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Directors Message
DSBS is not only about giving individuals
a chance to raise their expectations, it
gives people a chance to be a part of the
future by investing in, developing andsecuring the prosperity of the region for a
new generation. The intellectual capital
profile is of international standing withresearch - active staff working in each of
the schools, contributing to thedevelopment of learning and teaching,where the quality and relevance of the
programmes at the university is
guaranteed, which is reflected in highlyrated subject assessments DSBS has
achieved.
Ultimately though, the success of DSBS is
reflected in the students who graduate
every year, each with their own stories ofachievement and triumph, this is why this
school is one of the great success storiesof why, with my own strong connection tothe city, I am immensely proud to be its
Director
The DSBS is happy to facilitate theexecution of this program by extending its
world class infrastructure and by
providing faculty who have a distinctive
track record in academic and corporateworld. Besides, the institute is providing
infrastructure facility with state-of-the-art
computer lab and library facilities with
round the clock Internet connectivity.
Come, be a part of this unique successexperience.
Programme Credentials
PGDM Programme-General and HRM
Approved by AICTE, Equivalent to MBA, Ministry of HRD, Govt. of India, New DelhiOBJECTIVE:
To understand the Social, economic,political, technological and ecological
environment of modern society and their
characteristic values.
To help students become effectiveleaders, who can achieve results which
have the potential to transform
organizations.
To inculcate values of integrity, justice,fairness and facilitate lateral thinking.
To develop a global mindset so that thefuture managers can address the
challenges of global competition.
On successful completion of theprogramme requirements, a student is
awarded a Post- Graduate Diploma in
Business Management (PGDM).
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Documentation On Admission
During the very initial stages or induction of the course, it is mandatory to submit all the
following original documents to the department for formal approval of your registration and
enrolment with the Bangalore University.
SSLC/SSC/10th marks card +2/PUC/12th std. Examination Marks Card. Graduation Marks card of all semesters/years Degree Certificate MAT/CAT/Any other competitive test score Experience Certificate Transfer Certificate from your last college attended. Migration Certificate from the last university attended(only in case of non-Karnataka
students)
Eligibility certificate(for international Students only) Passport Copy(for international Students only) Recent passport size photographs-10nos+3 stamp size photographs (color).
Attendance and Leave rules:
The Institute insists on regular and prompt
attendance in classes. The students under
extraordinary circumstances may obtain leave ofabsences from the Director of the Institute.
Prior permission of the Director must be obtained
for availing leave. In case of sickness, leave
application must be submitted to the Directornormally prior to the commencement of the
class. Leave application on the ground of
sickness must be accompanied by a medicalcertificate. No student shall be allowed to rejoin
the programme unless he/ she present a medical
fitness certificate endorsed by the Doctor.If a student absents herself / himself without
adequate reasons, he / she will have to pay a
penal fee of Rs. 50/- per session / class and /orRs.100/- per day of absence.
For grounds other than sickness leave will not
normally be granted for a period exceeding three
teaching days.
Before applying for leave to the Director, astudent should contact his / her faculty members
to ensure that he/she is not missing any quizzes
or examinations during the leave period.The Director or the concerned faculty will not be
responsible for the student losing any segment of
evaluation on account of his / her leave.
Absence from the class / Institute even for a day
without the authorized permission of the Directorwill be considered a serious breach of discipline
and the Institute will be free to take appropriate
action, including expulsion from the Institute. Afaculty member may insist on a minimum
number of days attendance by a student in his /
her class. Faculty member will be free to adopt
any additional measures to regulate attendance
including stepping up the penal fees.The students have to maintain 75% of attendance
course wise for appearing End-Term
ExaminationAll kinds of leave irrespective of the magnitude
and gravity will have to fall under 75%.
No grant of leave will be permitted where theattendance would be less than 75%In cases where the students fall under category
between 60% to 75% attendance per course
penalty of Rs.2000/- per course will be levied.This will be communicated just before the End-
Term Examination by the Directors office.
Students need to remit the amount before theEnd-Term Examination failing which they will
not be allowed to enter into the examination hall
with regard to the particular course.
