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siliconindia | | March 2015 1 silicon india PUBLISHED FROM BANGALORE PUBLISHED FROM BANGALORE SILIcONINDIA.cOM BUSINESS OF TEcHNOLOGy IN THE U.S. & INDIA silicon india Shreekanth (Shree) Moorthy, Vice President & Global PLM Head In My Opinon CXO View Point Ramesh Loganathan, VP (Products) & MD, Progress India Guo Tao, NX Product Marketing Manager of Asia Pacific, Siemens PLM Software Annie Mathew, CIO, Mother Dairy Fruit & Vegetable Pvt. Ltd. CIO Insights `50 PLM SPEcIAL-MARcH 2015 PLM Companies 10 Most Promising Tata Technologies: Building Competitive Advantage with Effective Implementation & Use of PLM Tata Technologies: Building Competitive Advantage with Effective Implementation & Use of PLM

PLM SPECIAL-MARCH 2015 BUSINESS OF TECHNOLOGY IN THE …€¦ · PUBLISHED FROM BANGALOREPUBLISHED FROM BANGALORE india BUSINESS OF TECHNOLOGY IN THE U.S. & INDIA SILICONINDIA.COM

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  • siliconindia | | March 20151

    siliconindiaPUBLISHED FROM BANGALOREPUBLISHED FROM BANGALORE

    SILIcONINDIA.cOMBUSINESS OF TEcHNOLOGy IN THE U.S. & INDIA

    siliconindia

    Shreekanth (Shree) Moorthy,

    Vice President & Global PLM Head

    In My Opinon CXO View Point

    Ramesh Loganathan, VP (Products)

    & MD, Progress India

    Guo Tao, NX Product Marketing Manager

    of Asia Pacific, Siemens PLM Software

    Annie Mathew, CIO,

    Mother Dairy Fruit & Vegetable Pvt. Ltd.

    CIO Insights `50

    PLM SPEcIAL-MARcH 2015

    PLM Companies

    1 0 Mo s t P r om i s i n g

    Tata Technologies: Building Competitive

    Advantage with Effective

    Implementation

    & Use of PLM

    Tata Technologies: Building Competitive

    Advantage with Effective

    Implementation

    & Use of PLM

  • siliconindia | | March 20152 siliconindia | | March 20153

  • siliconindia | | March 20154 siliconindia | | March 20155

    Whether it is aerospace & defense or automotive,

    consumer goods, education, energy, inance, food & beverage, government or any other sector,

    PLM software has proven its mettle around the

    world to meet complex and evolving challenges associated with

    the industry. Various studies support the fact that the growth of

    the global PLM market is set to witness a tremendous growth

    to reach above $46.2 billion by 2018. The key factors driving

    this rise will include the increase in adoption of PLM across all

    industries and the growing need to reduce time-to-market of a

    product.

    While the industry has garnered huge fan-following in various

    countries, India still is at its infancy when it comes to PLM

    adoption. Challenges like high cost of implementation, the need

    to replace existing PLM solutions and the availability of open-

    source and pirated PLM software solutions top the concern list of

    several companies. Companies are still ignorant about the usage,

    need and beneits of having the best it PLM. On the other hand, PLM providers take this situation to their advantage and offer the

    ‘not needed’ solutions to their customers. And the failure drives

    the users on a back foot. The misaligned expectations between

    the service providers and the customers also play a crucial role in

    further fueling the set back.

    Understanding the need of the hour and the quandary faced

    by these companies, we have brought this special edition of

    siliconindia dedicated to PLM. A list of ’10 Most Promising PLM

    Companies’ and our cover story on ‘Tata Technologies: Building

    Competitive Advantage with Effective Implementation & Use of

    Product Lifecycle Management’ will help you take a leap forward

    in the PLM space, challenge and even eliminate your concerns.

    Please do let us know what you think.

    Anamika Sahu

    Managing Editor

    [email protected]

    Editorial

    siliconindia Vol 4 • PLM Special Edition

    Publisher Alok Chaturvedi

    Editor-in-Chief Pradeep Shankar Managing Editor Anamika Sahu

    Editorial Team Brinda Das Chanchal Soni Kanak Prabha Kavitha G Rashmisree Deb Susila Govindaraj

    VP - Sales & Marketing Virupakshi Pattar GM Sales & Marketing Ratan Nayak

    Advertising Managers

    Editorial queries

    [email protected]

    To subscribe Visit www.siliconindia.com/magazine-in or send email to [email protected].

    Cover price is Rs 50 per issue.

    Printed by K Raghvendra and published by Alok Chaturvedi on behalf of siliconMedia technologies Pvt Ltd. No. 124, 2nd Floor, Surya Chambers, Old Airport Road, Murugheshpalya, Bangalore-560017 and Printed at Precision Fototype Service, # 13, Sathyanarayana Temple Street, Halsuru, Bangalore 560008

    Editor Pradeep Shankar

    Copyright © 2015 SiliconMedia Technologies Pvt Ltd, All rights reserved. Reproduction in whole or part of any text, photography or illustrations without written permission from the publisher is prohibited. The publisher assumes no responsibility for unsolicited manuscripts, photographs or illustrations. Views and opinions expressed in this publication are not necessarily those of the magazine and accordingly, no liability is assumed by the publisher.

    Ekanth Naidu Ravindra Pawer Kiran Kumar Saban kumar

    [email protected]

    Visualisers Maitreyee Sultana

    Art Director Ashok Kumar

    Delhi NCRRatnam

    Branch Manager

    Circulation Manager Magendran Perumal

    A Leap towards BetterPLM Solutions

  • siliconindia | | March 20156 siliconindia | | March 20157

    Cover Story

    contents

    30

    In my OpInIOn

    Ramesh Loganathan, VP (Products) &

    MD, Progress India

    08

    Cio insights

    CXo View Point

    16

    Shreekanth (Shree) Moorthy,

    Vice President & Global PLM Head

    20

    Abha

    y Ch

    atur

    vedi,

    Partn

    er

    26

    Vika

    s Kha

    nvelk

    ar,

    Man

    aging

    Dire

    ctor

    Man

    ish G

    arg,

    Owne

    r

    31

    Umes

    h De

    shpa

    nde,

    Dire

    ctor

    32

    Srini

    vas K

    umar

    ,

    Foun

    der &

    CEO

    38

    Prab

    hu P

    atil,

    Pres

    ident

    & C

    EO

    39

    Pras

    ham

    Kamd

    ar,

    Man

    aging

    Par

    tner

    42

    Giris

    h M

    odi,

    Dire

    ctor

    Annie Mathew, CIO,

    Mother Dairy Fruit & Vegetable Pvt. Ltd.

    Guo Tao, NX Product Marketing Manager

    of Asia Pacific, Siemens PLM Software

    Pradeep Vajram, CEO,

    SmartPlay Technologies

    Mani Nachimuthu, CTO,

    VESTI Intelligence Corp.

    Ashok Balasubramanian, Head, Services

    Transformation Group, Syntel, Inc.

    PLM Companies

    1 0 Mo s t P r om i s i n g

    10

    22

    24

    28

    34

    36

    40

    Anshuman Singh, Director, Product

    Management of Application Security,

    Barracuda Networks

    Subramanian Gopalaratnam,

    Global Head of Innovation, Xchanging

  • siliconindia | | March 20158 siliconindia | | March 20159

    India Poised to Take the Lead in Emerging Trends & TechnologiesBy Ramesh Loganathan, Vice President (Products) & Managing Director, Progress India

    Progress Software (NASDAQ: PRGS) is a 1981 founded global software company offering

    enterprise integration, data interoperability and application development. The Massachusetts

    headquartered company has a current market capitalization of $1.30 billion.

    Over the years, India has rapidly converged and aligned with global tech trends. Both as technology provider, building and managing technology solutions for enterprises across the globe, and as a consumer of technology within the

    country. 2015 promises to enhance this convergence even

    more strongly with solutions for domestic consumers,

    businesses and governments leveraging the same trending

    technologies emerging across the world.

    With Internet penetration in India now being the

    second largest in the world with the majority coming

    from mobile devices,

    an opportunity arises

    for a new class

    of solutions.

    Starting with

    location-

    based mobile

    apps for the

    enterprise

    embraced by

    supply chains

    and small

    businesses,

    continuing with

    devices and IoT

    actively being embraced by manufacturing and

    distribution which results in low cost IoT solution

    providers expanding in all cities, to 3D printing solutions

    and software deined applications & infrastructure becoming mainstream even in the developing world.

    Taking advantage of the latest technology trends,

    startups are actively embracing wearables, developing

    leading edge solutions targeting the developing world.

