Pitch Deck Fundraising made easy · Pitch Deck Process Flow • The input is taken from the docket provided by the Mentor Box which can be of different formats like pdf, text, xls

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PitchDeck Investor Pitching Made Easy

http://www.pitchdeck.co.in/

http://www.isfinformatica.com/


PitchDeck Create a deck that will ensure that your startup pitch makes an impact …

2




Investor Pitching Made Easy

◎ “We are here to help you in making your pitch related documentation like

Information Memorandum, PitchDeck, Financial and Market Mix Modeling

and finally the Detailed Project Report”




Contents 1. Introduction

2. Premises

3. Pitch Deck process flow

4. Technology Stack

5. PitchDeck output elements

6. Marketing Strategy

7. Financial Strategy

8. Cost Projections

9. Pricing Strategy

10. Financial Projections

11. Income Statement & Analysis

12. Net Present Value

13. Benefit Cost Ratio

14. Breakeven Analysis

15. Competition Landscape

16. Partnership & Synergy




Introduction

A Pitch Deck is a culmination of pre-work done through the mentoring process where in the mentor trains the promoter to create the basic necessary and essential documentation to support the pitch.




Premises

• Pitching is one of the most important and sometimes the most challenging element of the fund-raising process.

• Most pitches fail because of the perception created by the prospective investor due the inability of the promoter’s presentation in a particular style and format.




Pitch Deck Process Flow

7

Docket

Input from

Mentor

box

Select

Templates

from PD

software

Formulate

these

elements

Decide the

following

things

Create the

following

documents

• MP4

• Docx

• Pdf

• Xls

• txt

• Information

Memorandum

• Corporate

Presentation

• Pitch Deck

• Business Strategies

• Financial

• Marketing

• Detailed Project

Report

• Logo

• Tagline

• Vision

• Mission

• Introduction

• Executive

Summary

• Final report

Input this to

Startup

Exchange




Pitch Deck Process Flow • The input is taken from the docket provided by the Mentor Box which

can be of different formats like pdf, text, xls etc. • Then the templates are selected for the elements of the pitch deck. • The following things are then decided:

• Logo

• Tagline

• Mission

• Vision




PitchDeck Process Flow • Then the templates are selected for the elements of the pitch deck. • Following elements are created:

• Information Memorandum,

• Corporate Presentation

• Pitch Deck

• Business Strategies-Marketing and Financial

• Detail Project Report • These documents are then forwarded to the Startup Exchange as an

input. .




Technology Stack • Apache Server

• SCSS, Angular & Node JS, Python

• MySQL

• SaaS Model Cloud Services

• Permissioned Blockchain Fabric & Composer (Hyperledger)

• API based services

• Alignment to standards & regulations

• AI API’s

• Statistical Analysis System (SAS)




PitchDeck Output Elements

11

PD Output Elements

Information Memorandum

Pitch Deck Corporate

Presentation

Detailed Project Report

Strategies

Financial

Marketing




Pitch Deck Output Elements • Information Memorandum: The Information Memorandum is

nothing but a 2-page teaser that is sent to the prospective investor. • Corporate Presentation: This presentation needs to be used during

the deep dive session wherein the promoter needs to come up with a couple of slides namely and Elevator Pitch, Market & Industry, Value Proposition,etc.

• Pitch Deck: The normal pitch deck may consist of Premises, Vision & Mission Statement, Team Structure, Introduction of the Product/ Services, Business Model covering methodology and USP, Technology Stack, Roadmap, Financial Strategy, Financial Projections & Funds required,etc.




Pitch Deck Output Elements • Business Strategies:

• Financial: The Financial Plan & Strategy is the last part of any deep dive discussion. Here the promoter has to show various configurations of the financial plan based on strategy.

• Marketing: The Marketing Plan & Strategy is the second piece in the deep dive. Here the promoter has to now clearly present the current status in terms of clientele.

• Detail Project Report: Before the deep dive session with the prospective investor, the promoter needs to send him the DPR so that during a presentation the prospective investor is prepared and ready with his questions.




