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latest innovations Reveal the goddess in you. Superior shave care innovations to help women feel more feminine, confident and beautiful… like a goddess. pginnovation.com ® ® Venus, the female shaving brand used by 40MM+ women worldwide, is launching solutions to meet the shaving needs of all women. This includes revamping our disposable razor portfolio with new Venus Embrace ® Disposables, the first 5-blade female disposable, at the premium end of our portfolio, and new Simply Venus Disposables at the value end of our spectrum. In addition, other offerings to enhance the hair removal experience include new Venus Bikini Trimmer; reformulated Satin Care ® Shave Gel and new Satin Care In-Shower Moisturizer; and original Venus Embrace system, now available in pink.

P&G Latest Innovations: Venus, smooth legs, close shave option; 3-blade pivoting head for a close shave with less irritation than our 2-blade disposables. • Our disposables portfolio

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Page 1: P&G Latest Innovations: Venus, smooth legs, close shave option; 3-blade pivoting head for a close shave with less irritation than our 2-blade disposables. • Our disposables portfolio

late

st in

nova

tions

Reveal the goddess in you. Superior shave care innovations to help women feel more feminine, confident and beautiful…like a goddess.

pginnovation.com

®®

®®

Venus, the female shaving brand used by 40MM+ women worldwide, is launching solutions to meet the shaving needs of all women. This includes revamping our disposable razor portfolio with new Venus Embrace® Disposables, the first 5-blade female disposable, at the premium end of our portfolio, and new Simply Venus Disposables at the value end of our spectrum. In addition, other offerings to enhance the hair removal experience include new Venus Bikini Trimmer; reformulated Satin Care® Shave Gel and new Satin Care In-Shower Moisturizer; and original Venus Embrace system, now available in pink.

Page 2: P&G Latest Innovations: Venus, smooth legs, close shave option; 3-blade pivoting head for a close shave with less irritation than our 2-blade disposables. • Our disposables portfolio

About Venus Technology:

•New Venus Embrace Disposables: first

5-blade female disposable for an ultra-close shave;

Protective Ribbon of Moisture for smooth glide;

Comfort Grip handle for maneuverability.

•Venus Embrace: most technologically-advanced

female shaving system, now with a pink Soft Grip

handle; 5 blades for virtually no missed hairs;

Protective Ribbon of Moisture for smooth glide.

•New Simply Venus Disposables: our most

affordable option; 3-blade pivoting head for

a close shave with less irritation than our

2-blade disposables.

•Our disposables portfolio also includes Venus Spa

Breeze disposables, with 3 blades and built-in

shave gel bars for ultimate convenience; and Venus

Disposables, with 3 blades and in a range of colors

and scents.

•Satin Care Shave Gel: reformulated to provide

up to 35% more glide than before for protection

against nicks and cuts.

•New Satin Care In-Shower Moisturizer:

hydrate and condition skin after shaving – 24 hr

moisture-lock after 5 days consecutive use.

•New Venus Bikini Trimmer: single blade

encased by a protective comb for safe and

effective bikini trimming; available individually

or as part of a kit with Venus Embrace for clean

removal of hair, and Olay Bikini Lotion for post-

shave hydration.

Availability:

Available in food, drug, club and mass,

February 2010.

•Venus Embrace Disposables (3 pack) MSRP

$9.99 - $13.99.

•Venus Embrace (refillable razor, 2 cartridges,

Shower Pod™) MSRP $9.99 - $15.99.

•4 Venus Embrace refill cartridges MSRP

$13.49 -$14.99.

•Simply Venus Disposables (3-pack MSRP)

$5.59 – $7.49.

•Venus Spa Breeze Disposables (2 pack) MSRP

$6.99 - $9.49.

•Disposables including Tropical, Oceana, Malibu

and Sensitive (3-packs) range from MSRP

$7.59 - $9.99.

•Satin Care Shave Gel MSRP $1.99 - $3.49.

•Satin Care In-Shower Moisturizer $3.99 – $4.99.

•Venus Bikini Trimmer MSRP $4.99.

•Venus Bikini Kit MSRP $9.99 – $13.99.

Contacts

LauraBrinkerVenusBFOandNARBUER

[email protected]

CourtneyLewisPorterNovelli

[email protected]