PGDM General · All students must undertake a 8 weeks summer internship project (SIP) as a part of the curriculum after the end of the second semester examinations. INSTITUTE OF ENGINEERING

INSTITUTE OF ENGINEERING & MANAGEMENT (IEM)

PGDM Syllabus : July 2017 onwards

Detailed Course Structure for

Post Graduate Diploma in Management

PGDM – General

Course Duration: 2 years (4 Semesters)

Name of the Institute

Institute of Engineering & Management, Kolkata

July 2017 onwards



Course particulars

1. Course Name : Post Graduate Diploma in Management (PGDM) - General

2. Duration: 4 Semesters (2 years)

3. Total credits over 2 years : 128 ; For every credit 10 contact hours

4. Out of 32 papers total number of core papers : 20 and total number of electives : 12

5. Mid Term Assessment in each paper : 40 marks

6. End Term Examination Assessment in each paper : 60 marks

7. SIP : report : 60 marks and viva 40 marks

8. Project : report (60 marks) + viva (40 marks)

9. At the end of the 4th semester cumulative grade point average (CGPA) will given out

of 10. For each subject a grade will given based on the following criteria.

O -10 grade point - for marks 90 to 100

E - 9 grade point - for marks 80 to 89

A - 8 grade point - for marks 70 to 79

B - 7 grade point - for marks 60 to 69

C - 6 grade point - for marks 50 to 59

D -5 grade point - for marks 40 to 49

F– 2 grade point - for marks 0 to 39 (Fail)

10. Specialization / Electives are as follows:

Marketing specialization is compulsory.

Other Electives are choice based consisting of subjects from Finance, HRM,

Logistics & SCM, Systems, Business Analytics, Entrepreneurship, Micro & Small

Business Management.

Over the 2nd , 3rd & 4th semesters minimum 6 electives are to be taken from any

particular domain for specialization in that domain. For dual specialization 6 electives

are to be taken in both the specialization domains. If anyone takes less than 6

electives in a particular domain, he/she is not considered to be specialized in that

domain.

11. All students must undertake a 8 weeks summer internship project (SIP) as a part of

the curriculum after the end of the second semester examinations.



Semester 1 : 8 Core papers

Paper Subject Title Credit Hours Mid term

Exam

End sem

Exam

Total

Code Marks

PG 101 Managerial Economics I* 4 40 40 60 100

PG 102 Business Communication* 4 40 40 60 100

PG 103 Computers for managers* 4 40 40 60 100

PG 104 Organizational Behaviour I* 4 40 40 60 100

PG 105 Quantitative Techniques for Managers - I*

4 40 40 60 100

PG 106 Accounting for Managers* 4 40 40 60 100

PG 107 Marketing Management* 4 40 40 60 100

PG 108 Human Resource Management * 4 40 40 60 100

Total 8 papers 32 320

Semester 2 : 4 Core papers & 4 electives (1 to 4) : Electives 1 to 4 are choice based but 1

& 2 are to be from marketing

Paper

Code Subject Title Credit Hours

Mid

term

exam

End

sem

exam

Total

Marks

PG 201 Managerial Economics II* 4 40 40 60 100

PG 202 Organisation Behaviour II * 4 40 40 60 100

PG 203 Financial Management* 4 40 40 60 100

PG 204 Quantitative Techniques for Managers -

II* 4 40 40 60 100

Elective 1 Choice Based 4 40 40 60 100







Semester 3 : 4 Core papers & 4 electives (5 to 8) : Electives 5 to 8 are choice based

Paper

Code

Subject Title Credit Hours Mid

term

exam

End

sem

exam

Total

Marks

PG 301 Strategic Management* 4 40 40 60 100

PG 302 Operations Management &

Decision Analysis 4 40 40 60 100

PG 303 Business Laws* 4 40 40 60 100

PG 304 SIP and Viva * 4 - - - 100





Total 8 papers 32

Semester 4 : 4 Core papers & 4 electives (9 to 12) : Electives 9 to 12 are choice based

Paper

Code

Subject Title Credit Hours Mid

term

exam

End

semester

exam

Total

Marks

PG 401 Entrepreneurship and Project

Management * 4 40 40 60 100

PG 402 Business Analytics* 4 40 40 60 100

PG 403 Project* 4 - - 100 100

PG 404 Ethics & Sustainable Management* 4 40 40 60 100






* Compulsory Papers



Choice Based Credit System (CBCS)

Electives from 1 to 12 to be chosen from the following domains

Marketing

Marketing Research (Elective 1)

Sales & Distribution Management (Elective 2)

Service Marketing (Elective 5)

Marketing Communication & Brand Management (Elective 6)

Consumer Behavior (9)

Digital Marketing & E-Business (10)

Customer Relationship Management

Integrated Marketing Communication

Retail Management

Rural Marketing

Digital Marketing

Finance

Corporate Taxation (Elective 3) Banking, financial services & Insurance (BFSI) (Elective 4) Financial Statement Analysis Corporate finance (Elective 7) Security analysis & portfolio management (Elective 8) Project Appraisal Finance Financial risks & derivative management (11) International Finance (12) Financial Risk Management

Human Resource Management

Human Resource Planning (Elective 3) Compensation Management Welfare related issues (Elective 4)

Industrial relations & laws related to IR (Elective 7) Human resource development (Elective 8) Performance Management System HR Consulting & HR analytics (11) Organizational development (12) Strategic HRM



Systems

Database management systems (DBMS) (Elective 3)

System analysis & design (SAD) (Elective 4)

Software project management (Elective 7) Computer aided management (Elective 8)

Web Technology (11)

Fundamentals of networking (12)

Business Analytics

Business analytics using data mining

Business forecasting

Data Science using R

Entrepreneurship

Indian models in Entrepreneurship

Entrepreneurial marketing

Entrepreneurship project

Social entrepreneurship

Micro & Small Business Management

Business plan preparation for small business

Marketing for small business

Logistics & Supply Chain Management

Logistics and Freight Transport (Elective 3)

Warehousing and Inventory Management (Elective 4)

Supply Management (Elective 7)

International Trade Documentation (Elective 8) Operational Management (11) Benchmarking and Lean Six Sigma (12)



Specialization / Electives offered in Second Semester : Choice Based Credit System

(CBCS)

1. Marketing

Paper

code

Subject title Credit Hours Mid term

Exam

End

semester

Total

marks

MM 201 Marketing Research (Elective 1) 4 40 40 60 100

MM 202 Sales & distribution management (Elective 2)

4 40 40 60 100

2. Finance

Paper

code


Exam

End

semester

Total

marks

FM 201 Corporate Taxation (Elective 3) 4 40 40 60 100

FM 202 Banking, financial services & Insurance (BFSI) (Elective 4)

4 40 40 60 100

3. HRM

Paper

code


Exam

End

semester

Total

marks

HRM 201 Human Resource Planning

(Elective 3)

4 40 40 60 100

HRM 202 Compensation management &

Welfare related issues (Elective 4)

4 40 40 60 100

4. Systems

Paper

code


Exam

End sem

Exam

Total

marks

SYS 201 Database management systems

(DBMS) (Elective 3)

4 40 40 60 100

SYS 202 System analysis & design (SAD)

(Elective 4)

4 40 40 60 100

5. Logistics & Supply Chain Management (LSCM)

Paper

code


Exam

End

semester

Total

marks

LSCM

201

Logistics and Freight Transport

(Elective 3)

4 40 40 60 100

LSCM

202

Warehousing and Inventory

Management (Elective 4)

4 40 40 60 100



Specialization /Electives offered in Third Semester: Choice Based Credit System

(CBCS)

1. Marketing

Paper

code


Exam

End sem

Exam

Total

marks Elective 5

MM 301

Service Marketing 4 40 40 60 100

Elective 6

MM 302

Marketing Communication &

brand management

4 40 40 60 100

2. Finance

Paper

code


Exam

End sem

Exam

Total

marks Elective 7

FM 301 Corporate Finance

4 40 40 60 100

Elective 8 FM 302

Security analysis & portfolio

management

4 40 40 60 100

3. HRM

Paper

code


Exam

End sem

Exam

Total

marks

Elective 7

HRM 301

Industrial relations & laws

related to IR

4 40 40 60 100

Elective 8

HRM 302

Human resource development 4 40 40 60 100

4. Systems

Paper

code


Exam

End sem

Exam

Total

marks Elective 7

SYS 301

Software project management 4 40 40 60 100

Elective 8 SYS 302

Computer aided management 4 40 40 60 100


Paper

code


Exam

End sem

Exam

Total

marks Elective 7

LSCM 301 Supply Management

4 40 40 60 100

Elective 8 LSCM 302

International Trade Documentation

4 40 40 60 100



Specialization /Electives offered in Fourth Semester: Choice Based Credit System

(CBCS)

1. Marketing

Paper

code


Exam

End sem

Exam

Total

marks MM 401 Consumer Behaviour (9) 4 40 40 60 100

MM 402 Digital Marketing & E-Business (10)

4 40 40 60 100

2. Finance

Paper

code


Exam

End sem

Exam

Total

marks FM 401 Financial risks & derivative

management (11)

4 40 40 60 100

FM 402 International Finance (12) 4 40 40 60 100

3. HRM

Paper

code


Exam

End sem

Exam

Total

marks

HRM 401 HR Consulting & HR analytics (11)

4 40 40 60 100

HRM 402 Organizational development (12) 4 40 40 60 100

4. SYSTEMS

Paper

code


Exam

End sem

Exam

Total

marks SYS 401 Web Technology (11) 4 40 40 60 100

SYS 402 Fundamentals of networking (12) 4 40 60 100 100


Paper

code


Exam

End sem

Exam

Total

marks

LSCM 401 Operational Management (11) 4 40 40 60 100

LSCM 402 Benchmarking and Lean Six

Sigma (12)

4 40 40 60 100



First Semester

Paper Name : PG 101 : Managerial Economics-I

1. Introduction to Managerial Economics: [2]

Nature & Scope of Managerial Economics and other disciplines, Basic economic

concepts in decision-making. Distinction between Micro and Macroeconomics.

2. Demand analysis: Demand theory: [7]

Objectives of demand analysis and determinants of demand; Indifference Curve Analysis,

Concept of Budget Line, Consumer Equilibrium, Substitution and income effects,

Consumer’s surplus Elasticity of demand and its measurement methods; Importance in

decision-making; Demand forecasting methods.

3. Production: Production concepts and analysis: [8] Production function; Characteristic of various factors of production; Concept of Short

Run and Long run; TP, AP and MP and their relationships, Law of Variable Proportions,

Returns to Scale, MRTS, Isoquant, Isocost, Producer Equilibrium, Expansion Path,

Concept of Supply, Law of Supply and elasticity of Supply, Market Equilibrium.

4. Cost concepts and analysis: [6]

Concept of Cost, short-run and Long-run costs, Fixed and Variable Costs, Short Run

Total, Average and Marginal Cost and their Relationship, Short Run Cost Curves,

Relationship between AVC, MC, AP and MP. Economies of Scale. Concept of SAC and

LAC and their relationship.

5. Market Structure & Pricing decisions: [12]

Concepts of Perfect Competition, Monopoly, Monopolistic Competition, Oligopoly.

Pricing under different market structure: perfect and imperfect (monopoly, monopolistic

and oligopoly markets). Pricing strategies -Average Cost Pricing, Marginal cost pricing,

Peak Load Pricing, Limit Pricing, Multiproduct Pricing, Transfer Pricing.

6. Financial Literacy: [5]

Basic concepts

References:

Peterson & Lewis –Managerial Economics – Prentice Hall /Pearson Education

Dwivedi- Micro Economics

Samuelson & Nordhaus – Economics - Tata McGraw Hill

Pindyck and Rubenfeld - Micro Economics, Prentice Hall of India Pvt. Ltd/Pearson

Education

Maurice & Thomas –Managerial Economics, Tata McGraw Hill

H.L.Ahuja-Modern Microeconomics, Theory and Applications

P.L. Mehta-Managerial Economics – Analysis, Concepts and cases



Paper Name : PG 102 : Business Communication

Module I:

1. Principles of Communication: 2L

Definition, Purpose, Process, Types

2. Verbal Communication: 2L

Target group profile, Barriers of Communication, Listening, Feedback, Presentation Skills,

Conversation Control, refection and empathy

3. Use of Aids, & Tools (like Excel, Powerpoint) Public Speaking, Practice

Presentation 5L

4. Non Verbal Communication 1L

5. Written Communication 1L + 2P

Composing Business Messages, Preparing Notes, Style, Punctuation, Using simple words.

5. Report Writing 1L + 1P

Report Writing and Planning, Types of Reports, Developing an outline, Nature of Headings,

Ordering of Points

Module II:

1. Internal Communication 2L + 2P

Circulars, Notices, Memos, Agenda and Minutes

2. External Communication 2L + 2P

Resume/CV, Using Facsimiles (Fax), E-mail etiquette

3. Writing Business Letters 3L + 3P

Formats, Styles, Types

4. Handling Business Information 2 L + 2P

Annual Report, Press Release.

Module III:

1. Advanced Visual Support for business presentations: 3L

Types of visuals, media selection, impact of technological advancements on communication.

2. Communication networks 2L + 2P

Intranet, internet, teleconferencing, video conferencing, elements of presentation using

technology.

Module IV:

1. Negotiation 1L + 1P

What is negotiation, need, factors affecting negotiation, stages, and negotiation strategies?

Module V:

1. Case method of Learning 1L + 1P

Reading and analyzing a case, dos and don’ts for case preparation – using a given business

situation and finding a solution.



Text Books:

o Business Communication : Concepts, Cases And Applications –Chaturvedi P. D, &

Mukesh Chaturvedi,2/e, Pearson Education,2011

o Kaul , Asha - Effective Business Communication, Prentice Hall

o Rizvi, M. Ashraf - Effective Technical Communication, Tata McGraw Hill

Reference Books:

o IIMA Business 17 Books Persuasive Manager- Author - M.M. Monippally – Amazon.in

o Blundell J. A & Middle N. M. G.: Career – English for the Business and Commercial

World, Oxford University Press.

o Raman, M & Singh, P - Business Communication, OUP

o Taylor, Shirley - Communication for Business, 4th Edn.-Pearson Education.

o Ted Talks on communication and presentation.



Paper Name : PG 103 : Computers for Managers

1. Information Technology concepts: [4L]

Data v. information, Classification of hardware and software: System software & Application

software, open source software, Operating system concepts, IT resources, Review of case

study.

2. Systems concepts: [10L]

Systems, components of a system, interfaces & boundaries, environment of a system, Types

of Systems: Information system as a system, CBIS: Types of CBIS (brief descriptions and

their interrelationships/hierarchies):Office Automation System(OAS), Transaction

Processing System(TPS),Management Information System(MIS): Functional components

of MIS, Decision Support Systems (DSS): Components of DSS, Executive Information

System(EIS),Knowledge based system, Expert system. Systems Development Life

cycle(SDLC): Life cycle models: Waterfall model, Prototyping model, Spiral model,

Review of case study.