Marketing Strategy

• Target Customer - Start-ups wishing to raise funds • The existing customers of Mentorbox to be channelled into

being customers of PitchDeck for fund raising for their start-up

• Positioning – Fundraising made easier with our PitchDeck • Key Channels –

• Investor & Business Network

• Promoter Network

• Other ISF Product users







Financial Strategy

• Startup On-boarding – A minimum on boarding charge for the platform

• Online Support – Charge per support in document creation

• Downloads – Every report created would be available for download at a cost




Source of Funds

Seed Funding

Grants

Incubation by Accelerators

Revenue YoY

Application of Funds

Funds required is 0.92 Crores INR for a year.

Product Development & Testing.

Marketing, Business & Alliance Development.

Infrastructure, IP/R&D and Support.

Row Labels Sum of Sum of FY1

Development 14,85,714

Infrastructure 4,28,222

Management 4,01,190

Marketing & Sales 34,67,857

Operations 33,30,000

Grand Total 91,12,984




Cost Projections Row Labels Sum of FY1 Sum of FY2 Sum of FY3 Sum of FY4 Sum of FY5

Development 14,85,714 - - - -

Infrastructure 4,28,222 42,822 47,104 54,170 62,296

Management 4,01,190 4,41,310 4,85,440 5,58,257 6,41,995

Marketing & Sales 34,67,857 38,14,643 41,96,107 46,15,718 50,77,290

Operations 33,30,000 36,63,000 40,29,300 46,33,695 53,28,749

Grand Total 91,12,984 79,61,775 87,57,952 98,61,840 1,11,10,330




Pricing Strategy Sr. No. Product ID Product Name Website Pricing Model

4 ES03 PitchDeck www.pitchdeck.co.in Download

Sr. No. Document When Deal Type No. Of. Users Amount (USD) Per User Cost (USD) Amount (INR) Per User Cost (INR)

1 Membership On Membership Essential 1 10.00 10.00 740 740

2 Corporate Presentation On Download Essential 1 80.00 80.00 5,920 5,920

3 Business Strategy Plan On Download Effective 1 200.00 200.00 14,800 14,800

4 Financial Plan On Download Essential 1 100.00 100.00 7,400 7,400

5 Marketing Plan On Download Essential 1 100.00 100.00 7,400 7,400

6 Business Strategy Plan Presentation On Download Effective 1 125.00 125.00 9,250 9,250

7 Information Memorandum On Download Essential 1 30.00 30.00 2,220 2,220

8 PitchDeck On Download Essential 1 80.00 80.00 5,920 5,920

9 Detailed Project Report On Download Effective 1 150.00 150.00 11,100 11,100

10 Project Plan Presentation On Download Essential 1 100.00 100.00 7,400 7,400

PitchDeck Pricing







Financial Projections Note All figures in INR 1 USD 74 Qty % 100% 100% 75% 50%

Price % 10% 15% 15% 20%

Fee %

Base

Price/

Amount

Raised FY1 FY2 FY3 FY4 FY5 Total (INR) Total (INR Crores)

Product ID Product Name #REF! Quantity - 78 156 312 546 819

ES03 PitchDeck Membership Price 740 57,720 1,15,440 2,30,880 4,04,040 6,06,060 14,14,140

Quantity - 78 156 312 546 819

Corporate Presentation Price 5,920 4,61,760 9,23,520 18,47,040 32,32,320 48,48,480 1,13,13,120

Quantity - 78 156 312 546 819

Business Strategy Plan Price 14,800 11,54,400 23,08,800 46,17,600 80,80,800 1,21,21,200 2,82,82,800

Quantity - 78 156 312 546 819

Financial Plan Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400

Quantity - 78 156 312 546 819

Marketing Plan Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400

Quantity - 78 156 312 546 819

Business Strategy Plan Presentation Price 9,250 7,21,500 14,43,000 28,86,000 50,50,500 75,75,750 1,76,76,750

Quantity - 78 156 312 546 819

Information Memorandum Price 2,220 1,73,160 3,46,320 6,92,640 12,12,120 18,18,180 42,42,420

Quantity - 78 156 312 546 819

PitchDeck Price 5,920 4,61,760 9,23,520 18,47,040 32,32,320 48,48,480 1,13,13,120

Quantity - 78 156 312 546 819

Detailed Project Report Price 11,100 8,65,800 17,31,600 34,63,200 60,60,600 90,90,900 2,12,12,100

Quantity - 78 156 312 546 819

Project Plan Presentation Price 7,400 5,77,200 11,54,400 23,08,800 40,40,400 60,60,600 1,41,41,400

