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INACTIVITY PANDEMIC REPORT 8 IMPACT ON AMERICA EDITION
9 OBSERVATIONS – 11 RECOMMENDATIONS TO BEAT THIS PANDEMIC
Here are the ajor o ser atio s fro the I a ti it Pa de i Report 8 o A eri a: 1. Let s e real. We ha e ore of a Si k are S ste tha a true health are s ste . We ha e ple t of
e pills, edi al pro edures, health are pla s, et . to treat si k people . Pre e tio …or true health are…is u der supported.
2. The i a ti it Pa de i has a huge egati e i pa t o ph si al a d e tal health - obesity, high
blood pressure, life expectancy, education, and even military readiness. You will see maps of the
USA showing the sections of our country which are less physically active have more issues in the
illnesses mentioned above.
3. The inactivity trends, especially for kids, are getting worse. There are 9 million kids who are totally
inactive. 48 million kids are not active to CDC standards. The activity levels of kids active 3 times a
eek a d ti e a eek are de li i g …at i reasi g rates. 4. The trends for kids are very dangerous as many kids are not developing any physical activity skills or
confidence to be physically active today or later in life. These kids are time bombs for our healthcare
system. They will be a bigger drain on our healthcare system when they grow older.
NINE OBSERVATIONS – INACTIVITY PANDEMIC REPORT 8
IMPACT ON AMERICA EDITION
CONTINUED…
Here are the ajor o ser atio s fro the I a ti it Pa de i Report for A eri a o ti ued: 5. The biggest inactivity issues are with 6-12 year old's, especially in families with low incomes.
The income divide is very evident for physical inactivity. Low income families is another
healthcare timebomb. Activity levels for high income Americans are more positive.
6. American kids are ranked 47th out of 50 developed countries in fitness & only 7% of US kids are
active to CDC standards.
7. Companies & organizations in the southeast must step up. Inactivity & many other health
issues are the highest in the country. Increased greater physical activity is an answer..
8. O e of the iggest reaso s for I a ti it Pa de i is the fa t that ph si al edu atio has ee take out of our s hools. The i porta e of PE a t e o erstated. Kids ho ha e PE
today are 2-3 times more likely to be active outside of school.
9. PE has a tremendous impact on adult physical activity as well. Adults who had PE in school are
u h ore a ti e toda … ith o l appro i atel % ei g i a ti e. If a adult had NO PE, it doubles to almost 40% being inactive today.
Rebuilding PE programs = More active kids and adults = Reduced healthcare costs.
NINE OBSERVATIONS – INACTIVITY PANDEMIC REPORT 8
IMPACT ON AMERICA EDITION
Here are ajor re o e datio s after stud i g the I a ti it Pa de i Report 8 for A eri a: 1. A eri a s health are risis a d i reasi g health are osts ill ONLY e sol ed ith a ig fo us o
PREVENTION. And, increased physical activity is the perfect prescription for prevention.
2. Every company must invest in pro-physical activity programs which will prevent and reduce healthcare
costs for their employees and America. $1 invested in physical activity will result in $3.20 in
health are osts. This is espe iall true for o pa ies ho produ e si k are produ ts. 3. This i est e t ust i lude edu ati g their e plo ees a d A eri a s that ph si al a ti it is the
ira le drug …pre e ti g ill ess a d that ph si al a ti it is like Mira le-Gro for the rai …helpi g kids to do better in school.
4. E er o e ust i est to re uild the roots of ph si al a ti it i A eri a, ph si al edu atio programs. This is the only sure way to beat this pandemic. 40,000 schools are in need & must be
rebuilt. Programs like PHIT America GO! Grants are cost efficient and effective. We get kids moving for
less than $10 per child. This is a great CSR initiative! Kids – Health – Education - Community!
5. Corporate short term, quarter to quarter, financial approaches must be balanced for what is right for
the long term of getting America more active, fit and healthy. Big, public owned or venture
capital owned companies must lead this change. I talk to too many executives who say,
I ha e to ake a u er. I ha e to ut e pe ses.
ELEVEN RECOMMENDATIONS TO BEAT THE INACTIVITY PANDEMIC
IMPACT ON AMERICA EDITIONS
CONTINUED…
Here are ajor re o e datio s after stud i g the I a ti it Pa de i Report o ti ued: 6. Sport go er i g odies, leagues a d tea sports thi k ta ks must have real programs with real
investments to make sure we have better pathways for beginners and less frequent participants!