3. Office Automation: [12P]

Word Processing software (e.g. MS-Word/openoffice.org): Creating and editing documents.

Mail merge. Spreadsheet application (e.g. MS-Excel/openoffice.org): Creating and editing

spreadsheets. Drawing charts.

Using Functions: text, math & trig, statistical, date & time, database, financial, logical,

information, Data analysis: sorting data, filtering data (AutoFilter , Advanced Filter),data

validation, what-if analysis (using data tables/scenarios),Creating sub-totals and grand totals,

pivot table/chart, goal seek/solver. Presentation software (e.g. MS-Powerpoint) Creating and

editing presentations. Applying slide background, images etc. Adding slide transition effect,

animation effects, slide timings. Email

4. Data communication & Networking [4L]

Need for computer networking, components of a data communication system, direction of

data flow(simplex, half-duplex, full-duplex), Types of networks: LAN, MAN, WAN;

concepts of Internet, Intranet, Extranet, WWW.

Network topology, transmission media. Applications of networking in business and society:

email, social networking, telemedicine, etc, Review of case study.

1. E-commerce / E-business [4L]

Overview, Definitions, Advantages & Disadvantages of E-commerce, Business models of e-

commerce: models based on transaction party (B2B, B2C,B2G, C2B, C2C, E-Governance),

models based on revenue models, Risks of e-commerce and security measures, Review of

case study.

2. Threats to Computer systems and control measures [3L]

Ethics, Privacy and security, Ethical issues, Threats to information security: Concepts of

threats: Virus, hacking, phishing, spyware, spam, physical threats (fire, flood, earthquake,

vandalism).Concepts of security measures: firewall, encryption, Review of case study.



3. Real Time Application in Business: [3L]

Types of Real Time Systems, Distinction between Real Time, on-line and Batch Processing

System. Real Time Applicationsviz. Railway / Airway / Hotel Reservation System, ATMs,

EDI Transactions - definition, advantages, examples;Electronic Fund Transfer (EFT),

Review of case study

TEXT BOOKS:

o Rajaraman V., Systems Analysis and Design, PHI

o Sommerville : Software Engineering-Pearson Education.

o Tanenbaum : Computer Networks, Pearson Education

o Taxali, R. K. : I.T. Tools & Applications , TMH

o Rex Kelly Rainer, Efraim Turban, Richard E. Potter: Introduction to information systems:

supporting and transforming business, Wiley

Reference Books:

o Bharat, Bhaskar : Electronic Commerce - Technologies & Applications. TMH

o Forouzan : Data Communication & Networking, TMH.

o ISRD, Structured System Analysis and Design, Tata McGraw Hill

o Joseph, P.T. : E-commerce An Indian Perspective, PHI

o Pressman, Roger : Software Engineering - A Practitioner’s Approach , TMH



Paper Name : PG 104 : Organisational Behaviour - I

1. Introduction to OB: 6L

Management Functions and activities of managers; Management Skills; Organizational Behavior – evolution, Hawthorne experiment; Contributing Disciplines to the OB Field; Challenges and

Opportunities for OB; Major Workforce Diversity Categories. Contribution of management thinkers –

Taylor, Fayol, Elton Mayo and others. Steps in planning process – importance and limitations – types

of plans – Management by Objectives (MBO), Decision Making – Techniques, process, modern

approaches to decision making.

2. Motivation Concepts: 8L

What is motivation; Hierarchy of Needs Theory (Maslow); Herzberg’s Two-Factor Theory; David McClelland’s Theory of Needs; Cognitive Evaluation Theory; Goal-Setting Theory (Edwin Locke) –

MBO, Self-Efficacy and Goal Setting; Reinforcement Theory; Equity Theory; Expectancy Theory.

Motivation - from Concepts to Applications: Job Design Theory, Job Design and Scheduling,

Alternative Work Arrangements; Employee involvement with examples

3. Attitudes and Job Satisfaction: 6L

Attitudes - The Theory of Cognitive Dissonance, Measuring the Attitude Behavior Relationship, Self-Perception Theory, Types of Attitudes; Attitudes and Workforce Diversity; Job Satisfaction - Causes

of Job Satisfaction, How Employees Can Express Dissatisfaction, The Effect of Job Satisfaction on

Employee Performance; Organization Citizenship behavior.

4. Personality and Values: 6L

What is Personal and its traits, The Myers-Briggs Type Indicator; The Big Five Model of Personality

Dimensions; Measuring Personality; Major Personality Attributes Influencing OB; Personality types. Values - Importance of Values; Types of Values; Values, Loyalty, and Ethical Behavior; Values

across Cultures:

5. Perception: 8L

Perception, and Its Importance, Factors Influencing Perception, Person Perception: Attribution

Theory, Errors and Biases in Attributions, Frequently Used Shortcuts in Judging Others; Specific

Applications in Organizations; The Link Between Perceptions and Individual Decision Making; Steps

in the Rational Decision-Making Model.

6. Emotions and Moods: 6L

What Are Emotions; Emotion Dimensions; Mood as Positive and Negative Affect; Sources of

emotions and moods; Gender and Emotions; External Constraints on Emotions; Emotional Labor; Felt versus Displayed Emotions; Affective Events Theory (AET).Emotional Intelligence- OB

Applications of Understanding Emotions.

TextBooks: o Luthans, Fred: Organizational Behaviour, McGraw Hill o Robbins, S. P., Judge, T.A. & Sanghi, S.: Organizational Behaviour, Pearson

References: o Daft, R.L.: Organisational Theory and Design, Thomson

o Fincham, R & Rhodes, P.: Principles of Organizational Behaviour, OUP

o Schermerhorn, Hunt and Osborn: Organizational Behaviour, Wiley o Newstrom J. W. & Davis K. : Organizational Behaviour, McGraw Hill.

o Shukla, Madhukar : Understanding Organizations – Organizational Theory & Practice in India, Prentice

Hall

o Greenberg and Baron: Behaviour in Organizations, PHI



Paper Name: PG 105: Quantitative Techniques for Managers - I

1. Functions and applications: [2]

Concept of a function, functions in business applications: Demand, Supply, Cost, Revenue, Profit,

Production, and Utility.

2. Differentiation, Partial Derivatives and applications: [3]

Differentiation of a function, concept of slope; rules of differentiation; differentiation and its business applications; Partial differential coefficients.

3. Matrices, Determinants and their applications: [3] Matrices, Matrix operations: addition, subtraction, multiplication and division

Application: Leontief’s Input-Output model of economy

4. Probability: [8] Meaning; Mathematical Operators: OR, AND, Complement; Conditional Probability, Joint and

Marginal Probability, Bayes’ Theorem; Concept of Expectation and Decision Theory and

example of its applications.

5. Introduction to Statistics: [6]

Frequency Distribution, Data representation in the form of tables, Charts; Measures of Central

Tendency and Standard Deviation, Summary Statistics.

6. Application of Excel: [12]

Introduction (Moving around in Excel, Math Functions, Basic Financial Functions) Problem Solving Tools (IF function, LOOKUPs, Introduction to SOLVER)

Data Analysis (Data Tables, Pivot Tables, Basic Charts)

Various Excel Time Savers

7. Introduction to Visual Basic for Applications in Excel [6]

Text Books:

1. Mathematics & Statistics for Management – Akhilesh K B and S Balasubrahmanyam – Vikas

2. Mathematics and Statistics – R. S. Soni

3. Fundamentals of Statistics – N.C.Das 4. Decision Making with Microsoft Excel – Albright C.S., Winston Wayne L., and Zappe C.J. (2009)

– Indian Edition - Cenage

5. References: Statistics for Management – Levin I.R., and Rubin D.S. – Prentice Hall India Publication

6. Introduction to Mathematical Economics – Dowling E.T. – Schaum’s Outline Series

7. Statistics for Business and Economics with CD - JIT S Chandan, Vikas Publishing House, 2011



Paper Name : PG 106 : Accounting for Managers

Module I: Financial Accounting

1. Introduction to Accounting 2L

Introduction to Accounting, Need for Accounting, Aim and influence of accounting in the

information age, Identification of forms of organization and their characteristics,

Identification and description of three major activities in organizations, Identification of users

and uses of accounting, Explanation and interpretation of accounting equation

2. Financial Accounting – Concept, Conceptions, IGAAP & IFRS, Preparation of

Disclosure – Annual Report 2L

Disclosure of information, Indian Accounting Standards, Legal requirement (Company’s Act,

SEBI, Income-Tax Act etc.), Accounting Standards - IGAAP & IFRS, Meaning of

accounting principles – Concepts & Conventions, Accounting Process, Accounting equation

– Asset account, Liability account & Equity account, Analyzing transactions – Transaction

analysis, Define debits and credits and explanation regarding their role in double-entry

accounting.

3. Steps in Processing Transaction (Books of Accounts) 20L

(A) Double-entry book-keeping system, Journal, Ledger, Posting, Debits, Credits, Trial

Balance, Adjusting entries, Final Accounts for non-corporates ( Manufacturing Trading,

P&L, B/S),Final Accounts for Corporate (P&L, B/S, P&L Appropriation). Analysis of

Balance Sheet.

(B) Revenue Recognition, Fixed Assets & Depreciation Accounting, Intangible Assets and

Inventory valuation.

4. Subsidiary Books 2L

Meaning of subsidiary books, Types of subsidiary books, Preparation of Cash Book – Two

column & three column Cash book

Module II: Cost Accounting

1. Introduction to Cost and Management Accounting 2L

Categories, Allocation, Apportionment & Absorption, Apportionment of service cost centers,

Pre-determined overhead rates.

2. Cost Concepts and Classifications 12L

Materials (Purchasing, Storekeeping, Issue, Pricing & Control); Labour (Costing &

Control) ; Overheads ( Analysis, Distribution and Control, Treatment of Special Items ).

Cost sheet, Cost centers, Cost unit, Method of Costing, Techniques of Costing, Classification

of cost- Fixed and Variable.

Text books:

Bhattacharyya, Ashis K.: Financial Accounting for Business Managers, PHI

Gupta: Financial Accounting for Management, Pearson education

Narayanaswamy, R : Financial Accounting, PHI

Ramchandran, Kakani: Financial Accounting for managers, Tata McGraw-Hill

Shah : Basic Financial Accounting For management, OUP

Banerjee, Bhabatosh. : Cost Accounting: Theory And Practice, PHI Learning

S. P. Jain and K. L. Narang: Cost Accounting: Principles and Practice, Kalyani Publishers Reference Books:

Anthony, Hawkins, Merchant: Accounting:Text & Cases, McGraw-Hill International

Horngren, Sundem, Elliot: Introduction to Fianacial Accounting, Pearson Education

Weygandt, Kieso, Kimmel: Financial Accounting, Wiley



Paper Name: PG 107 - Marketing Management

1. Evolution, Nature and Scope of Marketing; Marketing Concepts and orientations, Marketing Mix,

Marketing in modern context, marketing myopia.

2. Marketing Environment: Micro and Macro environment.

3. Strategic Marketing Planning.

4. Overview of Marketing Information system and Marketing research.

5. Segmentation, Targeting and Positioning: Segmenting Markets – Bases and Process, Market

Segmentation and Product Differentiation, Target Market Selection, Positioning strategies.

6. Consumer Behavior; Factors influencing consumer buying behaviour, Consumer decision making

process, Difference between Consumer Markets and Industrial Markets.

7. Sales and demand forecasting.

8. Product Decisions: New Product Development; Product Line and Mix, Product Life Cycle,

Branding and Packaging.

9. Pricing Decisions: Objectives and factors, Methods of Setting Price and pricing strategies.

10. Promotion: Promotion Mix-Advertising, Sales Promotion, Personal selling; and Public Relations,

Direct Marketing & Relationship Marketing.

11. Channels of distribution: Levels and types of channels, functions and management of channel members: Channel Selection & Motivation; Management of Physical Distribution; Current trends

in wholesaling and retailing.

12. Emerging Trends & Issues in Marketing: Brief overview of Rural Marketing in India, CRM,

Service marketing, B2B Marketing, Internet Marketing, Consumerism, International marketing.

Referencess :

1. Kotler, P., Keller, K L., Koshy, A., and Jha, M., “Marketing Management”, Pearson Education.

2. Stanton William J., “Fundamentals of Marketing”, Tata McGraw Hill.

3. Kotler, Philip and Armstrong, Gary. “Principles of Marketing”, Pearson Education.

4. Arun Kumar and N. Meenakshi, “Marketing Management”, Vikas Publishing.



Paper Name: PG 108 - Human Resource Management

1. Human Resource Management: Scope and Coverage, Structure and functions of HR

Department, Role of a HR manager. [2L]

2. Human Resource Planning: Supply and Demand Forecasting methods, Manpower Inventory,

Career Planning, Succession Planning, Personnel Policy. [4L]

3. Recruitment and Selection: Process, Sources, Methods of selection, Interviewing Method, Skills and Errors; Internal Mobility and Evaluation, Promotion - Purpose, types, Methods, Transfer -

Concept, Purpose, Types, Separation; Different Schemes and Practices [4L]

4. Human Resource Development: Policy and Programs, Assessment of HRD Needs, HRD

Methods: Training and Non-Training. Impact analysis of training & development, Assessment

centers, Managerial development [4L]

5. Performance Management System: Definition, concept, Goal setting, MBO, Methods of

performance appraisal, Appraisal instruments, 360 Appraisal, Errors in appraisal, Potential Appraisal,

Appraisal Interview. [4L]

6. Compensation Management: Wages - Concepts, Components; System of Wage Payment, Fringe

Benefits, incentives, perks, Social security post retirement [4L]

7. Industrial Relations in India: Parties; Management and Trade Unions, Industrial Disputes: Trends,

Collective Bargaining, Settlement Machineries, Role of Government, Labour Policy in India. [4L]

8. Discipline Management: Misconduct, Disciplinary action, Domestic Enquiry, Grievance

Handling [4L]

9 Strategic HRM and International HRM: Meaning, Strategic HRM vs. Traditional HRM, SHRM

Process, Managing workforce diversity-Global HR issues [4L]

10.Nature of e-HRM, e- Recruitment & Selection, e-Performance Management, e-Learning- Legal

and financial dimensions in e HRM. [2L]

11. Quantitative techniques in HRM Audit and HR Score Card [2L]

References:

1. Agarwala T. - Strategic Human Resource Management, OUP

2. Aswathappa, K. - Human Resource Management, Tata McGraw Hill

3. Jyothi P. & Venkatesh, D.N. - Human Resource Management, OUP

4. Pattanayek, B. - Human Resource Management, PHI

5. Ramaswamy, E.A. - Managing Human Resources, OUP

6. Saiyadain, M.S - Human Resource Management: Tata McGraw Hill

7. VSP Rao- Human Resource Management



2nd semester syllabus

Paper Name: PG 201- Managerial Economics II

1. National Income-concepts and various methods of its measurement.

2. Inflation: theories. Concepts of inflation – demand pull and cost push, Stabilization

policies. Brief Introduction to Philips Curve, Stagflation

3. Introduction to business cycles.

4. Theory of multiplier: Brief concept of multiplier.

5. Overview of IS-LM model.

6. Indian Planning: Brief Overview of Indian Planning, Importance and characteristics of

Indian Planning, Overview of 5 Year Plans.

