PG IN FASHION & LUXURY - FAD International IN FASHION & LUXURY Marketing ... Fashion Retail & Merchandising ... Determining Open to Buy (OTB)

PG IN FASHION & LUXURY

Marketing | Communication | Retail | Luxury & Brand Management

PG IN FASHION & LUXURYMarketing | Communication | Retail | Luxury & Brand Management

Course Title

One Year International Post Graduate

Programme in Fashion with specialization in

Marketing | Retail | Communication | Luxury

& Brand Management

Qualification Honored

PG Programme IN FASHION & LUXURY

Marketing | Communication | Retail | Luxury

& Brand Management by FAD International

Academy

Course Duration

1 Year

Course Code

IPGFM

Entry Requirements

Graduates or 2 / 3 Year Diploma holders in

any stream. Applications by mature students

with professional work experience or a keen

interest in fashion, luxury or retail will also be

considered.

Who is the Course for?

The course is aimed at individuals wanting to

develop entrepreneurial careers or for those

wishing to work in the vast non-design within

the fashion industry. Students can take a

specialization at the end of the year and

focus on one or two of the modules in the

final term based on their future professional

aims.

Course Introduction

The aim of the course is to allow

professionals from varying undergraduate

backgrounds to pursue a successful career

in the rising fashion, luxury & the retail

sectors.

This Post Graduate Programme has a higher

emphasis on professional practice within a

global context where individuals experience

an industry focused curriculum with live

projects with some the leading fashion &

luxury brands in the country.

Students are encouraged to work towards

industry focused projects with a strong

emphasis on research and interdisciplinary

experimentation. At the end of the year

students are given an internship to facilitate

progression into professional careers in their

area of interest.

Students also explore entrpreneurial

opportunities at the end of the course with

mentoring and support from academics at

FAD International.

PG IN FASHION & LUXURYMarketing | Communication | Retail | Luxury & Brand Management

Course Structure

Introduction to Fashion

Global Fashion Awareness

Global Fashion History

Advanced Fashion Marketing

Fashion Communication

Fashion Promotion

Fashion Retail

Fashion Forecasting

Luxury & Brand Management

Fashion Styling

Fashion Buying

Final Project

Industry Internship ( 3 Months )

Industry Placement ( 6 Months Optional)

Course Curriculum & Modules

The course during the first term gives

students a holistic base in fashion, retail and

luxury sectors thus enabling students from

varied backgrounds to be able to further

choose a specialization in the second term.

Students get an opportunity to work on live

projects as part of the modules whilst

beinmentored and taught by industry

p ro fess iona ls .Students work bo th

individually and in groups with professionals

f rom other depar tments such as

photography, media, art, styling, fashion

design etc.

Combined with guest faculties from the

industry and international universities,

students are exposed to a variety of critiques

and audiences across the industry. The

Europe Study Tour further gives students a

unique opportunity to interact with

international designers, brands and

academicians and visit the fashion weeks,

thus giving them a platform to progress onto

the professional world. In the first term

students are taught the fundamental building

blocks required for choosing a study

pathway and in the second term where

students specialize in one of the following

streams.

Fashion Marketing

The specialisation focuses on the core

aspects of fashion marketing and covers

topics within a fashion context such as

strategic marketing, marketing c o m m u n i c

a t i o n s , b r a n d i n g , m a r k e t I n g

communications, events & PR, marketing

planning & other modules which allow

students to realize professional level

marketing plans both at a strategic and

operational levels whilst working on a project

driven curricula.

INTERNATIONAL POST GRADUATION PROGRAMME IN FASHION & LUXURY WITH SPECIALIZATION INMarketing | Communication | Retail | Luxury Brand ManagementOption of One Term in India and One Term in Milan | Paris | London | New York


Fashion Retail

The specialisation covers all aspects of

fashion &luxury retail and deals with

learningon various challenges of retail

distribution in a detailed way, from the

fashion buying, interpreting the market

trends for clients and defining the purchase

plan of collections, monitoring and leading

the performance of the stores, visual

merchandising, point of sale dynamics to

range of other issues relating to fashion

retail. The module pans through fashion

retail management, retail merchandising

and all other aspects of the

sector with live industry projects and

internships. The learning is achieved within a

global context to prepare individuals for the

fast growing and exciting careers at various

levels with the fashion and luxury retail

sectors.


