Phase3 Pulse

7/30/2019 Phase3 Pulse

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AUDIENCE

Friday, November 16, 2012

this brand has two distinct audiences.

the first bein the obvious, adolescents seekin an escape, particularly throuh music.

the second bein health professionals and therapists

aimin to make them feel this brand is reliable and beneficial

enouh to be worth recommendin to youth patients.


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ATTRIBUTES

INSPIRING

PASSIONATE

COMFORTABLE


the passionate aspect.


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PULSE

MUSICTHERAPY


reminder of logo and brandmark - changed a bit - pulse handwriting/personal - barsraising getting higher/transforming


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VISUALS

meddonBrandon Grotesque


visuals... bold reddish color (passion), personal scripty type, pattern that visualizediferent rhythmic sounds


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STATIONERY


the stationery carries these patterns through each of its applications contrasting


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STATIONERY


the reddish pink against white, making a bold, memorable statement withcomfortable, friendly attitude.


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LETTERHEAD


so heres the what a typical letter would look like which can be used to send letters totherapist, clients, or incoming clients.


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BUSINESS CARD


the business cards have a full colored back that holds the logotype alone


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BUSINESS CARD


the other side has the brandmark and contact information on white, coming ofa littlequieter.


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INVOICE


heres what an example invoice would look like


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INVOICE


that would be sent out to clients each month


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ENVELOPE


the envelopes that these things would be sent in subtly hint again at the brandsrhythmic patterns


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ENVELOPE


on the front and back


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IPHONE


on the iphone app, clients would have the ability to put up and listen to music madeat pulse onto the iphone app - can remain anonymous


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WEBSITE


the website also has this ability, and also tells about and shows progress of thetherapy center for therapists to look at for recommending patients.

this website utilizes text on images showing lots of passion to inspire both therapists

and musicians to understand what pulse is all about.


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T-SHIRTS


pulses tshirts are styled with more of the rhythmic patterns repeated. these shirtsalso contrast between a more graphically heavy style


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T-SHIRTS


and a more simplistic style, showing of the brands tagline good vibes


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VEHICLE


this beautiful, vintage volkswagon can be used when the group takes trips to smallconcerts or music workshops for inspiration.


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FOCUS - IDENTIFIER


for my focus, ive chosen to do an inspiration identifier of pulse.

my concept for this is showing how pulse could inspire and bring music into thesepeoples lives, to bring them together and to make them happier and more confident

with themselves.


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for my focus, ive chosen to do an inspiration identifier of pulse.

my concept for this is showing how pulse could inspire and bring music into thesepeoples lives, to bring them together and to make them happier and more confident

with themselves.


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JAM ON

MUSICTHERAPY

PASSIONATE. INSPIRING. COMFORTABLE.


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Phase3 Pulse