PhoCusWright's Global and Innovation Editions

ProfilePhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright fosters smart strategic planning and tactical decision-making.

PhoCusWright delivers qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. Our marketplace intelligence is the industry standard for segmentation, sizing, forecasting, trends, analysis and consumer travel planning behavior. Every day around the world, senior executives, marketers, strategists and research professionals from all segments of the industry value chain use PhoCusWright research for competitive advantage.

To complement its primary research in North and Latin America, Europe and Asia, PhoCusWright produces several high-profile conferences and trade shows in the U.S. and Germany, and partners with conferences in Canada, China and Singapore. Industry leaders and company analysts bring this intelligence to life by debating issues, sharing ideas and defining the ever-evolving reality of travel commerce.

Products and Services

Syndicated ResearchPhoCusWright offers four annual, subscription-based, syndicated research services that provide easy-to-access feeds of market forecasts, segment data, consumer survey information, insight and commentary for the corporate and leisure travel, tourism and hospitality marketplace. www.phocuswright.com/research_subscriptions

• Financial Edition: Offers data and insight into the econometrics of travel and hospitality and provides a clear and overarching picture of trends and metrics that impact the financial health of travel companies.

• European Edition: Highly targeted subscription featuring publications focused on European travel trends for all market segments. Includes relevant travel technology reports and periodic updates from other regions.

• Global Edition: Premier subscription, featuring market forecasts, segment data, consumer surveys, insight and commentary – the industry standard up and down the travel distribution chain.

• Technology Edition: Comprehensive reviews of disruptive technologies and innovations; better understand and leverage technology and improve your interaction with customers as they search, shop and buy travel.

ClientsHundreds of companies across the globe from the following sectors use PhoCusWright products and services:

• Advertising/PR/marketing agencies

• Airlines

• Attractions and activities

• Banking/venture capital/private equity/financial services

• Car rental/ground

• Consulting and professional services

• Corporate travel managers

• Cruise lines

• DMO/CVB/tourist office/destinations

• Educational institutions

• Hotel/hospitality/resorts/rentals

• Publishing/editorial

• Rail

• Search/content/community

• Specialty travel

• Technology solutions providers

• Tour operators/wholesalers/packagers

• Trade associations

• Travel agency—online and offline

• Travel insurance

www.phocuswright.com

About

ReportsPhoCusWright’s in-depth reports touch on all topics related to the industry—including country-specific issues in online travel commerce, emerging consumer and corporate travel trends and buying patterns, the future for travel agencies, and the innovative use of customer relationship management. Reports include comprehensive coverage of:

• Travel researching and buying behavior• Consumer patterns, attitudes and outlook• Forecasts and projections• Multiple market sizing and share shifts• Trends and changes year-over-year

Special ReportsPhoCusWright's Special Reports are a series of topical research projects dedicated to answering tough questions about the travel, tourism and hospitality marketplace. PhoCusWright combines in-depth executive interviews and specialized consumer surveys to explore specialized topics and markets that are critical to strategic success, but where little detailed information currently exists. Companies can participate in the formulation of surveys and receive access to survey data, a presentation and the final report.

Custom ResearchCompanies leverage the power of PhoCusWright to answer the specific questions and to solve the unique challenges that must be addressed to take a company to the next level. PhoCusWright will provide facts, figures, forecasts, insight, commentary and analysis on the business dynamics and various players, and will assess the competitive landscape to square companies’ conclusions with marketplace realities.

EventsPhoCusWright events are distinguished by the senior level of attendees and speakers, the strategic presentation and analysis of trends, the high production value of the proceedings, the savvy audience armed with questions, and the probing perseverance of PhoCusWright analysts who skillfully moderate all the sessions. Details are available at: www.phocuswright.com/conferences

ManagementPhilip C. Wolf, President and CEO, [email protected] Hutzelman, Senior Vice President, [email protected] Lent, Vice President, Finance and Administration, [email protected] Rosard, Vice President, Sales and Marketing, [email protected] Sileo, Vice President, Research, [email protected]

LocationsHeadquartered in the united States with Asia Pacific operations based in India and local analysts on five continents.

united States 1 Route 37 East, Suite 200 Sherman, CT 06784-1430

1133 Broadway, Suite 1025 New York, NY 10010

India 903, Sevilla Raheja Exotica Madh Island Malad W Mumbai 400061

[email protected] u.S.: +1 860 350-4084 India: +91 989 269 2809 Fax: +1 860 354-3112


About


The PhoCusWright Research Subscription, Global Edition is an annual, subscription-based, syndicated research service featuring an efficient feed of business and competitive intelligence for the corporate and leisure travel, tourism and hospitality marketplace. It’s half abacus and half crystal ball.

Featuring PhoCusWright’s market forecasts, segment data, consumer survey information, insight and commentary – industry standards up and down the travel distribution chain – The Global Edition provides subscribers complete and unfettered access to all syndicated material published prior to and during their subscription term.

Our analysts, having worked closely with so many companies for over a decade, publish relevant research and information on an ongoing basis – unprecedented in scope and scale for this industry – that can significantly help your team develop sound strategy and make competitively advantaged decisions.

Opportunity AboundsTravel, tourism and hospitality is the world’s largest industry.

There has been, and continues to be, a revolution in travel distribution.

The industry is increasingly global, yet still fragmented.

Growth opportunities exist at multiple levels along the industry’s value chain.

Capital is once again widely available in both the public and private markets.

Companies who understand consumer behavior have the best chance for success.

Yield management becomes more critical in a continuously re-drawn marketplace.

Technology choices are unprecedented, strategic and critical.

The competitive landscape continues to shift while “coopetition” spreads.

The consumers’ (leisure and business) quest for better, faster and cheaper options is insatiable.

Why PhoCusWrightPhoCusWright is the most credible and quoted source for data, information and analysis in the travel, tourism and hospitality industry. Our analysts and researchers are sought after by travel suppliers, intermediaries, associations and corporations around the world for speaking engagements, consulting projects, custom research and critical assessment. PhoCusWright’s team is focused specifically and solely on the travel, tourism and hospitality marketplace. PhoCusWright’s research is accessed and used by thousands of people at hundreds of companies around the world on a daily basis.

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PhoCusWright’s in-depth research and analysis equip you with answers to these questions… and more.

How can you make your business exploit the growth wave, improve marketplace positioning and gain competitive advantage?

What is the best way to strategize growth in an increasingly dynamic distribution marketplace?

What can you do to ensure you get things right in the world’s largest industry... an industry simultaneously laden with uncanny upside while fraught with historic hurdles, unconventional competition and new rules?

How do you connect with and engage tomorrow’s customers while sustaining solid relationships with today’s customers?

phocuswright.com


Subscription FeaturesResearch Archive Research published to The Global Edition prior to and during your subscription is available online.

Online Searchable Database Global Edition seatholders utilize research reports, commentary, analysis and statistics via the PhoCusWright Web site, which features search capabilities for easy access to the information you need.

Research Reports In-depth research is delivered as periodic topical reports featuring surveys, analysis, rankings, statistics, growth trends, profiles and recommendations.

Research Articles Shorter “quick to press” topic briefings are focused on industry trends, analysis and opinion, supported by market statistics and consumer behavior data. These research articles come in a variety of formats and are published as Data Points, Analyst Insight, Profiles and Q&A.

Access To Analysts Fill in the gaps by having personal contact with PhoCusWright analysts to answer questions. Topics may range from existing PhoCusWright research coverage to general industry trends and analyst opinions. If PhoCusWright hasn’t produced primary research to answer your question, we’ll guide you to an alternate source. We can also discuss a custom research project utilizing PhoCusWright’s Research team.

Data Updates Key market share, size and ranking statistics are posted throughout the year.

Alerts – via RSS Feed and email Alerts of new articles and reports are posted via RSS feed and email, so you’re always informed about new publications coming online.

Analyst Briefings Analyst Briefings and Webinars are offered periodically, including a comprehensive and efficient overview with key findings and the opportunity to pose questions to the authors themselves.

Event Discounts All employees of subscribing companies receive registration discounts to The PhoCusWright Conference.

Exclusive Participation Global Edition subscribers may propose custom questions to be included in The PhoCusWright Consumer Travel Trends Survey, a fully representative, scientific randomsample survey that tracks consumer behavior, patterns and attitudes about online travel. The results of this survey can be projected with confidence to the U.S. adult population.