7. Indian Economic crisis, Economic Reforms commencing from 1991, Macroeconomic

Stabilization and Structural Reforms

8. Capital Market - Concept of Indian capital market, SEBI and Capital Market Reforms.

9. Role and functions of Central Bank and Commercial Banks. Overview of Indian Money

Market, Monetary Policy.

10. Principles of Taxation; Direct and indirect taxation; Fiscal Policy.

11. Industrial Policy: Overview of the Industrial Policies, Industrial Sickness

12. International Trade and international linkages; Comparative Advantage as basis for

trade; tariff and non-tariff barriers. IMF, GATT, WTO, Globalization. Concept of Balance

of Payments; Exchange rate systems – fixed, flexible and managed float. Components of

trade policy reforms, Brief idea of FERA, FEMA, Current and Capital account

convertibility.

References:

1. Principles of Macroeconomics, Soumyen Sikdar – Oxford University Press

2. Economics – Lipsey & Chrystal – Oxford University Press

3. Macroeconomics – Dornbusch & Fischer – Tata McGraw Hill

4. Macroeconomic theory – W.H. Branson – AITBS Publishers

5. Macroeconomics - E. D’Souza - Pearson Education

6. Economic Environment of Business – Mishra & Puri – Himalaya Publishing House

7. Indian Economy – Datt & Sundharam – S.Chand

8. Principles of Macroeconomics - N.Gregory Mankiw – Thomson South-Western



Paper Name: PG 202 - Organizational Behaviour II

1. Foundations of group behavior – Definition and classification of groups; needs for

joining group; five stage model of group development; temporary groups with deadlines

– punctuated equilibrium model; group properties and their relationships; group decision

making; and evaluation of group effectiveness. 2 lectures

2. Teams - why teams are required; difference between teams and groups; types of teams;

how to create effective team; turning individuals into team players; teams and quality

management; and testing fitness of team to situation. 2 lectures

3. Communication in OB – functions of communication; communication process;

direction of communication; inter personal communication – how it is done; grapevine

and rumors; how to reduce negative consequences of rumors; computer aided

communication; knowledge management; choice of communication channels; barriers to

effective communication; silence as communication; politically correct communication;

and communication barriers and cultural context. 2 lectures

4. Basic approaches to leadership – what is leadership; trait theory; behavioral theories;

contingency theories; Fiedler model; Cognitive Resource Theory; Contingency

Approach: Hersey & Blanchard Situational Model; Leader–Member Exchange Theory;

Path-Goal Theory; and Leader-Participation Model along with Contingency Variables in

the Revised Leader-Participation Model 2 lectures

5. Contemporary Issues in Leadership – what is framing; Inspirational Approaches to

Leadership; Key Characteristics of Charismatic Leaders; Level 5 Leaders; Transactional

and Transformational Leadership and their characteristics; Leadership and Ethical

Behavior; Trust as the Foundation of Leadership; dimensions of trust; basic principles of

trust; contemporary Leadership Roles- providing team leadership, mentoring, self

leadership, online leadership; challenges to leadership; substitutes and neutralizers for

leadership; finding and creating effective leaders. 2 lectures

6. Power and Politics - definition of power; contrasting leadership and power; bases of

power - formal power, personal power; dependency - the key to power; Power Tactics;

factors influencing the choice and effectiveness of power tactics; power in groups –

coalitions; sexual harassment- unequal power in the workplace; politics - power in action;

Factors That Influence Political Behaviors; employee responses to organizational politics;

impression management (IM) and ethics of political actions. 2 lectures

7. Conflict and Negotiation - definition of conflict; types of conflicts; the conflict process

including conflict management techniques; negotiation - bargaining strategies, bargaining

strategies, the negotiation process, issues in negotiation, third-party negotiations; conflict

and unit performance 2 lectures



8. Organizational Culture - what is organizational culture, contrasting and uniform

organizational cultures; what do cultures do; how culture begins; sustaining culture;

socialization and its process; how organization cultures form; how employees learn

culture; how to create ethical organizational culture; how to create customer responsive

culture; spirituality and organizational culture; and how organizational cultures impact

performance and satisfaction; 2 lectures

9. Organizational Change - Forces for change - nature of the workforce, technology,

economic factors, competition social trends and world politics; managing planned

change – forms of resistance to change, sources of individual resistance to change;

sources of organizational resistance to change; overcoming resistance to change, the

politics of change; Lewin’s three-step change model; Kotter’s eight-step plan for

implementing change; Action research; Organizational Development and it’s techniques;

Sensitivity training; Survey feed back; Process consultation; team building; intergroup

development; appreciative enquiry; contemporary change issues for today’s managers –

process re engineering, innovation, learning organizations

3 lectures

10. Work Stress and Its Management – Stress and its potential sources; consequences of

stress; managing stress and work life balance. 1 lecture

References :

1. Hersey, P., Blanchard, K.H., Johnson, D.E.- Management of Organizational

Behaviour, Prentice Hall of India/Pearson Education

2. Luthans, Fred - Organizational Behaviour, McGraw-Hill

3. Pareek, Udai - Understanding Organizational Behaviour, OUP

4. Robbins, S.P., TA Judge & S.Sanghi : Organizational Behaviour, Pearson

5. Sekaran, Uma - Organizational Behaviour – Text and Cases, McGraw Hill

6. Shukla , Madhukar - Understanding Organizations – Organizational Theory and

Practice in India, Prentice Hall



Paper Name: PG 203 - Financial Management

1. Introduction : 1L

Introduction to Financial Management - Goals of the firm – Organization of Finance Dept &

CFO’s role

2. Time Value of Money : 3L

Simple and Compound Interest Rates, Amortization, Computing more that once a year,

Annuity Factor.

3. Valuation of Securities: 3L

Bond Valuation, Preferred Stock Valuation, Common/Equity Stock Valuation, Concept of

Yield, YTM & Duration.

4. Sources of Finance: 2L

Sources of Short-term Financing (Factoring, Commercial Paper, Cash Credit, Trade Credit,

etc.), Sources of Medium-term Financing, Sources of Long-term Financing -- Equity Shares,

Preference Shares, Debentures/Bonds, Euro Issues [ADR, GDR, etc.]

5. Working Capital Management (WCM):

A brief overview of Working Capital & WCM – Definition, Importance, Operating Cycle vs.

Balance Sheet Approach, Financing Current Assets/Working Capital – Policies, Factors

Affecting & Estimation of Working Capital Requirement, Inventory Management ,

Debtors/Accounts Receivables Management and Cash Management 4L

6. Investment/Capital Budgeting Decision: 4L

An Overview of the Investment/Capital Budgeting Decision – Definition, Objectives,

Importance, Required Information & Process, Generating Investment Project Proposals,

Estimating Project, After Tax Incremental Operating Cash Flows, Capital Budgeting

Techniques, Project Evaluation and Selection – Alternative Methods (Traditional & Modern)

7. Capital Structure Determination:

Concept and Approaches of Capital Structure Decision [including Factors for Capital

Structure Determination], Capital Structure vs. Financial Structure, NI, NOI, Traditional and

Modigliani-Miller (M-M) Approach. 3L

8. Cost of Capital:

Concept & Importance, Factors affecting Cost of Capital, Computation of Specific Cost of

Capital for Equity, Preference, Debt & Retained Earnings, Computation of Weighted

Average Cost of Capital (k0). 2L

9. Capital Structure and Leverage:

Operating Leverage, Financial Leverage, Total/Combined Leverage, Indifference Analysis in

Leverage Study, EBIT-EPS analysis. 3L



10. Dividend Decision/Policy:

Passive Versus Active Dividend Policy, Factors influencing Dividend Policy, Dividend

Stability, Stock Dividends vs. Stock Splits, Dividend Theories - Gordon’s Model,

Walter’s Model, M-M Approach & Residual Approach, Legal Considerations of Paying

Dividends. 3L

11.Managerial Decision making:

Marginal Costing – CVP analysis and decisions involving alternative choices; Standard

Costing – concepts and overview of variance analysis; preparation of budget and Budgetary

Control; types of budgets. 12L

Text

1. Banerjee, Bhabatosh – Fundamentals of Financial Management, PHI.

2. Khan and Jain - Financial Management, Tata McGraw-Hill.

Reference:

3. Pandey, I.M. - Financial Management, Vikas.

4. Van Horne, J.C. - Financial Management and Policy, Pearson Education.

5. Gordon & Natarajan - Financial Markets and Services, Himalaya Publishing House.



Paper Name: PG 204 – Quantitative Techniques for Managers - II

1. Descriptive Statistics [3L]

Concept and calculation of Central tendency, Dispersion, Skewness and Kurtosis, Simple

correlation and regression, Calculations using Excel

2. Probability Distribution [8L]

Meaning of Random Variable, Discrete and Continuous Distribution, Mean and Variance,

Distribution Examples: Binomial, Poisson, and Normal. Probability calculations using Excel.

3. Working with Samples - Inferential Statistics [4L]

Types of Sampling, Simple Random Sampling, Importance of Sampling, Central Limit

theorem, Standard error, Degrees of Freedom; Selecting Random samples using random

numbers; generating random numbers using Excel.

4. Estimation [5L]

Concept of Point and Interval Estimation; Concept of Tolerable Error, Confidence Level and

Confidence Interval; Choice of Distribution when sample size is large or small, when

standard deviation is known or unknown; Estimation for Proportion; Sample size

determination. Case studies.

5. Hypothesis Testing [3L]

Meaning and Types of Hypotheses (Null & Alternate; Simple and Composite); Significance

level; Errors in Hypothesis; Critical Region; Tails of Test.

6. Common Parametric Tests [10L]

One population Test (Z test or t test); Two Population Test (Paired, Independent – Large

sample, small sample with equal variance); More than two population test (ANOVA);

concept of Non-parametric test; Demonstration of software package (MS Excel); Case

studies

7. Advanced Data Analysis and Report Generation [7L]

Correlation and Regression; Multiple Regression; Time Series Analysis; Factor Analysis;

Discriminant Analysis; Guidelines for Statistical Report Generation; Demonstration of

software package (SPSS); Case studies

References:

1. Statistical Methods, S.P. Gupta

2. Statistics for Business and Economics, Lind, Marshall and Warthen



Paper Name : MM 201 : Marketing Research

1. Introduction : (3 hrs)

a) Meaning of Marketing Research

b) Categories of research (Fundamental and applied)

c) Applications of marketing research (problem identification & problem solving)

d) Scope of marketing research in marketing decision making

2. Steps in Research Process :

2.1 Defining the marketing research problem ( 1hr)

2.2 Formulating research objectives and research hypotheses( 1 hr)

2.3 Research Design Formulation : Definition of Research design, Components of

research design ; 2.3.1 Classification of Research designs (Exploratory,

Descriptive, Causal); (4 hrs)

2.3.2 Levels of Measurements & scaling techniques : ( 4 hrs)

2.3.3 Questionnaire Design and Construction with examples (3 hrs)

2.3.4 Sampling : Steps in sampling process, Probability and non probability

sampling techniques, sample size determination (3 hrs)

2.4 Data collection: Types of sources data : Primary data and secondary data;

Methods of data collection

2.5 Preparation & processing of data ; Editing, coding, classification, tabulation,

frequency distribution and cross tabulation (6 hrs)

2.6 Data Analysis: Univariate and Bivariate Data Analysis. Multivariate Data

Analysis. (10 hrs)

2.7 Report Writing and Presentation: (1 Hrs)

3. Research Cases & projects (4 hrs)

Text Books

1. Naresh K. Malhotra & S. Dash - Marketing Research- An applied orientation – Pearson

2. P.Green & D. Tull & G Albaum: Research for Marketing Decisions; PHI.

References :

3. Agrawal- Marketing Research

4. Tull and Hawkins - Marketing Research

5. Aaker & Day: Marketing Research; Wiley

6. R.Pannerselvam : Research Methodology

7. Kinnear & Taylor : Marketing Research An applied approach.

8. Boyd & Westfall: Marketing Research: Text & Cases; All India Traveller



Paper Name : MM 202 : Sales and Distribution Management

1. Introduction : (6 hrs) Selling and marketing , Personal selling, salesmanship and sales management, , Types of

selling jobs , Types of selling roles, Types of sales persons, Selling situations, Qualities of a

Salesman, Up-selling and cross selling, Buyer-seller dyads

2. Personal Selling Process: (4hrs)

Prospecting & qualifying, pre-approach, approach, presentation and demonstration,

objection handling, closing and follow up

3. Theories of Selling : (6 hrs)

4. Sales Planning : (10 hrs)

Sales planning process, Setting objectives, Current day sales organization requirements,

Sales budgeting, Sales forecasting techniques. Sales quota management , Designing sales

territories

5. Implementing selling effort : Sales force management : (4 hrs) Recruitment & Selection of sales force, Training of Sales Personnel (ACMEE model),

Motivating the sales force , Compensating the sales force

6. Controlling and evaluation of the Selling Effort : ( 3hrs)

Sales Audit, sales analysis and cost analysis. Evaluation

7. Distributor Management : ( 2hrs)

Channels of distribution, Types of intermediaries, Channel design, Types of marketing

systems

8. Retailing and Wholesaling : ( 2 hrs)

9. Case studies & presentations : (3 hrs)

References :

1. Still, Cundiff & Govoni : Sales Management

2. Shhou & Raut : Sales Management

3. Marketing management : Kotler, Keller, Kohli, Jha : Pearson (SEA edition)

4. Havaldar and Cavale : Sales and distribution management: McGrawHill

5. Panda and Sahadev : Sales and distribution management : Oxford

6. Marketing management : R Saxena



Paper Name: FM 201 - Corporate Taxation

1. Basics and Concepts:

Definitions, Concept of Income, Previous Year (PY), Assessment Year (AY), Residential Status,

Distinction between Capital and Revenue Receipts and Expenditure, Basis of Charge and scope of

Total Income (Incomes deemed to accrue or arise in India and deemed to be received in India),

Incomes which do not form part of Total Income. (2 Hrs.)

2. Heads of Income & Computational Procedure:

Computation of Total Income under various Heads, such as Salaries, Income from House Property,

Profit & Gains of Business or Profession, Capital Gains, Income from Other Sources.

(16 Hrs.)

3. Tax Calculation & Planning:

Clubbing of Income, Set off or Carry forward of losses, various Deductions to be made in computing

Total Income. Taxation of every person including Companies, viz., Individuals including Non-

residents, Hindu Undivided Family, Firms. (6 Hrs.)

4. Compliance & Assessment Procedures:

Tax Deducted at Source, Collection, Recovery and Refund of Tax, Provisions of Advance Tax, E-

return, Assessment, Interest on delayed payments, Penalty and Appeal. (4 Hrs.)

5. Wealth Tax:

Charge of Wealth Tax, Assets, Deemed Assets and Assets exempt from Tax, Valuation of Assets,

Computation of Net Wealth, Return of Wealth and Provisions concerning Assessment. (4 Hrs.)