    The healthcare sector, for example, is beneiting widely from low cost medical sensors, remote diagnostics

    for eye care, diabetic care and pre-natal

    care. These are just some areas where these

    products are beginning to

    make an impact. Other interesting examples of

    how wearables

    are changing the

    world we live in

    are inger-ring devices and ear-

    plug devices that

    control gesture-

    based interfaces

    with software

    systems and shoes that

    vibrate based on location to help

    opinionin my

    the visually impaired navigate. India-speciic health and wellness solutions using custom

    made low-cost wearable sensors are coming up

    with interesting analytics tied in.

    While wearables, still in the early stages of

    adoption, are now beginning to penetrate the

    market in India, IoT is a much more mainstream

    concept. According to Gartner, “India is

    experiencing increased activity surrounding the

    digitalization of businesses at home and across

    markets worldwide, resulting in the spawning

    of startup irms focusing on digital business and the IoT”. Large software companies, on

    the other hand, are actively working on IoT

    platforms and solutions that enable smart

    solutions in buildings, businesses and shop

    loors. According to Gartner, “By 2020, at least two-thirds of large Indian enterprises will

    have established an IoT center of

    excellence to drive

    adoption of eficiency-centric technologies and applications”.

    Ibeacon-based location aware consumer

    solutions for retail businesses have also come

    of age, with these solutions now seamlessly

    integrated into back-ofice systems. They deliver a pleasant user experience in drawing

    them into the store, delivering value at the store

    and after. Technology companies are developing

    cloud based IoT platforms and gateways for

    IoT sensors and devices and using them to build

    point solutions around leet tracking, employee

    Ramesh Loganathan

    2015 promises to enhance the convergence of global tech trends even more strongly with solutions for domestic consumers, businesses and governments leveraging the same trending technologies emerging across the world

    safety, small scale industry

    automation and more.

    While enterprises are

    thriving to be on the verge of

    technology trends, academic

    research is not far behind.

    Modern manufacturing

    techniques leveraging 3D

    printing are actively being

    explored and prototyped.

    3D printing has clearly

    gone farther beyond simple

    prototyping of use cases. A

    research lab in Hyderabad

    has developed an ‘open

    source’ solution which is a “word and object learning game”

    for visually impaired people that can be 3D printed by anyone,

    anywhere in the world. Software deined systems and infrastructure are being evolved, taking the cloud to the next level. Cloud security

    systems are being developed that secure enterprise data when it is

    saved on the cloud and accessed off the cloud.

    Local government-sponsored initiatives are among the key

    drivers that increase and accelerate IoT penetration. According

    to Gartner, “The government of India recently announced a

    budget allocation of $12 billion to build 100 smart cities across the

    country. As part of a long-term strategy, the government plans to

    establish two smart cities in each Indian state. This wide-ranging

    project aims to inject smart technology into the homes of between

    500,000 and one million people”.

    2015 promises to be a year of achievement as we stride towards

    the leading edge of technology evolution. The large software houses

    are building and using technology for corporations and governments

    across the globe. And startups are rapidly innovating to develop new

    technology and products for both Indian markets and the world.

  • siliconindia | | March 201510 siliconindia | | March 201511

    COVER

    STORY

    An Overview of the Current PLM IndustryArguably, Product Lifecycle Management (PLM)

    in India is at its infancy. Most organizations are

    unaware of the fact that PLM is absolutely crucial to

    building competitive advantage and needs to become

    an organizational imperative. Instead of having

    conversations with manufacturing companies on process

    re-engineering and NPI (New Product Introduction),

    PLM vendors end up spending inordinate amount of

    time trying to convince customers that PLM is crucial for

    them. Because IT solutions like MES (Manufacturing

    Execution System) and ERP have proliferated the

    market place, very often IT professionals make the

    mistaken assumption that these tools and technologies

    can provide PLM functionality. This could not be

    further from the truth. There are signiicant synergies between PLM and these transactional technologies. In

    many ways, what these tools are to production, PLM

    is to planning. Optimistically though most automotive, defence, aerospace, heavy engineering and medical

    devices companies in India today have a good handle

    on PLM with most basic things on the checklist ticked.

    According to CIMdata, a PLM consulting and

    research irm, the global PLM market is forecasted to grow by 5.5 percent in 2014 and has an expected

    annual growth rate of 5.8 percent to $46.3 billion by

    2018. Despite this growth, most manufacturers are

    not getting anticipated returns from their existing

    PLM implementations. In India, the biggest hurdle

    the manufacturing industry faces is the lack of digital

    maturity amongst organizations. Most companies are

    still not aware of the positive impact PLM can have on

    the quality of their products and bottom-line, as their

    focus invariably is more on daily operations. In fact,

    a poll conducted by CIMdata, shows a staggering 75

    percent of organizations with PLM investments are not

    meeting their PLM objectives.

    This is where PLM veterans like Shreekanth (Shree)

    Moorthy, VP & Global PLM Head, Tata Technologies

    step in. He points out, “This statistic is both alarming

    and true”. He further highlights that there are several

    reasons why PLM implementations fail and why people

    don’t see ROI:1. Misaligned expectations between the implementation

    vendor and different stakeholders within the customer’s

    organization

    2. Lack of management commitment (organizational

    and budget-wise)

    tata technologies: Building Competitive

    Advantage with Effective Implementation &

    Use of Product Lifecycle ManagementBy Susila Govindaraj

    Shreekanth (Shree) Moorthy,

    Vice President & Global PLM Head

    Tata Technologies has mastered the art of formulating strategies to address the challenges and implementing course-correction, instead of haphazardly proposing a complete overhaul of PLM at the client site

  • siliconindia | | March 201512 siliconindia | | March 201513

    Key Management:

    Shreekanth (Shree) Moorthy, Vice President & Global

    PLM Head

    Owing to 20+ years of rich experience, Moorthy is

    recognized as a thought leader and an authority in

    PLM industry. He has been orchestraing the P&L of the PLM Line of Business worldwide since 2009.

    This sotware strategist specializes in emerging technologies, deining enterprise sotware product direcion, coordinaing sotware development in muliple countries and managing PLM projects implementaion to customers globally. With sheer passion in digital manufacturing, Shree has authored numerous protocols and technical & research papers in PLM and Digital manufacturing including the Simulaion Data Exchange (SDX) protocol to integrate layout design with discrete event simulaion. He has helped countless organizaions to transform engineering IT beyond just plain PDM.

    3. Lack of dedicated PLM leadership and organization

    (e.g.: PLM being someone’s part time/add-on job)

    4. Not inclusive (focused mainly on Engineering Dept. i.e.

    PDM only)

    5. Low level of maturity and experience of the PLM

    implementation vendor

    6. Lack of after-service support (eg: minimum two years

    required to make PLM part of the organizational DNA)

    7. Lack of regimented PLM adoption mandate within the

    organization and a zero tolerance policy for circumventing

    the system

    8. Lack of global training and constant training of users

    9. Inadequate internal marketing and branding

    With almost three decades of PLM experience, Tata

    Technologies, a global engineering outsourcing & product

    development IT services company is helping customers

    overcome these roadblocks. Tata Technologies has

    mastered the art of formulating strategies to address these

    challenges and implementing course-correction, instead

    of haphazardly proposing a complete overhaul of PLM at

    the client site. Additionally, their PLM Scan offering helps

    identify OFIs (Opportunities for Further Improvement), while conducting audits. These OFIs result in strategic and tactical action plans which help address these challenges.

    Obsessed with incessantly bettering its solutions, this Singapore headquartered company – with regional

    headquarters in Pune (India), Novi, MI (U.S.) and

    Coventry (UK) – excels at implementing, customizing

    and extending highly sophisticated and focused PLM

    solutions to manufacturing customers. Aside from years

    of expertise, the credit for its astounding rise goes to its

    consultants, most of whom have earned their stripes

    by working on multi-year PLM programs for digitally

    mature customers in America and Europe. “We’re not an

    IT company implementing PLM. We are manufacturing

    professionals who are also splendid PLM consultants and

    implementers. This unique blend of skill sets ensures that

    the PLM systems implemented are an ideal it into the manufacturing enterprise,” says Moorthy, talking about the

    company’s USP in PLM domain. He adds, “Our employees are our core strength. For our strategic customers, our engagement is focused around enabling product innovation

    through leveraging PLM across the broader enterprise. We

    ensure our offerings help companies to realize true ROI. Because at the end of the day, it’s all about ROI”. Having profound domain expertise enables Tata Technologies

    to deliver projects with exceptional quality, on time and

    within budget.

