Pills on WheelsBusiness Plan Proposed by:

Nazneen Bhimani

Brandi Cooper-Lewis

Pamela Mbonu

Bertram Ojiaku

Dominique Sangster

Walmart Presents:

Pills on WheelsBusiness Plan Proposed by:

Nazneen Bhimani

Brandi Cooper-Lewis

Pamela Mbonu

Bertram Ojiaku

Dominique Sangster

Walmart Presents:

Pills on WheelsBusiness Plan Proposed by:

Nazneen Bhimani

Brandi Cooper-Lewis

Pamela Mbonu

Bertram Ojiaku

Dominique Sangster

Walmart Presents:

Pills on WheelsBusiness Plan Proposed by:

Nazneen Bhimani

Brandi Cooper-Lewis

Pamela Mbonu

Bertram Ojiaku

Dominique Sangster

Walmart Presents:

Marketing Analysis and Strategy

Market DescriptionThe focus of Pills on Wheels is to decrease the gap between writing a

prescriptions and actual medication use

Services include:• Home deliveries• Immunizations• Diabetic screening and

monitoring• Blood pressure monitoring • Patient Education• MTM services• Consultations

Target Market• Population: Walmart customers in northeast district• Customers must be:

-Elderly (> 50 years of age)-Unable to drive-Disabled-On maintenance medication

Clientele base for Pills on WheelsTarget client influx:

Traditional Wal-Mart customers: 90%

Non-affiliates: 10%

Word of mouth promotions

Friends or neighbors

Advertisements on website

Marketing StrategyFlyers

Brochures

Signs dispersed

throughout store

Website

Pharmacy staff

Word of Mouth

Competitors As of right now Pills on Wheels have no competitors! First in this area to offer this health care service Other pharmacies do not offer the special delivery services that Pills on Wheels

has to offer Advantages of no competitors? Achieving almost the entirety of the market

share in this region

Entry and Potential GrowthPills on Wheels can promote growth and expand its program

to multiple Walmart's in other districts within the next three years by:

• Providing reputable services

• Insurance billings

• Diabetic supply purchases

• Increase disease state awareness

OPERATIONAL STRUCTURE & PROCESSES

Operational Structure

• Business Hours• Monday through Friday 9 am to 5 pm

• Team members and organization structure• One full-time pharmacist who will focus on program

• Pharmacist reports to pharmacy managers at each store and district manager

• Pharmacy technicians will fill and bill third party insurance companies prior to delivery

• Workflow will remain the same inside the pharmacy

Pharmacist Role In Pills on Wheels• Pharmacist will call each patient prior to delivery 24 hours in advance• Patient sets up delivery appointment via website and calling

pharmacy• Medications will be delivered the following business day• Supplies include:

• Latex gloves, bandages, blood pressure monitor, alcohol swabs, syringes, sharps

container, vaccines, etc.

• Ipad via Connexus computer system

• Safe and secure bag to carry prescriptions

Pharmacist role (cont.)

• Services provided:• Blood pressure monitoring

• Consultations

• MTM

• Patient education

• Monitor adherence and compliance

• Cholesterol monitoring

• Diabetes mellitus monitoring

• Delivery to qualified patients