6. Service Tax:

Background, Statutory Provisions, Taxable Services, Valuation, Administrative Mechanism &

Procedural aspects, Rate and Computation of Tax, CENVAT, Credit for Service Tax, Returns, E-

returns, Assessment. (4 Hrs.)

7. Value Added Tax:

Legislative background, Concept of VAT, Withdrawal of Central Sales Tax, Goods and Service Tax,

Computation, Procedural aspects including Registration, Filling of Returns, Rates of Tax,

Assessment. (4 Hrs.)

Text:

1. Singhania & Singhania - Direct Taxes (Students Ed.), Taxman.

2. Singhania & Singhania - Indirect Taxes (Students Ed.), Taxman.

Reference:

1. Santaram - Tax Planning by Reports, 1978, Taxman.

2. Bhagwati, Prasad - Income Tax Law and Practice, Vishwa Prakashan.



Paper Name: FM 202 - Banking, Financial Services and Insurance

Section A: Banking

1. The Banking Sector – Industry Overview – Financial statements and Analysis, Regulation of

Commercial Banks, Prudential accounting Norms, Regulatory bodies (SEBI, RBI, and IRDA).

2. Micro credit and Micro Finance.

3. Merchant Banking: Concept -Types -Functions - Trends in Merchant Banking in India - SEBI &

Merchant Banking.

4. Personal Financial Services and Retail Banking : Debit Card - Credit Card - Housing & Personal Loans, Mortgage Loan, Auto Loans and Education Loans.

Section B: Financial Services

5. Mutual Funds: Concept - Types - Nature – NAV – Trends in Indian Mutual Fund Market - SEBI

& Mutual Fund.

6. Leasing & Hire Purchase Finance: Definition of Leasing, Types of Lease, The Leasing Process, Definition of Hire Purchase, Rights of Hirer, Rate of Interest, Evaluation of Leasing & Hire

Purchase as method of financing.

7. Commercial Services: Letter of Credit, Bank Guarantee, Core Banking, E-Banking, Securitization

and Factoring.

8. Credit Rating Agencies: Concept - Functions - Different Credit Rating Agencies - Popular

Symbols – SEBI & Credit Rating.

Section C: Insurance

9. The Insurance Sector – Basic Principles of Insurance – components of insurance Market- The changing scenario of the Indian Insurance Sector.



Paper Name: HRM 201- Human Resource Planning

Basics in HR Planning – Macro Level Scenario of HRP, Concepts and Process of HRP,

Considerations – Technology, Finance, Product Demand. [4 L]

Methods and Techniques – Demand Forecasting : Managerial Estimates, Trend Analysis,

Utilization Analysis :Work Study, Job Analysis, Supply Forecasting : Inventory Analysis,

Wastage Analysis, Markov Analysis, Balancing Supply & Demand, Issues of Shortage and

Surplus. [10 L]

Human Resource Information System (HRIS) - Concept and Procedures [4 L]

Strategic HRP – Planning, Tools and Evaluation [2L]

Job Analysis & Job Evaluation – Job Analysis - Concepts, Process, Job Description, Job

Specification, Uses, Limitations; Job Evaluations – Concepts, Methods, Limitations [6 L]

Measurements of HR Planning – HR Audit, HR Accounting [4 L]

HR Plan – Implementation Strategies – Recruitment, Redeployment, Redundancy,

Retention, Productivity Plan, Training Plan, Career Plan, Succession Plan, Compensation

Plan. [6 L]

Case Studies on HR Planning [4L]

References :

Bennison, M. & Casson, J.: The Manpower Planning Handbook, McGraw Hill.

Bell, D. J.: Planning Corporate Manpower, Longman.

Bohlander, G., Snell, S., Shermen, A.: Managing Human Resources, Thomson.

Mellow, Jeffrey A. : Strategic Human Resource Management, Thomson

Pettman, B. O. & Taverneir, G.: Manpower Planning Workbook, Gower.

Walker, J. W.: Human Resource Planning, McGraw Hill.

ILO : Job Evaluation



Paper Name: HRM 202- Compensation Management & Welfare Related Issues

1. Compensation (5L)

Concept, objectives, dimensions, role and structure of contemporary managerial

compensation. Economic and Behavioral Issues in Compensation. Framework of

Compensation Policy (Macro and Micro).Divergent Perspectives of Management and

Labour. Compensation in Knowledge-based economy.

2. Compensation/Wage Structure (8L)

Pay Packet Composition (Basic Wage, DA, Incentive, Statutory Bonus, Allowances, Fringe

Benefits and Social Security). Modern Trends of Pay Packets. Pay Commissions & Wage

Boards. Job Evaluation and Internal Equity, its linkage with wage. External Equity and Pay

Surveys.

3. Compensation Strategies (6L)

Aligning Compensation with Corporate Strategy. Competency based Compensation.

Compensation and Performance expectations. Basic principles governing successful

compensation strategy-Indian Cases. Compensation as a retention strategy. Executive

compensation.Variable Pay.

4. Reward based Compensation Management (6L)

Introduction, Forms and Choice of Performance linked Reward System. Designing such a

system. Integrated Incentive Scheme - A Review. Incentives for Blue and White Collars.

Stock options. Allowances and Benefits. Benefit Options; Legally required benefits,

Retirement and Saving Plan Payments.

5. Emerging Issues (8L)

Tax Planning and Tax Avoidance. FBT, Tax Planning for Employee Compensation.

Comparative International Compensation. Future Trends in Compensation and Reward

Management.

6. Compensation and related laws (7L)

a) Equal Remuneration Act, 1976

b) Minimum Wages Act, 1948

c) Payment of Wages Act, 1936

d) Payment of Bonus Act, 1965

e) Payment of Gratuity Act (6L)

f) EPF and Miscellaneous Provisions Act, 1952



References:

1. Bhatia: New Compensation Management in Changing Environment.

2. Henderson: Compensation Management in a Knowledge-based World

3. Milkovich &Newman: Compensation Management

4. Belchar: Wage & Salary Administration

5. Gupta: Managerial and Executive Remuneration in India

6. Sarma: Understanding Wage System

7. Alka Gupta: Wage and Salary Administration in India.



Paper Name: LSCM201: Logistics and Freight Transport

1. Logistics Management – Basic Concepts and Characteristics

Origin, history, current view, overview of supply chain, logistics decision making, logistics

system design and planning, distribution networks, transportation.

2. International Logistics – Modal Choice:

Introduction, method of selection, operational factors, transport mode characteristics,

consignment factors, cost and service requirements, aspects of international trade.

3. Maritime Transport:

Introduction, structure of the industry, common shipping terms, surcharges, documentation,

vessel classification, common ship types and their cargoes, ports and cargo handling, other factors

4. Air Transport:

Introduction, structure of the industry, air cargo handling, types of air freighter, documentation,

air hubs and spokes, airfreight pricing, air cargo security

5. Rail and Intermodal Transport:

Introduction, intermodal equipment, intermodal vehicles, intermodal infrastructure, rail transport,

Booking procedure in rail freight operations, freight loads carried by IR, Scales in the context of

parcel service, CONTRACK, CONRAJ AND CARTRAC, DFC, international freight, types of

rakes, link trains, important goods sheds and transshipment points, railway claim manual.

6. Road Freight Transport:

Introduction, main vehicle types, types of operation, load types and characteristics, main types of

vehicle body, the wider implications of vehicle selection, vehicle acquisition, reasons for road

freight transport costing, key aspects of road transport costing, vehicle standing costs, vehicle

running costs, overhead costs, costing the total transport operation, whole life costing, vehicle

cost comparison, zero-based budgets, need for planning, fleet management, main types of road

freight transport, transport resources requirements and optimization, vehicle routing and

scheduling issues, data requirements, manual methods of vehicle routing and scheduling,

computer routing and scheduling, other information system applications

7. Containerization and ICD:

Concepts, classification, benefits and constraints, inland container depot, roles and functions,

CFS, export clearance at ICD, CONCOR, ICDs under CONCOR, Chartering, Kinds of charter,

charter party, arbitration.

8. Packing for Transportation and Marking:

Labels, functions of packaging, designs, kinds of packaging, types of boxes, container, procedure,

cost, types of marking, features of marking.

References:

Rushton, Croucher, Baker – The Handbook of Logistics and Distribution Management – Kogan Page

Coyle, Novack, Gibson, Bardl – Management of Transportation 7th Ed – Cengage

Multiah Krishnaveni - Logistics Management and World Sea Borne Trade – Himalaya Pub



Railway Claim Manual – Indian Railways

Paper Name: LSCM 202: Warehousing and Inventory Management

1. Principles of Warehousing

Introduction, the role of warehouses, strategic issues affecting warehousing, warehouse

operations, costs, packaging and unit loads.

2. Storage and Handling Systems

Pallet movement, pallet stacking, palletized storage, palletized storage – comparison of

systems, Small items storage systems, truck attachments, long loads, cranes, conveyors,

automated guided vehicles, hanging garment systems.

3. Receiving , Order Picking, Replenishment and Dispatch

Receiving processes, Order picking concepts, order picking equipment, sortation, pick

routes, information in order picking, e-fulfillment, picking productivity, replenishment,

dispatch processes, cross-docking, equipment, layouts

4. Warehouse Design

Introduction; design procedures.

5. Warehouse Management and Information

Operational management, performance monitoring, information technology, data capture

and transmission, radio data communication.

6. Managing Inventory Flows in the Supply Chain The role of inventory, inventory turns, inventory in the firm; rationale for inventory,

batching economies / cycle stocks, Saw-tooth models, EOQ, TAC, reorder point, Two-

bin system, min-max system, EOQ in conditions of uncertainty, fixed order interval,

uncertainty / safety stocks, transit and work-in-process stocks, quick response, basic

elements of QR, QR profit sources, efficient consumer response, ECR impact on dry

grocery chain, seasonal stocks, anticipatory stocks, importance of inventory in other

functional areas, inventory carrying cost, inventory cost, carrying cost vs. order cost,

expected stock-out cost, inventory-in-transit carrying cost, ABC Analysis, inventory

visibility, Bull Whip Effect.

7. Process Mapping

Process mapping overview, process mapping framework, identify best practices; As ~ Is

process, analyze, evaluate and sign-off, To ~ Be process, process – tools and maps,

PDSA cycle.

References:

Rushton, Croucher, Baker – The Handbook of Logistics and Distribution

Management – Kogan Page

Supply Chain Management – Sunil Chopra, Peter Meindl – Pearson

Lean Six Sigma Pocket Toolbook – George, Maxey, Rowlands, Price – Tata McGraw

Hill

Training Workshop: Practical Project Management for Managers

Introduction, initiating projects, creating PM plan and subsidiary plans, executing cases,

monitoring and controlling, closing.



Paper Name : SYS 201 : Database Management Systems

[1] DBMS: [6L]

What is a DBMS. Need for using DBMS. Concepts of tables, records, attributes, keys, integrity

constraints, 3-schema architecture, data independence. Data models – Hierarchical, Network,

Relational

[2] The Relational Model, Language & Systems: [12L]

The Relational Data Model & Relational Algebra. SQL: DDL, DML, & DCL concepts, SQL

commands (ANSI standard). Oracle 8 or above/ MS SQL Server / MS Access

[3] Integrity and Security: [3L]

[a] Integrity constraints, concept of triggers, stored procedures (theoretical concepts only)

[b] Database Security & Authorization (concept of GRANT / REVOKE).

[4] Database Design: [5L]

ER modeling [Entity-Relationship Diagrams (ERD), construction of tables], Functional Dependencies

&Normalization (up to 3NF; concept of BCNF), De-normalization . Case Study on Normalization.

[5] System Implementation Techniques: [6L]

[a] Query Processing & Optimization (concept only).

[b] Transaction Processing Concepts, Concurrency Control and Recovery Techniques (concept only).

[6] Indexing concepts: [3L]

Ordered indices (primar , secondary, dense, sparse, multilevel), concepts of hashing (static, dynamic)

[7] Advanced Data Models & Emerging Trends: [5L]

Advanced Data Modeling Concepts, Object–Oriented Databases, Distributed Databases & Client

Server Architecture, XML

References :

1. Elmasri, Navathe : Fundamentals of Database System, Pearson Education.

2. Silberschatz, Korth, Sudarshan : Database System Concepts, McGraw Hill International.

3. Date : An Introduction to Database System, Pearson Education. 4. Hopper, Prescott, Mc fadden : Modern Database Management, Pearson Education.

5. Molina, Ullman, Widom : Database System , Pearson Education.

6. Schaum’s Outline Series : Funamentals of Relational Databases, Tata McGraw Hill.

7. Chang : Oracle XML Handbook , McGraw Hill. 8. ISRD, Introduction to Database Management Systems, Tata McGraw Hill

9. Loney & Koch: The Oracle 9i Complete Reference, Oracle Press

10. Ivan Bayross : SQL & PL/SQL , BPB 11. Mata, Toledo, Schaum’s Outline Series for Database Management System, TMH



Paper Name : SYS 202 : System analysis and design

1. Overview of Systems Analysis & Design: [7L]

Business Systems Concepts, Systems Development Life Cycle(SDLC), Life cycle models (Waterfall

model, Prototyping model, Incremental model, Spiral model, RAD model), Feasibility Analysis,

Design, Implementation, Testing & Evaluation.

2. Business Process Re-engineering: Concepts, Process involved; Case study. [3L]

3. System Requirement Specification & Analysis: [6L]

Fact finding techniques, data - flow Diagrams, data dictionaries, process organization & interactions,

Decision analysis, standards ( IEEE/ ISO).Data Modeling & Analysis.

4. Detailed Design Modularization: [6L]

Module Specification, File Design, Systems Development involving Data Bases. Structured Design

Methodology(SDM). Database Design, Output Design, Input Design, User Interface Design.

5. Object-Oriented Analysis &Design (OOAD): [10L]

Modeling System Requirements using ‘USE CASES’

Object Modeling: Object Structure, Object Features, Classes & Objects, Key Concepts of object

oriented approach, Object Representation methods, Object Status, State Diagram, Modeling behavior

in object Modeling – use cases, Object oriented Analysis, Object oriented Design, Modeling &

Design using UML, Activity Diagram & Swim lane Diagram, Sequence & Collaboration Diagram.

OO Testing strategies & techniques.

6. System Control & Quality Assurance through testing: [5L]

Design Objectives reliability & maintenance, Software Design & documentation tools, top – down,

bottom- up and variants. Testing strategies & techniques: Unit and integration testing, testing

practices and plans. System Controls, Audit Trails, CASE Tools.

7. Hardware & Software Selection: [3L]

Hardware acquisition, memory, process, peripherals, Benchmarking, Vendor selection, Software

selection – operating system, languages, Language Processes, performance & acceptance criteria

References :

1. Booch, Grady: Object Oriented Analysis & Design.

2. Hoffer: Modern System Analysis & Design, Pearson Education.

3. Jalote, Pankaj: An Integrated approach to Software Engineering, Narosa. 4. Kendall: System Analysis & Design, Pearson.

