Pictures & Stories 9/2014

Edition 9/2014

WE...

...continue to grow !

Editorial

WE continue to grow!Dear readers,dear customers,

Our employees have always been the main guarantors for the company‘s success. In order to continue growing, 15 new ones will be starting in September at the Ulm site. The new colleagues strengthen almost every area of our company: domestic and foreign sales, application technology, logistics, EDP and procurement. As many as six of them are new apprentices – a new record!

The advancement of young people is given the highest priority at LIQUI MOLY. It is not for nothing that the number of apprentices is continuously rising. When I began my training as an industrial sales apprentice here in 2009, there were two of us. Now this figure has tripled. A great development!

Learning your own talents is also the best basis for global success and for continued healthy growth. The employment of ‚fresh blood‘ has another advantage: young people with great ideas and a creative spirit work together with experienced colleagues towards the company‘s success – this is what makes up the LIQUI MOLY family worldwide.

Further highlights in this magazine include spectacular motorsport pictures from the Czech Republic, Argentina, Peru and Germany, customer events in the Netherlands, Albania, South Africa and the USA, new product for your bike and our personal invitation to Automechanika 2014, the most important exhibition in our industry.

I hope you enjoy reading this edition.

Konstantin Buhr

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Editorial

WE continue to grow!Dear readers,dear customers,

Our employees have always been the main guarantors for the company‘s success. In order to continue growing, 15 new ones will be starting in September at the Ulm site. The new colleagues strengthen almost every area of our company: domestic and foreign sales, application technology, logistics, EDP and procurement. As many as six of them are new apprentices – a new record!

The advancement of young people is given the highest priority at LIQUI MOLY. It is not for nothing that the number of apprentices is continuously rising. When I began my training as an industrial sales apprentice here in 2009, there were two of us. Now this figure has tripled. A great development!

Learning your own talents is also the best basis for global success and for continued healthy growth. The employment of ‚fresh blood‘ has another advantage: young people with great ideas and a creative spirit work together with experienced colleagues towards the company‘s success – this is what makes up the LIQUI MOLY family worldwide.

Further highlights in this magazine include spectacular motorsport pictures from the Czech Republic, Argentina, Peru and Germany, customer events in the Netherlands, Albania, South Africa and the USA, new product for your bike and our personal invitation to Automechanika 2014, the most important exhibition in our industry.

I hope you enjoy reading this edition.

Konstantin Buhr

Fostering of talent

One of our youngest fans is little Vanessa. She is the daughter of Benjamin Ulbrich, who works at our business partner Hellinger in Bad Mergentheim. After all, if you

want to become a (LIQUI MOLY) master, you have to start practising early.

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LIQUI MOLY is the most popular oil brand amongst commercial vehicle drivers

LIQUI MOLY has been the most popular motor oil amongst Germany‘s car drivers for years. Now, we have been voted the ‚2014 Best Brand‘ by commercial vehicle drivers for the first

time – with a significant lead over the competition.

The result looks like a real start-to-finish victory: 39.6 per cent of industry experts from Germany voted for LIQUI MOLY as the best service and workshop brand. Both BP brands

Castrol and Aral (13.4 and 10.4 per cent, respectively) followed by some distance.

„This success has been hard-earned by our commercial vehicles team over several years. This allows us to tie in with the car sales team and add to the list of awards,“ says

Christian Schwer, Key Account Manager at LIQUI MOLY, who was presented the trophy at the ceremony on the sidelines of the Truck Grand Prix at the Nürburgring.

LIQUI MOLY Key Account Manager Christian Schwer (middle) was presented the award for best lubricant brand in the commercial vehicle sector by ‚Werkstatt aktuell‘ Chief Editor

Thomas Rosenberger (right) and Oliver Trost (left), Managing Director of ETM-Verlag.

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LIQUI MOLY Key Account Manager Christian Schwer (middle) was presented the award for best lubricant brand in the commercial vehicle sector by ‚Werkstatt aktuell‘ Chief Editor

Thomas Rosenberger (right) and Oliver Trost (left), Managing Director of ETM-Verlag.

‚Werkstatt aktuell‘ identified the best brands in commercial vehicle services for the first time. Workshop and service pros from Germany had the choice of 93 brands in

12 categories. „We hereby create a meaningful image of the most important brands on the German market in categories such as heavy-duty batteries or oils and lubricants,“ explains Chief Editor Thomas Rosenberger. LIQUI MOLY has been able to transfer its expertise and

popularity gained in the car sector to the commercial vehicles sector.