    The All-Inclusive Solutions PyramidTata Technologies has value propositions for all

    manufacturing companies. At Tata Technologies, they

    implement, customize and extend PLM systems

    for their customers. Consider a three tier pyramidal

    structure:

    • At the bottom of the pyramid (Enable segment), they have solutions like Application Maintenance Services, Support

    – L1, L2, L3 type of support and Education services. They

    also have WorldHelpdesk – a single stop shop for all the

    customer’s engineering systems, supporting the customers

    24/7 when and if needed

    • The middle of the pyramid (Realize segment) represents the heavy duty lifting – implementation of

    PLM systems, customizations of these PLM systems

    to support the ever-changing business landscape

    at the customers’, and also integration of PLM

    systems with legacy systems, mainframe systems,

    ERP systems, and others. Lastly, one of the biggest

    problems customers face worldwide is

    migrating data from legacy systems/

    legacy PLM applications into what they

    like to call as NextGen PLM systems.

    This problem is exempliied when you see companies having a growth-

    by-acquisition strategy and quite

    obviously, they struggle to leverage

    the newly acquired company’s data

    and IP. Their proprietary tools and

    processes combined with signiicant data migration experience helps

    such customers migrate their data

    to the NextGen PLM systems

    • At the top of the pyramid (Transform segment) are key

    offerings around high end

    consulting to enable Business

    Transformation with solutions

    like PLM Scan, PLM

    Benchmarking and PLM

    Blueprinting

    Unearthing Opportunities for Further ImprovementThe PLM Scan from PLM

    Analytics solution set is a

    high value digital maturity

    assessment model that

    aids to perform a top

    to bottom audit in

    terms of processes,

    tools & technologies

    and organization.

    For instance, a $30 billion European

    Engineering & Design, Product Lifecycle Management, Product development-IT, Enterprise IT and Manufacturing Execuion Systems

    Case Study:

    When a North American Auto major moved their complete engineering system (both CAD & PLM from one major PLM vendor’s toolset to another), Tata Technologies completed CAD data migraion from one CAD system to another and also migrated the PLM data, documents & other Meta data from old PLM system to new one in an ecosystem of 5000 plus engineers, while the OEM was adding new vehicle programs. This muli-year project reairmed the belief that Tata Technologies is indeed the absolute master at PLM migraion and data migraion.

    Ceriicaions:ISO 9001:2008, AS 9100C and ISO 27001: 2005

    organization with several business units was moving from

    an electro-mechanical product company to a solutions-

    oriented energy management company. Tata Technologies

    was invited to this transformation journey to perform a PLM

    Scan, which then extended to PLM Toolset selection and

    inally, PLM Blueprinting. Tata Technologies advised them on how to precisely ilter out the noise and derive more value from their PLM implementation. Aside from valuable ive-fold ROI, the client also attained priceless knowledge about taking industry’s best practices and implementing them

    internally. “No company is too large or too small for us,”

    added Moorthy. Though it can be risky to deliver a project at

    a certain cost without counting the time & material factors in,

    most of Tata Technologies’ projects are ixed bids, since that is what customer prefers.

    Shattering Barriers to Build TrustIn the niche PLM arena, inding the perfect candidate with a lair for software development, software technologies and in-depth understanding of engineering and manufacturing is a

    daunting task. Such stringently iltered raw talents with right basic ingredients can be shaped into exceptional consultants.

    Tata Technologies empowers its highly energetic and

    Shreekanth (Shree) Moorthy

    Oferings:

  • siliconindia | | March 201514 siliconindia | | March 201515

    enthusiastic workforce to take decisions and interact directly

    with customers; thus enabling them to learn from mistakes.

    “We make sure we break down all organizational barriers. We

    have an open door policy. This has helped in building trust and

    a feeling of wellbeing,” adds Moorthy.

    Focusing on Learning & Development, the company has several multi-skilled consultants who are masters of multiple

    PLM tools like Teamcenter, ENOVIA V6, SmarTeam and Windchill. Tata Technologies actively rotates people in and out

    of multiple projects so that everyone is part of the

    organization success and rewards those

    going above and beyond. “We are

    already developing a reputation as the

    place to work in for PLM. We hope to

    exemplify the one-family philosophy

    and treat everyone as we would like to

    be treated,” says Moorthy.

    Investing for a Better FutureThe company prides

    itself for being

    m a n u f a c t u r i n g

    professionals with

    splendid PLM

    consultation and

    i m p l e m e n t a t i o n

    prowess, rather than

    merely being an IT

    company implementing

    PLM. “Manufacturing

    is in our DNA. This

    unique blend of skill sets, ensures the PLM systems

    implemented are an ideal it into the manufacturing enterprise,” says Moorthy. When asked about the

    future ahead, he enthusiastically added, “With rapid

    adoption of IoT, we see a convergence of sorts –

    virtual factories with smart connected factories

    using advanced software technologies delivering a

    complete and more real digital production, to see,

    touch and feel the product long before it’s made.

    To meet this demand, Tata Technologies has started

    investing in R&D with focus on Systems Engineering,

    Mechatronics and Innovation management”.

    Ambitious to be the world’s number one partner

    to manufacturing industry, the company strives to

    develop a pedigree in this domain enough to become

    synonymous with PLM. “We believe in doing the right

    thing and success will follow,” concluded Moorthy.

    Shreekanth (Shree) Moorthy

    Ambitious to be the world’s number one partner to manufacturing industry, Tata Technologies strives to develop a pedigree in this domain enough to become synonymous with PLM

    1989

    1994

    2004

    2005

    2009

    2013

    Established from exising

    European & North American

    companies as INCAT

    Tata Technologies

    was insigated in

    Singapore

    INCAT was launched on London

    Stock exchange following North

    America, Europe and Japan

    Tata Technologies –

    having established itself

    in India, UK and U.S.,

    acquires INCAT

    Globally re-branded

    as Tata Technologies

    Acquires

    CambricTata Technologies

    Timeline:

  • siliconindia | | March 201516 siliconindia | | March 201517

    CIO Insights

    Learn, Unlearn & Relearn By Annie Mathew, CIO, Mother Dairy Fruit & Vegetable Pvt. Ltd.

    Setup in 1974, Mother Dairy is a wholly owned subsidiary of National Dairy

    Development Board of India.

    As a CFO once told me, the CFO and the CPO are the two arms of the CEO/MD who help her steer the organization towards glory and prosperity. By the same analogy, I would say the CIO serves as the eyes of the chief executive to bring visibility and

    clarity. The CIO helps the CEO make sense of the plethora of information under which the CEO can get submerged. To sieve information out of the structured and unstructured data and make it interpretable and actionable is

    one of the primary tasks of the CIO.

    Annie Mathew

    The CIO has to predict the

    longevity and adoption

    of a new technology as it

    de-risks the organization

    by providing access to

    a large pool of skilled

    resources and regular

    upgrades

    What are the concerns that keep the CIO awake at night? What factors drive technology decisions today when a 5-year roadmap appears too long

    term? The IT roadmap is built to meet the stated objectives of the business roadmap. An IT roadmap is deined for a 3 year rolling cycle, augmented by an annual review with the business to prioritize projects based on revised

    needs of the business. In my experience, most companies have a backlog

    of projects to achieve minimal objectives of risk and control management,

    employee productivity and cost optimization.

    The biggest concern of the CIO is that she is not moving fast enough to embrace the new developments, that the IT skillsets available are not

    keeping pace with the change in

    technology and that enough thought is

    not being invested in how to redesign

    the business to take advantage of new

    opportunities. Mobility and Internet of

    Things are going to radically change

    the way information is generated or

    handled. The CIO and business have to identify areas of maximum impact.

    While organizational itment and readiness are key factors in deploying

    any new technology, being risk averse

    is detrimental in today’s fast paced

    world. However, are we deploying a

    technology because of a herd mentality

    or does the organization really need it? Does it address a pain point, will it fulill a strategic need or is it the latest fad? To cut through the sales pitch and empower

    the business optimally is a crucial role

    of the CIO. The need for security and for building awareness about security is

    also a prime concern.

    More often than not, the project need

    is articulated by the business and is rarely

    originated by IT (at the most, IT guides

    the business by building awareness of

    trends), but the onus

    of ensuring

    successful

    implementation somehow migrates to IT. IT has to play a strong role

    in identifying and managing project risks. A major risk is that it only

    achieves automation. I believe it is the role of the CIO to facilitate the change from automation to empowerment. For instance, deploying a retail POS application might only end up as an automation effort if a responsive mechanism is not setup to monitor and react to market

    conditions. To look for enhanced usage and to facilitate innovative

    ways of using currently deployed technology is another expectation

    from an effective CIO. One of our projects involved daily auto-debit from our customers’ (booth concessionaires and distributors)

    bank accounts based on actual billing in SAP. This simpliied the entire collection process for the company and for the customers who

    depended on daily cheque collections; and also reduced the working

    capital requirement.