Sub-Total - 56,27,700 1,12,55,400 2,25,10,800 3,93,93,900 5,90,90,850 13,78,78,650 13.79

0.56 1.13 2.25 3.94 5.91 13.79




Income Statement & Analysis

Sr. No. Product ID Product Name Head FY1 FY2 FY3 FY4 FY5 Total

4 ES03 PitchDeck Revenue 0.56 1.13 2.25 3.94 5.91 13.79

Cost 0.91 0.80 0.88 0.99 1.11 4.68

-0.35 0.33 1.38 2.95 4.80 9.11




Net Present Value & Benefit Cost Ratio Cost of Capital 11.00%

Inflation 10.00%

Present Value

Year Phase Cash Inflow Cash Out Flow Net Cash flow PVCF PVCI PVCO

1 Investment Period (includes CAPEX) 0.56 0.91 (0.35) -0.31 (0.31)

2 Investment Period 1.13 0.80 0.33 0.27 0.27

3 Repayment Period 2.25 0.88 1.38 1.01 1.01



Total 13.79 4.68 9.11 5.75 6.07 0.31

Method Terminology Value Interpretation

PVCF Present Value Cost 5.75

NPV Net Present Value 9.74 Pos itive - So Go ahead project

PVIC Present Value Cash Inflow 6.07

PVCO Present Value Cash Outflow 0.31

BCR Benefi t Cost Ratio 19.32 More than 1, so Go ahead project




Breakeven Analysis Year Turnover Expenses GOP

Overhead

s CAPEX

Expense +

Overhead

Total

Cost Depr. Tax PAT ROI

Profitabilit

y

Cumm.

Sales

Cumm.

Cost

Net

Cashflow

1 0.56 0.48 0.08 0.39 0.04 0.87 0.91 - - -0.35 -38.25% -61.93% 0.56 0.91 (0.35)

2 1.13 0.37 0.76 0.43 0.00 0.79 0.80 - - 0.33 41.37% 29.26% 1.69 1.71 (0.02)

3 2.25 0.40 1.85 0.47 0.00 0.87 0.88 - - 1.38 157.03% 61.09% 3.94 2.58 1.36

4 3.94 0.46 3.48 0.52 0.01 0.98 0.99 - - 2.95 299.46% 74.97% 7.88 3.57 4.31

5 5.91 0.53 5.38 0.57 0.01 1.10 1.11 - - 4.80 431.86% 81.20% 13.79 4.68 9.11

13.79 2.25 11.54 2.37 0.06 4.68 - - 9.11 178.29% 61.63%




Competition Landscape

• Angel List Network • Plan Thy Business • Liveplan • Caycon • Optimus Business

Plans

• Ccfundraising • PitchDeck.io • Peetch.slidor • Tie Mumbai




Partnership & Synergy

PitchDeck seeks partnership with global institutes, universities & collaborators to co-build the eco-system.

Create jobs in the ecosystem. Build Communities.




Sr No. Name of

the

company

Year Founders One

Pager

Intro

Video

Remote

Presenta

tions

3D Templates Collaboration

Tool

Pricing

1Donna

Griffit2014 Donna Griffit Yes Yes No No No

2 Emaze 2012 David Edri Yes No Yes Yes

Yes ( Google

Slides,

Keynote,

Prezi)

PRO-

$12.5/month,

Indiviual

Business-

3 Pitchdeck.io NA NA No No Yes No No$42per month,

$499 per year.

4 Piktochart 2012 NA No No Yes No Yes

PRO- USD

24/month,

$290 a year.

PRO TEAM-

USD 82/month,

$990 a year.

5 SketchDeck 2014 David Mack Yes Yes No No Yes

Team-

$450/month,

Business-

$1250/month

6Slide

Success2014 Jana Dbouk Yes No Yes No NA

Presentation

Design- $5,

Pitch Deck- $99




Contact Us C-05, Kailash Dham, Dongre

Park, Chembur, Mumbai,

Maharashtra - 400074

Mobile: 8928624224 | 26

Email: [email protected]

www.pitchdeck.co.in

www.isfinformatica.com



Documents

Pitch Deck Fundraising made easy · Pitch Deck Process Flow • The input is taken from the docket provided by the Mentor Box which can be of different formats like pdf, text, xls