For Christian Schwer, the award is also proof that intensive customer service is worthwhile: „Consultation is the top priority for us. This begins with a special sales team for commercial

vehicles and continues with comprehensive marketing support, a workshop concept as well as a free phone service for technical questions. The piano we are playing is very

big – an offer that it is best to accept.“

After the premiere, LIQUI MOLY showed off their title defence. Christian Schwer: „We stick to our guns, work hard every day for the good of our customers.“

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Czech Republic

He did it - Sandro Cortese gets his first podium-finish in the Moto2! In the 20-lap marathon of Brno, where he had already celebrated his first Grand Prix victory in 2011, he finished

behind Esteve Rabat and Mika Kallio in triumphant third place. We congratulate him!

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South Africa

On the occasion of ‚Nelson Mandela Day‘ LIQUI MOLY ensured children‘s eyes lit up, donated clothing and other things and was thereby able to help those most in need.

9On the occasion of ‚Nelson Mandela Day‘ LIQUI MOLY ensured children‘s eyes lit up, donated clothing and other things and was thereby able to help those most in need.

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LIQUI MOLY is out and about around the world, but the whole world comes to Frankfurt for Automechanika. Every two years it is the best opportunity to create business relationships

and the future with visitors and customers. Products and services are important, but a direct contact is the top priority for us. We are therefore once again looking forward to our booth

at the most important international exhibition.

There are new products and services available in almost every sector. Motor oil continues to be an important core competency. In the car sector alone LIQUI MOLY has come up with

three new lubricants: Top Tec 4700 5W-30 with the latest Mercedes-Benz approval, Special Tec V 0W-30 predominantly for Volvo and an absolute innovation: the first eco oil

with official approvals from Mercedes-Benz and VW: Leichtlauf Eco 10W-40. This makes us the first brand to have been able to launch a motor oil on the market, with manufacturer

approval, produced by rerefining. Saving resources and driving environmentally friendly cars – topics that even the market for wear and repair parts has now taken up.

The service products range is also enhanced with its own range for workshop professionals called Pro-Line. Our revised oil guide, the new Autoglas info and a new concept for our

photo shoots giving you creative freedom are all waiting for you.

We would like to invite you: be our guest at Automechanika!

Dates not to be missed

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Dates not to be missed

LIQUI MOLY has never before had so many innovations on offer at the INTERMOT. As a visitor to the world‘s second-largest industry exhibition, you can expect a revised bike

range, a newly created sales team and a significantly larger booth. We will have almost 100 square metres of exhibition space this year in hall 8.1 at booth C039, roughly double

that of the previous INTERMOT.

LIQUI MOLY has already caused a sensation in the sector with the relaunch of its motorcycle range at the start of the season. 40 new products, including oil, additives and care products enhance the bike range, renamed from ‚Racing‘ to ‚Motorbike‘. Everything

from one source, this is a philosophy we are staying loyal to as this makes us unique in the sector. It‘s not for nothing that Germany‘s motorbike dealers voted us into second place in oil category of the most popular brands in 2013. We only very narrowly missed out on the

pole position.

At INTERMOT we want to maintain existing contacts and make lots of new customers with our team. The outlook is positive: 200,000 visitors came through the exhibition gates in

2012; more than a quarter of which were trade experts.

We hope to see you there this year, too!

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LM Argentina – Road Show – 1 Week of Technical Training Sessions Week #32 2014


Argentina

Increased expertise thanks to LIQUI MOLY: our business friends in Argentina enjoyed a week full of customer training sessions.

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Argentina

Increased expertise thanks to LIQUI MOLY: our business friends in Argentina enjoyed a week full of customer training sessions.


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Netherlands

Be it on two or four wheels: We can be seen everywhere, here at the Racing Day in Assen

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Netherlands

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Chile

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Chile International

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New colleagues

The future of LIQUI MOLY: We welcome the new trainees (f.l.t.r.) Paul Pleier, Artur Bernt (both industrial management assistant), Alexander Wihlenda (IT specialist), Verena und Isabel Ott and Ann-Kathrin Schwer (all industrial management assistant).

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New colleagues

The future of LIQUI MOLY: We welcome the new trainees (f.l.t.r.) Paul Pleier, Artur Bernt (both industrial management assistant), Alexander Wihlenda (IT specialist), Verena und Isabel Ott and Ann-Kathrin Schwer (all industrial management assistant).

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New colleagues

Sales power for LIQUI MOLY and MÉGUIN: Maximilian Watzka (left) strengthens the sales team as well as Stefan Stoll...

...and Oliver Hanke (left). Das quartet is completed by Holger Hartmann (new Sales Manager at MÉGUIN).

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New colleagues

Perfect customer service: We welcome Jakob Göckeler (left) and Roman Göser as new application engineers at LIQUI MOLY.

Stefan Kiemel (left) is the new specialist for the IT department and Benjamin Schrade strengthens LIQUI MOLY as technical purchaser. Welcome!

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New colleagues

Maik Feistner (left) and Roman Kochanec care for full barrels and canisters at the production...

