Photostyling & Art Direction Portfolio

Portfolio

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Photostyling and Art D

irecti

on Digital P

ortfolio

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Styleis a way

Rachel Zoe

TO SAY WHO YOU ARE

HAVING TO SPEAK

without

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40

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04 Portfolio

Project One

Project Two

Project Three

Project Four

Ray of Sunshine

Romantic Expressions

Diamond in the Rough

Paradigm

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Romantic Expression

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Romantic Expression

Paradigm

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Paradigm


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Project One.

Ray of Sushine

Project: Fall Trends FAS 345 Research Portion Research accessories or clothing trends for Fall 2013.

In your own words, describe and evaluate the trends plus prepare a digital presentation that reflects the content of your paper that you will present (no more than a page, typed double spaced).

Creative Brief Client: Slice of Life Magazine

Pro ject out l ine: Create a fall accessory fashion shoot for a Slice of Life magazine. The quarterly magazine targets Columbia's college-age female population. Your immediate clients, Slice of Life’s creative director and editor, want to highlight accessory trends for fall on “real or everyday” looking students as models for this article. The magazine has hired, you, the stylist to research trends and art direct the shoot and style the article. Once you present the projected accessory trends for fall, your creative team will write the headline and deck for the article based on the trend the student wishes to focus on for the project. The content will assist the stylist/art director with capturing the correct feeling for the shoot while highlighting the accessory trend.

This project will focus on editorial styling.

The student will be responsible for:

Research and presenting Fall 2013 trends

Research location

Design and prepare shoot paperwork and idea documents

Working in a creative team setting

Conduct creative meetings with your team to communicate details of the shoot

Manage and work with a photographer

Play the role of the s ty l i s t and ar t d i rec tor

Process shoots and select top images for review

Present images

Write captions for selected photos

Process selected images for printing

Stylist/Art director will provide final photos for a 16x10 intro feature spread as well as a vertical shot of the same look. The spread photo will need to be photographed so it can contain a headline and caption within the image. Stylist/art director will be graded on how well they; accomplished the list above, provided final quality images, worked with the team, styled and showcased the trends and met the needs of the clients/magazine.

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Fall Trends - 2014

Shoot date: Wednesday, February 6 at 2:00 pmReshoot date: Sunday, February 10 at 4:00 pmRelease date: September 2014Print date: August 2014Photos due and edited date: May 2014

Brief Story description: The model is a very quite, shy girl who expresses her personality and likeness with the world with her loud, brilliant nail polish.

Article name or headline: Little Ray of Sunshine

Article deck: Let your nails speak for themselves and show a bold a beautiful you.

Photographer: Emily Park

Model: Rachael Barlow - 660.973.3663 Model brings green shirt, jeans, shoes Makeup Artist: Emily Park

Model brings foundation, mascara, eye shadow brush, done before leaving the shoot

Hair: Emily Park Model wears hair naturally, done before leaving for shoot

Locations: Shoot Location: Outside the old Auditorium

Shoot Details: Brief Shot description: neutral, light background with natural, outdoor lighting. Focus on the nails with closeups. Include both horizontal and vertical photographs.

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Ray of Sunshine

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Mood / Location

Lighting

Makeup

Hair

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Ray of Sunshine

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Rachel Horizontal Final.jpg

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Ray of Sunshine

FAS 345 - Photostyling and Art Direction PROJECT ONEStylist/Art Director: Emily Park Fall accessory fashion shoot for

a Slice of Life magazine

Vertical image

Headline:Ray of Sunshine

Deck: Let your nail polish speak for itself to show a bold and beautiful you

Caption:Show off your nails this fall by choosing a bold color palette

Hair/makeup:Emily Park

Model:Rachel Barlow

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Ray of Sunshine



Vertical image





Model:Rachel Barlow

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Ray of Sunshine

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Model:Rachel Barlow

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16x10 image





Model:Rachel Barlow

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Ray of Sunshine

Project Two.


Photo Styling and Art Direction – FAS 345 Storytelling Project REVISED 2/11/13 Concept development worksheet Goal:

1. Concept, write, style, art direct, shoot and design an image-based fashion story about Stephens College women focusing on “style” in some way. This is not a “profile” piece but more of a concept/themed story. You can use both model and product images to tell the story.

2. To creativity explore and push all aspects of design, styling and art direction to create and communicate a strong story.