Thi s spec ial i zation wi l l emphas i ze on

communicating fashion through all media

formats such as journalism (print, electronic

or new media), events and promotions,

public relations, advertising, visual

m e r c h a n d i s i n g a n d s t y l i n g . T h e

specialization is well supported through

group projects with the media, art and the

creative business departments at FAD

International where students work on

industry driven projects commissioned by

the media, fashion & luxury brands or self

international universities, students are

exposed to a proposed by students.

Thespecialisation allows students to achieve

an extensive and

Luxury & Brand Management

With the luxury sector in India growing at a

steep 33% per annum, opportunities within

luxury retail sector is only set to rise in India.

The specialisation covers all aspects of this

industry starting from introduction to key

concepts and brands, marketing & retail for

luxury goods, branding & communication to

professional opportunities within the same.

Students often work on live industry projects

commissioned by global brands, thus

forming case studies and industry

experience to entre into the growing sector

both in India and globally.

Course Assessment

The course is assessed through

assignments and projects on a continuous

assessment basis through the year.

FAD Europe Tour

The Europe tour gives students an exclusive

opportunity to visit some of the worlds finest

fashion capitals such as Paris, London &

Milan for fashion events and guest lectures

at leading fashion universities. Students

achieve both a professional and an

unparallel academic experience providing a

platform to work on a global level on

completion of the course.

University Progression Opportunities

On successful completion of the PG

Progrmamme, students can transfer credits

for further education to the following

universities in UK & Italy

Nottingham Trent University

Coventry University

Istituto Europeo di Design Italy

Manchester Metropolitan University

Bath Spa University

Middlesex University

University for Creative Arts UK

Career Opportunities

Students can work with retail chains, design

houses, export houses, independent

designers, media houses or start their own

venture with roles such as

Fashion Marketer

Fashion Buyer

Fashion Communicator

PR Consultant

Brand Manager

Retail Merchandiser

Stylist

Event Planner & Manager

Fashion & Lifestyle Journalist

Art Director

Fashion Consultant & more

Benefits of the Course

International Curriculum

British Qualification

Europe tour allows students to visit various

fashion capitals and universities for guest

lectures

Progression opportunities to multiple

universities

Guest faculties from various Fashion

Universities

Affordable option to study in India

Opportunity to purse other parallel

qualifications

Career based practical curriculum

Multiple professional opportunities


OPTION TO STUDY ONE TERM AT WORLDS TOP FASHION SCHOOLSOR CONTINUE ONTO MASTERS IN UK & ITALYRefer to individual university and term transfer prospectuses for details on qualifications, curriculum and course details.

TERM 2 OR MASTERS AT IED ITALY

One Term Fashion MarketingOne Term in Fashion CommunicationOne Term in Fashion EventsOne Term in New MediaMasters in Fashion MarketingMasters in Fashion Communication & StylingMasters in Luxury Marketing managementMasters in Fashion Business Masters in Fashion Management

MASTERS AT IFA PARIS

MBA Luxury Brand managementMBA Perfume & Cosmetics ManagementMBA Global Fashion MediaMBA Fashion Business