Subscription Benefits• Access to the most credible third-party

research available.

• Incorporate industry-standard research and information into planning at several levels.

• Assist in budgeting, product planning and capital expenditure decisions.

• Utilize and quote PhoCusWright’s facts and figures for marketing and business plans, investor presentations, pitches for capital, client presentations, executive summaries, etc.

• Get the facts, figures and analysis to help answer both strategic questions and tactical ones.

• Keep abreast of all facets of travel distribution on a worldwide basis.

• Understand the difference between significant trends and marketing hype.

• Avoid getting blindsided and avoid common pitfalls in a complex, dynamic industry.

• Leverage industry activity outside of your immediate operating sector.

• Understand current and future trends in North America, Europe and Asia Pacific and distill relevance for local and international strategies.

• Benchmark your business against your competitive set.

• Customize questions for PhoCusWright’s Consumer Travel Trends Survey to supplement your internal research.

• Work with PhoCusWright personnel via the Access to Analysts feature to answer specific questions.


Subscription InformationAll subscription levels include a designated number of seats (see below). Each seatholder has unlimited access to research published to The Global Edition prior to and during their subscription term via a password-protected Web site. Seatholders may not copy or distribute material obtained from The Global Edition to any non-seatholder, including co-workers. This includes printing or forwarding publications distributed through The Global Edition Web site.

Base and Premium Level Subscriptions Base and Premium level subscriptions include assigned seats for designated individuals employed by the subscribing company (company, business unit, operating division or wholly owned subsidiary).

Base level subscriptions include four (4) seats and two (2) Access to Analyst sessions.Premium level subscriptions include nine (9) seats and six (6) Access to Analyst sessions.

Unlimited SubscriptionSingle Enterprise subscriptions include a seat for each employee of the same small company, business unit, operating division or wholly owned subsidiary and unlimited Access to Analysts requests.

Multi-Enterprise subscriptions include a seat for each employee of the same medium to large company including business units, operating divisions or wholly owned subsidiaries and unlimited Access to Analysts requests.

All PhoCusWright research is protected by U.S. copyright laws.

How do you connect with and engage tomorrow’s customers while sustaining solid relationships with today’s?

Selling travel, tourism and hospitality products and services to corporate and leisure markets worldwide has always been simultaneously challenging and rewarding. Fast forward to today and beyond, and “challenging” is arguably an understatement! Nevertheless, the rewarding part still holds true because those companies deploying next-generation marketing and technical innovation are indeed reaping rewards.


MethodologyPhoCusWright research features both qualitative and quantitative research via ongoing executive interviews and consumer surveys, respectively. A global network of travel experts aggregates the data, culls responses and analyzes the findings to help PhoCusWright clients truly understand and exploit this information. PhoCusWright conducts its own primary research on an ongoing basis throughout the year, with depth that can only be provided by a firm that is solely focused on the travel industry.

PhoCusWright has been tracking the financial results of the online travel industry since 1998. PhoCusWright estimates and forecasts cover travel businesses in the U.S., Europe and Asia Pacific, including travel suppliers (airlines, hotels, car rental companies, packagers, railways and cruise lines), traditional and online travel agencies.

Consumer, unmanaged business travel and corporate travel services are included in the market size and forecast figures. Unmanaged business travel refers to all air, car and hotel expenses associated with business travel in firms that do not have a travel policy dictating the channel, type of travel, supplier or fare/rate uses. Corporate travel includes travel within companies that are governed by a corporate travel policy.

About PhoCusWright Inc.PhoCusWright is the travel industry research authority on the evolving dynamics that influence how travelers, suppliers and intermediaries connect. Independent, rigorous and unbiased, PhoCusWright enables companies to make smart, profitable decisions.

PhoCusWright provides global marketplace intelligence, offering an array of qualitative and quantitative research through subscription services, individual reports and sponsored assignments. Areas of emphasis include con sumer travel planning behavior as well as industry segmentation, sizing, forecasting, trends and analysis. Clients represent all facets of the industry value chain from around the world.

The company is headquartered in Connecticut, USA, with offices in New York City, Duesseldorf and Mumbai.

PhoCusWright Research Subscription Global Edition helps subscribers establish their competitive edge in the marketplace with expert analysis, information and perspective.

Contact Us For More InformationPete Comeau Director, Sales +1 860 350-4084 x395 [email protected]

Page 1 • Information last updated: 1/15/2010

Contact: [email protected] • +1 860 350-4084 x501 PhoCusWright Inc. • 1 Route 37 East, Suite 200, Sherman, CT 06784 USA • www.phocuswright.com

Research published on the PhoCusWright Research Subscription: Global Edition

December 2009 Online Travel Agencies 3Q09: Expedia, Priceline Rocket Ahead December 2009 Getting There—Online Travel in Asia Pacific December 2009 The Thailand Online Travel Market December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition Electronic Market Data

Sheet December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition: Airlines December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition: Cruise December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition: Hotels & Lodging December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition: Online Travel

Agencies December 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition: Packaged Travel December 2009 PhoCusWright Online Town Hall: Conference Review and Outlook with Philip WolfNovember 2009 PhoCusWright’s European Online Travel Overview Fifth Edition Electronic Market

Data Sheet November 2009 PhoCusWright’s German Online Travel Overview Fifth Edition November 2009 PhoCusWright’s Spanish Online Travel Overview Fifth Edition November 2009 PhoCusWright’s U.K. Online Travel Overview Fifth Edition November 2009 PhoCusWright’s Italian Online Travel Overview Fifth Edition November 2009 PhoCusWright’s Scandinavian Online Travel Overview Fifth Edition November 2009 PhoCusWright’s U.S. Online Travel Overview Ninth Edition November 2009 PhoCusWright’s French Online Travel Overview Fifth Edition November 2009 Analyst Briefing: Unveiling the Dragon: The China Online Travel Market November 2009 PhoCusWright’s Emerging Online Travel Marketplace in China

October 2009 PhoCusWright’s European Online Travel Overview Fifth Edition October 2009 Analyst Briefing: Key 2009 Online Traffic and Conversion Trends October 2009 PhoCusWright’s Online Traffic and Conversion Report: Metasearch, Reviews and

other Nontransactional Categories September 2009 PhoCusWright’s Online Traffic and Conversion Report September 2009 Analyst Briefing: The iPhone and the Future of Mobile Travel Applications September 2009 Online Travel Agencies 1H09: Booking Fee Cuts Drive Demand Amid the

Downturn September 2009 PhoCusWright’s Asia Pacific Online Travel Overview Third Edition

August 2009 Analyst Briefing: Travel & Finance Outlook 2009-2010 August 2009 What’s Next for European Online Travel

July 2009 Analyst Briefing: The Changing Face of Corporate Travel July 2009 Online Travel Preview: Expecting a Strong Performance 2Q09 July 2009 PhoCusWright’s U.S. Corporate Travel Distribution Fourth Edition

June 2009 PhoCusWright’s Consumer Travel Report June 2009 Analyst Briefing: Top U.S. Consumer Trends: Travel Behavior and Beyond



June 2009 Online Travel Agencies 1Q09: Outperforming in a Recession June 2009 PhoCusWright’s Destination Marketing: Understanding the Role and Impact of

Destination Marketers May 2009 PhoCusWright’s Consumer Travel Report Part Two: Psychographic Trends April 2009 Analyst Briefing: PhoCusWright’s U.S. Online Travel Overview Update 2009-2010 April 2009 European Online Distribution—Part Two: Managing European Hotel Online

Intermediaries April 2009 U.S. Online Travel Overview Eighth Edition Update: 2009-2010 April 2009 Analyst Briefing: PhoCusWright’s Mobile: The Next Platform for Travel April 2009 PhoCusWright’s Consumer Travel Report Part One: Behavioral Trends

March 2009 Travel Industry Economics: Dismal but not Desperate March 2009 PhoCusWright’s Mobile: The Next Platform for Travel March 2009 A Brutal Quarter, A Glimmer of Hope: Online Travel Agency Review of 4Q08 and

Full Year 2008 March 2009 Citi Investment Research Call: PhoCusWright Presentation on Online Travel