This will curb the growth of casual participants at the expense of core participants. Fun and
inclusion are more important than traveling teams and extreme time commitments and costs to
make super athletes. We have enough big meetings. It is time to invest.
7. Companies in the southeast USA have to aggressively fight inactivity which will help many other
health issues including high blood pressure, diabetes, cardiovascular issues and obesity as well.
8. Federal and state governments must pass pro-activity legislation. The PHIT Act is a great first step.
The US Government has to stress the need for daily physical education in our schools and provide
funding to help schools rebuild these PE programs.
9. We must make sure every kid learns physical activity skills and the value of being physically active.
10. Pare ts ust regulate s ree ti e a d ake sure e er kid is getti g ph si al a ti it ti e for their kids…dail .
11. Sitting is the new smoking. Our country is beating the smoking crisis. We can do the same
to physical inactivity.
ELEVEN RECOMMENDATIONS TO BEAT THE INACTIVITY PANDEMIC
IMPACT ON AMERICA EDITIONS
THE IMPACT OF THE INACTIVITY PANDEMIC ON LIFE
MAJOR HEALTH THREATS & OUTCOMES
DRAMATICALLY INCREASES THE CHANCES OF:
• Cardiovascular Disease
• Diabetes
• Colon & Breast Cancer
• High Blood Pressure
• Significant Weight Gain and Obesity
• Lower Bone Mass
• Lower Muscle Strength
• Depression & Anxiety
• Lower Academic Achievement For Children
PHYSICAL INACTIVITY
HEALTHCARE COSTS INCREASE WHEN
PHYSICAL INACTIVITY
INCREASES
MORE AMERICANS ARE DYING FROM
PHYSICAL INACTIVITY THAN SMOKING!
SITTING IS THE NEW SMOKING
Source: World Health Organization
PHYSICAL INACTITIVTY – THE #4 KILLER WORLDWIDE
DO WE WANT TO PREVENT 4 OF THE TOP 6 ISSUES FROM GROWING?
INCREASE PHYSICAL ACTIVITY!
PHYSICAL ACTIVITY IS THE MIRACLE DRUG
DIABETES HIGH BLOOD PRESSURE CARDIOVASULAR DISEASES
PHYSICAL INACTIVITY
BY STATE
NOTICE PEOPLE WHO ARE INACTIVE HAVE OTHER HUGE HEALTH ISSUES
WE MAY SEE THE FIRST GENERATION OF KIDS WHO WILL HAVE A SHORTER LIFE EXPECTANCY THAN THEIR PARENTS. RICHARD H. CARMONA, FORMER SURGEON GENERAL
INACTIVITY CONTRIBUTES TO LOWER LIFE EXPECTANCY
IN 2017, LIFE EXPECTANCY IN THE USA WENT DOWN FOR THE SECOND STRAIGHT YEAR
SOURCE: National Center for Health Statistics
RESEARCH:
INACTIVITY PANDEMIC TRENDS
25.4%
27.6%
2007 2017
70.4 M
82.4 M
2007 2017
82.4 MILLION OR 27.6% OF AMERICANS ARE PHYSICALLY INACTIVE
*NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES
NUMBER OF TOTALLY INACTIVE*
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
BOTH NUMBERS INCREASED THIS PAST YEAR
% TOTALLY INACTIVE
AMERICANS ACTIVE 3 TIMES A WEEK…BELOW %
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
* In 50+ of the higher aerobic activities
33.7%
33.5%
31.5%
31.3%
29.7%
29.7%
2012
2013
2014
2015
2016
2017
% ACTIVE 3 TIMES A WEEK OR MORE
IN AEROBIC ACTIVITIES
AMERICANS ACTIVE 1 TIME A WEEK DOWN DRAMATICALLY
A 10% DROP IN THE PAST 5 YEARS! * In 50+ of the higher aerobic activities; Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
45.0%
45.0%
43.2%
43.2%
41.6%
40.6%
2012
2013
2014
2015
2016
2017
% ACTIVE AT LEAST ONCE A WEEK OR MORE
HEALTHCARE COSTS WILL CONTINUE TO GROW
THE BIG ISSUE IS KIDS THE FUTURE OF THE USA AND US HEALTHCARE
% OF KIDS ACTIVE 3 TIMES A WEEK
FOR KIDS, PHYSICAL INACTIVITY TRENDS ARE EXTREMELY NEGATIVE
6-12 Yr. Olds
13-17 Yr. Olds
BIGGEST % DROP IN
ONE YEAR EVER!