Out l ine : Complete the concept worksheet. From those ideas refine the concept for a story you would like to tell. Plan a pitch for your idea. Then you will share your idea with the team for constructive criticism. Your pitch should be well prepared and take no longer than 5-10 minutes. Please keep in mind your final story (photo and copy) will be designed. Your design will be delivered in a print format. You will design your layouts based on the Stephens Life specs. Your copy and captions (at least 300 words) and photos need to be designed into 3 spreads to “slip” into the Stephens Life feature well. You need at least six images to illustrate your story. Images and design work need to be saved in CMYK at 300 dpi for printing. You can pitch two ideas if you wish.

Adjusted Schedule:

Concept development worksheet: 1/16 Formal intake: 2/13 at 2:00 Working Lab Class: 2/15 Idea pitch (all branded paperwork completed) and copy due (DUE DATE): 2/18 Working Lab Class – shoot day: 2/20 (copy edits returned to student via email by 3:50) Working Lab Class – shoot day: 2/22 Image review (DUE DATE): 2/25 Over-the shoulder of design work with images and copy (DUE DATE): 2/27 Presentations (DUE DATE): 3/1 at 2:00 CC, redesign and printed (DUE DATE): 3/1 at 3:50

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Storytelling – Stephens Life

Shoot date: Friday, February 22 & Sunday, February 24Release date: April 2013Print date: April 2013 Photos due and edited date: Wednesday, February 27

Brief Story description: The Stephens woman has natural beauty and she exemplifies this through her hair. She chooses simple hair styles to show her true beautiful self.

Article name or headline: Romantic Expression

Article deck:

As the soft light shines upon the Stephens woman, her beauty magnifies the romantic figure she represents. Her image exemplifies her natural beauty. The Stephens woman is a unique, beautiful entity. Stephens women express their views and personality with their luscious locks. The romanticism and beauty of the Stephens women is displayed by the simplicity and magnificence of her hair. Simple hairstyles that show their true selves are what make the Stephens women shine.

Quotes: “I think we are in a stage where everyone wants long hair.” “Having long hair makes me feel feminine.” “I love big loose curls.” “I like to dress up a messy bun with a big bow.” “To get volume, I’ll pin my hair half up.” “Braids are my go to look.”


Model: Brittany Tutt

What the model needs to bring: clothing for photo shoot (6 outfits) Makeup Artist: Brittany Tutt

What the model needs to bring: basic makeup (foundation, eye shadow, blush, makeup brushes, mascara, eyeliner)

Hair: Emily Park Brittany Tutt What the model needs to bring: hair product (brush, bobby pins, hair ties, bows, headbands)

Locations: ShootLocation:SeniorHall–Mainfloor

ShootDetails: BriefShotdescription:Theshotswilleachbefocusedonthemodelshairtodisplaythehairstyle.EachphotowillfeatureanewhairstyleoraccessorytoshowavarietyofhairstyleStephenswomencanachievetomakethemstandapartfromthecrowd.

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Mood / Location

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Hair

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Title title titleRomantic Expressions

2 STEPHENS LIFE . FALL 2012 STEPHENS LIFE 3


As the soft light shines upon the Stephens woman, her beauty magnifies

the romantic figure she represents. Her image exemplifies her natural beauty.

The Stephens woman is a unique, beautiful entity.

Stephens women express their views and personality with their luscious

locks. The romanticism and beauty of the Stephens women is displayed by the

simplicity and magnificence of her hair. Simple hairstyles that show their true

selves are what make the Stephens women shine.

(Pho

tos

by E

mily

Par

k)

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(Pho

tos

by E

mily

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(Pho

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by E

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(Pho

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by E

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Long hairmakes me feel

feminine“

”

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feminine“

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feminine“

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feminine“

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STEPHENS LIFE 76 STEPHENS LIFE . FALL 2012

with an messy bun

oversized bow

Dress up a“

”

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”

To get

volumeI’ll pin my hair

half up

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with an messy bun

oversized bow

Dress up a“

”

“

”

To get


half up

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with an messy bun

oversized bow

Dress up a“

”

“

”

To get


half up

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with an messy bun

oversized bow

Dress up a“

”

“

”

To get


half up

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Project Three.


CREATIVE BRIEF PROJECT three Project three – Elly’s Couture FAS 345 C l ient : Elly’s Couture

Pro ject out l ine: The client needs product and model images to help promote and sell new products for spring. These images need to illustrate the brand and ethics of the business to reach a targeted market.