In case, where the students fall under categoryless than 60% in attendance, they will not be
allowed to write the Examination and will be
awarded F grade for that course. Make-up
examination rules will be applicable andimplemented as per the guidelines.
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Course duration
Course Eligibility Duration Trimesters
PGDM(General)
Degree ofany
Discipline
2 years 6
PGDM(HRM)
Degree ofany
Discipline
2 years 6
Class & Lab timings
Mon-Fri 10.00am to 6.00pm
(with a break between 01:15pm-02:00pm)
Academic staffDSIs commitment is to excel with a holistic approach and thus has consistently maintained thehighest standards in education which can only be ensured by quality teaching of the finest caliber.
The staff comprises of teaching, on teaching, supporting staff and placement officer. The details
are given below
Non-Teaching Staff
Sl.No Names of Non-
Teaching Staff
Designation Qualification
1 Umadevi G.C Office Assistant B.Com
2 Rekha M G Office Assistant B.Com
3 Girish M Library Assistant D.Lib
4 Akshatha N V Assistant Librarian M.Lisc
5 Ravindra Reddy Assistant System
Admin
B.Tech
Sl.No.
Name (s) of the
Teaching Faculty
Designation (Lecturer/
Asst. Professor/Professor)
Subjects Handled
1.Prof.R.K. Vijaya
SarathySenior Professor Director
Marketing Management, Sales and
distribution Management,
2. Prof. C.V. Divakar HOD- Finance Finance
3. Prof.B.K Arun Professor HRM
4. Dr.Sai Ganesh.SAssociate
ProfessorMarketing
5 Dr.Parul Tandan Asst Professor Finance
6 Dr. K.V.Ramanathan Asst Professor Finance & Accounting
7 Ms. Geetha K. Joshi Asst. Professor Operation Research & Statistics
8 Ms. Jahnvi K.N Lecturer HRM
9 Mr.Parameswaran R Lecturer Marketing
10 Ms.Susmita Sarkar Lecturer Finance
11 Ms Vibha V Lecturer Marketing HRM
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Course Matrix
I Term
IV Term:- Indian Management in
Contemporary Business Practices &
Business Ethics (Core Paper)
1 Principles of Management HRM
2 Accounting for Managers 1 Global HRM
3 Business Communication -I (Oral) 2
Recruitment, Selection and Retention
Management
4
Basic Mathematics & Computer
Applications 3 Employee Training & Development
5 Organizational Behavior Marketing
6 Micro Economics 1 Product & Brand Management
7 French 2 International Marketing
II Term 3 Sales & Distribution Management
1 Marketing Management Finance
2 Production & Operations Management 1 Project Appraisal & Finance
3 Business Statistics 2 Cost Accounts & Taxation
4 Entrepreneurship 3 Advanced Financial Management
5 Business CommunicationII (Written) IT
6 Macro Economics 1 Systems Analysis & Design
7 French 2 Six Sigma & Quality Control in ITIII Term 3 SPSS
1 HRM International Business
2 Financial Management 1 International Business
3 Research Methodology 2 International Marketing
4 Strategic Management 3 Global HRM
5 Operation Research
6 Business Law
7 Management Information System
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V Term :- Social Involvement
Project (Core Paper) VI Term :- Supply Chain Management
HRM HRM
1 Strategic HRM 1 Conflict Management in HRM
2 Compensation Management 2 Labour Law
3Organizational Developmentand Change Management 3 Dissertation
Marketing Marketing
1 Strategic Marketing 1 Retailing Management
2 Service Marketing 2 Rural Marketing
3 Advertising & Sales Promotion 3 Dissertation
Finance Finance
1Strategic FinancialManagement 1 Insurance Management
2 Banks and Institutional Finance 2 International Finance
3
Security Analysis & Portfolio
Management 3 Dissertation
IT IT
1 E-Commerce 1 Data Base Management
2
Software Engineering
Management 2 Enterprise Resource Planning
3 IT Application 3 Dissertation
International Business International Business
1 International Economics 1Global Business Environment & Role
of MNC's
2
International Business
