2. SECTORSECTOR Scope of market * Entry barriers: Program
platform User Base (with a small number of participants in the
promotion, goods are supplied at a loss) BonusMall.ru advantages
BonusMall.ru has its own software platform and more than 500 000
Users The market of Russia and Russian-speaking countries of the
CIS is wide and growing. BonusMall.ru product has a low level of
competition in these markets with a sufficiently large free niche.
Current product BonusMall.ru generate great interest among Users
and shows an efficiency growth Successful foreign analogues (data
from public sources in the Internet) Sales technology that is used
at the BonusMall.ru service, has successfully established itself
among foreign analogues Name User Base Turnover ($/year)
www.MadBid.com (England) More than 3 000 000 15 000 000
www.DealDash.com (USA) More than 5 000 000 44 000 000 www.QuiBids
(USA) More than 4 000 000 N/A www.bonusmall.ru 8-965-562-24-64
Market Scope of E-commerce market Fun shopping segment Growth
dynamics E-commerce, USA $200 bln. $ 1.5 bln. 5% E-commerce. Russia
RUB 400 bln. RUB 5 bln. 20% * According to Data Insight; The Global
Retail E-Commerce Index, eMarketer and other public analysis
findings in the Internet.
3. www.bonusmall.ru 8-965-562-24-64 Problems of the Consumer:
BonusMall.ru solves the following problems: PRODUCT AND
MARKETPRODUCT AND MARKET BonusMall.ru is Internet platform that
solves the customer's task to purchase desired expensive goods at
low cost and attracts new segments of consumers by providing them
with discounts up to 90% for high-category goods in non-food retail
sector. We offer the ability to purchase goods with great savings
from a range of categories of electronics, small appliances and
accessories. They include smart phones, laptops, tablets, cameras,
and a host of other things everything you need for a comfortable
work and relaxation in the rhythm of modern life. Goods are
actually sold at full retail price with maximum profit. 1. The high
cost and limited availability of goods with high value (popular
branded goods) 2. High costs associated with the purchase of
branded goods 3. Low emotional component of the process of purchase
of goods on the Internet (as compared to the physical purchase) 1.
Provides the ability to buy expensive branded goods at a discount
of more than 90% selling them at auction system. Ability to provide
discounts is realized at the expense of fees for the right to
participate. We make goods with high value accessible 2. Due to the
possibility of discounts, we save significant amounts of real
Purchasers 3. By participating in online events, the process of
goods purchasing becomes excitable, emotional and exciting
4. BUSINESS MODEL OF BonusMall.ru SERVICE*BUSINESS MODEL OF
BonusMall.ru SERVICE* How does BonusMall.ru work?. *For detailed
sketch of business model see Annex How is sale going?
www.bonusmall.ru 8-965-562-24-64 Who pays for the deal? What is the
result of the operation? Starting price of the goods is 100 rubles.
Each bid increases the price by 10 kopecks Auction duration is
10-20 seconds. Each new bid resets the timer of the auction, and
the countdown begins again The winner is the one whose bid was the
last. Discounting occurs through auctions system organized on
BonusMall. Discount is compensated from the auction fees. The
winner buys won goods at the price that was set in the auction,
which is lower than the market price by more than 90% Losers buy
goods at the market price. Money spent on auction fees shall be
credited to the payment. BonusMall earns market mark-up on goods
sold, as well as the cost of rates of those Users who did not use
them to buy-out the goods at the market price
6. www.bonusmall.ru 8-965-562-24-64 TEAMTEAM Founders are 3
individual persons: Shklovskiy Andrei; Kobelev Vladimir; Shadrenkov
Vasiliy Functions: Strategic and general management; Operational
management; Technical management (IT) Shklovskiy Andrei Education:
Perm National Research Technical University (PNIPU) National
Economic University, Higher School of Economics; Moscow Business
School He has participated in a number of Russian and International
conferences, trainings and seminars. Experience: He worked as the
Head of the regional networks in the service sector. He has proven
experience in management of projects for the development of
territories, telecommunications industry, brokering. He was the
director of technological project of engineering and metallurgical
company KRASS. He took part in the leadership of public-private
projects (Transport, Education, and Infrastructure). Shklovskiy
Andrei holds the position of Head of International Virtual Trading
Platform LLC. Kobelev Vladimir Education: Perm State Technical
University, ETF, System Engineer Experience: 2008 Current date:
Repair workshop, CEO 2006-2008 Engine Yard, after-sale service
director, 2004-2006 Jauza Motors, Deputy General Director,
2001-2004 Mobilis-Mobile, CEO, 1998-2001 Reid-Square, Chief Web
Officer Shadrenkov Vasiliy Education: Perm State Technical
University, Automated Control Systems specialty (Diploma with
honors); Physico-mathematical school No.146 of Perm, region winner
at academic competitions in programming of 1998, awardee of the
region at the academic competitions in mathematics Experience: 2013
Current date: Director of R&D department of Intek LLC
(www.intech-global.com) 2006-2013 Director of Information
Technologies of Rostelekontent LLC 2004-2006 Technical Director of
Mobilnyi aktiv LLC (www.mobak.ru) Team members: Project Manager;
Programmers and system administrators; logistician; marketing
expert; SMM specialist; User Support Specialists (feedback, social
networks, forums, blogs); Promotion Expert (own advertising
campaigns and channels, the interaction with the CPA partners) All
team members have received special education and constantly improve
their qualifications. They have extensive experience in managing of
development and marketing of custom IT-products and start-ups.
Technicians of the BonusMall.ru team have the necessary
qualifications and experience for the development and support of
large high load Internet portals. Including experts on: -
programming languages C#, PHP, JavaScript, C++, VBA, Assembler and
web development technologies HTML, CSS, AJAX, JQuery, SOAP,
Silverlight, XML - DBMS: Firebird, MS SQL, Oracle, MySQL - high
load servers and related technologies: nginx, php-fpm, haproxy,
percona, bgp, and work with server and network equipment juniper,
cisco, dlink
7. www.bonusmall.ru 8-965-562-24-64 PROJECT SUMMARYPROJECT
SUMMARY 1. The service niche of BonusMall.ru is free, big enough
and its competition is low. The Market of Russia and
Russian-speaking CIS countries is wide and growing. 2. The current
product of BonusMall.ru is of much interest to Users and it is
apparent due to its quick growth. 3. Our team is ready to provide
the scaling of this service, the acquisition of a substantial
market share and the future improvement of its internal efficiency.
4. BonusMall.ru - resident of IT - Park www.chelny.itpark-kazan.ru
Investment proposal Investment amount: 58,5 million rubles. Partial
investment from 5 million rubles. Proposed share: 35% Term of
investments return: 4 years Outcome: - The sale of a controlling
stake to a strategic investor (a major international player:
MadBid, QuiBids, DealDash). The MadBid company has shown interest
in the BonusMall service. - The buyout of the Investor's share by
the company's Management - The return of investments from the
dividends Best regards, Andrei Shklovskiy Contacts:
www.bonusmall.ru Telephone: +7 (965) 562-24-64 E-mail:
[email protected] Skype: andreishklovskii