5. Kiewycs, Igor Hawrysz: Systems Analysis & Design, PHI

6. Rajaraman V., Systems Analysis and Design, PHI 7. Rambaugh, Jacobson, Booch: UML- Reference Manual, Pearson.

8. Roger Pressman: Software Engineering - A Practitioner’s Approach , TMH

9. Senn: Analysis & Design of Information Systems, McGraw Hill International.

10. Sommerville : Software Engineering-Pearson Education. 11. ISRD, Structured System Analysis and Design, Tata McGraw Hill



3RD SEMESTER SYLLABUS

Compulsory Subjects

Paper Name: PG 301- Strategic Management

1. Strategic Management - Introduction : Evolution, Importance, Hierarchy, Components,

Mission, Objectives, policies, Analysis and choice, Grand strategy, Levels of strategy

planning, Strategic decisions [ 4L]

2. Strategic Management - Process : Process, Environmental scanning, Strategy formulation,

Strategy implementation, Evaluation and control, Strategic decision-making, Limitations of

strategic models [ 3L]

3. Strategic Management – Company Mission and Planning: Vision, Mission, goals,

philosophy, Process, Image, Social responsibility, Goal Setting; Models for Resource

Allocation, Stakeholder approach, Business ethics, Basic product-market-technology [ 3L]

4. Environmental Scanning: External Environment Analysis (PESTILE); Industry analysis, porters 5 forces, Game theory, Internal Analysis – Departments & functions, Learning curve,

SWOT, Portfolio analysis, GE, BCG, ADL, Ansoff matrix, Strategic Advantage Factors [4L]

5. Formulating Strategies: Corporate, Administrative/Executive and Operating Levels. Developing Functional Strategies, Development-Integration-Diversification, Behavioral

factors, Blue ocean strategy, E-business strategy [4L]

6. Implementation of Strategies: Structure, Strategic change, Restructuring, Force field, Role of Managers, Leadership, Crisis management, Structural Implementation, Functional

Implementation [4L]

7. Evaluation and Control : Need, Problems, Criteria for Evaluation

(Qualitative/Quantitative), Process of Evaluation, Strategic Control System and

Measurement, Benchmarking, Reengineering, Balanced Scorecard, [4 L]

8. Gaining and Sustaining Competitive advantage : Generic strategies, Cost-Differentiation-

Focus, Limitations, Types of Industries and formulating strategies, Competitive advantage,

Value Chain, Sustaining competitive advantage, core competency, Resource view [5L]

9. Strategic Actions: Corporate restructuring, Joint Ventures and strategic alliances, Mergers,

Acquisitions, Diversification, Spin-offs and De-Merger, Change in ownership structures,

Corporate control, Takeover strategies and defenses, Challenges for the 21st century [5L]

10. Case studies – Strategic Planning and Management [6L]

Reference Books:

1. Strategic Management – Johnson & Scholes

2. Strategic Management – Pearce & Robinson

3. Kazmi, A. : Business Policy & Strategic Management, Tata McGraw Hill

4. Porter, Michael E. : Competitive Strategy, The Free Press

5. Das, Ranjan : Crafting the Strategy, Tata McGraw Hill

6. Ansoff, H.I. & McDonnel, E.J. : Implementing Strategic Management, Prentice-Hall

7. Banerjee, Bani P. : Corporate Strategies, OUP

8. Mellahi, K.,Frynas, J.G.& Finlay, P. : Global Strategic Management, OUP

9. Roy, Dilip : Discourses on Strategic Management, Asian Books



Compulsory Subjects

Paper Code/Name : PG 302 : Operations Management and Decision Analysis (OMDA)

1. Introduction to OMDA and Process Analysis [5]

1 - Introduction, Competitiveness and Process Analysis; Meanings of terms used in Process

Analysis such as MLT, CT, TPT;

2 - Modeling a Process: through Excel & Arena ;

3 - Example of a Process and its model ;

4,5- Modeling Variability in Time: Through Excel & Arena

II. Managing Operations

1. Forecasting Demand [3]

1,2 - Introduction to Forecasting ; Techniques: Moving Average, Weighted Moving

Average, Exponential Smoothing, Regression ;

2,3 - Using Data Analysis Package in Excel for Regression

2. Aggregate Production Planning (APP) [6]

1 - Strategies of Aggregate Production Planning: Chase and Level

2,3,4 - Formulation of an LP / IP model to address APP - use of Excel Solver - Solve a

Problem

5,6 - Transportation Model formulation of APP : - Solve a problem through Excel-Solver

3. Multiplant production and Distribution [1]

1 - Use of Transportation LP model to decide jointly Production and Distribution issues

4. Inventory Control - Independent Demand [3]

1 - Introduction to P (fixed time) and Q (fixed quantity) System of Inventory Control

2 - Coping with variation in Demand - role of safety stock – 1

3 - Coping with variation in Demand - role of safety stock – 2

5. Inventory Control - Dependent Demand – MRP [2]

1 - The basic logic of MPR through an example

2 - Lot Sizing : Approaches to deciding on what should be the size of a lot while ordering

6. Scheduling [2]

1 - Introduction to scheduling: Johnson's Rule

2 - Use of Lekin: a scheduling package

7. Supply Chain Management [1]

1 - Introduction: Types of Supply Chain; Metrics of Supply Chain Performance

8. Simulation and its applications [2]

1 - What is simulation? Basis of Monte-Carlo simulation

2 - Example of simulation

9. Service Operations Management [2]

1 - Challenge and Opportunity in Services: The presence of customer; Types of services

2 - Serving customers: Use of Queueing models for decision making



III Designing Operations

1. Locational Analysis [2]

1 - Locational Strategies: Use of Point system and AHP approach

2 - Choosing a location by means of Transportation LP model in a production setting

2. Layout Analysis [1]

1 - Layout strategies: Product and Process Layout

3. Capacity Analysis [2]

1 - Capacity Planning steps

2 - Using Break-even and Decision - Tree approaches in Capacity Decisions

IV Improving Operations

1. Quality Management [3]

1 - What is quality? Measures of quality; SPC

2 - What is Process capability? 6-sigma Quality?

3 - Various Models: 5S, 5W2H, PDCA

2. Productivity [1]

1 - Measures of Productivity; Guidelines for improving productivity

3. JIT and Lean [1]

1 - What is JIT and what is Lean Production? What is the difference?

4. Theory of Constraints [1]

1 - Theory of constraints and improvement

V Additional Techniques for decision making

1. Goal Programming [1]

1 - An Introduction: Linkage with LP

2. Game Theory [1]

1 - An Introduction: Linkage with LP

References :

1. Managerial Decision Modeling with Spreadsheets by Balakrishnan, Render, Stair, Pearson

Education

2. Operations Management – Heizer, Render, Munson and Sachan – 12th edition(2017) –

Pearson

3. Operations and Supply Chain – Chase, Aquilano, et al - TMH

4. Operations Research – An Introduction (10th Edition) – Taha , H. A. Prentice Hall/ Pearson

Education

5. Operations Research – Hillier F.S. and Hillier, M.S. – TMH

6. Quantitative Analysis for Management – Render, B., Stair, R.M., and Hanna, M.E. – Pearson

Education

7. Simulation – Ross, Sheldon – Elsevier

8. Quantitative Methods for Business by Anderson, Sweeney, Williams, Cengage Learning,



Compulsory Subjects

Paper Name : PG 303 – Business Laws

Course Objectives

1. Equip the students with concepts, principles and the theories of various Mercantile or Business

Laws of India. 2. Prepare the students in organizing and managing activities in any type of business in conformity

with various Mercantile or Business laws of India, and in seeking approvals from various legal

authorities for establishing businesses. 3. Develop the students competencies and skills relating to Mercantile or Business laws of India as

entrepreneurs and managers.

4. Give students a practical feel of the above topics through use of Case Studies

Course Outcomes

1. Learn the latest developments in the field of Mercantile or Business Laws of India.

2. Learn to apply the Mercantile or Business Laws as prevailing in India. 3. Learn Incorporate the basic elements of Mercantile or Business Laws of India in management

such as planning, organizing, staffing, directing, leading and controlling

4. Use information technology in line with the prevailing law in India 5. Identify unmet elements of Mercantile or Business Law in day to day operation or management

of business.

6. Able to formulate organizational design and arrangements which effectively works following the

Mercantile or Business Laws of India. 7. Able to incorporate legally required environment-protection considerations in planned business

operations.

8. Plan for effective government compliance and engagement for the business as far as Mercantile or Business Laws are concerned.

9. Able to file for Patents, Copyrights and Trade Marks before the registering authorities and protect

intellectual rights on behalf of self or also as a manager.

Syllabus

1. Evolution of Business laws in India (2L)

2. Indian Contract Act: (7L)

General principles of Contract; Void and voidable contracts; Essential elements of Contract;

Different types of contracts; Different kinds of Offers; Validity and lapse of offer; rules for

acceptance of offer; valid consideration; free consent, fraud, undue influence, coercion,

misrepresentation and mistake; Contingent contracts, indemnity, Guarantee, Bailment, pledge and

agency.

3. Sales of Goods Act: (3L)

Goods and their kinds; Sale and Agreement to sale; methods of sale; price of goods; conditions

and warranties; transfer of ownership and passing of risk; performance in contract of sale of

goods; rights of seller and buyer; FOB, CIF & Ex Ship Contracts; and Sale by Auction.



Compulsory Subjects

4. Negotiable instruments Act: (3L)

Negotiable instruments and their types; Classification of Negotiable Instruments; maturity of

Negotiable Instrument; Meaning of negotiations; Endorsements; Crossing of cheques; Bouncing

and dishonor of cheques; Holder, holder in due course and payment in due course; duties, rights

and protection to bankers; Dishonor and acceptance for honor; and Discharge of a Negotiable

Instrument

5. Indian Companies Act 2013: (10L)

Companies and their types; Memorandum of Association and Articles of Association including

their formation and amendments; Name of a Company; Incorporation of a Company; Raising

of Finances of a Company – Share & Debentures including rights of share holders of different

types; Depository receipts; Net worth of a Company; Different kinds of issues for raising

capital – includes offer documents and their types; Appointment of Directors; important

provisions regarding Corporate Governance and CSR.

6. Consumer Protection Act: (2L)

Consumer defined; goods and services covered by the Act; defects and deficiencies; rights of

consumer; Consumer Protection Forums; Redress mechanism; and Nature and Scope of remedies

under the Act

7. Right to Information Act and Information Technology Act : Overview only (4L)

8. Indian Patent Law; Copyright Act, and Trade Marks Act: Overview only. (3L)

9. West Bengal Shops and Establishment Act : Overview only (1L)

10. Goods & Service Tax Act ( Drafts ): Overview only (2L)

11. Review and Revision (3L) Updated Supreme Court Judgments, Legislative processes, Case Laws, Quizzes, Classroom

Discussion, Moot Courts etc. Real incorporation of a Company.

Text books:

1. Business Law by N.D.Kapoor 2. GST - Concept & Roadmap (Also Incorporating in Depth Analysis of Model GST Law as

released on 14th June 2016) - Atul Kumar Gupta

Reference Books:

3. Maheshwari, S.N. and Maheshwari, S.K. A Manual of Business Law. Himalaya Publishing

House, New Delhi (Latest Edition).

4. Bedi, Suresh. Business Environment (2004). Excel Books, New Delhi

5. Tulsian, P.C. Business Law (2004). Tata McGraw – Hill, New Delhi.

6. Trips Agreement and Intellectual Property Rights Regime in India By Shaiwal Satyarthi, A

Lakshminath, Published by Deep and Deep Publication

7. Economic Survey, Govt. of India – Latest Issue.

8. Monthly Bulletin, Reserve Bank of India, Mumbai

https://www.shimply.com/author/shaiwal-satyarthi-a-lakshminath

https://www.shimply.com/author/shaiwal-satyarthi-a-lakshminath

https://www.shimply.com/publisher/deep-and-deep-publication



Specializations offered in 3rd semester in Choice Based Credit System (CBCS)

Paper name : MM 301: Services Marketing

1. Introduction (2 hrs)

Definition of Service ; Service Sector and Economic Growth ; Classification of Services

2. Service Concept (6 hrs)

Characteristics of services ; Tangibility Continuum ; Differences of services from goods ; Need

for Expanded Marketing mix for services ; Concept of 4 C’s in Services

3. Consumer Behaviour in Service Marketing ( 6 hrs)

Elements of consumer behaviour in services marketing : (a) Pre-purchase stage Consumer behaviour – (Need Recognition, Information search, Evaluation of service alternatives, service

purchase) , (b) Service Encounters - moments of truth, Consumer Experience & (c) Post

purchase stage - experience evaluation ; Customer’s levels of expectations of Service ; Customer

perceptions of service delivered

4. Strategic Issues in Service Marketing : (4 hrs)

Segmentation, Differentiation and Positioning of Services ; Service Triangle concept (Internal,

External and Interactive marketing strategies)

5. The 7 P’s of service marketing: (10 hrs)

Product – Core & Augmented product concept, flower of service concept ; Distribution of

service; Pricing strategies for service ; Promotion ;

3 extended P’s : Role of People (service triangle), Management of Process (blueprinting and flow

charting), Planning Service Environment (Physical evidence, Servicescape model)

7. Managing Service Quality : (3 hrs)

Customer satisfaction, Service quality, Service quality models (Integrated gap model);

Application

8. Applications of Service Marketing: (2 hrs) : Presentations of projects

Marketing of Financial, Hospitality, Health, Educational and Professional Services, Marketing for

Non-Profit Organizations and NGOs.

9. Customer Relationship Marketing and CRM (4 Hrs)

The Concept of Relationship Marketing, CRM & Building long term customer relationships

(Lovelock’s Wheel of Royalty); Customer Acquisition & Retention Strategies, Service Recovery

, IT Enabled Marketing.

10. Services in global perspective: (1hr)

Recent trends; Principal driving force in global marketing of services; Key decisions in global

marketing

10. Case studies: (2 hrs)




Reference books:

1. Christoper H. Lovelock, "Services Marketing", New Delhi: Prentice Hall of India 2. V. A. Zeithamal and M. J. Bitner, "Service Marketing: Integrating Customer Across the

Firm", McGraw Hill

3. Baron S and Harris K- Services Marketing: Text and Cases (Palgrave) 4. Gronroos, C.: Services management and marketing; Wiley

5. Govind Apte- Services Marketing (Oxford Univ. Press)

6. Fitzsimmons, J A & Fitzsimmons, M J: Service Management; McGraw Hill

7. S. L. Gupta – Marketing of Services (Sultan Chand) 8. Ravi Shankar, "Services Marketing", New Delhi, Global Press

9. Gilmore: services marketing and management

10. Woodruffle, Services Marketing 11. Rampal, Gupta : Services Marketing

12. Verma, H.V. : Services marketing, Pearson

13. Srinivasan R.: Services Marketing; PHI 14. Rathwell. John M., Marketing in the Services Sector

15. Donald, Cowell W., The Marketing of Services




Paper Name: MM 302 : Marketing Communication and Brand Management

1. Introduction : Concept of marketing communication tools - Advertising: Basics ,Objective, types,

DAGMAR, relevant concept of advertising ; Personal selling: Objective , types of seller,

process of selling and relevant concept of personal selling; Sales Promotion: Objectives, Types, tools and techniques used for each type ;Publicity and public relation : Objectives,

types , tools and techniques ; Direct Marketing: Objective, types , tools and techniques ;

Marketing communication models

2. Basics of Integrated marketing communication , Process, Reasons for its growth. Methods

of allocating communication budget, Social, ethical and regulatory aspect of IMC

3. Advertising Agency :

Types, function, structure of advertising agencies, Advertising agencies and support

organization. Client and agency relationship, Agency compensation and evaluation

4. Media Planning:

Media types ,coverage, reach, frequency, impact. Scheduling, Factors influencing choice of

media, media selection, media planning and buying

Evaluation of promotion effectiveness: Pre testing and post testing

5. Brand & Brand Management:

Commodities Vs Brands, The role of brands,Types of branding, The brand equity concept, Brand Equity Models – Brand Asset Valuation, Aaker Model, BRANDZ, Brand Resonance.