Negotiation 2 International Finance3 Cross Cultural Management 3 Dissertation
DSBS PGDM (AICTE) HRM
All Term Specialization
I Term
IV Term:- Indian Management in
Contemporary Business Practices & Business
Ethics (Core Paper)
1 Principles of Management HRM (Compulsory Specialization)
2 Marketing Management 1 Global HRM
3
Business Communication -I
(Oral) 2
Recruitment, Selection and Retention
Management
4 HRM 3 Employee Training & Development
5 Organizational Behavior Marketing (Optional)
6 Micro Economics 1 Product & Brand Management
7 French 2 International Marketing
3 Sales & Distribution Management
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II Term
1 Accounting for Managers Or
2
Production & Operations
Management Finance (Optional)
3 Business Statistics 1 Project Appraisal & Finance
4 Entrepreneurship 2 Cost Accounts & Taxation
5Business CommunicationII(Written) 3 Advanced Financial Management
6 Macro EconomicsV Term :- Social Involvement Project (Core
Paper)
7 French HRM (Compulsory Specialization)
III Term 1 Strategic HRM
1
Functional Management:
Trade Union 2 Compensation Management
2Functional Management:Collective Bargaining 3
Organizational Development and ChangeManagement
3 Financial Management Marketing (Optional)
4 Strategic Management 1 Strategic Marketing
5Quantitative Methods forDecision Making 2 Service Marketing
6 Performance Management 3 Advertising & Sales Promotion
7Management IndustrialRelation Or
Finance (Optional)
1 Strategic Financial Management
2 Banks and Institutional Finance
3
Security Analysis & Portfolio
Management
VI Term :- Supply Chain Management
HRM (Compulsory Specialization)
1 Conflict Management in HRM
2 Labour Law
3 Dissertation
Marketing (Optional)
1 Retailing Management
2 Rural Marketing
3 Dissertation
Or
Finance (Optional)
1 Insurance Management
2 International Finance
3 Dissertation
Records/Projects/dissertation Take home Assignments Term Papers Case Presentation write-ups Term projects Summer Projects Assignment Social Involvement Project Dissertation Project Assignment
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Events Calendar
Sl.
No
Events Dates
1 Founders Day July 24t 2012
2 Orientation Day August 1st 2012
3 Freshers Day September 3r
2012
4 Ethnic Day September 5t
2012
5 Teachers Day September 5t 20126 Alumni Meet Jan 2013
7 Graduation Day August 18t 2012
8 Farewell Day March 23r
2012
Academic Calendar forAICTE: PGDM (General) & PGDM (HRM)
I Year, Batch 2012-2014, Room No: - 201 & 203
Term-I
Term- II
Sl.No Dates Programme Remarks
1. 01.08.2012 to 03.08.2012 Orientation Programme 3 Days
2. 06.08.2012 Commencement of I Term06.08.2012 to 12.10.201
(10 weeks)
3. 13.09.2012Attendance Statues before
Mid- term Examination week--
4. 17.09.12 to 21.09.2012 Mid -Term Examination week 5 Days
5. 11.10.2012Attendance finalization before
End- term Examination--
6. 12.10.2012 Closure of Term I
7. 16.10.2012 to 22.10.2012 End term Examination week 5 Days
8. 25.10.2012 to 02.11.2012 Soft Skill programme and Vacation ---------
Sl.No Dates Programme Remarks
1 05.11.2012 Commencement of II Term05.11.2012 to 18.01.201
(11 weeks)
2 13.12.2012Attendance Statues before
Mid- term Examination week--
3 17.12.2012 to 21.12.2012 Mid -Term Examination week 5 Days
4 17.01.2013Attendance finalization before
End- term Examination --
5 18.01.2013 Closure of Term II
6 21.01.2013 to 25.01.2013 End term Examination week 5 Days
7 28.01.2013 to 01.02.2013 Soft Skill programme and Vacation -------
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Term- III
INTERNSHIP PROJECT
Academic Calendar forAICTE: PGDM (General) & PGDM (HRM)
II Year, Batch 2011-2013, and Room No: - 101 & 102
Term-IV
TermV
Sl.No Dates Programme Remarks
1 04.02.2013 Commencement of III Term04.02.2013 to 19.04.2013
(11 weeks)