    The industry as it stands would have been pretty hard to predict

    5 years ago. The CIO needs to have a crystal ball to identify technologies that will survive. When an organization like Mother

    Dairy deploys a distributor management system or a milk collection

    application, it is essential to sustain the application for a longer

    duration due to a comparatively change resistant and challenging

    environment. Whereas, any social media analytics tool or mobile

    application is more amenable to being revamped periodically. The

    CIO has to predict the longevity and adoption of a new technology as it de-risks the organization by providing access to a large pool of

    skilled resources and regular upgrades.

    Talent retention and development is of utmost importance and

    aligning HR to understand the IT talent pool is critical. There is

    an acknowledged shortage of employable IT

    resources. As a result, it makes practical sense

    to outsource any task which does not create a

    competitive differentiator, such as managed

    services for infrastructure or by outsourcing

    client device management. IT team should

    be best utilized for working with the business

    to uncover projects that offer competitive

    advantage. To ensure IT gets the right attention

    from the business and HR, it is important that

    the CIO markets IT achievements adequately.Innovative solutioning rather than picking

    up expensive products is the dream of any

    CIO. In reality, urgency of requirement leads to inadequate time to experiment and throttles the

    urge to innovate. The risk of the business user

    bypassing IT and moving to a cloud scenario has

    become very real. Integration and data security

    concerns mandate that IT has to certify any

    cloud based technology adoption. To achieve

    this, business has to trust the CIO to make the best decision and within the timelines expected.

    The CIO has the most enviable role in an organization. IT is the only function which

    has the freedom to reinvent itself every few

    years, the opportunity to start afresh. To be

    successful, the CIO needs to have the “ability to learn, unlearn and relearn” not once but

    multiple times in her career.

  • siliconindia | | March 201518 siliconindia | | March 201519

    From the pages of its history to the present date, PLM has been witnessing a significant growth, despite the few downfalls that fell in the way. PLM is no longer confined to the

    verticals of automotive, aerospace & defense and industrial machinery, but has moved beyond to embrace the non-traditional empires of retail, pharmaceuticals, process industries

    and construction too. Studies also echo in the similar veins by supporting the growth of the global PLM market which is set to witness a growth that would reach $46.2 billion by 2018. Those studies attribute the growth to the increase in adoption of PLM across all industries and the growing need

    to reduce the time-to-market of a product. However, in the dire need to enable a faster transformation of an innovation from mind to market

    that would set a storm, companies often overlook the quality which becomes equally important for them to sustain the success stature in the long run. Thus, it has become inevitable for those companies to partner with such PLM enablers who excel at managing the life cycle of the product from its concept to delivery, while keeping the quality at its best. To help people conveniently choose the perfect professionals, siliconindia identifies “10 Most Promising PLM Companies”. A distinguished panel of the industry’s topmost CIOs, CEOs, VCs and industry experts including siliconindia’s editorial board scrutinized the list of companies in different business touch points. The thorough analysis delved into business practices, services, compared them against industry standards to ensure that the work is of best in class quality and finally led siliconindia to come up with best companies. The archive does not only endeavor to facilitate such companies, but also fillips businesses, big or small, to partner with the finest alter-egos who help in enabling quality and faster time-to-market and quality, while protecting their innovation from the rising cost and complexity.

    company Management Founded Description

    ANTZ

    Bangalore

    antzmcs.com

    Cimani Solutions

    Bangalore

    cimani.com

    DesignTech Systems

    Pune

    designtechsys.com

    Digital Design Solutions

    Gurgaon

    ddsplm.com

    FaithPLM Solutions

    Pune

    faithplm.com

    G4 Solutions & Applications

    Hyderabad

    G4solutions.net

    PROLIM

    Bangalore

    prolim.com

    Ptex Solutions

    Mumbai

    ptexsolutions.com

    SteepGraph Systems

    Pune

    steepgraph.com

    Three M Software Solutions

    Pune

    3msoftware.co.in

    Abhay Chaturvedi &

    Sudarshan Srinath,

    Partners

    Prem Shankar,

    Principal Consultant

    Vikas Khanvelkar,

    Managing Director

    Manish Garg,

    Owner

    Umesh Deshpande,

    Director

    Srinivas Kumar T.,

    Founder & CEO

    Prabhu Patil,

    President & CEO

    Prasham Kamdar,

    Co-Founder & Managing

    Partner

    Himanshu Zalavadiya,

    Founder & CEO

    Girish Modi,

    Director

    2008

    2008

    1998

    1996

    2010

    2009

    2005

    2004

    2008

    2010

    A provider of PLM services including consulting, implementation, training

    and support ranging from quality management process to project &

    document management, BOM management, CAD integration and others

    A provider of complete range of PLM Implementation services, backed by

    Siemens Teamcente platform

    A provider of high-end products, services and training that handholds

    customers through each stage of product design lifecycle to help the

    customers design products faster, better and economical

    A provider of finest PLM solutions, support, trainings and services to

    design and manufacturing organizations across the industrial spectrum to

    help them achieve their business goals

    A provider of specialized SIEMENS Teamcenter PLM and CAD/CAM/CAE

    solutions to the organizations world over

    A provider of finest services to assorted stages of PLM cycle with an

    exclusive focus on customization to help customers reap the maximum

    benefits from their PLM investments

    A provider of wide range of PLM services including implementation,

    software development, administration, data migration, ERP integration

    and others

    A provider of best-in-class technology backed PLM solutions along with

    business consulting, implementation, business intelligence, integration,

    technical sketches and support services

    A provider of expert consulting & technology services in product life cycle

    management (PLM) and Outsourced Product Development market

    A provider of PDM & PLM implementation services in Siemens &

    Autodesk products

    PLM Companies

    1 0 Mo s t P r om i s i n g

    PLM Companies

    1 0 Mo s t P r om i s i n g

  • siliconindia | | March 201520 siliconindia | | March 201521

    ANTZ: The ELIXIR in the Realm of PLM By Anamika Sahu

    It’s an excruciating but a veracious

    fact that SMEs across the globe

    are being overlooked by biggies

    of the technology realm. This

    leads to a serious discrepancy among

    the big and the small players in the

    industry. The case is no different

    when it comes to PLM where several

    Tier II and Tier III suppliers who are

    fervent to implement PLM are left

    without adequate support by large

    PLM providers. But ANTZ, an Agra

    and Bengaluru based PLM solutions

    provider who doesn’t look at PLM

    solutions as just an implementation

    but as a process that can transform

    the client’s business, chisels PLM

    solutions not just for the bigwigs but

    for the SMEs too.

    Breaking the traditional route,

    PLM is making inroads into the

    non-traditional areas including

    Retail, Pharmaceuticals, Process

    industries, Engineering Procurement

    and Construction. SMEs too are

    witnessing the RoI in implementing

    PLM solutions to manage their quality

    processes as CXOs are realizing that PLM is an absolute must if they need to

    scale up and move up the value chain.

    ANTZ is well positioned to cater to the

    requirements for the next

    growth spurt in the PLM

    market. The company

    has lately put

    its feet in the

    SME segment to help them manage

    their Quality Management Process

    like APQP, Project and Document

    management for NPD, BOM management, CAD integration and

    automation, sourcing and Quality and

    Environment compliance.

    While there are companies who

    struggle to implement and use PLM

    effectively due to poor implementation

    and not having a clear roadmap for their

    PLM implementation, ANTZ being

    a product agnostic service provider

    leverages the existing organizational

    landscape in providing the most cost

    effective and optimal solution to its

    clients to address their short term and

    long term business requirements. For instance, a large automotive supplier

    in India took a long time preparing for

    their TS16949 certiication and quality documentation. They had a tough time

    managing their change management

    and document management process

    which resulted in high cost of

    ownership. The highly experienced

    group of PLM experts from ANTZ

    successfully implemented PLM and

    enabled PLM processes within three

    weeks from start of implementation

    while successfully consolidating

    all their project data into the PLM

    application. This signiicantly reduced the preparation time for an audit from

    a month to a few days and enabled

    the client to meet all the compliance

    requirements for their quality audit,

    hence reducing the cost of ownership

    and program management time

    drastically.