Building Brand Equity, Brand Identity and Brand image.

6. Brand Leveraging & Brand Performance: Establishing brand equity management system, measuring sources of brand equity and

consumer mindset, Co-branding, celebrity endorsement.

7. Brand Positioning & Brand Building :

Brand knowledge, Brand portfolios and market segmentation, Steps of brand building, Identifying and establishing brand positioning, Defining and establishing brand values, Brand

revitalization

8. Designing & Sustaining Branding Strategies : Brand hierarchy, Branding strategy, Brand extension and brand transfer, Managing brand

over time. Brand audit

9. Case Study

References:

1. Belch G.E. & Belch M.A: Advertising & Promotion; TMH 2. Wright, winters and Zeiglas - Advertising Management 3. Dunn and Barban - Advertising- its Role in Modern Marketing 4. Manendra Mohan - Advertising Management 5. Aaker, Myers and Batra - Advertising Management 6. Kenneth F Runyen- Advertising Management 7. Kazmi and Batra – Advertising and Sales promotion, Excel Book Publication




8. Integrated Advertising, Promotion and Marketing Communication- By Clow Baack

9. Branding Concepts- Pati, Debashish

10. Brand Positioning Strategies for Competitive Advantage- Subrato Sengupta 11. The New Strategic Brand Management- Kapfere, Jean-Noel

12. Brand Management Perspectives and Practices- Das, Naveen




Paper Name: FM 301 - Corporate Finance

Objectives:

This course aims at:

Providing the students an insight and deep understanding to evaluate the performance, prospects, and value of a business/firm in the future.

Developing the necessary acumen and skills to do corporate valuation with sufficient

theoretical exposure and hand-on practical experiences.

1. Global Financial & Corporate Environment:

Objectives, Functions, Euro Currency Market, Indian & Global Corporation and the Role of Finance

Manager/CFO, Capital market, Relationship with domestic Markets, Agency Problem & Solutions (in

details). (6 Hrs.)

2. The Investment Decision:

The Cash Flow, Equivalent Annual Cost, Project Interactions, Estimation of Cash Flows, Estimation

of Discount Rates, FCFE & FCFF Models. (6 Hrs.)

3. Capital Budgeting & Risk:

Company and Project Costs of Capital, Measuring the Cost of Equity, Capital Structure & the

Company Cost of Capital, Risk Adjusted Discount Rates, Sensitivity Analysis, Monte Carlo

Simulation, Real Options and Decision Trees.

Multinational Capital Budgeting, Repositioning of funds, International Portfolio Theory &

Diversification, Working capital management in MNE. (12 Hrs.)

4. The Financing Decision & Owners Goal:

The Financing Process, The Financing Mix, Tradeoffs and Theory, The Optimal Financing Mix, EVA

– Concept, Methods and Pros & Cons. (4 Hrs.)

5. The Dividend Decision:

Dividend Policy, Analyzing Cash Returned to Stockholders, Buybacks, Spinoffs and Divestures.

(6 Hrs.)

6. Firm Valuation:

Principles and Practice of Valuation, Tools & Techniques, Value Enhancement, Acquistions &

Takeover, Special Cases in Valuation. (6 Hrs.)

Suggested Readings:

Text:

1. Damodaran, A. - Corporate Finance, Wiley.

2. Ross, Westerfield & Jaffe – Corporate Finance, Tata McGraw Hill.

Reference:

1. Brearly, Myers & Mohanty - Corporate Finance, Tata McGraw-Hill.

2. Copeland, Weston & Shastri - Financial theory & Corporate Policies, Pearson Education.




Paper Name: FM 302 - Security Analysis & Portfolio Management

Objectives:

Providing an in-depth knowledge to the students about the working of security markets and

principles of security analysis. Developing the requisite analytical skills required for portfolio management of clients so as to

be able to judge the competitive position of Firms in Capital Market and review the related

business decisions. Helping the students to grasp the understanding & inquisitiveness of a financial analyst by

providing as many as possible real life case studies for hand-on experiences using computer

(Excel, etc.).

1. An Overview of Indian Capital Market:

Market of securities, Stock exchange and New Issue Market - their nature, structure, functioning and

limitations, Trading of securities - equity and debentures/ bonds, Regulatory Mechanism - SEBI and

their guidelines, Investor protection. (4 Hrs.)

2. Security Analysis:

Macroeconomic and Industry analysis, Equity Valuation Models, Company analysis, Brief Overview

of Technical Analysis (Charts, Line Charts, Line & Volume, Charts, Point & Figure Charts, Bar

Chart, Candlestick Chart, Various Patterns, Dow Theory & Elliot Wave Theory), Relevant Practical

Case Studies. (8 Hrs.)

3. Portfolio Analysis & Selection:

Concepts of Risk & Return, Diversification of Risk, Optimum Portfolio Selection Problem -

Markowitz Portfolio Theory, Mean Variance Criteria (MVC), MVC and Portfolio Selection -Portfolio

Selection with other Models. (8 Hrs.)

4. Equilibrium in Capital Market:

The Capital Asset Pricing Model (CAPM) (in details), Index Models, Arbitrage Pricing Theory

(APT) and Multifactor Models of Risk and Return (a brief overview), Market

Efficiency (EMH) and Behavioral Finance, Empirical Evidence on Security Returns, Relevant

Practical Case Studies. (10 Hrs.)

5. Bond Portfolio Management:

Bond Prices and Yields (including YTM), the Term structure of Interest Rates, Convexity &

Duration, Managing Bond Portfolios. (4 Hrs.)

6. Portfolio Management & Performance Evaluation:

Performance Evaluation of existing Portfolio, Sharpe and Treynor Measures, Finding alternatives and

Revision of Portfolio, Portfolio Management and Mutual Fund (MF) Industry. (4

Hrs.)

7. An introduction to Excel Modeling and SPSS. (2 Hrs.)

Texts:

1. Pandian, P. – Security Analysis & Portfolio Management,

2. Fischer & Jordan - Security Analysis & Portfolio Management, Pearson Education/PHI.

Reference:

1. Chandra, P. - Investment Analysis and Portfolio Management, Tata McGraw-Hill.

2. Sharpe, Alexander & Bailey - Fundamentals of Investment, Pearson Education/PHI.




Paper Name: HRM 301- Industrial Relations and Laws Relating To Industrial Relations

1. Industrial Relations :

Concept, Approaches to IR, Parties to IR, System Model of IR. (2 Lectures)

2. Industrial Worker in India :

Rise of Industrial Workers, Profile of Industrial Workers in India, Problems of Industrial

Workers (absenteeism, commitment, work ethics ). 2 lectures

3. Trade Unionism in India :

Origin, Growth, Structure & Management of Trade Unions, Registration, Recognitions,

Leadership, Trade Unionisms, Employer’s Organizations in India, Managerial Associations,

Trade Union Act 1926 6 lectures

4. Industrial Relations in India :

Labour Policy in Five Year Plans, Tripartism, Role of Government & State, Role of

Management, Role of Trade Unions. 4 lectures

5. Industrial Disputes :

Causes, types, trends and settlement of disputes ( internal options, third party machinery ),

Industrial Disputes Act 1947 6 lectures

6. Collective Bargaining :

Theories, Prequisites, Process, Negotiating skills and strategies, Agreement – content, validity,

implementation, productivity, bargaining, growth of collective bargaining in India. 4

lectures

7. Workers’ Participation in Management : Concept, purpose & practices in other countries,

Workers’ participation Schemes in India – Works Committee, Joint Management Council,

Worker – Director, Shop Council & Joint Council, WPM, EPM, Problems & Prospects in

India, Quality Circles – Concept & Practices in India. 4 lectures

8. Labour Welfare & Industrial Relations :

Concept, purpose, statutory & non- statutory provisions, ILO Conventions and its application

in India, Workers’ Education Programs in India. 2 lectures

9. Employee Discipline :

Meaning, Types, Misconduct, Disciplinary Action, Domestic Enquiry, Grievance Handling,

Industrial Employment (Standing Orders) Act 1947 4 lectures

10. Rationalization, Modernization, Automation & Industrial Relations – Case Studies . 4 L

Readings :

1. M Marchington : Managing Industrial Relations, McGraw Hill

2. Sinha,Industrial Relations,Pearson Education

3. Arun Monappa : Industrial Relations, Tata McGraw Hill.

4. Report of the National Commission on Labour : Govt. of India.

5. E A Ramaswamy : Managing Human Resources, Oxford University Press.

6. B.D. Singh, Industrial Relations,Excel Books

7. N.G Nair & L. Nair : Personnel Management & Industrial Relations, S.Chand

8. R.S.Davar : Personnel Management & Industrial Relations, Vikas.

9. C B Mamaria & S.V. Gankar :Dynamics of Industrial Relations, Himalaya.



10. Labor and Industrial Law: S N Mishra, Central Law Publications

11. Labour and Industrial Law: K M Pillai, Allahabad Law Agency

12. Handbook of Industrial Law: N D Kapoor, Sultan Chan and Sons





Paper Name: HRM 302- Human Resource Development

1. Introduction (6L) Concept of HRD, Rationale and Assumptions, Managing Change through HRD, Corporate HRD, Concept of HRD Climate

2. Developing Human Resources (6L) Introduction to Orientation and Training, Managing Training Programme, Instructional Methods, Evaluation of Training and Development Programme, Career Planning and Development.

3. Managing Teams (8L) Pre-requisites for a Good Team, Psychological Dimensions of Team Work, Principles of Team Building, Approaches to Team Building, Evaluating Team Performance, Inhibiting Factors in Team Performance

4. Performance Management (10L) Organizational Model of Performance Management, Purposes of Performance Management,

Performance Management Criteria, Behaviourial Approaches to Performance Management- Critical

Incident Method, Behaviourial Anchored Rating Scale (BARS), Behaviourial Observational Scale

(BOS), Assessment Centres-Characteristics, Designing an Assessment Centre, Assessment Centre

Assignment.

5. Contemporary HRD Practices (8L) Talent Management, HRD Audit and Methods, Achieving Work Life Balance, Emotional Intelligence, Employer Branding, Integrating HRD with Technology, People Capability Maturity Model (PCMM)

Reference Books :

1. Hollenbeck et al : Human Resource Management-Gaining a Competitive Advantage 2. Anthony et al : Human Resource Management- A Strategic Approach 3. Desimone and Harries: Human Resource Development (Thompson Learning) 4. Mathis, Jackson : Human Resource Management 5. Nicky Hayes : Managing Teams-A Strategy for Success 6. Tapomoy Deb: Human Resource Development 7. Biswajeet Pattanayak : Corporate HRD 8. J Leslie Mckeown : Retaining Top Employees 9. Nitin Sawardekar : Assessment Centres 10. Bill Curtis/William E Hefley/Sally A Miller: People Capability Maturity Model-Guidelines for Improving the Work Force




Paper name : Sys 301 : Software project management

1. Introduction to Software Processes and Metrics, problems: [2L]

Goals and requirements of Software Development.

2. Software Project Planning: [5L]

Project Process Groups (Initiating, Planning, Executing, Controlling and Closing Processes).

Planning Activities – Schedule Development, Resource Planning, Cost estimating / Budgeting, Quality Planning, Human Resource Planning, Communication Planning, Risk Management Planning,

Procurement Planning, Developing on Information Technology, Project Management Methodology,

Software Project Management Plan (SPMP). Change Control on Information Technology Projects.

3. Project Scope Management: [2L]

Definition, Project Initiation – strategic planning & project selection, Project Charters, the scope

statement, Work Breakdown Structure - approaches (using guidelines, the Analogy Approach, Top –

Down & bottom – up Approaches ), Scope Verification and Scope change Control.

4. Project Time Management: [4L]

Project Schedule, Project Network Diagrams ( AOA or ADM, PDM ), Activity duration Estimating,

Gantt Charts, Critical Path method , PERT.

5. Project Cost Management: [6L]

Importance, Basic Principles, Cost Estimating (Types), Techniques and Tools, Problems with Cost

Estimates, Cost Control, Earned Value Management. Estimation Techniques: COCOMO (Basic, Intermediate & complete COCOMO Model). Halstead’s Software Science

Putnam Model, Jensen Model

6. Quality Management: [6L]

Quality Planning, Assurance & Control, Leadership - Cost of Quality, Organizational Influences,

Work Place factors & Quality, Maturity Models.

[CMM, CMMi, Six Sigma], Zero defect, Quality assurance.

7. Project Human Resource Management: [2L]

Managing People (Motivation Theories, Influences & power, Improving Effectiveness),

Organizational Planning, Staff Acquisition & Team Development.

8. Project Communication Management: [2L]

Importance, Communication Planning, Information Distribution, Performance Reporting,

Administrative Closure.

9. Disaster Recovery Planning & Risk Management: [4L]

Importance, Risk Management Planning, Sources of Risk, Risk Identification, Qualitative &

Quantitative Risk, Risk Response Planning, Risk Monitoring & Control.




10. Change management: [2L]

Configuration management, ITIL methodology

11. Project Procurement Management: [2L]

Importance, Planning , Solicitation Planning, Solicitation, Contract Administration & Close Out.

12. Using Project Management Tool: [3P]

MS Project 2000 / 2003. Case Study.

Suggested Readings:

1. Behforooz: Software Engg. Fundamentals, OUP 2. Hughes & Cotterell, Software Project Management: TMH

3. Mall, Rajib: Fundamentals of Software Engineering, PHI.

4. Maylor: Project Mgmt., Pearson Education

5. Pressman: Software Engineering, McGraw Hill 6. Schwalbe, Kathy: Information Technology Project Management, Thomson Learning.

7. Basics of Software Project Management: NIIT, PHI




Paper code : Sys 302 : Computer aided management

1. Management Support Systems: [6L]

Introduction, Objective and Characteristics, Collaborative Computing Technologies: Group Support

System, Technologies, Data Reviewing Concept and Applications

2. Data Warehousing : [3L]

Access, Analysis, Mining & Visualization; OLAP & OLTP

3. Enterprise Decision Support Systems: [3L]

Concepts, Definitions, EIS, Organisational DSS, Supply & Value Chains & Decision Support.