2 14.03.2013Attendance Statues before
Mid- term Examination week--
3 18.03.2013 to 22.03.2013 Mid -Term Examination week 5 Days
4 18.04.2013
Attendance finalization before
End- term Examination --
5 19.04.2013 Closure of Term III
6 22.04.2013 to 29.04.2013 End term Examination week 5 Days
Sl.No Dates Programme Remarks
1 06.05.2013 to 05.07.2013 Internship Project 09 Weeks
2 08.07.2013 to 02.08.2013 Summer Vacation 04 Weeks
Sl.No Dates Programme Remarks
1. 30.07.2012 Commencement of IV Term30.07.2012 to 12.10.201
(11 weeks)
2. 06.09.2012Attendance Statues before
Mid- term Examination week--
3. 10.09.2012 to 14.09.2012 Mid -Term Examination week 5 Days
4. 11.10.2012Attendance finalization before
End- term Examination--
5. 12.10.2012 Closure of Term IV
6. 16.10.2012 to 22.10.2012 End term Examination week 5 Days
7. 25.10.2012 to 02.11.2012 Soft Skill programme and Vacation ---------
Sl. No Dates Programme Remarks
1 05.11.2012 Commencement of V Term 05.11.2012 to 18.01.201(11 weeks)
2 13.12.2012Attendance Statues before
Mid- term Examination week--
3 17.12.2012 to 21.12.2012 Mid -Term Examination week 5 Days
4 17.01.2013Attendance finalization before
End- term Examination--
5 18.01.2013 Closure of Term V
6 21.01.2013 to 25.01.2013 End term Examination week 5 Days
7 28.01.2013 to 01.02.2013 Soft Skill programme and Vacation -------
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TermVI
* 1. Dissertation Presentation - 3days (06-05-2013 to 08-05-2013).
Tests/Internals/Examination
1. The system followed is on the basisof absolute grading. However, theuniformity of the grading ismaintained as best as possible.
Below 39%, that is 0-39 is F grade,
40-44 is D grade; 45-49 is C grade.2. The evaluation of the students
performance is expected to be
continuous and multifaceted. As a
general rule, the end term examshould be between 40% - 60%
weight age.
3. Though a minimum level ofperformance in a level of performance
taken in all courses together is higher in
the case of PGDM programme. Acumulative grade point average, (at the
end of first year) of B- would beneeded for a student to be promoted to
the second year. This is further subject tothe conditions that:
a. The student should not have morethan two Fs in the first attempt.
b. The students should not have morethan four rating (i.e. after make-up
exam) in F and D together.
c. To be more precise a student cancarry either two Fs and two Dsor one F & three Ds or four Ds
at the most. The students who get
Fs in the first attempt (not more
than two courses) are required to
take the make-up examination. The
students who get D grade in any
course are given the option to
improve their performance. To
emphasize clearly, though D isbelow the minimum level of
performance for pass in a course,
from the perspective of calculating
overall CGPA, it has a value of 2 ona 10 point scale, and therefore is to
be differentiated from a F with a
value of 0 on a 10 point scale.d. In general, if a student fails in the re-
examination and receives an F grade,
subject to deliberation and review in
the faculty meeting a re-re-examination will be given. However
a student ha to pay double theamount to appear for re-re-exam(Rs.2000 per course).In such
cases, the student has to give
declaration stating that he/she wouldimproves his/her grade, and in case
he/she receive one more time F grade
after downgrading as per rules, the
department has every right to ask thestudent to withdraw from
programme. The downgrading of
grades will be done which he/shereceives during the aboveexamination as per rules.
4. At the end of the second year astudent will qualify to receive theDiploma only if the student has a
cumulative grade point average
(CGPA) of B-, for the first andsecond years put together. This is
further subject to the conditions
mentioned in 3 (a) and (b).