    “Our USP is that we deliver using a consultative approach to implement

    PLM, providing a holistic solution

    in all our PLM engagements starting

    from understanding the customer’s

    business process, mapping them to

    PLM applications, architecting the

    solution, implementation, training and

    post implementation support,” says

    Abhay Chaturvedi, Partner, ANTZ.

    This is just one case of instance

    where the company helped its clients

    to signiicantly improve their quality scores. There are several such

    cases to testify the glory of ANTZ

    which includes some of the large

    companies in the ield of automotive, aerospace and defense, power industry

    and engineering, procurement &

    construction. The company has the

    legacy of taking complete ownership of

    all its projects. “Integrity in whatever

    we set out to do is one of our core

    values. We always believe in working

    as a partner with our clients ensuring

    that every project is successful,”

    explains Sudarshan, Partner, ANTZ.

    In the near future, ANTZ sees itself

    as an important player in evangelizing

    PLM in the SME segment for the

    next few years. The company is in the

    process of developing PLM solutions

    for industry verticals in non-traditional

    areas to expand its footprint in these

    un-touched areas.

    Sudarshan,

    Partner

    Abhay Chaturvedi,

    Partner

    PLM Companies

    1 0 Mo s t P r om i s i n g

    siliconindia | | April 201447

  • siliconindia | | March 201522 siliconindia | | March 201523

    By Guo Tao, NX Product Marketing Manager of Asia Paciic, Siemens PLM Software

    Specializing in 3D and 2D Product Lifecycle Management software, Siemens PLM Software is a California based

    company.

    We all agree –3D Printing is a transformative

    technology that’s shaking up the

    manufacturing world. Experts who deal

    with the supply chain process on a daily

    basis will concur - it has been a game changer and has

    the potential to allow anyone with computer-aided

    design (CAD) iles, a 3D printer and printing materials – typically plastic and metal powders, to make products and

    components wherever they are based.

    We’ve seen its potential to alter the nature of business

    across a range of industries and having an impact on

    competitiveness between businesses and countries alike

    in the future. A great example is China. We’ve witnessed

    China’s move to stimulate and support the growth of their

    own 3D printing industries through the launch of an industrial

    park in the southern city of Changsha which is poised to

    play a key role in the growth of manufacturing and 3D

    technology. The development is China’s irst hub for 3D printing technology, and was established

    with immediate goal to produce 100 sets of 3D

    printers and to triple the number of devices by

    2016. Taking Changsha’s lead, the cities of

    Wuhan and Zhuhai have announced plans to

    develop similar industry hubs.

    Other countries in the Asia Paciic region have also started to focus on this fast-growing

    technology. Over the next ive years, Singapore plans to invest $500 million to boost skills

    in advanced manufacturing, focusing

    heavily on 3D printing. Similarly,

    Japan announced that it had

    allocated $38.6 million in

    funding for various 3D

    printing projects. Eighty

    percent of this funding

    is targeting the research

    and development of 3D

    printers capable of producing end-use products in metal for

    industrial use, according to IHS, a global data information

    company.

    After decades of development, 3D printing has emerged

    as a viable and affordable technology, paving the way to

    revolutionize the manufacturing sector that many countries

    in Asia depend upon for economic growth. But what does

    this mean for all of us? Where does the real value of 3D printing lie?

    Realizing Smart Innovation with 3D PrintingThe key to success in today’s manufacturing environment

    is to embrace digitalization, a concept that extends beyond

    creating digital pictures to adopting digital as a fundamental

    approach to innovation. Companies can take advantage of

    these transformational and often disruptive technologies

    to improve their own ability to innovate in today’s

    complex world of product and process.

    The power of 3D printing in certain stages,

    such as the ideation and design stage of new

    products initiated in the traditional PLM

    domains, is where change is most obvious.

    Many manufacturers are turning to 3D printing

    earlier in the innovation process to gather

    insights into customer needs, in the effort of

    developing ideas for new products. Compared

    to traditional manufacturing and prototyping

    methods, 3D printing offers the potential for a

    high degree of customization, reduced costs

    for complex designs, and lower

    overhead costs for short-run parts

    and products.

    For traditional manufacturers, the more

    complex a shape and model,

    the higher the cost and the

    longer the time it takes to

    complete a task due to many molds, and complex machining

    works. 3D printing brings about a different way to remove

    these requirements; users can simply print the items as they

    wish. While 3D printing usually focuses on the shape or

    model, there is way of realizing smarter innovation to build

    models and then intelligently connecting them into a system

    of systems. It enables both engineers and customers to see

    how the product and process will perform even before it’s

    built. When they review performance data, they will be

    able to predict opportunities to improve performance as

    well as any hidden risks before the actual “3D printing”. If

    a risk is identiied, users can easily input changes and avoid unnecessary risks. Users can then compare the predictions

    from these secondary models and simulations to a better

    version. This process will ensure better product quality

    and reliability, as opposed to just making the model and

    printing it out.

    It’s Not a Walk in the Park - YetWhile 3D printing is a fascinating technology with many

    beneits, there is one thorny issue which manufacturers, lawyers and governments are only just beginning to

    grapple with: the intellectual property (IP) issues raised

    by 3D printing. If the technology allows anyone to make

    anything anywhere, how can companies, designers and

    inventors protect their IP rights?Copyrights or patents protect creative work and these

    vary from country to country in terms of protection given

    and qualiications necessary. IP infringement is already an issue around the region, but seemingly more cases are

    cropping up that are linked to the use of 3D printing. .The

    new technology’s process is so straightforward that with

    just one click anyone can make an unauthorized item or a

    copy of a protected piece of IP from a computer ile or a 3D scan of a physical object. It is much easier than ever before

    to copy, but much harder to identify the infringement.

    Manufacturers are facing similar issues to that of the music

    industry when MP3 iles and online downloads emerged.We are now in a position where we recognize that rights

    do exist, but the challenge is in enforcing them and in

    producing an attractive alternative to infringement through

    new business models. In the meantime, recognizing the

    potential issues can go a long way toward ensuring that 3D

    printing becomes an organization’s next great thing rather

    than its next great liability.

    What Lies Ahead?The relationship between manufacturers and retailers are

    changing – retailers have the possibility to transform to

    manufacturers; service providers can also offer customized

    products, on a much larger scale. Personalization

    manufacturing willalso increasingly impact the standard

    mass-manufacturing with more complex and unique goods

    emerging in the near future which used to be dificult due to cost and time to market concern.

    As important as 3D printing is becoming at the ideation

    and development stages of the research and development

    process, its promise reaches beyond product innovation.

    Manufacturers will need to start anticipating potential new

    business models as 3D printing transforms entire value

    chains. Some are already looking to the technology as a

    means of mass customization while others are beginning

    to move away from maintaining warehouses full of spare

    parts, and instead printing out parts as needed from their

    collection of digital iles. The possibilities are nearly ininite — but regardless of which are actually realized. But to remain

    competitive, manufacturers will need to ind the right way to leverage 3D printing as part of the capabilities that distinguish

    them throughout their ideation, development, manufacturing,

    sales and aftermarket operations.

    The Asian Adoption of 3D Printing in Manufacturing

    CXO View Point

    Guo Tao

    The key to success in today’s

    manufacturing environment is to

    embrace digitalization, a concept

    that extends beyond creating

    digital pictures to adopting digital

    as a fundamental approach

    to innovation

  • siliconindia | | March 201524 siliconindia | | March 201525

    Justiiably, there is a lot of hype and excitement about the prospect of Cloud Computing, and the

    ROI and eficiencies that it will offer IT depart-ments and business units. Together with this the

    explosion of mobile devices are forcing dramatic

    changes in the way the network infrastructure. Amid this

    hype, however, it is critical to render consideration to

    how the cloud will affect the way networks are designed,

    conceived, and secured. Cloud era means a dramatic in-

    crease in the sheer volume of data passing into and out of

    networks at any given moment – a growing amount of

    it critical to business operations. Content security

    in particular faces novel challenges as mobil-

    ity and Web 2.0 applications make web trafic volumes highly unpredictable, with massive

    spikes and troughs from one moment to the

    next.

    The traditional approach to ad-

    dress concerns like these

    has been over-provi-

    sioning compute re-

    sources for content

    iltering, resulting in higher costs and

    lost eficiency, while still intro-

    ducing unac-

    ceptably high

    latency and

    eroding net-

    work perfor-

    mance. However, emerg-

    ing solutions adopt a

    different approach, by transferring content-iltering tasks to cloud-hosted services where massive resources can be

    dynamically re-provisioned as needed to handle any vol-

    ume of web trafic without bogging down the network.

