PHOENIX, AZ [PHX]AIRPORT MEDIA GUIDE

AIRPORT ADVERTISING

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AIRPORT ADVERTISING

Airport advertising delivers your message to a saturated audience of affluent, educated, tech-savvy business and leisure travelers in a “high dwell environment.”

Advertisers say that when they use airport in their media mix, the buy feels much “bigger” than the actual spend.

Airport ads work exceptionally well for branding campaigns. Use airport advertising to paint a vivid, captivating picture of your brand. Achieve high ad recall and campaign awareness by bringing your message to the airport where the engaged audience awaits.

Branding campaigns give consumers top of mind awareness of your brand. Invest in airport advertising to spread the word about your product or service.

Whether you are trying to raise awareness about your brand, product, or service, or you’d like to encourage point-of-sale, airport advertising meets your needs.

Airport advertising stands out from other media options because of its high visibility. Advertisers have the opportunity to target an engaged audience as they journey through the airport, from security lines to baggage claim.

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AIRPORT PROFILE • Known as “America’s Friendliest Airport”

• Sky Harbor is among the top 10 busiest airport in the United Statesforpassengertraffic

• Over 120,000 passengers travel through PHX terminals each day

• Sixteenairlinesflytomorethan 80 domestic and 20 international destinations including every

major media market and population base in the U.S., Mexico, and Canada.

• PHX has three terminals with 121 aircraft gates

Source: Nielsen Phoenix, AZ 2016+ (Release 2)

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AIRLINES:

TOP 10DESTINATIONS:Denver, CO - DENLos Angeles, CA - LAXSeattle, WA - SEAChicago, IL - ORDMinneapolis, MN - MSPDallas/Ft Worth, TX - DFWSan Francisco, CA - SFOSalt Lake City, UT - SLCLas Vegas, NV- LASSan Diego, CA - SAN

AIRPORT PROFILE

AVERAGE ANNUALPASSENGERS:

44 MILLION

Southwest

Other

JetBlue

Delta

Endeavor

American

Source: US Department of Transportation

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TRAVELER PROFILE

95 MILLION ADULTS HAVE TAKEN AT LEAST 1 DOMESTIC

FLIGHT IN THE PAST YEAR

Phoenix Sky Harbor InternationalAirport Frequent Fliers:

4+ trips per year

66%are employed full time.

81% have a HHI of $75,000

or greater.

40%have visited Las Vegas

overnight in the past year.

54%viewed an airport digital

display in the past 6 months.

69%have taken at least one

business trip in the past year.

91%have taken at least one personal/vacation trip in

the past year.

PHOENIX SKY HARBOR INTERNATIONAL AIRPORT FREQUENT FLIERS

Source: Nielsen Phoenix, AZ 2016+ (Release 2)

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48% OF PHOENIX RESIDENTS HAVE FLOWN AT LEAST ONCE IN THE PAST YEAR.

1,842,495PHOENIX RESIDENTS HAVE DEPARTED FROM PHOENIX SKY HARBOR INTERNATIONAL AIRPORT IN THE PAST YEAR.

AREA EVENTS & ATTRACTIONS Phoenix Art Museum | Phoenix Zoo | Fiesta Bowl | Desert Botanical Garden FBR Phoenix Open | Arabian Horse Show | Phoenix International RacewayCamelback Mountain Fiesta Days Rodeo | Musical Instrument MuseumState Fair | Children’s Museum of Phoenix | Arizona Science CenterHeard Museum | Cave Creek | PF Chang’s Rock ‘N Roll Marathon

MARKET PROFILE

Source: Nielsen Phoenix, AZ 2016 (Release 2)

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MARKET PROFILE

30% OF RESIDENTS ARE COLLEGE GRADUATES

30% ARE HISPANIC; 6% ARE BLACK

37% OF HOUSEHOLDS EARN OVER $75,000/YEAR

63% OWN THEIR RESIDENCE WHILE 37% RENT

31% AGREE THEY LIKE TO LOOK AT ADVERTISING

33% BASE PURCHASING DECISIONS ON ADVERTISING

4,172,196

45-54 y/o 12.7%55-64 y/o 11.2%65 & older 14.5%

18-24 y/o 9.80%25-34 y/o 14.0%35-44 y/o 13.2%

50.6% FEMALE49.4% MALE

P O P U L A T I O N :

Source: Nielsen Phoenix, AZ 2016+ (Release 2), US Census

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COMPETITIVE MEDIA PRESENCE

TELEVISION

67%of Phoenix homes do not

subscribe to cable television.

MOBILE

71%of Phoenix residents

find cell phone ads annoying.

SOCIAL MEDIA

92%of Phoenix residents

have not clicked on a socialmedia ad in the past

30 days.

NEWSPAPER

69%of Phoenix residents

say they did not read anewspaper in the past week.

RADIO

34%of Phoenix residents used an

online music service in the past 30 days.

Airport advertising is a constant media companion.Outdoor ads deliver consistent impressions as trends shift in otherforms of advertising. Out-of-Home can compliment, reinforce, andextend the reach of other ad types in your campaign as part of a

media mix strategy.

Source: Nielsen Phoenix, AZ 2016+ (Release 2)

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Airport advertising is a constant media companion.Outdoor ads deliver consistent impressions as trends shift in other forms of advertising.

Out-of-Home can compliment, reinforce, and extend the reach of other ad types in your campaign as part of a media mix strategy.

Source: Nielsen Phoenix, AZ 2016+ (Release 2) / BrandScience

COMPETITIVE MEDIA

OOH INCREASES THE REACH OF OTHER MEDIA

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TERMINAL MAP

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TERMINAL MAP

• Calgary, Canada• Cancun, Mexico• Edmonton, Canada• Guadalajara, Mexico• Hermosillo, Mexico• Ixtapa/Zihuatanejo, Mexico• Kelowna, Canada• London, England• Los Cabos, Mexico• Manzanillo, Mexico• Mazatlan, Mexico• Mexico City, Mexico• Puerto Vallarta, Mexico• Regina, Canada• San Jose, Cost Rica • Saskatoon, Canada• Toronto, Canada• Vancouver, Canada• Victoria, Canada• Winnipeg, CanadaSky Harbor offers more than 80 nonstop destinations in the

United States, and 20 nonstop international destinations.

David Cosmas | dcosmas@lamar.com4686 E. Van Buren Street Suite 185, Phoenix, AZ 85008

Phone: 480.209.8385 lamar.com/Phoenix

We appreciate the opportunity to beyour airport media partner.

Please contact your Lamar Representativeor our office to discuss availability and

any questions you may have.

We’re ready to help you buildan effective campaign.

Thank you!