important to listen to the social networks
• Be prepared for your organisation to change how it works
• Looser control on organisation message and authorization - won’t work if your message is written in stone, not electricity
• Invest time in staff learning new skills and the time to make it an organizational habit
Which One is Right for your organisation?
Blog - informal project progress? Forum - for supporters to discuss? Social Network - build cause awareness? Twitter - short project updates? Video / Photo sharing - our annual report? RSS - what are others saying?
A combination of all of these and more!
Select those that are right for the organisation
Have the safety net in place
• Have a policy in place covering staff use
– Is it any different to office chat or reading the
newspaper?
• Have usage guidelines and fact sheets (e.g. Twitter Guide)
• Don’t be afraid to admit it didn’t work
• Take ALL staff on the journey!
Social media - reflections
• What ideas do you have for your use?
• How do you think organisations need to make more of social media?
• How could the groups you support be more effective in their campaigns by using social media?
• What gaps are there in supporting them?
• What was the best idea which came from the session?
Finding your Way!Photo: flickr.com/photos/worldwidewandering
INSERT ICT CHAMPIONS LOGO
Time for a Break
Finding your way
• Objectives - what
• Audience - who
• Strategy - pick a path that fits
• Implement - match the tool
• Sustain - measure, adjust
Plymouth Guild – working digitally together
• Existing online resources• Sharing expertise• Where are the gaps?• What more can be done?
• Digital marketing strategy?• Digital skills sharing?
Action Planning
Work in 4 Groups – -Threats-Opportunities
-Objectives-Audience-Strategy-Implementation-Sustainability
Action Planning
-Feedback from each group
Useful Links & Contacts
• NAVCA www.navca.org.uk
Local Infrastructure Organisations providing general support services may also provide ICT services
• ICT Champions
for ICT answers in a box www.ictchampions.org.uk
• Capacitybuilders www.improvingsupport.org.uk/ict
• Knowledgebase www.ictknowledgebase.org.uk
Useful Links & Contacts
• AbilityNet www.abilitynet.org.uk
• IT4Communities www.it4communities.org.uk
• CTX www.ctxchange.org.uk
• NCVO ICT www.icthub.org.uk
• Open Source www.osalt.com
• Commoncraft http://www.commoncraft.com/
Thank You
www.swict.org.uk
01404 813226
cosmicjulieon Twitter, Facebook, Skype and Oovoo