We are geared up for our growth in foreign countries and welcome Jenny Klinspon (Backoffice) and Oliver Knobling (Sales specialist) in our Export department.

...and Kai Ziebarth makes sure that all goods find their safe and punctual way to our customers around the world.

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New colleagues

Fostering of talent 2.0: LIQUI MOLY is not only eduacting its trainees but also students. Because of this we welcome Manuel Pietzschmann (left) and Tobias Dangel as bachelor‘s

degree candidates in the R & D department as well as in accounting.

We are geared up for our growth in foreign countries and welcome Jenny Klinspon (Backoffice) and Oliver Knobling (Sales specialist) in our Export department.

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Congratulations

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Congratulations

Some are just arriving; others are already done: whilst our new apprentices begin their training in Ulm, the MÉGUIN trainees have successfully completed their courses.

Right: Congratulating on their completed training and a diploma with top marks:Oskan Direk (front left), machine and systems operator, now working at the small container filling department and Selina Bettendorf, industrial clerk, who will be working in the quality

and environmental management department in Saarlouis with immediate effect. They are congratulated by Ingrid Theobald (top left) and Rainer Maass.

Left: For their particularly good marks we also congratulate (bottom row, from left to right) Marco Fuchs, Tamara Seguda (laboratory assistants) and Dominic Wolff (mechatronic engineer). Congratulated by (top, from left to right) Ingrid Theobald, Michael Scholer,

Roman Antz and Rainer Maass.

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Congratulations

Many happy returns: best wishes go to Christian Herrmann of the LIQUI MOLY exhibition team. He celebrates his 50th and is congratulated by LIQUI MOLY boss Ernst Prost (2nd from left), Alexandra Holzwarth (management assistant, right) and Hannah Friedrich (personnel).

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Congratulations

Many happy returns: best wishes go to Christian Herrmann of the LIQUI MOLY exhibition team. He celebrates his 50th and is congratulated by LIQUI MOLY boss Ernst Prost (2nd from left), Alexandra Holzwarth (management assistant, right) and Hannah Friedrich (personnel).

28 Congratulations to our MÉGUIN colleagues Klaus Amann (60th birthday) and Christina Grund

(15-year service anniversary). They were presented flowers by (upper row, from left to right) Michael Scholer, Rainer Maass, Roger Pusse, Ingrid Theobald and Christian Texter.

Congratulations

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Congratulations

Further congratulations go to Markus Gerstlauer (left, 10-year service anniversary) and Anastasio Patsourakis (50th birthday). Congratulated by (top, from left to right):

Ralph Schäfer, Ingrid Theobald, Wolfgang Helmer, Christian Texter and Andreas Roden.

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Congratulations

Congratulations on his company anniversary goes to our sales colleague Tim Ludwig. He has been working at LIQUI MOLY for 15 years. He is presented with flowers by Dejan Schade.

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Congratulations

Congratulations on his company anniversary goes to our sales colleague Tim Ludwig. He has been working at LIQUI MOLY for 15 years. He is presented with flowers by Dejan Schade.

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Visitors

Visual teaching at the base: export colleagues Jochen Riedmüller (left) and Tarek Ghali (2nd from right) touring the plant in Saarlouis together with business friends from Turkmenistan. The tour was led by Juri Waigel (MÉGUIN, right).

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Visitors

Visual teaching at the base: export colleagues Jochen Riedmüller (left) and Tarek Ghali (2nd from right) touring the plant in Saarlouis together with business friends from Turkmenistan. The tour was led by Juri Waigel (MÉGUIN, right).

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Visitors

Tour of a LIQUI MOLY museum petrol station in Böblingen, Germany

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Visitors

Tour of a LIQUI MOLY museum petrol station in Böblingen, Germany

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New product presentations

They are built for every terrain; that‘s why they are called All Terrain Vehicles, ATV for short. LIQUI MOLY has developed the ATV 4T motor oil 10W-40 for them and quad bikes, because

vehicles used offroad put their engines under much greater stress.

Of course, you can drive ATVs and quad bikes on the road too, but cross-country tours promise a great deal of fun for those who really enjoy the dust. Precisely this is the crux, says David Kaiser, Head of Research & Development at LIQUI MOLY: „Dust and sand can

lead to increased dirt input and therefore greater wear in the engine.“ Airflows are a further challenge. Away from the road there is often just a quiet breeze, because progress can be very slow. This leads to poorer cooling and the oil is therefore under significantly greater thermal stress. LIQUI MOLY has developed the ATV 4T motor oil 10W-40 for this extreme

requirement profile.

The Motorbike 4T Synth 5W-40 Offroad Race for offroad vehicles is also new.

Away from paved road, progress is significantly harder. The same is true for

offroad motorbikes. And this has an effect on engines.

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New product presentationsThe new Motorbike 4T Synth 5W-40 Offroad Race fits this special requirement profile –

ensuring the riding fun doesn‘t fall by the wayside.