Trends February 2009 Analyst Briefing: Vacation Rental Marketplace: Poised for Change February 2009 Going Green: The Business Impact of Environmental Awareness on Travel February 2009 PhoCusWright’s European Consumer Travel Trends Survey February 2009 Ten Things to Expect (Including the Unexpected) in Online Travel in 2009 February 2009 European Hotel Online Distribution—Part One: European Hotel Web Sites January 2009 Vacation Rental Marketplace: Poised for Change January 2009 Online Travel Agencies Third Quarter 2008: Toughing It Out

December 2008 PhoCusWright’s European Hotel Market Overview December 2008 Learning to Think Like a Mobile Traveler November 2008 PhoCusWright’s French Online Travel Overview Fourth Edition November 2008 PhoCusWright’s German Online Travel Overview Fourth Edition November 2008 PhoCusWright’s Italian Online Travel Overview Fourth Edition November 2008 PhoCusWright’s Scandinavian Online Travel Overview Fourth Edition November 2008 PhoCusWright’s Spanish Online Travel Overview Fourth Edition November 2008 PhoCusWright’s U.K. Online Travel Overview Fourth Edition November 2008 PhoCusWright’s U.S. Online Travel Overview Eighth Edition Electronic Market

Data Sheet November 2008 PhoCusWright’s European Online Travel Overview Fourth Edition November 2008 PhoCusWright’s U.S. Online Travel Overview Eighth Edition

October 2008 Pan-European Online Travel Agencies October 2008 PhoCusWright’s Indian Online Travel Overview October 2008 Online Travel Agencies First Half 2008: Aggressive Steps for a Tough Market

September 2008 Packaging Update: Weak Economy Gives Packaging a Lift September 2008 Airlines First Half 2008: Amid a Dismal Year, Online Shopping, Booking Grows

While Revenue Slows



September 2008 The PhoCusWright Business Travel Trends Survey Third Edition August 2008 Squeezed From All Sides: What’s Next for Corporate Travel August 2008 The European Online Travel Market: 2006-2010

July 2008 The Spanish Online Travel Marketplace July 2008 The Irish Travel Marketplace July 2008 The U.K. Travel Marketplace July 2008 The Taiwan Online Travel Market: A Legacy Mindset Inhibits Growth July 2008 The Air Canada Effect: How to Unbundle Your Commodity Product to Maximize

Revenue July 2008 Travelmuse: No Destination, No Problem July 2008 Analyst Briefing: The PhoCusWright Consumer Travel Trends Survey Tenth

Edition July 2008 Online Travel Agencies: Some Shine in 1Q08 as Clouds Crowd Horizon

June 2008 What Would Happen if You Tossed Expedia and Google in a Blender? June 2008 When it Comes to Online Travel, Don’t Dismiss Travel Agents June 2008 The PhoCusWright Consumer Travel Trends Survey Tenth Edition May 2008 The European Car Rental Market May 2008 Analyst Briefing: PhoCusWright’s Travel Agency Distribution Landscape: 2006-

2009 May 2008 The Economy and Travel Distribution: Mega-Trends Swamp Micro-Trends May 2008 Europe vs. the U.S.: Key Differences in Online Travel Trends April 2008 Revival of the Fittest: Despite a Fourth-Quarter Uptick For a Few, Online Travel

Agency Growth Slips Further in 2007 April 2008 PhoCusWright’s Travel Agency Distribution Landscape: 2006-2009 April 2008 TripIt: Organize Your Travel

March 2008 German Online Travel Market March 2008 The Past and Future of Travel Agencies: An NYU and PhoCusWright Analysis March 2008 Eye on the New Zealand Travel Market March 2008 Online Travel Agencies Make a Comeback March 2008 InsideTrip: Improved Flight Insight for Travelers

February 2008 Multi-Channel Distribution: Focus on European Airlines February 2008 Key Trends Shaping the Scandinavian Travel Market February 2008 The French Online Travel Marketplace January 2008 DoHop: Codeshare for the “Have-Nots” January 2008 Behind the Firewall: Social Networking for the Corporate Travel Industry January 2008 In With the Old, In With the New: PhoCusWright’s Trends for 2008 January 2008 Multi-Channel Distribution: Focus on Online Travel Agencies in Europe January 2008 Catch the Vibe

December 2007 Analyst Briefing: PhoCusWright’s European Online Travel Overview Third Edition December 2007 Wholesale Versus Merchant Model: Equals or Opposites? November 2007 Demographic Patterns Among Long Weekend Travelers



November 2007 Hotel Distributors are Indebted to IGH Again! November 2007 PhoCusWright’s Online Travel Overview Seventh Edition

October 2007 Multi-Channel Distribution: Focus On European Tour Operators October 2007 The Transient Travel Genogram

September 2007 Airlines Approach Halfway Mark Online, Powered by Web Site Bookings Growth September 2007 U.S. Airlines Aggregated Data September 2007 Multi-Channel Distribution: Focus on European Hospitality September 2007 Unbundled: Suppliers Unravel Online Agency, Tour Operator Packaging Efforts September 2007 PhoCusWright’s United Kingdom Online Travel Overview Second Edition September 2007 PhoCusWright’s French Online Travel Overview Second Edition September 2007 PhoCusWright’s Italian Online Travel Overview September 2007 PhoCusWright’s German Online Travel Overview Second Edition September 2007 PhoCusWright’s Spanish Online Travel Overview

August 2007 The PhoCusWright Business Traveler Trends Survey Second Edition July 2007 PhoCusWright’s European Online Travel Overview Third Edition July 2007 Analyst Briefing: The PhoCusWright Consumer Travel Trends Survey Ninth Edition

and PhoCusWright’s Canadian Online Travel Overview July 2007 PhoCusWright’s Australia/New Zealand Online Travel Overview

June 2007 PhoCusWright’s Canadian Online Travel Overview May 2007 The PhoCusWright Consumer Travel Trends Survey Ninth Edition April 2007 Suppliers Leverage Dual Channel Strategy to Rival OTAs April 2007 Analyst Briefing on Groups and Meetings: Market Opportunity Redefined April 2007 Hotel Quality: Are Stars in the Eyes of the Beholder?

March 2007 South African Online Travel -- Signs of Rumbling March 2007 The Breakdown of the Tour Operator Business Model: Fixed Menu or Buffet? March 2007 European Online Travel Overview Prerelease Presentation

February 2007 All Eyes on India’s Rapid Online Development January 2007 Did It, Will It, Won’t It and Why: PhoCusWright’s ABCs for 2007 January 2007 Groups and Meetings: Market Opportunity Redefined

December 2006 Sabre’s So What Surprise December 2006 PhoCusWright’s U.S. Online Travel Overview, Sixth Edition December 2006 Travelport and Worldspan: A Big No Big Deal November 2006 U.S. Online Travel Agencies Share Continues to Shift, 3Q06 Growth Slips November 2006 An Uneasy Peace: Airlines, GDSs, GNEs and the Outlook for Air Travel

Distribution in the North American Marketplace November 2006 OTO Preview: U.S. Online Leadership Prevails as Internet Begins to Dominate

Consumer Behavior October 2006 Travel 2.0: Are New Inventory, Payment and Commission Strategies Ready to

Replace the Merchant Model? October 2006 Behavioral Targeting: Matching Travel Advertising with Consumer Behavior October 2006 European Research Brief



October 2006 Airline Web Sites Continue to Power Online Channel as Airlines Rebound September 2006 European Online Travel Marketplace: Key Markets Perspective September 2006 The Emerging Online Travel Marketplace in India

August 2006 First Half Results Show Strengths, Needs of U.S. Online Travel Agencies August 2006 Corporate Travel Distribution: Key Markets

July 2006 Data... 'Cause You Still Can't Get Blood Out of A Stone July 2006 Online Hotel Prices: What You See Is NOT What You Get July 2006 European Online Corporate Travel Market Expected to Quintuple by 2008

June 2006 With a Push on Packaging, Online Agencies Take on Suppliers June 2006 U.S. Online Travel Agencies Show Weaknesses in First Quarter May 2006 Social Networks and Future World Wide Web May 2006 Analyst Briefing: Consumer Travel Trends Survey 8th Edition May 2006 European Online Travel Marketplace: Focus on The United Kingdom April 2006 Finding the Best Price Is Still Hit or Miss April 2006 The PhoCusWright Consumer Travel Trends Survey, Eighth Edition April 2006 Are Online Travel Agencies Washed Up?