4. Knowledge Management: [5L]

Concepts, Development Methods, Technologies & Tools, Electronic Document Management. Case

Study.

5. Knowledge - Based Decision Support: [20L]

- Artificial Intelligence (AI): Concept, Definition, AI Vs Natural Intelligence.

Expert System:Concept, Structure, Working, Benefits & Limitations. Knowledge Acquisition &

Validation: Scope, Methods, Validation, Verification, Analysing, Coding, Documenting &

Diagramming. Knowledge Representation, Inference Techniques, Intelligence System Development.

Fuzzy Logic, Genetic Algorithm

6. Neural Computing:

Fundamentals, Types of Neural Networks, Neural Network Application, Development, Architecture,

Learning Algorithms, Neural Network Software & Hardware, Benefits & Limitations of Neural

Networks.

7. Grid Computing: Overview. [1L]

8. Implementing & Integrating Management Support Systems: [2L]

Issues, Strategies, Generic Models, Integrating EIS, DSS, ES & Global Integration.

References:

1. Dan W. Paterson: Introduction to Artificial Intelligence & Expert System, PHI./Pearson Edu.

2. Kartalopoulos, Stamatioys V : Understanding Neural Networks & Fuzzy Logic – Basic

Concepts & Application, PHI.

3. Poole, Computational Intelligence, OUP

4. Rich, Elaine & Knight, Kevin: Artificial Intelligence, Tata McGraw Hill.

5. Turban, Aronson: Decision support system & Intelligent System, Pearson. 6. Yegnanarayana, B : Artificial Neural Networks, PHI

7. Zaruda, Introduction to Artificial Neural System, Jaico




Paper Name: LSCM 301: Supply Management

1. Purchasing and Supply

Responsibilities of purchasing department, objectives, functions of purchasing department,

importance of purchasing, methods of purchasing, speculative purchasing, group purchasing,

tender purchasing, Hand-to-Mouth purchasing, scheduled purchasing, subcontract purchasing,

role of purchasing manager, purchasing cycle, Setting the procurement objective, vendor-

managed inventory, product specification, price, method of supply, hierarchy of importance,

managing the suppliers, CPFR, factory gate pricing, e-procurement.

2. Developing and Implementing Supply Strategies and Knowledge-based Supply

Management

Supply segmentation, risk and value, market complexity, putting it together, relationship strategy,

strategic sourcing, evolution of sourcing, seven step sourcing process, supply competitiveness

continuum, value based sourcing, Factors for knowledge based supply management,

contemporary sourcing models, spend driven sourcing, risk driven sourcing, risk driven vs. spend

driven sourcing, strategy driven sourcing, evaluating and selecting suppliers, first-cut strategic

considerations, narrowing the field, analyzing supplier performance, market intelligence.

3. Vendor Management – Governance and Performance

Vendor management, strategic vendors, vendor profile, vendor management – strategic areas,

vendor handbook, vendor performance rating, vendor audits, vendor change management, risks

exposure using vendor, risk vendor minimization strategies, partnership essentials, mutually

agreed goals, vendor governance mission, vendor management challenges, vendor governance –

discipline and tools, vendor quality evaluation, vendor performance, vendor performance model,

linking KPI to business model, vendor monitoring and control, scorecards – benefits, vendor

metrics, vendor reporting essentials.

4. Spend and Contract Management

Enterprise spend management, best practice in spend management, current spend analysis

challenges, business case for spend analysis, contract management, contract lifecycle challenges,

contract management challenges, contract management overview, contract management lifecycle,

parts of a contract, contract management tools, data management, current data management

challenges, data management model, data definition to refinement, electronic invoice presentment

and payment, current EIPP challenges, benefits, EIPP Process, spend management – deployment,

risks and opportunities, benefit realization, spend – value proposition, from pilot to firm wide –

rollout plan, stakeholder engagement, change management / implementation, program

governance, supplier spend segmentation, spend analysis matrix, performance indicators, take-

away lessons.

5. Sourcing and Optimization Strategies

Drivers for change, supplier base optimization, optimization – why and what, benefits, critical

success factors, evolution of sourcing, strategic sourcing process, analyze spend, identify

requirements, analyze market, develop strategy, manage negotiation, award contract,

implementation strategy, supplier financial analysis, financial analysis – when and why, ratio

analysis, contract management, risk management, risk minimization, supplier performance,

improvement action plan, supplier audit check sheet.




6. Vendor Managed Inventory

Inventory management, inventory management evolution, annual inventory carrying cost,

customer / manufacturing partnership, reasons for strategic alliance, vendor managed inventory,

VMI – rationale, why and what, goals of VMI, VMI – before and after, VMI Business Model,

VMI types, customer benefits, manufacturer benefits, implementation challenges, performance

measures.

7. Supply Chain Risk Management Supply Chain Today, SC & Risk – Realities, Internal and External Drivers, Managing Risk

Exposure, Risks Managing Suppliers, Risk Planning, SC Risk Framework, Risk – Tools,

Techniques, Checklists.

Reference Books:


Supplier Evaluation and Performance Evaluation – Sherry R Gordon – J Ross Publishing

Essentials of Supply Chain Management 3rd Edition, Michael H Hugos - Wiley

The Supply Management Handbook 7th Ed – Cavinato, Flynn, Kauffman – Tata McGraw Hill

Project Management Book of Knowledge




Paper Name: LSCM 302: International Trade Documentation

1. Export Documentation What is export documentation, purpose of export documentation, steps in the documentation

process, the terms of sale – INCOTERMS, the thirteen INCOTERMS, frequently used documents

in international trade, air way bills, bill of lading, requirements of the credit as well as compliance

with UCP500, certificate of origin, combined transport document, principal requirements of a

multi-modal transport document, commercial invoice, bill of exchange, insurance certificate,

packing list, inspection certificate, negotiation of shipping documents, instructions for opening

letter of credit, documents for negotiation, examination of letter of credit, common discrepancies

of LC, negotiation with discrepancies, presentation of documents.

Pro forma invoice, commercial invoice / document of contents, packing list / cargo manifest,

shipping instruction, intimation for inspection, certificate of inspection, insurance declaration,

insurance certificate, shipping order, mate’s receipt, bill of lading / airway bill, certificate of

origin, bills of exchange, shipping advice, shipping bill / bill of export, receipt of payment of port

charges, port trust copy of shipping bill, vehicle ticket, freight payment certificate, insurance

premium payment certificate

2. Import Clearance Procedure Introduction, bill of entry, types of import, import process, types of bill of entry, submission of

import documents – EDI & Non-EDI System, appraisement, general provision about customs

procedure, summary of import procedure.

3. Indirect Taxation and the Supply Chain CENVAT, VAT, cascading effect, CENVAT Credit Rules 2004, CENVAT returns, difference

between MODVAT and CENVAT

4. Documentary Letter of Credit and INCOTERMS Letter of Credit defined, benefits of a Letter of Credit, special types of Letter of Credit, Other

types of Letter of Credit, steps in an import Letter of Credit transaction, documents usually

required under a Letter of Credit, steps in an export Letter of Credit transaction, payment

procedure, Sight Letter of Credit, Term (Usance) Letter of Credit, what to do if documents are

dishonored, parties involved in a Letter of Credit transaction, a brief explanation to trade terms,

INCOTERMS.

Reference Books:

Indirect Taxes – Taxmann

User’s Handbook for Documentary Credits under UCP 600 – Walter A Baker – ICC US

Council

Handbook of Procedures – DGFT



Paper Name : PG 401: Entrepreneurship & Project Management

1. Project Management Overview (2L)

Concepts, Definition and Importance of Project Management, Project Management Processes, Roles

and Responsibilities of a Project Manager

2. Project Integration Management (4L)

Project Evaluation and Initiations, Project Charter and its Importance, Project Management Plan

3. Project Scope Management (2L)

Project Requirement Planning and Scope Finalization, WBS and WBS Dictionary, Develop Project

Plan and Performance Measurement baselines

4. Project Time Management (4L)

Creation of activity list, Network diagram, Estimate resource requirement, time and cost, Develop

Critical Path and Schedule , Project Schedule Monitoring and Control

5. Project Cost Management (4L)

Elements of Project Costing, Estimation of Time and Cost, Budget and Its Importance, Project Cost

Monitoring and Control

6. Project Procurement Management (2L)

Overview of the procurement process, Make-or-buy decision, Vendor Selection Process, Contract

Selection and Administration

7. Project Quality Management (2L) ; Overview and Importance

8. Project Risk Management (2L) ; Overview of Risk and Mitigation Process

9. Project HR and Communication Management (2L): Overview and Importance

10. Review and Case Presentations by Participants (6L)

Entrepreneurship :

1. Introduction to Entrepreneurship (2L)

Evolution and concept of Entrepreneurship , Classification and types of entrepreneurs, Nature and

Importance of entrepreneurship

1. New Venture Management (Conceptualizing, Initiating and Managing the Venture)

(4L)

Business Idea Generation and Feasibility , Environmental Assessment in Entrepreneurship, Crating a

Business Plan and Analysis

2. Financial Sources for Entrepreneurial Ventures (4L)

Venture Capital financing, Angel investors and others



Paper name: PG 402: Business Analytics syllabus to be added

Paper name: PG 404: Ethics & Sustainable Management

Course Objectives

1. Give students an understanding of values and how these drive an organization

2. Expose students to the relevance of ethics in organizations, interplay of personal and

professional ethics and the application of ethics in business situations.

3. Secure an appreciation of maintaining work life balance through better time and

stress management

4. Understand the role of values and ethics in Corporate Governance

5. Understand the salient elements of good Corporate Governance

6. Give students an understanding of Corporate Social Responsibility and its relevance

in building a sustainable business.

7. Give students a practical feel of the above topics through use of Case Studies and

Workshops.

Course Outcomes

1. Know what are values and how these affect his/her personal conduct and conduct in

organizations.

2. Know about the importance of ethical principles and their application in business

situations.

3. Understand how to manage time constraints & stress to be a more productive and

effective person.

4. Differentiate good Corporate Governance from mundane management.

5. Know how to include Corporate Social Responsibility as part of corporate strategy.

Syllabus

Module 1

1. Values: 4L

Values and their importance for Business Organizations; Types of Values; Core

Values of Business Organizations and Competitive Business Environment; Trust and

its importance.

2. Introduction to Business Ethics: 8 L

Business Ethics and its importance; Evolution of Ethics - the herd or instinctive

morality, social or conventional morality, reflective morality and theory of ethical

relativism; Descriptive and Normative Ethics; Conventional approach to Ethics;

Ethical norms and its sources; Ethics, Economics and Law; Moral and how it differs

from Ethics; Moral Judgments – criteria; Models of Management Ethics – Moral,

Immoral and amoral.

3. Ethical Dilemma and their resolution: 6 L

Work Ethos; Ethical Issues –Consumers, Advertising, HRM, IT and other

professionals; Codes of Ethics.



Module 2

1. Work –Life Balance: 8 L

Definition and various strategies to maintain proper work life balance; Time management -

importance and steps for better time management; Managing Stress, Case Studies and

workshops.

Module 3

1. Corporate Governance: 6L

What is Corporate Governance; Why it has assumed importance; Corporate Governance in

India- including recent developments, Comparison with practices in other countries.

2. Sustainable Business: 4L

Corporate Citizenship; Sustainable Business – evolution, relevance, present practices;

Environmental Ethics; Global Issues regarding Environment and Business – Developed vs.

Developing World.

3. Corporate Social Responsibility: 4L

Corporate Citizenship and CSR, integrating CSR into corporate strategy – Principles and

Case Studies.

Text Books:

o Fernando, A.C. - Business Ethics - An Indian Perspective, Pearson

o Chakraborty, S. K. - Values and Ethics for Organisations, OUP

References :

o Prof.(Col) P.S.Bajaj and Dr Raj Agarwal, “Business Ethics—An Indian

Perspective”, Biztantra, New Delhi

o John R Boatright, “Ethics and the Conduct of Business”, Pearson Education,

2003

o D.Geeta.Rani & R.K.Mishra, Corporate Governance: Theory & Practice, Excel

Books

o Philip Kotler and Nancy Lee, “Corporate Social Responsibility”, Wiley India



Specializations offered in 4th Semester in Choice Based Credit System (CBCS)

Paper Name: MM 401 : Consumer Behaviour

1. Introduction: Defining Consumer Behaviour; Reasons for studying consumer behaviour,

applying consumer behaviour knowledge; Understanding consumer and market segments;

Environmental influences on consumer behavior: [ 4hrs]

2. The consumer research process : Importance and use. Bases of segmentation. Effective targeting and segmentation strategies. [ 2 hrs]

3. Consumer decision process: Problem recognition; Search and evaluating; Purchasing

processes, Post-purchase behaviour; Consumerism. [ 2 hrs]

4. Personality and consumer behavior: Nature of personality, Freudian, Neo-freudian and trait theories. Role of personality in understanding consumer diversity. Product personality and brand personification. Self-image [ 4 hrs]

5. Consumer motivation: Concepts, Types of motives and application in consumer behaviour

[ 2 hrs]

6. Consumer perception: Related concepts, subliminal perception. Perceptual selection,

organization and interpretation. [2 hrs]

7. Consumer learning: cues, response and reinforcement. Behavioral learning and cognitive learning theories. Recognition and recall. [2 hrs]

8. Attitude: Concepts and its formation of attitude. Cognitive, Theories of attitude and models ,

Change of attitude , Attitude reinforcement [ 4 hrs] 9. Communication process and its relation to consumer behaviour. [2 hrs] 10. Self Concept : Overview, Types, Application [ 2 hrs]

11. Socio cultural factor : Social class, social Stratification, Reference Group Influence, family

and household, personal influences and diffusions of innovations. Influence of culture,

Cultural values, Cross cultural understanding of consumer Behaviour, Types of Subculture

[ 4 hrs]

12. Consumer behaviour models: Howard-Sheth, EKB and Nicosia model of Consumer Behaviour [ 2 hrs]

13. Organizational Behaviour : Concept, Buying situations, Factors, Organizational buyer vs

consumers [ 2 hrs]

14. Relationship marketing : Overview and recent trends [ 2 hrs] 15. Case Studies [ 4 hrs ]

Suggested Readings 1. Desmond J- Consuming Behaviour (Palgrave) 2. Loudon D L- Consumer Behaviour (Tata McGraw-Hill) 3. Schiffman and Kanuk- Consumer Behaviour (Prentice-Hall) 4. Rama Mohana Raok – Services Marketing (Pearson Education) 5. Blackwell et al- Consumer Behaviour (Vikas) 6. Hawkins, D.I., Best, R.J.. Koney, K.A.& Mookerjee, A.: TMH 7. Solomon, M. R., Consumer Behaviour, Pearson Education




Paper Name : Digital Marketing & E-business (MM 402)

Module I: Digital Marketing

Course Objectives: The objective of this course is to help students understand the digital marketing

and prepare them for its fast-paced world. Globalization, increased competition, rapid changes in communication and information technology and need for higher level of customer orientation have

made digital marketing extremely important.