    Ensuring Security in High Data TraicTo maintain network security, content-iltering solutions must examine all the business-critical trafic that these activities create. This can lead to a kind of arms race, where

    in order to maintain acceptable network performance;

    organizations must purchase ever larger appliances and

    provision ever greater resources to content iltering. In addition to this legitimate, business-critical

    trafic, the volume of non-productive trafic is also growing exponentially.

    Traditional Uniied Threat Management solu-tions (UTMs) are designed to bring a variety of

    security functions – including web con-

    tent iltering – into a single ap-pliance. To do their job with-

    out compromising network

    performance, they must

    support massive throughput.

    More important, they must

    dedicate massive comput-

    ing power to scanning

    content and enforc-

    ing policies mak-

    ing them increas-

    ingly costly and

    less eficient given the dedi-

    cated nature of

    Emerging Approach Towards Content SecurityBy Anshuman Singh, Director, Product Management of Application Security, Barracuda Networks

    Barracuda Networks (NYSE: CUDA) is a provider of cloud-connected security and storage solutions. The California

    based company has a current market cap of $1.88 billion.

    the processing power. Furthermore, it means that as new threat proiles emerge, organizations are often re-

    quired to upgrade their UTM hard-

    ware at signiicant cost. The UTM also tends to bog down network traf-

    ic due to a heavy content iltering queue; it can interfere with connec-

    tivity to business-critical resources

    and applications hosted in the cloud

    – which can result in a signiicant loss of productivity or interruption of

    business.

    Taking a Cohesive Approach - Cloud Based SecurityRather than regarding the ubiquity

    of the Cloud merely as a challenge

    to security efforts, the emerging ap-

    proaches to security regards it as an

    opportunity. Solutions that ofload content iltering tasks to the Cloud represent the most effective new ap-

    proach to have emerged in response

    to the changing security landscape.

    By combining the integrated ca-

    pabilities of a true next-generation

    irewall with the elastic, and practi-cally unlimited, computing resources

    of the Cloud, these solutions allow

    comprehensive, always-up-to-date

    content iltering of very large trafic volumes without introducing latency

    to the system. In addi-

    tion, they promise to

    keep user costs low

    and predictable, and

    to improve overall busi-

    ness continuity and produc-

    tivity

    With effectively unlimited re-

    sources in the Cloud, and the abil-

    ity to dynamically re-provision re-

    sources as needed in real time, this

    approach also eliminates the cost and

    ineficiency of over-provisioning compute resources locally, as tradi-

    tional UTMs require. Another sig-

    niicant beneit of using Cloud-based resources for content iltering is that

    as new threat categories are identi-

    ied, there is no need to upgrade or replace on-premises equipment—

    irmware upgrades are applied auto-matically and transparently, ensuring

    the network is fully protected with

    no interruptions.

    Because there is no on-network

    congestion due to content iltering, connectivity to business-critical ap-

    plications hosted in the Cloud is not

    affected. And with a next-generation

    irewall core that includes capabili-ties to aggregate multiple uplinks

    and prioritize trafic based on busi-ness policies, it can dramatically

    increase the reliability of those con-

    nections, improving business conti-

    nuity and reducing downtime.

    Up AheadAlthough Cloud is still in the forma-

    tive years of all-pervasive approval,

    it would be right to say that it has

    made a signiicant headway in the industry already. The Cloud is mak-

    ing network boundaries and on &

    off network trafic seamless. Data is becoming more and more critical

    to any business and managing and

    network security solutions need

    to evolve to manage and this

    huge trafic without creating bottlenecks. Solutions that

    ofload content iltering tasks to the cloud are

    the new approach to

    have emerged in re-

    sponse to the chang-

    ing security land-

    scape. In addition,

    they promise to keep

    user costs low and predictable, and

    to improve overall business continu-

    ity and productivity. As we advance,

    the coming years will witness further

    evolution of agile and interoperable

    cloud based approach that address

    the security challenges of the mod-

    ern days.

    Anshuman Singh

    Rather than regarding the ubiquity of the Cloud merely as a challenge to security eforts, the emerging approaches to security regards it as an opportunity

    CXO View Point

  • siliconindia | | March 201526 siliconindia | | March 201527

    DesignTech Systems: Glimmering as Ultimate Star of Indian SMEs by Introducing Integrated Design

    Services to ThemBy Susila Govindaraj

    During 1998 when DesignTech Systems Ltd.

    was started, 3D modelling based design was

    a luxury that could be afforded only by big

    daddy’s, DesignTech Systems, a pioneering

    PLM company, revolutionized the industry by moving

    Indian SME organizations to 3D modelling. The company

    convinced doubtful SMEs to address product development

    issues at initial stage by adopting 3D design and simulation

    tools to attain a perfect product design on very irst attempt. Unlike large PLM players that turn their backs on

    customers upon contract completion, DesignTech Systems

    handholds customers until they start deriving returns from

    their investments in product with 100 percent commitment.

    The company is also highly appreciated for its incredibly

    fast delivery at much more economical rate for engineering

    product design services.

    The Pune-based company that initiated its operations

    in 1998 as a product distribution company in West India

    has been consistently expanding its offerings to include

    designing services and PLM training that covers every

    stage of product design lifecycle. DesignTech

    Systems competitive product design & PLM

    implementation services are available on all the

    design and simulation platforms like Nx, CATIA,

    Pro-E, SolidWorks, Nastran, Hyperworks &

    Ansys. The company pretty soon launched its

    ofices in Bombay, Ahmedabad, Bangalore, Hyderabad, Delhi, Jalandhar, Calcutta,

    Vadodara and Chennai, while having

    four training centers including Pune,

    Nasik and Hyderabad. DesignTech has

    subsidiaries in U.S. and Hong Kong

    and associate ofices in Canada and Europe. Now DesignTech Systems

    have 400+ active customers to whom it

    renders services to and over 2000 customers

    who have beneited from DesignTech’s products; with near to 100 percent repeat

    order rate.

    DesignTech’s prowess has

    been rewarded by about 40 awards

    including coveted Maharashtra Government IT Award,

    NASSCOM’s top 50 Emerging Companies and IDG – Channel World Premiere 100 Award. The company has

    also been honoured with numerous top reseller awards and

    it is the only platinum partner of Siemens PLM in India.

    This ISO 9001:2008 company is one of the six companies in the world who is approved by Nissan Techno to provide

    data migration & support services to their vendors.

    DesignTech Systems derives over 25 percent of service

    business from North America, Europe and Hong Kong

    and it also works with several huge enterprises including

    Mahindra & Mahindra, L&T and Escort among others.

    “Most SMEs grapple to attract, train and retain talents on

    specialized services. We enable them to act judiciously

    by identifying where these investments can make direct

    impact. In case customers couldn’t acquire such talents,

    we help them by providing our manpower to maintain

    continuity,” says Vikas Khanvelkar, MD., DesignTech

    Systems Ltd.

    With extensive adoption of 3D modelling, DesignTech

    is keen on enabling customers to realize the beneits of high-end solutions. The company wishes to empower

    SMEs to develop innovative products to meet the

    growing demands. Aspiring to be one of the most

    preferred companies for product design services,

    DesignTech aims to increase their footprint globally

    and grow these services by twofold in three

    years and triple them in next ive years. The company also envisions a vigorous

    international expansion in product front

    starting with other countries in APAC,

    since DesignTech already has clients

    in those regions. Currently, they are

    creating content and processes to

    maintain consistency across training,

    post which, the company will launch

    chain of training centers across India to

    provide quality technical education to

    mechanical engineers; thus creating more

    employment-ready manpower apace with

    the growth of technology and industry.

    Vikas Khanvelkar,

    Managing Director

    PLM Companies

    1 0 Mo s t P r om i s i n g

    siliconindia | | August 201352

  • siliconindia | | March 201528 siliconindia | | March 201529

    Leadership Tips that Help Entrepreneurs across the BoardBy Pradeep Vajram, CEO, SmartPlay Technologies

    Founded in 2008, SmartPlay Technologies is a Bangalore based

    design services company that holds expertise in digital, analog,

    wireless software and system design.

    Pradeep Vajram

    In a career spanning over

    20+ years and experience

    with two corporate giants,

    LSI Logic & Qualcomm,

    and two start-ups, Spike

    Technologies and SmartPlay

    Technologies, I am fortunate

    to have gotten an opportunity

    to work with many successful

    leaders in the industry. In my

    opinion, leadership is an art that

    has to be practiced and perfected.

    Many a times in my career,

    I have been asked what makes a

    good leader. What is the secret

    to build a successful company? What are the key attributes to

    become an effective leader? I learnt the answers to many of

    these questions while working

    with and observing some of

    the best leadership minds in

    the industry that I continue to

    leverage.