March 2006 Total U.S. Travel Market Expands as Shift to Internet Distribution Continues March 2006 Hospitality Revenue and Channel Management Converge March 2006 U.S. Online Travel Agencies Cope with Cooling Domestic, European Growth

February 2006 Best Price Drives Travel Shopper Churn – Suppliers Are the Usual Beneficiaries February 2006 ITA Funding Is More than a Vote of Confidence in a New GDS World January 2006 PhoCusWright Assesses Its 2005 Predictions, Makes New Ones for '06 January 2006 Search: A Metaphor For Travel

December 2005 Online Travel Shopping and Buying Behavior: Key European Markets December 2005 Acquisitions Boost U.S. Online Travel Agencies as Organic Growth Cools November 2005 Is the Passion Lost in Online Travel? November 2005 Content And Community Sites: Are They Ready For Primetime?

October 2005 PhoCusWright’s Online Travel Overview, Fifth Edition October 2005 GeNiEs: Marketing or Magic? October 2005 U.S. Online Travel Agencies to Book Nearly One Quarter of All Sales on

International Web Sites by Year End September 2005 Trends in European Online Travel and Hospitality September 2005 European Hotels: Managing Hospitality Distribution September 2005 Online Travel Overview Preview

August 2005 At NBTA, Why the Customer Steals the Show August 2005 The Asia Pacific Online Travel Marketplace Second Edition August 2005 Sales Growth, Channel Shift Fuel Airline Web Sites in a Difficult Market August 2005 Analyst Briefing: Consumer Travel Trends Survey, 7th Edition and the upcoming

Online Travel Overview 2005-2007 reports July 2005 Online Managed Travel: Perspectives On Why Companies Resist July 2005 Travel Industry Relief as Resilient Travelers Stay Cool



June 2005 The PhoCusWright Business Traveler Trends Survey June 2005 Acela Woes Slow Amtrak's Move Online June 2005 Online Marketing Strategies in the Travel Industry: A Survey of Travel Marketers May 2005 Car Rental Companies Successfully Push Direct Online Bookings May 2005 Online Travel Agencies Hold the Line in First Quarter May 2005 Sabre Banks on Lastminute.com to Seize Lead in Europe April 2005 The PhoCusWright Consumer Travel Trends Survey, Seventh Edition April 2005 Online Destination Marketing: Building Destination Web Site Traffic April 2005 Is Online Cruise Buying a Non-Starter?

March 2005 Growth Slows in 2004 as U.S. Online Travel Agencies Consolidate March 2005 Service Fees: The Top Non-Price Driver of Web Site Choice March 2005 Amadeus Expands Hospitality Distribution Reach March 2005 What’s The Point(s)? An Emerging Issue for Online Travel Agencies

February 2005 It's A Whole New World in Travel Distribution - Again February 2005 Despite Overall Industry Woes, Online Sales for Airlines Surge in 2004 January 2005 Book Together and Save! January 2005 Nearly Half of All American Travelers Have Purchased Online, but Only Flyers

Prefer Online to Offline Channels January 2005 Hello Search, Good-bye Brand Loyalty

December 2004 European Online Travel Marketplace Update 2002-2006: Focus on Germany December 2004 Sabre’s SynXis Acquisition: Harbinger of Acquisitions to Come December 2004 Online Travel Agency Growth Shows Signs of Slowing December 2004 Cendant’s Quick Fix: Is Overhauling Ebookers Better than Starting From Scratch? November 2004 Travel Shopping and Buying Behavior Highlights November 2004 Analyst Briefing: From Property to Screen: Managing Online Hotel & Lodging

Distribution November 2004 Amassing Online Travel Market Share in Europe – One Company at a Time November 2004 Selling Complex Leisure Travel Online: Focus on Dynamic Packaging Technology

October 2004 Cendant Aims to Move from “Second Rate” to “Second Best” With Orbitz Buy October 2004 Can Packaging Really Help Online Travel Agencies Compete With Suppliers?

September 2004 Win Some, Lose Some: But Did Northwest Give Up Too Soon? August 2004 For Whose Benefit? IHG’s Beef with IAC August 2004 Online Travel Agencies: Uninvited Guests Are Now Part of the Corporate Travel

Mix July 2004 The New Economics of Corporate Travel July 2004 From Property to Screen: Managing Online Hotel & Lodging Distribution

June 2004 PhoCusWright’s Online Travel Overview: Market Size and Forecasts 2004-2006 May 2004 PhoCusWright Presentation: Trends In Dynamic Packaging May 2004 Life After SARS: Low-Cost Carriers, Economic Boom, Help Asia Pacific Tourism

Spring Back to Life May 2004 U.S. Online Travel Agencies Exploit Hotels, Europe and, Maybe, Cruises



April 2004 Online Travel Market Growth Steady, but Uneven March 2004 Amtrak Now Selling 25% Online March 2004 IBM’s Position in Corporate Travel Just Got Bigger March 2004 The Indian Railways-Putting E-Commerce on Track in India March 2004 Suppliers Challenge Online Travel Agencies for Consumer Wallet Share March 2004 PhoCusWright Consumer Travel Trends Survey, Sixth Edition

January 2004 Ctrip.com, the “Other” Online Travel IPO: Cracking the China Code January 2004 Online Hospitality Merchant Leakage Simplified January 2004 Internet Marketing & Online Hotel Distribution Channels

The travel industry is always changing with technology and innovation, enabling fresh ideas and business models. Each new development alters the nature of how travelers of the world search, shop, buy and consume travel products. The PhoCusWright Research Subscription: Technology Edition brings you the future of travel technology and innovation. Any technological advancement or trend that changes the way travel suppliers and consumers connect is covered within the pages of The Technology Edition. PhoCusWright continually surveys the travel landscape for the next wave of technology and is often the first to offer a detailed understanding of its impact on the travel industry. We are not just talking about improvements to traditional channels; we consider all innovations that will reshape the business of travel. In the past, GDS, Internet distribution and social media have all been the next “big thing” in travel. The Technology Edition is a comprehensive review of the next game-changers and will help you understand the implications of new technologies on your company and the travel industry as a whole.

Benefits of Syndicated Research

PhoCusWright subscriptions provide you with the industry intelligence necessary to give your organization competitive advantage. As a subscriber, you will have complete access to the most accurate travel research and the most in-depth analysis available anywhere in the world. PhoCusWright’s specialized and in-depth attention toward technology and innovation enables you to keep tabs on our quickly evolving industry.

Along with other technology savvy travel, tourism and hospitality professionals, Technology Edition subscribers are privy to the most current research and analysis focusing on travel technology. Receive the latest trends and data from PhoCusWright analysts in a variety of formats.

Technology Edition Topics

Subscription Pricing

Technology Edition subscriptions start at US$2,000 (single user access). Base License (4 seatholders): $6,000 Premium License (9 seatholders): $8,000 Single-Enterprise (all employees of same small company): $12,000 Multi-Enterprise (all employees of same medium to large company): $16,000

Subscription FeaturesAs a subscriber to The PhoCusWright Research Subscription: Technology Edition, you receive many benefits including:

• Password-protected online access to the complete library of past Technology Edition reports and articles.

• Ability to schedule quarterly briefings with our analysts to share updates on the latest innovations at your company.

• Access special Webinars and briefings given by PhoCusWright analysts.

• Post white papers, case studies and reports on www.phocuswright.com.

• Receive email and RSS notifications you when new information has been published.

• Attend The PhoCusWright Conference with a 10% registration discount.

Contact Us For More Information

PhoCusWright Sales +1 860 350-4084 x501 [email protected]


Behavioral Targeting

Cloud Computing

Customer Service Technology

The Facebook Phenomena

Future of Mobile Apps

Impact of Portable Information

Long Tail E-Commerce

Semantic Applications

Shopping and Booking

Super Localization

Super PNR

Travel Industry Standards

Page 1 • Information last updated: 1/15/2010 Contact: [email protected] • +1 860 350-4084 x501

PhoCusWright Inc. • 1 Route 37 East, Suite 200, Sherman, CT 06784 USA • www.phocuswright.com

Research published on the PhoCusWright Research Subscription: Technology Edition

January 2010 Analysis: Mobile Update: Adoption, Innovation…Location!

The mobile landscape is continuing to shift. While mobile travel bookings are still in their infancy, demand for travel applications soared in 2009, and the industry responded. Here are the top developments of 2009 and a look at what to expect in the coming year.