Based on intake with the client, the stylist/art director will be responsible for:

Conducting styling research

Prepare shoot paperwork and idea documents

Research location

Conduct creative meeting with team to communicate details of the shoot

Play the role of the photographer

Play the role of the stylist and art director

Process shoot and select top images for review

Present images

Write captions for selected photos

Process selected images for printing and digital use

Provide client with final and top selected images

Stylist/Art director will capture product and model shots. These images will be used to promote the client’s product and season’s trends through the use of social media outlets.

Stylist/art director will be graded on how well she; accomplished the list above, provided final quality images, worked with the team, styled and showcased the trends and met the needs of the client.

The stylist/art director may use models in or outside of class for this project and work in teams.

Th is pro jec t w i l l focus on commerc ia l s ty l ing .

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Commercial Styling - Elly’s Couture

Shoot date: Sunday, March 17Release date: April 2013Print date: April 2013Photos due and edited date: Monday, March 18

Brief Story description: The photoshoot is promoting and selling a dress and bracelet. The dress and bracelet make a loud combination of a girl that wants to get away to nature and to her roots.

Article name or headline: No Title

Captions: “One the edge of fashion, Rubber Ducky’s one shoulder indian dress is the perfect look for spring.” & “Find your diamond in the rough with Tiffany Rose Designs brass band to give any look the right amount of edge.”


Photographer brings Elly’s Couture dress and brass band

Model: Brittany Tutt Model brings shoes Makeup Artist: Emily Park

Model brings foundation, mascara, eye shadow brush, done before leaving the shoot

Hair: Emily Park Model comes to shoot with hair straightened

Locations: Shoot Location: East Columbia, on railroad tracks and train cars

Shoot Details: Brief Shot description: Required are three shots of each product. The clothing shoot will happen with the model on the train track and by the train cars. She will be posing in order to display the dress. The product shots will be shot on the same locations, close up so the consumer can see the product correctly.

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Mood / Location

Lighting

Makeup

Hair

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FAS 345 - Photostyling and Art Direction PROJECT THREEStylist/Art Director: Emily Park Elly’s Couture

Vertical image

Caption:On the edge of fashion, Rubber Ducky’s one shoulder indian dress is the perfect look for spring, $44.99


Model:Brittany Tutt

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Vertical image



Model:Brittany Tutt

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Vertical image



Model:Brittany Tutt

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Vertical image

Caption:Find your diamond in the rough with Tiffany Rose Designs brass band to give any look the right amount of edge, $90.00


Model:Brittany Tutt

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Model:Brittany Tutt

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Model:Brittany Tutt

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Project Four.

Paradigm

CREATIVE BRIEF PROJECT Four FAS 345 Photo Sty l ing and Art D i rect ion - Pro ject Four –The Collections C l ient : Stephens College Senior Fashion Designers

Pro ject out l ine: Fashion Collection shoot - each student from FAS 345 Photo Styling and Art Direction course will be paired with a senior fashion designer. Based on the direction given by the client, the designer, the FAS 345 student will style, art direct and shoot the designer’s line/collection. This project will focus on editorial or commercial styling based on the client’s needs. The designer will provide the stylist with a clear picture of what she is visually looking for to help capture the essence of her line, plus fit models. Details such as demographics, target market, adjectives that describe the final photos, restrictions the stylist must work with, sample ideas for inspiration, ideas for hair and makeup, etc. will be provided by the designer. The designer may provide accessories to complete the looks.

The designer may attend the photo shoot, however it is the responsibility of the FAS 345 student to coordinate shoot, select photographer, schedule models and capture final images for which she will receive her grade. Also a portion of the stylist’s grade (15 points) will come from the designer’s evaluation.

The FAS 345 students will present at least four outfits or garments that they have styled and art directed for their final grade. They will also be responsible for the designer’s clothes. If the garments are damaged while in the stylist’s possession, the FAS 345 student’s grade will be lowered by a full letter grade.

Based on intake with the client, the stylist/art director will also be responsible for:

Working professionally with the designer

Conducting styling research

Prepare shoot paperwork and idea documents

Research location

Conduct creative meeting with team to communicate details of the shoot

Coordinate shoot, photographer and models

Play the role of the stylist and art director

Process shoot and select top images for review.

Each student will save CDs of the selected images – one for the designer and for each model

Present images

Write captions for selected photos that have been proofed and checked for spelling errors and place in templates. Hang a printed copy on the Project Collection photo wall.