By the end of this course, students will be able to:

1. Learn the basics of digital marketing and build effective online marketing strategies for

customer acquisition, conversion and retention 2. Learn through doing how to use new media such as mobile, search and social networking;

3. Learn the measurement techniques used in evaluating digital marketing efforts

4. Understand and know the ethical and legislation impacting digital marketing

Syllabus

1. Digital Marketing Fundamentals, Understanding Digital Marketing Process, Digital Marketing & Traditional Marketing, Digital micro and macro environment. Web sites as market place. Pure Online

vs. Brick and click business. (3hrs)

2. Mapping fundamental concepts of Marketing (7Ps, STP), Strategy and Planning for Internet

Marketing, e-CRM, Planning for Website design. Search Engine Optimization

(SEO). (4hrs)

3. Online Advertising: Display Advertising, Pay-Per-Click Marketing, Cost-Per-Impression (CPI and

CPM),Email Marketing, Blogging, Podcasting, RSS. (4 hrs)

4. Social and Business Networking, Forums, Affiliate Marketing and Syndication on the Internet,

Interactive Advertising, Viral Marketing. (3hrs)

5. E-Commerce and Retailing,On-line retail industry dynamics, Management challenges in on -line

retailing. Traditional Offline Businesses in the Online World. (2hrs)

6. Measuring Internet Marketing Effectiveness: Metrics and Website Analytics, Trust in Internet

Marketing. Ethical and Legal Issues. (2 hrs)

7. Case studies. (2 hrs)

Module-II MM 402: E-Business

1. Electronic Commerce: [4L]

Overview, Definitions, Advantages / Disadvantages of E – Business, Relationship with E-Commerce

and M-Commerce, Financial models of E-Commerce and Managerial Prospective.

2. Technologies: [2L] Fundamentals of Computer network, Internet, Intranet & Extranet, Client – Server, Web – Server

Architecture, Infrastructure Requirement for E – Business, Intelligent Systems.



3. E – Payment Mechanism: [4L]

Electronic Fund Transfer, E- Cheque, E – Cash, E – Payment Threats & Protections. Brief study of

EDI.

8. E – Marketing: [3L]

E-Shopping, Telemarketing, E-Auction and web marketing fundamentals.

5. Risk and Solutions of E –Business: [5L]

Overview, Security for E – Commerce, Security Standards, Firewall, Cryptography, Key Management, Password Systems, Digital certificates, Digital signatures. Cyber Laws.

6. Future Directions of E-Business [2L]

Major issues, trends and directions in e-business, Case analysis of e-business ventures.

References:

1. Feng Li : E-Business, Blackwell Publishing

2. Garry Lee : E-Commerce, E-Businss and E-Service, CRC Press 3. Ravi Kalakota & Marcia Robinson: E-Business: Roadmap for Success, Addison Wesley

Publishing

4. Joseph P.T. : E-commerce An Indian Perspective, PHI 5. Kalakota, Whinston : Frontiers of Electronic Commerce , Pearson Education.

6. Loshin Pete, Murphy P.A. : Electronic Commerce , Jaico Publishing Housing..

7. Reynolds, Beginning E-Commerce, SPD

https://www.goodreads.com/author/show/118729.Ravi_Kalakota

https://www.goodreads.com/author/show/118733.Marcia_Robinson




Paper Name: FM 401 : Financial Risks & Derivatives Management

Objectives:

Providing an in-depth knowledge of the different types of financial risks (and their counter-

strategies) to be faced by the students in their future role of a Finance Manager.

Providing a sound working knowledge of the Instruments like Options, Futures, Forwards and

Swaps as is a prerequisite for managing financial risks in the present-day corporate world.

1. Financial Risks Management - Introduction:

An Overview, Evolution and the Environment, Risks definition (market, credit, liquidity, operational, etc.), more specifically on the identification of different forms of risk (currency, interest rate, equity,

commodity). (4 Hrs.)

2. Management of Market Risks:

Stop loss, Delta hedging, Theta, Gamma, Vega, Rho, Scenario Analysis, Portfolio Insurance, VaR,

Credit Risks Management. (8 Hrs.)

3. Risk Management in Financial Institutions:

RBI Guidelines for Credit & Market Risks Management, An Overview of BASEL – II, Market Risks, Credit Risks and Operational Risks elements (in details), An Integrated Risk Management

Framework, Risk reporting, Risk Budgeting and Setting Risk Limits. (4 Hrs.)

4. Derivatives Management – Introduction:

A brief overview of Forward Contracts, Futures Contracts, Options, Swaps & other Derivatives and

Fixed Income Derivatives Markets. (4 Hrs.)

5. Forwards & Futures:

Markets, Use of Forwards & Futures for Hedging, Risk Management Using Futures and Forwards, Pricing – Cost of Carry Model, Interest Rate Futures, Currency Forwards & Futures.

(8 Hrs.)

6. Options & Swaps:

Markets, Put Call Parity (PCR), Uses of Options & Swaps, Trading Strategies Involving Options &

Payoffs, Risk-Neutral Valuation, Binomial Option Pricing Model, Black Scholes Option Pricing

Model (a brief overview), Interest Rate Options & Swaps, Swap Pricing, FRAs, Currency Options &

Swaps. (12 Hrs.)

Text:

1. Hull, J.C. - Options, Futures and Other Derivatives, Pearson Education/PHI.

2. Kumar - Financial Derivatives, PHI.

Reference:

1. Chance - Derivatives & Risk Management, Thomson Learning.

2. Varma - Derivatives and Risk Management, Tata McGraw-Hill.




Paper Name: FM 402 - International Finance

Objectives:

This course aims at:

Making the students knowledgeable to understand the international dimensions, business organizations and implications of finance.

Helping the students in analyzing the nature and functioning of foreign exchange markets,

determination of exchange rates and interest rates and their forecasting and exposure in this regard. Understanding by the students the integration of global developments with the changing

business environment in India.

1. International Dimension to Financial management:

International and Domestic Financial Management, International Business Activity, Globalization and emergence of MNCs, MNCs in the new Millennium, MNC Pull and Push Factors.

(4 Hrs.)

2. Financial Management of MNCs: FDI and Cross-Border Acquisition, Capital Structure and Cost of Capital, Multinational Capital

Budgeting, Transfer Pricing & Related Issues. (8 Hrs.)

3. International Monetary System:

Birth of EMU, EMS and EURO, Present day Currency Regime, Bretton Wood Conference. (4hrs)

4. Balance of Payments (BOP):

Principles of BOP Accounting, Components of BOP, Capital Account Convertibility, Surplus and

Deficit in BOP. (8 Hrs.)

5. Foreign Exchange Market (FEM):

Foreign Currency Derivatives – Futures, Options, Forwards & Swaps, Functions, Participants and

Transactions, Exchange Rates & Quotations, Exchange Rate determination, Foreign Exchange

Exposure. (8 Hrs.)

6. International Financial Markets:

International Banking and Money Market, International Equity and Bond Markets, International Debt

Instruments. (4 Hrs.)

7. International Monetary Organizations and Instruments:

World Bank, IMF & ADB, ADR, GDR, ECB, FCCB & Euro Bond. (4 Hrs.)

Text:

1. Sharan – International Financial Management, PHI.

2. Apte, P.G. - International Financial Management, Tata McGraw Hill.

Reference:

1. Eiteman, Stonehill & Pandey - Multinational Business Finance, Pearson.

2. Madura, Jeff - International Corporate Finance, Cenage Learning.

3. Hull, J.C. - Options, Futures and Other Derivatives, Pearson Education/PHI.




Paper Name: HRM 401- HR Consulting & HR analytics : to be added

Paper Name: HRM 402-Organizational Development

1. Organizational Change and Development: Concept, History, Assumptions, Organizational Change,

Process, Lewin’s Model, Organizational Life Cycle, Values and Assumptions of OD. [4 L]

2. Operational Components of OD: Diagnostic, Action and Process – maintenance component. [4 L]

3. Characteristics and Foundation of OD Process: On-going interactive process, Form of Applied Behavioral Science, Strategy of Changing, Systems Approach, Approach to Planned Change,

Experience-based, Goal Setting and Planning, Focus on Work Teams.

[4 L]

4. OD and Action Research: Process, Approach, Use of Action Research in OD. [2 L]

5. OD Interventions: Nature of OD Interventions, Major OD Interventions, Dimensions, Individual,

Group and Task – Process, Effective OD Interventions – Characteristics, Factors for Design [6 L]

6. Team Interventions: Teams and Work Groups, Team Building Interventions, Diagnostic Meeting, Team Building Meeting, Role Analysis Techniques, Role Negotiation Techniques, Gestalt

Orientation to Team Building, Intergroup Interventions. [6 L]

7. Personal, Interpersonal and Group Process Interventions: Process consultation, Third – Party

Intervention, Sensitivity Training, Transactional Analysis, Career Planning Interventions.

8. Comprehensive Interventions: Confrontation Meeting, Survey Feedback, Four System

Management, Grid, Contingency Approach. [4 L]

9. Structural Interventions: Job Design, MBO, QWL, Socio-technical Systems, Physical Setting,

Conditions for OD, Re-engineering. [4 L]

10. Issues in OD: OD facilitators Role, OD consultant, Consultant – Client relationship, Problems in

OD Interventions, Resistance – Individual and Organizational, Research in OD. [2 L]

Readings:

1. French, W. L. & Bell, C. H. : Organisation Development, Prentice Hall of India./Pearson Education

2. French, W. L. & Bell , C. H. : Organisation Development and Transformation, Tata McGraw Hill

3. Gummings,T.G.& Worley, C.G. : Organization Development and Change, Thomson

4. Pareek, Udai : Understanding Organizational Behaviour, OUP

5. Robbins, S. P.: Organizational Behaviour, Prentice Hall of India./Pearson Education


D-1, Sector V, Salt Lake Electronics Complex

PGDM Course Structure : July 2017 onwards

1


Paper Name: LSCM 401: Operational Management

1. Supply Chain Performance Measurement

Critical questions of SCM PM, goals and performance attributes, obstacles, SCM PM Models,

balanced scorecard model, SCOR model, SCM PM technical architecture, steps to creating a

successful PM program.

2. Bottom Line Improvement

Value Analysis, Du-Pont Analysis, Cash to Cash Cycle

3. Reverse Logistics – challenges and benefits

Forward vs. reverse logistics, reverse logistics vs. close loop supply chain systems, reverse logistics,

recommendations from Reverse Logistics Educational Council

4. Logistics Information System

Information, MIS, elements of information, computerized information systems, logistics information

systems, four primary activities of LIS, external information system, internal information system,

order processing, document processing, costs, order cycle time, status reporting, LIS design, Total

information system in logistics.

5. Information Technology and the Supply Chain

The role of IT in the supply chain, the supply chain IT framework, customer relationship management, internal supply chain management, supplier relationship management, the transaction

management foundation, the future of IT in the supply chain, supply chain information technology in

the firm.

6. Third Party Logistics Providers

What are 3PL’s, why use them, tips for implementation of 3PL’s, 4PL.

7. Sample Framework for 3rd

Party Logistics Outsourcing

Strategic alliance, benefits and value added services, typical 3PL logistics operation, requirements of receiving, requirements of warehousing, requirements of order processing, requirements of

information interface.

References:

Rushton, Croucher, Baker – The Handbook of Logistics and Distribution Management – Kogan

Page


Introduction to Supply Chain Management Technologies – David Frederick Ross – CRC Press




2


Paper Name: LSCM 402: Benchmarking and Lean Six Sigma

1. Benchmarking

Meaning, definition, features and concept, why benchmarking, advantages and disadvantages,

process, types.

2. Lean Manufacturing

Background, Toyota Production System, Key Lean Techniques, advantages and disadvantages, people

and customers, economics, changes in lean, current lean practices.

3. Lean Tools

What is lean, problem solving, 5S, 8W, Jidoka and Andon, Poka-Yoke, SMED, standardized work,

Takt Time, Throughput Time, Spaghetti Diagram, VSM, Kaizen Blitz, Kanban, TPM, Cellular

Manufacturing, Heijunka, VOC, Brainstorming, Cause & Effect.

4. Lean Six Sigma

Introduction and focus, Lean Six Sigma and Change Management Overview, Key Tools and

Techniques Summary, Value proposition.

5. Case Study: Lean Deployment in the Supply Chain at CPS Energy

References:

Lean Six Sigma Pocket Toolbook – George, Maxey, Rowlands, Price – Tata McGraw Hill

Lean Thinking - Womack, Jones – Free Press

Lean Production Simplified – Pascal, Dennis – Productivity Press

The Benchmarking Book – Tim Staphenhurst – Butterworth Heinemann




3


Paper name : SYS 401: Web Technology : to be added

Paper name : SYS 402: Fundamentals of networking

1. Communications: [6L]

[a] Need for computer networking, components of a data communication system, direction of data

flow(simplex, half-duplex, full-duplex) [b] Types of networks: LAN, MAN, WAN; concepts of Internet, Intranet, Extranet, WWW.

[c] Network topology, transmission media.

[d] Applications of networking in business and society.

[e] concepts of data transmission, signal encoding, modulation methods, synchronization, multiplexing and concentration, coding method, cryptography.

2. Network: [10L] Communication system architecture – OSI reference model, Topology types, selections, design, Local

area networks (LAN), CSMA / CD, token bus, token ring techniques, link level control (LLC)

protocols, HDLS, analysis of protocols & performance, concepts in network layer, switching techniques, routing methods (static & dynamic), concepts of ALOHA, MACA, MACAW protocols.

Concepts of Wi-Fi & Wi-Max. Case study: telephone network and satellite network.

3. TCP / IP: [4L]

Session, Presentation and Application Layers functions.

4. Networking and Internetworking devices: [2L]

Introduction to repeater, hub, bridge, switch, router and gateway.

Case study: Office network

5. Distributed Processing Potential: [5L]

Client Server Computing, introduction to distributed database.

6. Internet: [5L]

Internet Protocols, IP addressing (IP4 + IP6 ), class & subnets (concept only), Internet computing,

MPLS.

7. Mobile Computing: [4L]

Introduction to mobile technology, concept of GPRS, Wireless Application Protocols & other

protocols, concept of bluetooth.

8. Network Security & Privacy: [4L]

overview, purpose, spamming , cryptography (ciphering, DES, RSA -concept only), authentication

(concept only) and firewall.

References:

1. Comer : Internetworking with TCP / IP, Vol – 1, PHI/ Pearson Education

2. Forouzan : Data Communication & Networking, TMH. 3. Stallings, W., Data and Computer Communications, Pearson Education

4. Tanenbaum : Computer Networks, Pearson Education

5. Zheng,Computer Networks for Scientists & Engineers,OUP

Documents

PGDM General · All students must undertake a 8 weeks summer internship project (SIP) as a part of the curriculum after the end of the second semester examinations. INSTITUTE OF ENGINEERING