January 2010 Spotlight: How Cloud Computing Could Revolutionize the Travel Industry Cloud computing has several years to go before reaching maturity, but the current opportunities it presents ― especially for new ventures ― overshadow the risks. This article delves into the business and technical aspects of cloud computing and highlights how several companies are using it to their advantage.

December 2009 Analysis: Travel Technology Innovation Focus: Customization, Mobile, Semantic Technology and Business Models Travel distribution of the future will be dominated by innovation, and opportunities in the space are myriad. Hot spots like customization and semantic and mobile technology are especially attractive for new entrants.

December 2009 Data Point: The PhoCusWright Consumer Technology Survey Third Edition, Part Five of FiveWhile most travelers aren’t yet using their mobile devices to make travel reservations, early adopters tend to be young, arguably hip, and, most importantly, frequent travelers. Among online travelers, maps and flight status alerts are the most desired mobile activities, stressing the importance of time-and location-sensitive information.

December 2009 Spotlight: Travel Industry Standards: Fish or Cut BaitCreating a global electronic marketplace for travel requires standards that enable learning, shopping, and booking across a multitude of points-of-sale. While some standards have been established, most segments are still too fragmented and there is still much to be done. What are the next steps, and who will make them happen?

December 2009 Spotlight: Global Distribution Systems Move Into The Future Part Three: GDS-Supplier Connectivity The relationship between global distribution systems and airlines has always been rocky. Now, carriers’ full-court press with fare bundles, optional services and ancillary fees is having ripple effects across the travel distribution ecosystem, putting pressure on the GDSs and others to develop direct connect systems to adapt.

November 2009 Presentation: PhoCusWright Online Town Hall: Conference Review and Outlook with Philip Wolf Whether you attended The PhoCusWright Conference this year or not, do not miss the opportunity to hear Philip Wolf's interpretation of the big event!

November 2009 Data Point: The PhoCusWright Consumer Technology Survey Third Edition, Part Four of Five Travelers say online reviews influence them more than any other type of social media and have a significant effect on their purchasing decisions. But that doesn’t mean travel companies should spend more time fretting over negative reviews – travelers are actually more likely to be influenced by positive ones.

September 2009 Analysis: Evolution in Traveler Profiles To support the increasingly complex demands of marketing and CRM for travel management companies and leisure agencies, the GDSs and several technology providers are introducing new systems for generating and managing traveler profiles.

September 2009 Spotlight: Global Distribution Systems Move Into the Future, Part Two While many travel agents are still wedded to the green screen, GDSs and technology providers have created a number of modern user interfaces to keep up with the needs of both agencies and travel providers.



September 2009 Analyst Briefing: The iPhone and the Future of Mobile Travel Applications

This Webinar is the result of a year-long PhoCusWright research study on the impact of mobile technologies on the global travel industry. It will review current trends in mobile technology and their impact on specific travel industry segments (airlines, hotels, car rental, online and traditional travel companies and the corporate travel industry). The research provides insight into the applications used and desired by frequent leisure and business travelers, and spotlights useful travel-oriented applications available on the iPhone.

September 2009 Data Point: The PhoCusWright Consumer Technology Survey Third Edition, Part Three of Five Despite how quickly social networking and micro-blogging have lit up the information-sharing world, travelers still overwhelmingly prefer to share their travel experiences in more personal ways: in person, on the phone, or on email. Part 3 of The PhoCusWright Consumer Travel Technology Survey takes a close look at this dynamic and examines the various ways in which travelers use social media.

September 2009 Spotlight: Global Distribution Systems Move Into the Future, Part One Airline products are changing, and changing fast – forcing technology providers to keep up or be left behind. Optional services and fare families, the latest in a la carte air content, require a complex rewiring of distribution strategies.

September 2009 Analysis: Travel Content Distribution: Industry Heal Thyself Air and hotel distribution strategies have evolved with the times, but other segments still lack efficiency in this arena. This article examines how air and hotel have managed to keep up and discusses why other travel segments should strategize to compete on value instead of for control of the distribution channel.

August 2009 Data Point: The PhoCusWright Consumer Technology Survey Third Edition, Part Two of FiveUse of social media in its many forms – social networking, blogging, micro-blogging, review-writing – is growing at breakneck speed. Part two of The PhoCusWright Consumer Technology Survey Third Edition homes in on social media usage among online travelers, examining patterns by age, frequency and choice of technology.

August 2009 Analyst Briefing: Travel & Finance Outlook 2009-2010 Jake Fuller, PhoCusWright's senior research analyst, finance and analytics, explains the implications of the latest travel agency earnings, identifies signs of recovery (or not), and projects the industry outlook for the next 12 months.

July 2009 Data Point: The PhoCusWright Consumer Technology Survey Third Edition, Part One of FiveThe recent explosion of Web sites focused on the early phases of travel planning are having the intended effect. According to The PhoCusWright Consumer Technology Survey Third Edition, the vast majority of online travelers now select their leisure travel products – and their destinations – online.

July 2009 Spotlight: The iPhone and Travel Small screens, complicated navigation and limited application availability have hindered much of the travel industry’s efforts to enter the mobile space – until now. The iPhone’s game-changing features and user experience have opened up tremendous potential for travel suppliers, intermediaries and travelers alike.

July 2009 Spotlight: Optional Services: The Coming Sea of Change in Air Travel Distribution—ATPCO and ARC Airlines are embracing unbundling and branded fare families, creating potential for dramatic upheaval across the distribution landscape. ARC and ATPCO – two essential distribution hubs in the U.S. market – have introduced approaches to keep up with the challenges of this evolving market.

April 2009 Spotlight: Innovation Profiles: Learning and Shopping Travelers start exploring destinations long before their reservations hit the books. A host of newcomers in online distribution are homing in on these early planning stages – dreaming, learning and shopping – and using a wide variety of business models, social networking tools and fresh display approaches to make a name for themselves in this space.



April 2009 Spotlight: The Facebook Phenomenon

Online social networks have emerged as an important facet in the daily lives of hundreds of millions of people worldwide. As consumers have swarmed around MySpace and Facebook, advertisers and businesses have raced to monetize the growing virtual neighborhoods and software developers have begun to leverage the power of these communities.

April 2009 Analyst Briefing: PhoCusWright’s Mobile: The Next Platform for Travel Covering highlights from PhoCusWright’s Mobile: The Next Platform for Travel report published in March 2009, the presentation is available to view and download.

March 2009 Analysis: PhoCusWright’s 2009 Technology Trend Predictions What can travel companies expect from technology in 2009? PhoCusWright pinpoints the 10 trends that will drive innovation, strategy and business value in the coming year.

March 2009 Report: PhoCusWright’s Mobile: The Next Platform for Travel Mobile phones are now more prevalent than cars and credit cards, and in many countries will be the first way people access the Internet. PhoCusWright’s comprehensive study on the future of mobile travel tracks key trends in technology and consumer behavior, sizes the market opportunity and takes a close look at current and future mobile strategies.

March 2009 Analysis: Hyperlocal Content Services Technological innovation from GPS to smartphones has increased the flow of local content between publishers and consumers. Now “hyperlocal” services can deliver highly personalized ads, news, events and other information – and consumers may even start expecting it.

February 2009 Spotlight: Innovation Profiles: Shopping and Booking In a shopping and booking world still dominated by legacy systems, innovation is a priority. These seven companies have come up with creative approaches to shopping and booking that put customers and suppliers first.

January 2009 Spotlight: Innovation Profiles: The Long Tail Comes of Age in 2008 The Long Tail has given rise to a different kind of marketplace that requires a different kind of distribution. These eight new companies are carving their niches in the travel distribution ecosystem through a variety of fresh strategies and technological innovations.

December 2008 Analysis: A Winning Philosophy for Travel-Related Web Site Design Your travel Web site may have all the eye-grabbing graphics you could fit on the screen, but the real key to building a hit site is avoiding negative experiences. Easy navigation can keep a potential customer interested, but frustrated customers are difficult to attract back.

December 2008 Spotlight: Hotel Revenue Management This article delves into the whys and hows of hotel RM and provides a detailed roster of vendors.