* In 50+ of the higher aerobic activities; Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
HEALTHCARE TIMEBOMB
28.3%
27.8%
26.9%
26.6%
24.8%
23.9%
2012
2013
2014
2015
2016
2017
40.4%
40.5%
39.8%
39.3%
38.4%
38.2%
2012
2013
2014
2015
2016
2017
% OF KIDS ACTIVE 1 TIMES PER WEEK
WE HAVE TO ARREST THIS TREND QUICKLY
KIDS ACTIVE 1 TIME A WEEK DOWN ALSO!
6-12 Yr. Olds
13-17 Yr. Olds
6-12 YR. OLDS ARE BECOMING LESS
ACTIVE…MORE QUICKLY
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
56.3%
56.1%
54.7%
53.9%
53.0%
52.0%
2012
2013
2014
2015
2016
2017
64.0%
62.9%
62.5%
62.1%
61.6%
61.3%
2012
2013
2014
2015
2016
2017
INACTIVE KIDS WILL MORE
LIKELY TO BECOME INACTIVE ADULTS!
KIDS FROM LOW INCOME FAMILIES - DANGEROUS TRENDS!
% OF KIDS 6-17 YRS. OLD WHO ARE SEDENTARY*
*NOT ACTIVE ONE TIME IN THE PAST YEAR IN ANY OF 105 DIFFERENT ACTIVITIES
HEALTHCARE TIMEBOMB
27.3%
21.9%
17.3% 15.3%
12.7%
32.4%
25.4%
19.9%
14.9%
11.1%
Under $25,000 $25,000 to
$49,999
$50,000 to
$74,999
$75,000 to
$99,999
$100,000+
2012
2013
2014
2015
2016
2017
KIDS FROM HIGHER INCOME BRACKETS ARE MORE ACTIVE
US KIDS FITNESS – WE ARE IN BAD SHAPE
IN A GLOBAL STUDY OF KIDS FITNESS
US KIDS ARE RANKED 47TH OUT OF 5O COUNTRIES
20
21
THINK THOSE NUMBERS ARE BAD…
ONLY 7% OF US KIDS ARE ACTIVE TO CDC STANDARDS
CDC STANDARDS – ACTIVE 7 DAYS A WEEK 7% OF KIDS ARE ACTIVE IN AEROBIC ACTIVITIES
SPORTS MARKETING SURVEYS INC
TODAY, 75% OF ALL TEENS ARE NOT FIT ENOUGH TO JOIN THE MILITARY
IS IT ANY WONDER WHEN 48% OF ALL HIGH SCHOOLS HAVE NO PE?
WE HAVE ANOTHER HUGE ISSUE – MILITARY READINESS
22
KIDS ARE NOT MOVING & ARE UNHEALTHY
THE RAW NUMBERS FOR KIDS…
9 MILLION KIDS ARE TOTALLY INACTIVE IN ANY OF
105 DIFFERENT ACTIVITIES ONCE IN THE LAST YEAR
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
48 MILLION KIDS ARE NOT ACTIVE TO CDC STANDARDS
THE ONLY THING EVERY KID IS MOVING TODAY IS THEIR FINGERS
‘Core Youth Participants’ – 12 of 13 Sports Are Down In 5 Years Millions
Major Reduction In Kids Playing Sports
0.1
0.0 -0.1 -0.1 -0.1
-0.2 -0.2
-0.3 -0.3
-0.3
-0.4
-0.5
-0.8
-0.9
-0.8
-0.7
-0.6
-0.5
-0.4
-0.3
-0.2
-0.1
0.0
0.1
THE IMPACT OF HOUSEHOLD INCOMES ON PHYSICAL ACTIVITY RATES
THE LESS AFFLUENT ARE MUCH MORE SEDENTARY
INACTIVITY RATES BY INCOME
NOT ACTIVE 1 TIME IN 105 DIFFERENT ACTIVITIES
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
42.2%
33.8%
25.9%
20.8% 18.0%
Under $25K $25K to
$49,999
$50K to
$74,999
$75K to
$99,999
$100K+
HEALTHCARE TIMEBOMB
LOW INCOME
AMERICANS
32.6%
25.8%
22.0%
37.4%
25.9%
18.9%
Under $49k $50K to $74,999 $75k+
2012
2013
2014
2015
2016
2017
The Have Not's Will Make Our Health are Crisis E plode
THE INCOME DIVIDE FOR INACTIVITY…AND IS GETTING WORSE
LOW INCOME AMERICANS ARE INCREASINGLY INACTIVE – HIGH INCOME ARE MORE ACTIVE
115M Americans 127M Americans
HEALTHCARE TIMEBOMB
55M Americans
INCOME ALSO AFFECTS A PERSON S HEALTH ASSESSMENT
LOW INCOME INDIVIDUALS ARE NOT POSITIVE ABOUT THEIR HEALTH
% OF ADULTS WHO SAY THEY ARE HEALTHY…BY INCOME
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
33.8%
43.7%
50.5%
Under $50,000 $50,000 to
$74,999
$75,000+
28
THE DANGEROUS SHIFT … FROM CORE OR SERIOUS PARTICIPANTS
TO CASUAL OR LESS COMMITTED PARTICIPANTS
CORE PARTICIPANTS DECLINING – CASUAL GROWING
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
CORE PARTICIPANTS ARE MORE FREQUENT, COMMITTED OR SERIOUS PARTICIPANTS
WHAT MOTIVATES ADULTS TO GET MOVING?