TERM 2 AT EUROPEAN SCHOOL OF ECONOMICS

Luxury Brand ManagementLondon | Paris | New York | Rome | Milan

MASTERS AT COVENTRY UNIVERSITY

MBA International Fashion ManagementMSc International Fashion Marketing

LUXURY BRAND MANAGEMENT

Understanding Luxury

History And The Luxury Goods Industry

Defining Luxury

Premium V/s Luxury

Major Operators In The Luxury Industry

Major Luxury Sectors

Key To Success Of Luxury Goods

Power Of Luxury Brands And Brand

Analytical Tools

Brand Character And Brand Value

Brand And Its Signs

Brand Lifecycle

Brand Identity

Brand Ethics And Aesthectics

Luxury And Brand Stretching

The Luxury Client And Customer

Behaviour

Size Of The Market

Who Is The Luxury Client

The 4 Types Of Luxury Clients

Clients From Around The Globe

The Risc Study

Luxury And India

Luxury And China

Distribution And Luxury Strategy

Distribution Systems

International Distribution

Luxury And Digital Distribution

Advertising In Luxury

Understanding Licensing

Duty Free Operations

Retailing And Communication

Entering And Leaving Luxury

Retailing In Luxury

Retail Versus Wholesale

How To And How Much To Communicate

In Luxury

Communication Tools In Luxury

The Internet And Luxury

Dissertation Project

Title Page

Abstract | Brief

Introduction

Statement Of Problem

Background Of The Study

Research Question Or Hypothesis

Methods & Procedures

Limitations

References

Personal & Professional Development

Goal Setting

Career Direction

Aspiration

Responsibilities

Understand Specialist Area & Career

Opportunities Available

Portfolio Development

Cv Development

Self Promotion Through Business Cards

Self Promotion Through Website

Self Promotion Through Blogs

LUXURY BRAND MANAGEMENT SPECIALIZATION MODULES

FASHION COMMUNICATION

Fashion Communication Process &

Strategies

The Communication Process

Communication As A Corporative

Function

Communication In Marketing Mix

Communication Strategy,

Communication Mix

Estimate Management. Practical Case.

Actions Of Communication Below The

Line

Relations With The Press

The Product As An Element Of

Communication


Writing On Fashion

History Of Fashion Publishing

Companies From Printed Paper To Web

Magazines

Understand The Structure Of A Fashion

Magazine, The Differences In Contents,

Graphics; Target among fashion

magazines through the analysis of the

main European and American

Publishing companies.

Advertising Campaigns

Types Of Advertising Agencies

Roles & Functions Within An

Advertising Agency

Agency Jargon & Terminology

Planning Advertising Campaigns

Components Of Campaigns

Creative Strategies

Advertising Briefs

Advertising Objectives

Marketing Objectives

Create Advertisements For Print Media

Create Advertisements For Social

Media

Media Study

Fashion Journalism

Fashion Styles & Formats

Copywriting

Graphic Designing for Fashion

Advertising

Fashion Editorial

Role of Fashion Editors

Coherence to the Fashion magazine

philosophy through images, texts,

graphics

Media Strategy - choice and importance

of the different media: press, billboards,

cinema, T.V.,

public relations, sponsorships, direct

marketing and the Internet.

CONTEMPORARY NEW MEDIA

Digital Marketing & Communication

Social Media Advertising & Promotions

Website Designing [e-fashion stores]