December 2008 Analysis: Semantic Web and Semantic Search As consumers become more time-crunched and pay attention to only the most personalized marketing, their expectations about search change as well. By making a computer’s understanding of user questions more human, increasingly refined results will answer user searches with extremely detailed, personally tailored information – just like an experienced travel agent.

November 2008 Analysis: Learning To Think Like a Mobile Traveler Travel companies will not begin to reap the benefits of mobile until they introduce mobile offerings that account for the mobile user’s context and the unique capabilities of their handset.

October 2008 Analysis: Travel Apps For the iPhone: The First Wave IPhone users are wise to the efficiency of mobile apps, and travel companies should be, too. Whether creating Web-based or native apps, these tricks of the trade will help companies make smart development choices.

October 2008 Spotlight: Travel Agency Commission Settlement Commission settlement for travel agencies can be a complicated affair – but this article breaks it down to its vital parts, highlights key vendors, and discusses recent innovations that streamline the process.



October 2008 Data Point: The PhoCusWright Consumer Technology Survey Second Edition, Part Five of

Five Mobile phones aren’t just for making calls anymore – online travelers are also using them to send text messages, access the Internet and watch videos. And given that 61% of online travelers said they’d like to receive flight status alerts on their mobile devices, travel providers should consider mobile an increasingly important customer touchpoint.

October 2008 Analysis: What if Airline Seats Become Products Instead of Commodities? As airlines search for inventive ways to unbundle and make ends meet – charging fees for extra leg room and checked bags, for example – a few brave carriers have taken the biggest leap yet: selling seats as products instead of commodities. That leap’s about to get even bigger, as Sabre unveils a new platform that enables multiple airlines to make this switch.

September 2008 Data Point: The PhoCusWright Consumer Technology Survey Second Edition, Part Four of Five Personalized marketing wins again: Findings from The PhoCusWright Consumer Technology Survey suggest that travelers who use social media are most interested in information and promotions that are tailored to them, and prefer reviews from friends and family over those from strangers.

July 2008 Data Point: The PhoCusWright Consumer Technology Survey Second Edition, Part Three of Five Both rich media and consumer reviews can be powerful influences on traveler decisions, but some travelers are more impressionable than others. Travelers of all ages found friends’ advice reliable, while blogs and user-generated reviews were only a hit with the Gen Y set.

July 2008 Innovation Snapshot: TravelMuse: No Destination, No Problem TravelMuse’s Inspiration Finder helps customers discover where they want to travel, beating OTAs to the punch in the search-shop-buy process.

July 2008 Spotlight: Airline Revenue Management This article is a crash course in the basics of revenue management and takes a close look at how airlines can use RM to beef up their bottom lines.

July 2008 Analysis: Get Friendly With Social Search: A Travel Marketing Mandate Social search – search driven by user interactions – offers unparalleled opportunities to target travel buyers. Here’s how these methods work and why smart travel companies should keep an eye on this emerging technology.

June 2008 Data Point: The PhoCusWright Consumer Technology Survey Second Edition, Part Two of Five Any travel company aiming to make its travel Web site a one-stop shop, take note: online travelers are all but guaranteed to visit multiple sites.

June 2008 Spotlight: Search, Shop, Buy: Inside the Tangled Web of Online Travel As the online travel market continues to mature and growth slows from the extreme pace seen in earlier phases, competition for online travel shoppers is intensifying.

June 2008 Spotlight: Social Search Emerges in the Travel Vertical Examines the various flavors of social search and recommends steps marketers can take to refine their search strategy and prepare for the next generation of social search engines.

May 2008 Data Point: The PhoCusWright Consumer Technology Survey Second Edition, Part One of Five Consumer familiarity with various Web 2.0 technologies may not be increasing as rapidly as previously anticipated, with a recent survey indicating that recognition of most technologies is flat compared to 2007.

April 2008 Data Point: Internet Booking Engines Outlines the key features of Internet Booking Engines (IBEs) and provides in-depth information and comparisons to help companies understand which IBE is right for them.



April 2008 Innovation Snapshot: TripIt: Organize Your Travel

TripIt is an online tool that uses travelers' confirmation emails to consolidate all their trip plans – itineraries, restaurant reservations, local weather, maps, driving directions and city guides – into a single master itinerary.

March 2008 Spotlight: Virtual Worlds and the 3D Web While travel companies may find it tricky to establish themselves in virtual worlds, the potential to connect with consumers could be worth it.

March 2008 Innovation Snapshot: Insidetrip: Improved Flight Insight for Travelers InsideTrip responds to the recent slate of traveler complaints over unpleasant air travel experiences with a tool that provides greater insight into airport and flight variables that can affect travel speed, comfort and ease.

March 2008 Analysis: Technology Trends That Will Shape Travel Distribution in 2008 Reflects trends that have origins in both the technology and business camps. These trends have been carefully selected by PhoCusWright from the plethora of global business and technology initiatives that dominate the press and Internet.

January 2008 Innovation Snapshot: DoHop Codeshare for the “Have Nots” DoHop, founded in 2004 and based in Reykjavik, Iceland, is a flight search engine technology company that recently launched the DoHop Connection Platform. The Platform will provide airlines – both major and low-cost carriers (LCCs) – with a search engine that calculates the best flight connections for their route networks and allows any airline to cross-sell flights with connecting carriers.

January 2008 Analysis: Travel 3.0 Scorecard In March 2007, PhoCusWright predicted 10 trends that would define Travel 3.0. Since the world is moving at Internet speed, it’s fitting to review these predictions to see if they are on target, missed the mark or are somewhere in between.

January 2008 Data Point: The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 5 Analyzes mobile usage and activities, is one in a series of publications that highlight the findings from the larger research initiative.

January 2008 Innovation Snapshot: Catch the Vibe VibeAgent is a metasearch tool for consumers to research and book hotels online. The company, based in Charlottesville, Va., was founded in early 2006 and garnered 10,000 users in its first few weeks online.

December 2007 Data Point: The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 4 Analyzes the demographic characteristics, motivations, and shopping and buying habits of travelers that visit six or more Web sites when planning a trip, is one in a series of publications that highlight the findings from the larger research initiative.

December 2007 Spotlight: Online Advertising Explores the myriad options that potential travel advertisers face when considering online advertising spend.

November 2007 Analyst Briefing: Travel 2.0 Consumer Technology Survey and The Trends That Are Defining Travel 3.0 Covers The PhoCusWright Travel 2.0 Consumer Technology Survey and the trends that are defining Travel 3.0.

November 2007 Spotlight: Travel Agency Technology Cost pressures, the ability and economic incentive to bypass intermediaries, low-cost technology, third-party low fare search services, changing business models and global Internet connectivity have fostered the development of new technology models for travel agencies.

November 2007 Spotlight: Reservations Technology at a Crossroads The rapid growth of Internet commerce has happened too quickly for the industry to completely discard a critical, but 40-year-old, infrastructure. There will be much change in the market over the next three to five years as current investment programs come to fruition and new ones are introduced.



October 2007 Data Point: The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 3

Focuses on traveler shopping behavior and influence and is one in a series of publications that highlight the findings from the larger research initiative.

October 2007 Spotlight: Data Visualization: Understanding ComplexityThis article addresses emerging techniques in data visualization and discusses how these tools are being applied in the travel industry.

September 2007 Data Point: The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 2 Focuses on demographic characteristics of people who are familiar with Web 2.0 technologies and is one in a series of publications that highlight the findings from the larger research initiative.

September 2007 Report: Corporate Travel Technology: Today and Tomorrow The primary purpose of this report is to educate the reader on the major trends in corporate travel technology. This study provides detail into specific features and functionality within various corporate travel technology categories.

August 2007 Analysis: Search: The Final Frontier (Until the Next One) Examines a range of emerging online search techniques and identifies the players that are employing them.

August 2007 Spotlight: Mashups As mashup tools evolve, they are getting easier to use and the focus is moving from the home to the corporation, with mainstream mashups getting traction in the business arena.

July 2007 Analysis: Signs of Technology Leapfrogging Abound The leapfrogging phenomenon is occurring in relation to a range of technologies relevant to the travel space, including distribution and information technology, and should be a key consideration in travel companies’ global strategy.

July 2007 Data Point: The PhoCusWright Travel 2.0 Consumer Technology Survey, Part 1 Describes consumer familiarity with and usage of Web and Travel 2.0 technologies, is one in a series of publications that highlight the findings from The PhoCusWright Travel 2.0 Consumer Technology Survey.