ADULTS WERE ASKED – WHAT WILL HELP GET YOU ACTIVE?
INCREASING PARTNER & GROUP ACTIVITIES WILL HELP!
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
BIG STORY
43.0%
31.7%
24.9%
19.1%
18.5%
18.1%
16.6%
15.0%
12.5%
12.1%
6.9%
Having someone to take part with
Having a friend take me along
Being in better health
Fewer family commitments
More vacation time
Fewer work commitments
Having an introductory lesson/outing
Having a friend instruct me
New equipment
Availability of better multi-use trails sidewalks
Employer sponsored activity
WHERE DO KIDS LEARN PHYSICAL SKILLS?
33
1. FROM FAMILY MEMBERS 2. WHILE IN SCHOOL
THERE ARE TWO WAYS KIDS LEARN BASIC PHYSICAL SKILLS
PHYSICAL ACTIVITY AT HOME HAS CHANGED DRAMATICALLY
DO YOU REALLY THINK THIS WILL HAPPEN?
34
SCHOOLS WHERE ‘ALL THE KIDS ARE AND
WHERE KIDS LEARN BASIC PHYSICAL SKILLS (Throw, Catch, Run, Jump, Skip, etc.)
A HUGE ISSUE – THE ELIMINATION OF PHYSICAL EDUCATION
48% OF ALL HIGH SCHOOLS HAVE NO PE
THE AVERAGE BUDGET FOR PE IN ALL SCHOOLS IS
ONLY $764 PER YEAR…FOR AN ENTIRE SCHOOL
THE AVERAGE BUDGET FOR PE FOR AN
ELEMENTARY SCHOOL IS ONLY $462 PER YEAR
35
DOES PHYSICAL EDUCATION REALLY INFLUENCE PHYSICAL ACTIVITY OUTSIDE OF SCHOOL?
MANY SCHOOLS HAVE ELIMINATED RECESS AS WELL
PE IS THE GRASSROOTS PROGRAM FOR ALL PHYSICAL ACTIVITY
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
BIG STORY
48.4%
43.9%
38.2%
34.3%
22.9%
19.7%
18.2%
13.4%
10.6%
9.7%
20.7%
17.6%
17.0%
15.2%
11.1%
8.9%
7.5%
6.0%
6.3%
5.8%
Team Sports
Outdoor Activities
Cycling
Running/Jogging
Swimming for Fitness
Water Sports
Winter Sports
Racquet Sports
Golf
Fitness/Health Club
Activities
NO PE In School
% OF KIDS ACTIVE OUTSIDE OF SCHOOL IN…
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
48.4%
43.9%
38.2%
34.3%
22.9%
19.7%
18.2%
13.4%
10.6%
9.7%
20.7%
17.6%
17.0%
15.2%
11.1%
8.9%
7.5%
6.0%
6.3%
5.8%
Team Sports
Outdoor Activities
Cycling
Running/Jogging
Swimming for Fitness
Water Sports
Winter Sports
Racquet Sports
Golf
Fitness/Health Club
Activities
HAVE PE In School
PE IS THE GRASSROOTS PROGRAM FOR ALL PHYSICAL ACTIVITY
% OF KIDS ACTIVE OUTSIDE OF SCHOOL IN…
KIDS WHO HAVE PE ARE 2-3 TIMES MORE LIKELY
TO BE ACTIVE
NO PE In School
ADULTS WHO HAD PE IN SCHOOL ARE MUCH MORE ACTIVE TODAY
HAVING PE CUTS PHYSICAL INACTIVITY IN HALF FOR ADULTS!