    My journey as the co-founder

    of my irst start-up – Spike Technologies – was among the

    biggest learning experiences

    of my career. The decade that

    I spent building and growing

    the company took me through

    the best of situations and the

    rockiest of territories that

    hardened me as a leader. Several

    of my experiences at Spike

    Technologies, have helped me to

    a great extent at my second start-

    up, SmartPlay Technologies.

    CXO View Point

    Here are a few key qualities, I have learnt,

    that makes a strong leader.

    Three Qualities that a Leader Should PossessEvery strong leader possesses these inherent

    qualities - Vision, Passion and Hardwork.

    All successful leaders possess a perfect

    amalgamation of these three qualities.

    Three Satisfactions that Measure a Leader’s SuccessLike most skills that are measured on

    their results, leadership too is measured

    on three important parameters; Customer

    Satisfaction, Employee Satisfaction and

    Stakeholder Satisfaction. Each of these three

    parameters is equally vital for the success of

    the organization. A good leader, no matter

    what their leadership style, understands how

    to balance each of these parameters.

    The Essence of a Good LeaderThe Team is a very critical aspect of the

    leadership. It is very important to know that

    leadership is not about how many people

    follow the leader, but how many leaders you

    create. A good leader not only hires people

    that are capable and better than him/her, but

    also delegates responsibilities effectively

    across the organization. Leadership is also about the

    ability to build a great relationship with the team and

    maintain it through the journey.

    The Glue that Holds the Organization TogetherGreat leaders are those whom others feel they can trust,

    good leaders make people safe. It is imperative that a

    leader creates a secure environment for co-workers

    and employees. When a leader shows respect and

    gratitude to his employees, they will take pride

    in being a part of the organization and exceed

    expectations.

    Transparency is that key to build trust.

    Keeping an open channel of communication

    with the employees, stakeholders and

    customers, is the key to effective, long-term

    success. It is vital to communicate, whether

    good or bad, and it has been proven as a

    great way to build trust.

    Beware of Complacency A leader always respects

    competition, whether

    big or small. When you

    proactively observe the competition, you will uncover

    different opportunities and ways to be better.

    The Path to Success We are a part of a dynamic industry which is continuously

    evolving. True leadership is about remaining strong and

    conident through all situations. You should be humble while riding success and stay conident while the

    going gets tough. The key is to think out of

    the box and choose innovative approaches

    to face the challenges. A leader must be

    willing to take risks and needs to ponder

    about the implications of every action taken.

    Ultimately, it is not about imposing control

    but doing the right thing for the organization!

    These are the leadership qualities that I

    have imbibed over the years and stuck to in

    order to accelerate the growth of my company. To

    budding entrepreneurs, I would recommend being

    agile, aggressive and keeping your team with

    you through every step of your journey.

    Go ahead! Embark on your journey

    to be a great leader.

    siliconindia | | November 201329

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    A leader should stay confident while the going gets tough and the key is to think out of the box and choose innovative approaches to face the challenges

  • siliconindia | | March 201530 siliconindia | | March 201531

    Digital Design Solutions: Leveraging Experience to

    Provide Finest PLM Solutions

    In recent times, Product Lifecycle

    Management (PLM) was

    considered to be an elephant

    in the room, universally

    acknowledged, yet mostly ignored.

    However, over the last few years,

    PLM has gained ground and is widely

    recognized as a major growth engine

    for many large manufacturers and

    automotive OEMSs. With PLM integration still nascent in India,

    the market opportunity in the SME

    segment is still evolving. Therefore,

    the SMEs are in a dire need for a

    trusted partner who will understand

    their pain points and help them achieve

    their objectives. This is where Digital

    Design Solutions (DDS) – a premier

    PLM solution provider steps into the

    picture. The company which started its

    operations in 1996 as a CAD services

    bureau, today, has grown profoundly

    to a complete solution provider with a

    vision to solve customer problems by

    using high-end CAD CAM and PLM

    solutions.

    DDS has raised the bar to exceed

    customers’ expectations by offering

    internationally acclaimed Siemens

    PLM Software’s Teamcenter®. The

    company’s forte lies in offering

    ground-breaking PLM solutions,

    support, training and services to design

    and manufacturing organizations

    across the industrial spectrum to help

    them achieve their business goals.

    "Teamcenter® is the most popular

    PLM software being used across the

    world by the largest to the smallest

    enterprises. Siemens leadership

    position ensures that customers

    will always have access to the latest

    technology along with beneits of investment protection and a scalable

    solution. We integrate very strongly

    with many other technologies like

    CAD and ERP, which the customer

    may already be using or opt for in

    future,” says Manish Garg, Owner, Digital Design Solutions. DDS has

    proven its mettle in providing product

    design, process engineering and

    technical documentation solutions to

    its customers. Digital Design Solutions

    is a partner for Siemens Industry

    Software India Ltd., providing the

    offered solutions to the customers

    in India and extending much needed

    domain speciic support services.

    Battles Won OverAs PLM is still a buzzword in

    the manufacturing industry, large

    manufacturers have easily coped

    with the business dynamics to deliver

    higher ROI, but, small manufacturing industries feel the heat of limited

    inancial resources, lack of IT support and diverse set of requirements, which

    constrain them to take the leap. Also,

    uncertainty on ROI and fear of failure keep SMEs on the back foot. With its

    affordable PLM offerings, DDS has

    managed to make the difference. These

    solutions allow user organizations to

    securely vault soft and print data in

    electronic form. The solutions also

    ensure adherence to organization

    processes along with completion of

    required documentation. With its

    holistic support and maintenance

    services, DDS stands tall among

    its competitors. “We have a deep

    understanding of product development

    processes. This allows us to assimilate

    the challenges and requirements

    and propose simple solutions which

    customers can implement and move

    forward. Our partnership with Siemens for the last many years also brings

    immense experience, commitment

    and value to the customer,” Manish

    Garg adds.

    Headquartered in Gurgaon, DDS

    operates with a modest team of about

    12 people with rich experience in

    the design, manufacturing and IT

    domain. To penetrate deeper into

    PLM domain, DDS is extending PLM

    usage in suppliers by offering rapid

    implementation of PLM solutions that

    will reduce both time as well as cost.

    To serve its customers better, DDS

    is now spreading its wings to other

    major cities across the country.

    By Rashmisree Deb

    FaithPLM Solutions: Unleashing the True Potential of

    PLM Realm through Cutting-Edge Solutions

    PLM, which was considered as one of those deep

    into the weeds business terms until few years

    ago, today has become an important arena for

    accelerating product deliveries, trimming costs

    and spawning more revenues in major manufacturing

    industries. Several companies have witnessed a ceaseless

    upsurge in their number of product offerings, which often

    consists of sophisticated features and services. However,

    these companies are still in a dire need of comprehensive

    PLM solutions which make product data centrally stored,

    secure, available in right context to right people at right

    time, visible & traceable throughout the lifecycle, available

    for re-use & lexible to changing needs across the extended enterprise by integrating people, processes, business

    systems and information on single uniied platform. Filling lesh as value added PLM implementation partner who can align business goal, technical

    solutions and project plan eficiently and effectively, FaithPLM Solutions was founded in 2010. Born with an idea to

    provide specialized SIEMENS Teamcenter

    PLM and CAD/CAM/CAE solutions to the

    organizations, the company offers high-value

    technology consulting, training, solutions,

    stafing and project outsourcing to help its customers improve their proitability and eficiency.

    With vast industry knowledge and

    unbeatable experience in application of PLM, the company

    develops and delivers world-class solutions to address

    customer business process along with data management

    challenges. Driven by the power of insight, the company

    offers best it pricing model which strike the right balance between the customer’s expectations of Quality,

    Timeliness and Cost. Thus, the Pune based company is

    able to create value through appreciation of the needs of

    its customers, employees, shareholders as well as its own

    growth. Today, FaithPLM is one of the fastest growing companies in the segment of Business Process Consulting,

    Solution Consulting, Teamcenter PLM Implementation,

    Integrations, Transition & Migrations, Performance Tuning

    & Health Checkup, Administration & Supports, Software

    Development, CAD/CAM/CAE Solutions, SharePoint

    Solutions, Training and Stafing.

    “Our ability and commitment is to provide innovative solutions with quality, reliability and expected service to

    our customer at balanced price. Our innovative approaches and expertise is to implement Teamcenter PLM technology

    to help companies embrace PLM solutions in true sense

    to improve processes, productivity, proit, ROI, product complexity with lean methodology,” asserts Umesh

    Deshpande, Director, FaithPLM Solutions. While the company is celebrated for its

    plethora of PLM services served under one

    umbrella, it is also the irst company to introduce Teamcenter Active Workspace

    Training and Implementation in India. As

    a crown to this growth, the company was

    also recognized for innovating Teamcenter

    Concept to Customization program for

    transforming resources to successful PLM

    professional and most critical Teamcenter

    Upgrade Project by the customers.