June 2007 Analysis: Next-Generation Social Networks Outlines eight possible strategies for commercializing the social network phenomenon in the travel industry.

May 2007 Spotlight: Dynamic Packaging for Leisure and Business Examines both the business and technology aspects of dynamic packaging and ranks new market opportunities.

May 2007 Analysis: Opportunities in Customer Relationship Management Assesses the areas of greatest opportunity, describes the state-of-the-art technologies and provides insight into the future of CRM in travel.

April 2007 Spotlight: Data Mining in the Travel Industry Explores the critical elements for successful data mining, including technical approaches and best practices for implementing and acting upon the resulting insights.

April 2007 Spotlight: Mobile Services in Travel Examines the state of mobile technology and considers options for travel companies to engage the mobile marketplace.

March 2007 Point of View: A New Player in the Marketplace: Mobile Travel Technologies Illustrates the company’s insight into the marketplace and the positioning of its product offering.

March 2007 Insighter: Travel 3.0 Tracks ten convergence trends and provides a detailed timeline for the transition to Travel 3.0.

February 2007 Spotlight: Pimp My Desktop: Online Travel Moving Beyond the Browser Examines various beyond the browser approaches and technologies and their potential for use within the travel industry.



January 2007 Insighter: Better, More Profitable or First: Travel 2.0 Tech Tactics for 2007

Provides insight into how to make the Travel 2.0 landscape profitable in the coming year and predicts eight key technology trends that will make a difference in 2007.

January 2007 Case Study: Travel Marketing with Virtual Worlds: Aloft in Second Life Describes the development process for aloft in Second Life and examines its role in Starwood’s overall marketing strategy for the aloft brand.

December 2006 Spotlight: Customizing the User Experience: Is the Travel Industry Ready? Looks at various personalization approaches and recommends these techniques can be used to provide a more customized environment for the online traveler.

December 2006 Spotlight: User-Generated Content: Three ApproachesDiscusses the potential benefits of user travel stories, user travel reviews, and other forms of UGC for airlines, hotels, tourism offices and other travel-related organizations; examines the most effective strategies for harnessing UGC in travel marketing; presents three examples of UGC campaigns undertaken by travel-related organizations; and highlights current and future trends in the use of UGC by travel marketers.

November 2006 Spotlight: Hotel Technology & DistributionDiscusses the key distribution systems including PMS, CRS, RMS, IBEs, RFP tools, CRO platforms and content management tools, with a focus on their interactions and how well the current systems on the market today support the strategies of hotel chains.

November 2006 Spotlight: The Long TailThe Long Tail is a phenomenon associated with the adoption of the Internet in which large numbers of small suppliers create a market that may be larger than that of today’s big-business dominated Internet sites.

October 2006 Point of View: Peter J. Klebanoff, Vice President of Sales and Industry Relations, LodgeNetPeter F. Klebanoff outlines LodgeNet's current and future plans for in-room guest technology.

October 2006 Spotlight: Next Generation In-Room Technology: A Road MapAnticipates the guest's future in-room requirements by analyzing the types of technologies consumers use at home.

October 2006 Showcase: TACODAAssesses the company’s offerings, technology and positioning, and discusses potential benefits for travel advertisers vis-a-vis emerging behavioral targeting competitors.

September 2006 Spotlight: Behavioral Targeting: Matching Travel Advertising to Consumer BehaviorDiscusses the emerging science of behavioral targeting and the primary issues travel companies need to keep in mind when evaluating whether to embark upon a behavioral targeting campaign.

September 2006 Showcase: Rearden CommerceRearden Commerce is seeking to establish the dominance for services that Amazon has established in the realm of consumer goods distribution. Rearden Commerce’s new product and its supporting platform are capable of aggregating and managing transactions for a broad variety of services. This article showcases the company’s technology, business plan and product offering.

August 2006 Case Study: Travel 2.0, Web 2.0, Services and Silver BulletsOutlines two hypothetical mashup-based Web sites, each with different characteristics, to determine if there are sufficient existing content alternatives to build robust travel industry service offerings.

August 2006 Scoreboard: The Battle of the Maps: Google, Yahoo!, Microsoft and MapQuestCompares the mapping channel, free API and business offerings of Google, Yahoo!, Microsoft and MapQuest, describes their impact to date on mashup development and assesses their success at integrating maps with other products and Travel 2.0 efforts.

July 2006 Case Study: Inside India's Offshoring Industry: WNS Global Services Analyzes the company’s strengths and challenges and provides an inside look at its capabilities and potential as a BPO vendor for the travel industry.



July 2006 Spotlight: India Offshoring and the Virtual Business Offering

Analyzes India’s attractiveness as an offshore destination and assesses the current capabilities of vendors serving the travel vertical. Specific examples and case studies of travel projects and processes being offshored to India are provided.

July 2006 Point of View: Mark Schroeder, Chief Executive Officer, Home&Abroad Mark Schroeder talks to PhoCusWright about personalization, Travel 2.0 and his company’s goal of matching people to places. He discusses Home&Abroad’s recommendation engine, recent industry partnerships and future plans.

June 2006 Case Study: Crafting an Outsourcing StrategyPresents a sample case study of a hypothetical, growing travel company to illustrate when outsourcing makes sense and how the outsourcing process should be managed to achieve desired results.

June 2006 Point of View: Marc Prioleau, Vice President, Marketing, deCarta Discusses the latest trends in location-based services (LBS) for the Web and mobile devices and comments on how travel companies can implement LBS to enhance the consumer experience on the Web and access the emerging market for mobile LBS applications.

June 2006 Spotlight: Rich Internet Applications: Optimizing the User Experience Compares the approaches to application development and makes recommendations regarding the criteria travel companies should consider when navigating the various options.

May 2006 Showcase: AAA: The Family TripTik Learns New TricksPreviews the new version of Internet TripTik, highlighting the major landmarks in the evolution of AAA's maps and the key features of Internet TripTik versus other online mapping offerings. The article summarizes the role of AAA's maps within the online travel landscape and looks at what's next for the organization's mapping products.

May 2006 Point of View: Sean Phelan, Founder and Chairman, Multimap.com Multimap.com founder and chairman Sean Phelan talks to PhoCusWright about how his company has evolved over the past 10 years and provides insight into the future of mapping in travel. He outlines the technology changes that are likely to have the biggest impact on mapping in the coming years, gives his take on "Maps 2.0" and looks forward to a future age of integrated, advanced location-based services.

May 2006 Spotlight: Using Mobile Location-Based Services to Enhance the Travel ExperienceExamines how LBS are created and provides insight into how they will and should impact travel e-commerce.

April 2006 Spotlight: Social Networks and Future World Wide WebDiscusses the technology and behavior changes that have happened, are happening and may be expected for both people and businesses as the Web matures, and recommends which technologies are important in the near and long term.

March 2006 Spotlight: Caching Out: The Inexorable Rise (and Rise and Rise) of Look-to-BookExamines the industry trends driving that growth and looks at approaches in the area of hotel distribution - from caching and coding to hardware and architecture - that some travel entities are taking to address the issue.

March 2006 Spotlight: Mapping Application Providers: A PrimerProvides an introduction to the products and services of mapping application providers.

February 2006 Point of View: Open Source in the Travel Industry: High Risk or High Reward? Analyzes product applicability to the various modules of a standard travel application, with close attention to potential benefits and risks. Actionable recommendations are made regarding issues that should be considered prior to deployment and policies that can be enacted to ensure successful incorporation of open source products into the enterprise.

February 2006 Point of View: Seven Senior Travel Execs Look Into Their Crystal Ball Seven travel technology leaders from different sectors within the industry provide emerging technology insights, tipping point predictions and expert speculation on which technologies will provide novel solutions to persistent industry challenges.



January 2006 Spotlight: Geocoding: The First Step Toward U-Commerce

Covers the essential elements of geocoding and GIS technology, and provides examples of usage (current and future) within the travel, tourism and hospitality industry to implement next generation u-commerce programs and services.

January 2006 Scoreboard: GNE Matchup: ITA Software and G2 SwitchWorksCompares the technology offerings of ITA Software and G2 SwitchWorks, with particular emphasis on features offered to travel sellers.

January 2006 Spotlight: The GDS New EntrantsProvides an in-depth look at the technology behind the leading alternative distribution companies, comparing their distribution strategies and offerings to assess how they measure up to the well-established - but mainframe-bound - GDSs.