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
PE CREATES LIFE LONG
ACTIVE AMERICANS
39.0%
21.0%
No PE at School PE at School
% OF AMERICANS WHO ARE INACTIVE TODAY
PHYSICAL ACTIVITY = PREVENTION OF HEALTHCARE COSTS
PHYSICAL ACTIVITY HELP ACADEMIC ACHIEVEMENT, TOO!
INVEST $1 IN PHYSICAL ACTIVITY
SAVE $3.20 IN HEALTHCARE COSTS
E er ise Is Miracle-Gro For
The Brai John Ratey, MD
Harvard Medical School
OUR BRAIN IGNITES WITH EXERCISE…PRIMING IT FOR IMPROVED LEARNING
Sitting Quietly After A
20-Minute Walk
THE MENTAL EDGE – RESEARCH: MORE ACTIVE = BETTER GRADES
THE INFLUENCE OF THE INACTIVITY PANDEMIC ON FANDOM
IF PHYSICAL INACTIVITY IS NOT REVERSED, FANDOM WILL SUFFER
PRO SPORTS – FANDOM INCREASES DRAMATICALLY WHEN PEOPLE GET ACTIVE!
% OF AMERICANS WHO ARE FANS OF…
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
38.5%
26.5%
17.6%
6.9%
14.6%
6.7% 8.6%
5.4% 7.5% 8.9%
53.8%
41.1%
32.5%
14.8%
27.0%
18.1% 18.9%
13.1% 16.3% 17.9%
NFL MLB NBA WNBA NHL MLS PGA LPGA ATP WTA
Inactives Who Are Fans Actives Who Are Fans
FROM A 40% INCREASE TO
MORE THAN DOUBLING FANDOM
COLLEGIATE & OLYMPIC EVENTS - ACTIVE PEOPLE = MORE FANS
FROM A 70% INCREASE TO DOUBLING FANDOM
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
% OF AMERICANS WHO ARE FANS OF…
24.7%
15.4%
9.5%
30.6% 30.3%
42.2%
32.8%
19.4%
53.2% 51.9%
College
Football
College
Basketball
College
Baseball
Olympic Games
(Summer)
Olympic Games
(Winter)
Inactives Who Are Fans Actives Who Are Fans
OTHER ENTERTAINMENT EVENTS – ACTIVE PEOPLE ARE BIGGER FANS!
GETTING AMERICA ACTIVE HELPS EVERYONE!
Source: Physical Activity Council by Sports Marketing Surveys, Inc., 24,000 Americans
% OF AMERICANS WHO ARE FANS OF…
3.5%
6.7%
12.9% 11.4%
8.3% 8.0%
12.4%
17.8% 19.8%
15.9% 17.8% 18.5%
CrossFit Games X Games NASCAR WWE Professional
Boxing
Ultimate Fighting
Championship
(UFC)Inactives Who Are Fans Actives Who Are Fans
5 APPROACHES TO GET AMERICA MOVING & HEALTHY
1. U dersta d A d E pose The Deadl I a ti it Pa de i & It s Ra ifi atio s
2. PHIT A eri a GO! Gra ts Re uild PE Progra s I S hools, Get Kids A ti e & Fit…OUR STAR PROGRAM
3. Help To Pass The PHIT Act – Will Get America Moving!
4. Edu ate A eri a O The I a ti it Pa de i & Our Solutio s – Articles & Documercial
5. National Event, PHIT America Month, To Get America Moving
45
A Natio al Mo e e t A d 5 Charit That Is Dramatically Improving the Health of Americans,
Especially Children, by Implementing Physical Activity
Progra s for Total Health… Active Kids, Healthy Kids, Better Students
OUR MISSION ACTIVE KIDS – HEALTHY KIDS – BETTER STUDENTS
Provides funding to elementary schools for physical activity programs Grants of $1,000-$5,000 Sustainable physical activity programs We are doubling kids physical activity time Kids become active for less than $10.00 per child Helped to date over 400 schools nationwide with 200,000+ kids Over 15 different programs to meet the needs of every community Great CSR Initiative with significant PR & social media exposure
#2 APPROACH – OUR STAR PROGRAM GETS KIDS MOVING
46 ACTIVE KIDS HEALTHY KIDS BETTER STUDENTS
24,000 Americans – 8 Years Of Data – Physical Activity Council: Supported By SFIA, IHRSA, OIA, SIA, TIA & NGF
AMERICANS ARE ASKED IF THEY WERE ACTIVE IN ANY OF THESE 105 ACTIVITIES
PHYSICAL ACTIVITY COUNCIL(PAC) RESEARCH