Process selected images for printing and May Issue consideration

Stylist/art director will be graded on how well she; accomplished the list above, provided final quality images, worked with the team, styled and showcased the trends and met the client’s needs.

The stylist/art director may use models or photographers in or outside of class for this project and work in teams.

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The Collections - Ellie

Shoot date: Monday, April 15 to Friday, April 19Release date: April 2013Print date: April 2013 Photos due and edited date: Friday, April 26

Brief Story description:

Collection Name: Paradigm

Article deck: The modern day hippie is embracing the nature with her inspired seperates created by Ellie Keebler. Photographer: Emily Park

Models: Model: Isabella Fernandiz - 512.636.3637Model: Kyla Cherry - 816.507.1793Model: Jacqueline Madey - 314.322.8560Model: Heather Johnston - 314.660.4647Model: Kara Henry - 573.220.7839

Designer brings 5 garments with accessories Makeup Artist: Emily Park with assistance from Ellie

Done before heading to location

Hair: Emily Park with assistance from Ellie

Done before heading to location Designer brings flowers for hairModels bring brush and hairbands

Locations: MKT Trail and/or McBaine Oak tree - outside location (primary), possible inside location

Stylist brings old, antique chair Shoot Details: Five separate photo shoots for each garment, modeling with/on chair in the middle of a grassy plain

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Paradigm

Paradigm

Mood / Location

Lighting

Makeup

Hair

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Paradigm


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Paradigm

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FAS 345 - Photostyling and Art Direction PROJECT THREEStylist/Art Director: Emily Park Ellie Keebler’s Senior Collection

Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s blue top and tan short embrace the nature loving flower child of the modern day

Hair/makeup:Isabella Fernandez

Model:Isabelle Fernandez

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Paradigm


Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s blue top and tan short embrace the nature loving flower child of the modern day

Hair/makeup:Isabella Fernandez

Model:Isabelle Fernandez

Paradigm

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Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s oatmeal sweater, charmuse top, and blue high-low skirt flow through the wind atop the grassy hills

Hair/makeup:Heather Johnston

Model:Heather Johnston

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Paradigm


Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s oatmeal sweater, charmuse top, and blue high-low skirt flow through the wind atop the grassy hills

Hair/makeup:Heather Johnston

Model:Heather Johnston

Paradigm

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Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s ivory drawstring top and petal shorts embrace her inner flower child

Hair/makeup:Jacqueline Madey

Model:Jacqueline Madey

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Paradigm

FAS 345 - Photostyling and Art Direction PROJECT THREEStylist/Art Director: Ellie Keebler’s Senior Collection

horizontal image

Headline:Paradigm

Caption:Ellie Keebler’s ivory drawstring top and petal shorts embrace her inner flower child

Hair/makeup:Jacqueline Madey

Model:Jacqueline Madey

Paradigm

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Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s zigzag tank and pleated pant feel a part of nature in a field of green

Hair/makeup:Kara Henry

Model:Kara Henry

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Paradigm


Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s zigzag tank and pleated pant feel a part of nature in a field of green

Hair/makeup:Kara Henry

Model:Kara Henry

Paradigm

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Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s cream blouson tank, cover up, and blue short show the free spirit of the modern day flower child

Hair/makeup:Kyla Cherry

Model:Kyla Cherry

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Paradigm


Vertical image

Headline:Paradigm

Caption:Ellie Keebler’s cream blouson tank, cover up, and blue short show the free spirit of the modern day flower child

Hair/makeup:Kyla Cherry

Model:Kyla Cherry

Paradigm

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Vertical image

Headline:Paradigm

Caption:The modern day flower child embraces nature with inspired seperates created by Ellie Keebler

Hair/makeup:Isabella Fernandez, Jacqueline Madey, Heather Johnston, Kara Henry, Kyla Cherry

Model:Isabella Fernandez, Jacqueline Madey, Heather Johnston, Kara Henry, Kyla Cherry

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Paradigm

FAS 345 - Photostyling and Art Direction PROJECT THREEStylist/Art Director: Ellie Keebler’s Senior Collection

horizontal image

Headline:Paradigm

Caption:The modern day flower child em-braces nature with inspired seper-ates created by Ellie Keebler

Hair/makeup:Isabella Fernandez, Jacqueline Madey, Heather Johnston, Kara Henry, Kyla Cherry

Model:Isabella Fernandez, Jacqueline Madey, Heather Johnston, Kara Henry, Kyla Cherry

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Photostyling & Art Direction Portfolio