Sl.No Dates Programme Remarks
1 04.02.2013 to 01.03.2013 Dissertation 4 weeks
2 04.03.2013 Commencement of VI Term04.03.2013 to 26.04.201
( 8 weeks)
3 21.03.2013Attendance Statues before
Mid- term Examination week--
4 25.03.2013 to 29.03.2013 Mid -Term Examination week 5 Days
5 25.04.2013Attendance finalization before
End- term Examination--
6 26.04.2013 Closure of Term VI
7 29.04.2013 to 03.05.2013 End term Examination week 5 Days
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5. At the end of each term, the studentswho had obtained a grade of D for anysubject could seek a make-up test. The
make-up test result will replace the gradeor marks of the original end term or
whichever is higher. The evaluation of
other components will, however, remain
unchanged. A Permanent F in any
course is not acceptable either forpromotion or diploma. Not more than
one make-up opportunity will be givenfor improvement
Grading/marking/evaluation
Industry Visit Calendar
Company Month
Deccan Herald Jan 12t
2012
Parle-G Ltd Feb 9t
2012
Toyota Kirloskr Ltd Aug 2n
2012
Toyota Kirloskr Ltd Aug 7t
2012
Coco-cola Ltd Aug 14t 2012Training Programmes Calendar
DSBS conducted training of trainersin entrepreneurship development
organized by MSME.
Topoftheline guest lecturerssponsored by Economic Times
CEOs Conclave planned during jan2013
Business executive FDP forManagement teachersplanned
during Dec 2012
Clubs & activities
We have clubs of different streams in
DSBS i.e. Marketing Club, Finance Club,
HRM club etc .
Treasurer-K.Bindu President-Anil Vice President- Madhura Sarkar Secretary-Rakesh
Events
Inter B-school competitionsNovember 2011
Seminar &Quizzes/Intra DSBSQuizzes /seminar /symbiosis
/guest lecturers on weekly bases
Marks Grades Points
90 and
Above
A+ 10
89-80 A 9
79-75 A- 8
74-70 B+ 7
69-60 B 6
59-55 B- 5
54-50 C+ 4
49-45 C 3
44-40 D 2
39 and
below
F 0
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Placements
Leading Corporate Practioners insights about DSBS
Dayananda Sagar Business School is based in a modern purpose-designed building. Thearchitecture and facilities were planned from the outset to promote effective learning. An
ideal academic atmosphere prevails here. Mr.C.L.Gurudatt,Director,Talent Bridge
Consulting Ltd., Bangalore
As Business is increasingly getting global in its scope, learning at DSBS in sync withit,with an international students community in the campus, contributing to greater
understanding of multi-culture concepts. Mr.Om Prakash Subba Rao,Director,Yahoo
Ltd.,Bangalore
It is heartening to note that DSBS recognizes that each Executive has his or her own setof goals and offers a package of professional development and career coaching that can
be tailored to meet specific needs Dr.Akbar Ali, Managing Director, Apotex
Pharmachem(I) Pvt.Ltd.
DSBS gives much better grounding in general business skills and provides frameworksto challenge and develop ones thinking, and provides an excellent network of alumni. I
believe the DSBS experience helps to put ones business and team in a much betterposition for the long term Mr.B.R.Badhiri, CEO ,Customer Infinity Services Ltd.
Bangalore
Employers place a high value on soft skills which is why, at DSBS, they are committedto developing ones personal effectiveness through a practical training programme
Mr.G.Vasudev, Senior Divisional Sales Manager, Eureka Forbes Ltd., Bangalo
Matrix Celluler
Services Cosmonet Solutions ltd
Bixmax Infomedia Compassite Solutions ltd
Muthoot Finance Staples ltd
Alp Management JARO Education ltd
SnapDeal.com Pebco Motors ltd
Mantri Developers Daygains ltd
Aditya Birla Group ABN Amro BankApollo Tyres Aditya Birla Group
Ashok LeylandCapgemini Business
Services
Asian Paints J.P.Morgan ltd
HAL Deloitte ltd
HCL Infosystem Earnst and Young(E & Y)
Hewlett Packard ICICI Securities
Honey Well Laventare Technologies
IBM SPAR International ltd
Pantaloon Retail India KOTI IT ltd
ICICI Securities Mindtree ltdNovartis ltd Shopper Stop
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