January 2006 Spotlight: Developing the Future of RSSExamines the evolution of RSS, tracing the history that led to the current competing specifications with an eye to future development of B2B, B2C and B2E applications within the travel industry.

January 2006 Case Study: Harrah's Loyalty Program Impacts Entire Operation Examines the hardware and software behind Harrah's loyalty program, providing details on products and vendors.

All information—including content, title and publication dates—is subject to change. Page 1 • Information last updated: 1/15/2010


Proposed editorial schedule for PhoCusWright’s Research Subscriptions Publication Date

Title / Topic

Global

European

Technology

Financial

1Q2010 eTravel 4Q09 Preview Quarterly Outlook x 1Q2010 January TravelStat x 1Q2010 Airline Group Bookings & Management Tool x 1Q2010 2009 ReCap x 1Q2010 Overall Trends Predictions x 1Q2010 Asia Corporate Travel Report Update x 1Q2010 Global Online Travel Overview Data Point x x 1Q2010 Global Online Travel Overview Online Event x x 1Q2010 Innovation Profiles - Discover Phase x 1Q2010 Tech Predictions and Internet Trends x 1Q2010 APAC/Mobile Travel Snapshot x x 1Q2010 Channel Breakout Data Point x 1Q2010 February TravelStat x 1Q2010 PhoCusWright’s European Hotel Market Overview x x 1Q2010 The Yen and Yang between Marketing and Technology x 1Q2010 Money and Travel Online Event 1Q2010 OTA 2008 Fourth Quarter Update/Year End x 1Q2010 Asia OTAs x x 1Q2010 Social Media Report x 1Q2010 Innovation Profiles - Shopping x 1Q2010 GDS Report x 1Q2010 Analytics - The Key to Optimizing Social Media for Affective Distribution x 1Q2010 Financial Flash Postings x 1Q2010 March TravelStat x 2Q2010 Twitter Could Transform all Aspects of the Travel Value Chain x



Publication Date

Title / Topic

Global

European

Technology

Financial

2Q2010 Social Media Online Event 2Q2010 Spiritual Travel in India x 2Q2010 PhoCusWright’s Consumer Travel Report Second Edition x 2Q2010 eTravel 1Q10 Preview Quarterly Outlook x 2Q2010 AAs Direct Connect Technology x 2Q2010 PhoCusWright’s European Hotel Market Overview x x 2Q2010 April TravelStat 2Q2010 PhoCusWright’s Canadian Online Travel Overview Second Edition x 2Q2010 Destination Marketing Report x 2Q2010 PhoCusWright’s Consumer Travel Report Second Edition Online Event x 2Q2010 New Ways to Expand the Travel Distribution Channel x 2Q2010 OTA 1Q10 First Quarter Update 2Q2010 ETTSA Whitepaper 2Q2010 May TravelStat x 2Q2010 Destinations and Canada Online Event x 2Q2010 PhoCusWright’s Indian Online Travel Overview Fourth Edition x x 2Q2010 PhoCusWright’s European Consumer Travel Report x x 2Q2010 Vacation Rental Update Spotlight x

2Q2010 How New Technologies and Social Media are Changing the Travel Distribution Landscape x

2Q2010 Tier 2/Tier 3 OTAs Data Point x 2Q2010 Financial Flash Postings x 2Q2010 June TravelStat x 3Q2010 PhoCusWright’s European Consumer Travel Report Online Event x x 3Q2010 Consumer Travel Technology Trends x 3Q2010 eTravel 2Q10 Preview Quarterly Outlook



3Q2010 OTA 2Q10 Update x Publication Date

Title / Topic

Global

European

Technology

Financial

3Q2010 July TravelStat x 3Q2010 The Mobile Internet Update x 3Q2010 Consumer Technology Trends Online Event 3Q2010 RFID and Near Field Communications’ Impact on Travel x 3Q2010 PhoCusWright’s Latin America Online Travel Overview x 3Q2010 August TravelStat x 3Q2010 PhoCusWright’s Online Traffic and Conversion Report Second Edition x 3Q2010 The Mobile Internet Webinar x 3Q2010 Travel Innovation Wish List x 3Q2010 Destination Marketing Update Spotlight x 3Q2010 PhoCusWright’s Online Traffic and Conversion Report Second Edition Online Event x 3Q2010 Groups & Meetings: Driving Success in Business Travel’s Most Complex Segment x 3Q2010 Is Tying Innovation with GDSs an Oxymoron? A GDS Update x 3Q2010 What Does “The Customer Web” Mean to Travelers? To Suppliers? x 3Q2010 PhoCusWright’s European Online Travel Overview Sixth Edition x x 3Q2010 September TravelStat x 3Q2010 Financial Flash Postings x 4Q2010 PhoCusWright’s French Online Travel Overview Sixth Edition x x 4Q2010 PhoCusWright’s German Online Travel Overview Sixth Edition x x 4Q2010 PhoCusWright’s Italian Online Travel Overview Sixth Edition x x 4Q2010 PhoCusWright’s Scandinavian Online Travel Overview Sixth Edition x x 4Q2010 PhoCusWright’s Spanish Online Travel Overview Sixth Edition x x 4Q2010 PhoCusWright’s U.K. Online Travel Overview Sixth Edition x x 4Q2010 In-Destination Services Spotlight x 4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition x



4Q2010 October TravelStat x Publication Date

Title / Topic

Global

European

Technology

Financial

4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition: Airlines x 4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition: Cruise x 4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition: Hotels & Lodging x 4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition: Online Travel Agencies x 4Q2010 PhoCusWright’s U.S. Online Travel Overview Tenth Edition: Packaging x 4Q2010 Money and Travel Online Event x 4Q2010 eTravel 3Q10 Preview Quarterly Outlook x 4Q2010 Ancillary Content Update: Boom or Bust x 4Q2010 OTA 3Q10 Update x 4Q2010 Viral and Cross Channel Marketing: A Brave New World x 4Q2010 November TravelStat x

4Q2010 Merchandising Engines, Recommendation Engines and Personalization: One to One Marketing x

4Q2010 December TravelStat x 4Q2010 Financial Flash Postings x

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One Year: $80,000 (one invoice) Two Years: 5% discount, $76,000 per year (two invoices, one per year) Three Years: 10% discount, $72,000 (three invoices, one per year)

2010 Subscription Pricing Information

The PhoCusWright Research Subscription: Innovation Edition is a subscription-based service focused on technology for the travel business. The annual subscription features ongoing research that allows travel executives to dig deeper into the innovations and applications that impact the growth of their businesses and their ability to connect with customers. The Innovation Edition leverages PhoCusWright’s unique travel intelligence to illuminate the technologies, products and companies that are driving change in our industry. Subscribers may schedule interactive exclusive briefings with PhoCusWright analysts on a quarterly basis, post white papers and case studies on www.phocuswright.com, and receive event discounts. Subscribers obtain complete and unfettered access to PhoCusWright syndicated material – current and archived – published in The Innovation Edition.

SUBSCRIPTION SERVICE LEVEL, TERM, AND FEES (All prices are in U.S. Dollars)

Base License: Up to four (4) employees of the Subscriber (seat-holders) have Web access to The Innovation Edition content for the Subscription term chosen


Premium License: Available for up to nine (9) employees (seat-holders) of any company, including different business units, operating divisions or subsidiaries that are wholly owned by the same parent organization. Includes Web access to all The Innovation Edition content for the Subscription term chosen.


Single-Enterprise License: Available to all employees (seat-holders) of the same small company, business unit, operating division or wholly owned subsidiary. Includes Web access to The Innovation Edition content, for the Subscription Term:


Multi-Enterprise License: Available to all employees (seat-holders) of a medium to large company, including business units, operating divisions or subsidiaries that are wholly-owned by the same parent organization. Includes Web access to The Innovation Edition content, for the Subscription Term:


PACKAGE INCLUDING BOTH THE GLOBAL EDITION AND THE INNOVATION EDITION

Base/Premium Level Package Option: Subscribe to both services at either base or premium level and deduct 10% from prices shown above

Enterprise Level Package Option: Subscribe to both services at Enterprise level for either service and deduct 5% from prices shown above

Documents

PhoCusWright's Global and Innovation Editions