Blogs

Ethics & Sustainability in Fashion

Events & Other Media

Celebrity Endorsement & Sponsorship

Public Relations

Event Design & Planning

Fashion Shows & Expositions


Title Page

Abstract | Brief

Introduction

Statement of Problem

Background of the Study

Research Question or Hypothesis


Limitations

References

FASHION COMMUNICATION SPECIALIZATION MODULESPersonal & Professional Development

Goal Setting

Career Direction

Aspiration

Responsibilities




CV development

Self Promotion through Business Cards

Self Promotion through Website

Self Promotion through Blogs

Industry Internship

Understand the Dynamics of an

organization & Managerial Function

Roles & Responsibilities of Employees

Project Management

Professional Ethics & Integrity

Create Internship Report

FASHION RETAIL

FASHION RETAIL SPECIALIZATION MODULESFashion Retail & Merchandising

Retail Intermediaries & Functions

Retail Store Management

Retail Strategies

Range Planning & Merchandise Mix

Fashion Buying

Fashion Life Cycle

Customer Relationship Management

Introduction & Evolution of CRM

CRM Strategies

Customer Retention Strategies

Creating Customer Value & Loyalty

Programmes

Customer Experience Management

Customer Handling & Communication

Visual Merchandising

Introduction to Display & Visual

Merchandising

Understanding need of Visual

Merchandising in Modern Retail

Industry

Visual Merchandising & Display Basics

Prop Making

Window Displays & In-store Displays

Develop Concept Visuals - Plans and

Elevations

Fixtures and Furniture

Lighting and Signage

Understanding Brand Management with

Branding and Styling within Retail

Trafc Flow

Plano ramming

Store Planning and Layout

Store Operational Management

Planning & Controlling Inventory Levels

Retail Security & Loss Prevention

Analysis

Merchandise Management & Handling

Process

Determining Open to Buy (OTB)

Planning & Controlling Prot Margins

Planning & Executing Store Promotions

& Marketing


Title Page

Abstract | Brief

Introduction





Limitations

References


Goal Setting

Career Direction

Aspiration

Responsibilities




CV development




Industry Internship




Project Management



FASHION MARKETING

FASHION MARKETING SPECIALIZATION MODULESFashion Marketing

Introduction to Fashion Marketing & the

Marketing Environment

Target Marketing & Fashion Marketing

Mix

Consumer Behaviour

Research Methodology

Fashion Marketing Planning

Designing, Marketing & Pricing

Strategies of Fashion Products

Economic Importance of Fashion

Social Role of Fashion

Nature of Fashion Products

Fashion Industry & New Product

Development

Factors inuencing Price Decision

Pricing Methodology

Break Even Analysis

Pricing strategies in relations to new

products

Fashion Promotion & Marketing

Understand Fashion Promotion Industry

& Components: marketing, advertising,

branding, public

relations, photography, styling,

illustration, digital imaging, interactive

media, journalism, press, in-

store, mail order

Promotional Planning : techniques,

measurable objectives, coordination,

timescale

Planning Constraints

Research and analyze promotional

strategies and campaign planning

Plan and execute a self-initiated

promotional campaign

Strategic Marketing Management: 15

Credits (150 learning hours, 80 Guided

learning hours)

Strategic Management-Overview

External Audit, Matrices: External

Factor Evaluation, Competitive Prole

Matrix

Internal Audit & Analysis of International

Fashion Brands

Marketing Strategies Analysis of

International Fashion Brands

Entrepreneurship

Introduction & Importance of

Entrepreneurship

Ideas Generation | Opportunity

Identication

Feasibility Analysis & Business Plans

Launching the Business


Title Page

Abstract | Brief

Introduction





Limitations

References


Goal Setting

Career Direction

Aspiration

Responsibilities




CV development




Industry Internship




Project Management



RECENT INTERNSHIPS & PLACEMENTS

Disclaimer : FAD International Academy is an autonomous private institution registered in India under Pune Academy of Design & Communication Pvt Ltd. FAD International Academy delivers an industry focused international curriculum and does not honor a Govt. of India, UGC, AICTE or any other Govt. recognized qualication. FAD International Academy works closely with the industry and leading International Universities to facilitate term transfers, progression and Masters Degree Progression. For further details contact the Admissions Department at FAD International. Further, FAD International reserves the rights to change, alter or modify the curriculum as deemed t for the students and the dynamic nature of the industry. Please refer to the Rules & Regulations of enrollment for details on the course, certication and any other information

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T : +91 20 3254 8008 | 6401 8008 M : +91 9970158726 | +91 9552007965

Pune

FAD International CampusPlot 3 & 4, Ahead of Westin Hotel,Mundhwa Road, Koregaon Park Ext.Pune 411001 Maharashtra India

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Temparance Studios, Rizvi College,Sherly Rajan Road, Palli Hill,Bandra West, Mumbai - 50

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Documents

PG IN FASHION & LUXURY - FAD International IN FASHION & LUXURY Marketing ... Fashion Retail & Merchandising ... Determining Open to Buy (OTB)