„Those who go offroad have to be able to trust their motor oil,“ says David Kaiser. If offroad vehicles are used on paved roads or in races, they like to pull the throttle.

The engine speeds increase, as does the thermal load. „For this reason the new motor oil is designed to deal with both extremes,“ explains the head of research.

After all, offroad shouldn‘t mean the end of the road.

The additive components of both new products were put together in such a way that the oil has outstanding friction values, in spite of the difficult conditions, and protects the

engine very well.

David Kaiser, Reasearch & Development Manager at LIQUI MOLY

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LIQUI MOLY eye-catchers: Products and models at the Transport Show in Manila

Philippines

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Outside decoration in ‚Bella Italia‘

Kevin Reiterer took some spectacular shots on his jetski

Italy

Germany

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Unmissable: large-scale advertising campaign on phone booths in Nanjing

China

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Successful drifting: LIQUI MOLY racer at a rally in Paraguay

Paraguay

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Spain

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South Africa

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WTCC – Rio Hondo –Argentina Customer Event Buenos Aires Week #31 2014

Liqui Moly Team : Chile – Argentina – Uruguay

Argentina

Live broadcast of the WTCC race in Argentina at a customer event in Buenos Aires. The LIQUI MOLY teams from Uruguay and Chile were also there.

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Liqui Moly Team : Chile – Argentina – Uruguay

Argentina

Live broadcast of the WTCC race in Argentina at a customer event in Buenos Aires. The LIQUI MOLY teams from Uruguay and Chile were also there.

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Live Broadcasting / Great Hospitality & Entertainment

There was an incredible atmosphere at the event for the WTCC broadcast in Argentina. Alongside conversations, they also ate together. The successful finishes of the

LIQUI MOLY Team Engstler drivers ensured even greater joy. An all-round successful event!

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Live Broadcasting / Great Hospitality & Entertainment

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Austria

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Germany

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Turkmenistan

Large billboard in the centre of Turkmenabat

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Tajikistan

Clear explanations: customer training with our business friends in Tajikistan

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China

Netherlands

53 USA

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Czech Republic

Perfect teamwork: racing event in the Czech Republic

LIQUI MOLY racing driver Christian Moser in action at a racing event

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Germany

LIQUI MOLY racing driver Christian Moser in action at a racing event

56 Summer fun at the open-air swimming pool: LIQUI MOLY was a sponsor of the swimming championships in Tirana, Albania

Albania

57Summer fun at the open-air swimming pool: LIQUI MOLY was a sponsor of the swimming championships in Tirana, Albania

Albania

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Germany

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Germany

The sky is the limit: Christian Kleiner makes breathtaking jumps, carrying out these stunts at the ‚Flight Club‘ in Biberach.

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Czech Republic and Poland

Successfully on the road in two countries: rally events in the Czech Republic and Poland

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Peru

Great leaps into the desert sand: ‚Inka Offroad‘ autocross event in Peru

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Peru

Great leaps into the desert sand: ‚Inka Offroad‘ autocross event in Peru

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China

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Chile

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LIQUI MOLY North America – Success Story

Seattle, Washington – July 2014

Distributor Gibson Motorworks, a racing and high performance specialist, was flying the LIQUI MOLY flag at the Washington State Fairground at the 27th annual Good Guys Northwest Nationals. There were more than 3,000 hot rods at the show. The booth was located at the entrance to the hall where the top invited cars were on display.

Mike Gibson of Gibson Motorworks

USA

In the limelight: LIQUI MOLY booth with a prime position at the ‚Washington State‘ exhibition in Seattle

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LIQUI MOLY North America – Success Story

Seattle, Washington – July 2014

Distributor Gibson Motorworks, a racing and high performance specialist, was flying the LIQUI MOLY flag at the Washington State Fairground at the 27th annual Good Guys Northwest Nationals. There were more than 3,000 hot rods at the show. The booth was located at the entrance to the hall where the top invited cars were on display.

Mike Gibson of Gibson Motorworks

USA

In the limelight: LIQUI MOLY booth with a prime position at the ‚Washington State‘ exhibition in Seattle

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Germany

Lively goings on and good atmosphere at the Knoll exhibition in Augsburg

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Germany

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Russia

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Through the dirt: motocross in Schweighausen

Germany

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Inviting: inside and outside look of a workshop in Armenia

Armenia

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Good start to the season: The FC Oberafferbach men‘s team are pleased with their new team kit and will now play with the LIQUI MOLY logo adorned on their chests. Good luck!

Germany

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Good start to the season: The FC Oberafferbach men‘s team are pleased with their new team kit and will now play with the LIQUI MOLY logo adorned on their chests. Good luck!

Germany

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79 Austria

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Documents

Pictures & Stories 9/2014