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Commonly Used Advertising Methods
PROPAGANDA TECHNIQUE$
Plain folks, back to nature, just the way Grandma used to make it, back in the good old days
NOSTALGIA
Nostalgia Orville Redenbacher Commercials
http://www.youtube.com/watch?v=pbb7jnCrk00
Everyone who is anyone is buying this product. Don’t be the only one without it! Don’t be left out!
BANDWAGON
BANDWAGON http://
www.youtube.com/watch?v=VQ3d3KigPQM
Superheroes, white knights, green giants, super athletes, beautiful people, rich people are featured. Advertisers hope that the consumer will tend to transfer these qualities to the products and themselves and purchase the item.
TRANSFER/FANTASY
People may tend to remember an ad if it makes them laugh and may purchase the product because of the positive association with it.
HUMOR
Humor Doritos Commercial
http://www.youtube.com/watch?v=wIA28nWP2vI
Evian Water Babies Commercial (humor/transfer) http://
www.youtube.com/watch?v=XQcVllWpwGs
Sounds or pictures that appeal to the senses are featured.
SENSE APPEAL
Sense Appeal Fancy Feast (also has emotional
appeals) http://
www.youtube.com/watch?v=RhbyM6ZUN8k
People tend to be impressed with “facts” and statistics even if they have little or no meaning.
STATISTICS
Statistics Coca-Cola Ad
http://www.youtube.com/watch?v=6ZBGnkrIrlM
Important or well-known people testify that they use the product and so should you.
TESTIMONIAL
Testimonial GameFly (Common People)
http://www.youtube.com/watch?v=Ths8pGZfhVs
Footlocker Ad (Celebrities) http://
www.youtube.com/watch?v=gq_EZjhHaDY Proactiv (Celebrities & Common People)
http://www.youtube.com/watch?v=56IJ8VnM0-s