    To extract the best out from the

    employees and make them stick to the organization,

    FaithPLM follows an open and friendly work culture where every employee gets continuous support from senior

    staff. “We offer promising careers both for beginners

    and qualiied professional who wish to take on global challenges while enabling success and fuelling continued

    growth. We encourage creativity, continuous learning

    and required training that help our employees to achieve

    full potential,” says Umesh. After adding several success

    stories to its name, FaithPLM is planning to establish an advisory, consulting and implementation brand globally

    in Teamcenter PLM domain by focusing on innovation,

    improving excellence, expanding market presence

    in emerging markets, improving ability to develop

    capability for future market opportunities and many

    more in the coming years.

    Umesh Deshpande,

    Director

    By Rashmisree Deb

    Manish Garg,

    Owner

    PLM Companies

    1 0 Mo s t P r om i s i n g

    PLM Companies

    1 0 Mo s t P r om i s i n g

    Digital Design Solutions today has grown profoundly to a complete solution provider with a vision to solve customer problems by using high-end CAD CAM and PLM solutions

    Driven by the power of insight, FaithPLM Solutions ofers best it pricing model which strike the right balance between the customer’s expectations of Quality, Timeliness and Cost

  • siliconindia | | March 201532 siliconindia | | March 201533

    G4 Solutions & Applications: Carving PLM Dreams

    into RealityBy Rashmisree Deb

    According to CIM Data, the global PLM

    investment growth rates from the year 2011 to

    2014 were 15 percent, 11.6 percent, 4.8 percent

    and 5.6 percent, which opened the door of

    opportunities for the bigwigs in the industry to install PLM

    tools. However, to extract best out of these tools, each of

    these companies needed to customize their PLM tools.

    While the ambitious companies lacked the understanding

    of the industry and dived into things without a cohesive

    plan, G4 Solutions – a Hyderabad headquartered PLM

    customization enabler – joined the breed of companies

    who redeined the industry by embarking upon the opportunities for rapid growth in the ‘High Value – Low

    Volume’ segment.

    Incepted in the year 2009, G4 Solutions is a fast growing

    engineering services organization with vast pool of best

    practices and experience in offering cost-effective CAD/

    CAM/CAE tools. The company also uses this knowledge

    pool to provide consultancy and customized CAD/CAM

    trainings to corporate clients in India and abroad. “We

    can compete with the best of the lot in handling complex

    projects and beat them hands down with our pricing in

    the areas of Product Design/ Tool Design/FEA/Tool Path Generation/Design Automation/Visualization

    areas,” afirms Srinivas Kumar T., Founder & CEO,G4 Solutions & Applications.

    G4 Tool Kit – A Unique OferingSpotting the potential for customization of PLM

    tools, G4 Solutions introduced ‘G4 Tool Kit’

    to its clients. This tool kit offers a collective

    experience of their best-in-breed

    designers and a set of customizable

    utilities, helping clients to igure out complicated design problems in a

    timely manner that it nicely in the clients’ pocket. These world-class

    services are expected to drive the

    major chunk of revenue in the next

    3-5 years. Looking ahead, G4 Tool

    Kit intends to become customers’

    favorite ‘Design for Manufacture

    (DFM)’ tool, which will address

    the needs of the customers across the globe.

    Visualization, validation and optimization of complex

    designs are some of the most common issues faced by the

    clients. Unlike other companies who are always ready

    to feed customers whatever they have, this ive-year old company addresses these challenges by spending

    quality time to penetrate deep into the problems from the

    customers’ perspective before offering any solution to

    those challenges.

    G4 Solutions – As a People Friendly EntityIn his famous book ‘One Minute Manager’, Ken Blanchard has perfectly explained the essence of happy people. He

    says, ‘happy people are the most productive people’.

    As a people-centric organization, G4 Solutions irmly believes in his ethos and make its people happy, thus

    productive, by promoting the concept of fun learning. The

    company also boosts the morale of its team members with

    initiatives like ‘Employee of the Month’ and

    ‘Employee of the Year’ cash awards. “On the innovation front, we encourage all

    our team members to look at various

    design issues, come up with their own

    approaches to solve them, compare

    their approach with those of others

    and embrace the best approach. With

    this approach, we plan to create more

    utilities to solve the design problems,”

    says Srinivas. The management believes

    in acting as a friend, philosopher &

    guide to the design team. The

    employees are more of a family

    than just colleagues. The

    company emphasizes on giving

    primary importance to customer

    expectations and encourages

    people to excel in their chosen

    areas. To keep the success ball

    rolling, G4 Solutions, apart from

    offering services, is looking

    forward to develop products that

    will address the pain points of

    various clients across the globe.

    Srinivas Kumar,

    Founder & CEO

    PLM Companies

    1 0 Mo s t P r om i s i n g

    siliconindia | | December 201457

  • siliconindia | | March 201534 siliconindia | | March 201535

    Big Data: The term “Big

    Data” seems to be

    everywhere these days.

    The entire world is talking

    about it. As deined by Gartner, the world’s leading information

    technology research and advisory

    company, Big Data is “high-volume,

    high-velocity and high-variety

    information assets that demand

    cost-effective, innovative forms of

    information processing for enhanced

    insight and decision-making”. These

    extremely large data sets may be

    analyzed computationally to reveal

    patterns, trends, and associations.

    While India is in the middle of

    economic growth, it is in the right

    position to capitalize on the growth

    of the Big Data technologies. What

    is most exciting about Big Data in

    India is that many organizations are

    not yet realizing the hidden beneits of utilizing their business data to its

    fullest extent. As we move into 2015,

    Big Data is going to increase number

    of opportunities for creating business

    competitive advantage, but irst it must address key challenges that

    have been holding back its growth.

    Big Data for Businesses There is a public notion that the

    ownership of Big Data is sole

    responsibility of the IT teams in

    any organization. Yet, according to Gartner’s prediction, even by

    the end of this decade the spending

    on technology outside of the IT

    department will become 90 percent

    of total spending within organization.

    Why? With the right infrastructure and tools, Big Data offers clear and

    deinite value to all aspects of the business. Thus, to be competitive

    on the market, the organizations

    would have to take responsibility for

    Big Data decisions, to adjust their

    business strategies and to embrace

    the inevitable takeover by the Big

    Data revolution.

    The expectations from Big Data

    2015 in businesses are based on the

    potential in utilization of diverse

    customer data on: devices they use,

    their preferences, activities, locations,

    and interests. By applying innovative

    complex data analysis, mathematical

    modeling and sophisticated artiicial intelligence processing, the Big Data

    enables businesses with optimized

    decision-making processes of a new

    and high value. Thus, by exploiting

    existing 3HV characteristics of

    Big Data (high-volume, high-

    velocity, and high-variety), the

    fourth characteristic comes to live:

    high-value. The 4HV characteristics

    of Big Data are important and

    interdependent in the businesses of

    the future. So much so, that it will

    be impossible to run a proitable business without addressing

    performance of the driving forces for

    each of these HV characteristics.

    New Competitive AdvantageIn the past, Big Data has been

    used primarily in social media by

    capitalizing on users’ interactions

    for better targeting customers with

    tailored content. In 2015, we can

    expect to see Big Data generating

    new growth opportunities in various

    industries by creating competitive

    advantages. In most industries,

    established competitors and new

    entrants alike will leverage data-

    driven strategies to innovate,

    compete, and capture value. For example, in the U.S. healthcare

    business sector, Big Data pioneers

    analyze drug treatment outcomes

    within a long timeframe of the widely

    prescribed medicine. As a result, they

    uncover previously unknown beneits and risks of side effects that were not

    evident during limited clinical trials.

    Such knowledge then informs the

    creation of new therapy protocols,

    new drugs or service offerings and

    ultimately – a better healthcare.

    Big Security ChallengesAs the amount of data

    being collected grows

    disproportionally fast,

    more and more companies

    are building repositories

    to store, aggregate and

    extract meaning from

    their valuable proprietary

    data. Unfortunately, this trend in data

    growth and resulted data aggregates,

    brings to light numerous threats from

    cyber attackers. Any type of cyber

    attack can be devastating for the

    affected organizations. Terabytes of

    data in these repositories may include

    trade secrets and intellectual capital

    of the company, their customer and

    employee data. By corrupting thi