Pertemuan 1

Dasar Komunikasi

Matakuliah : J0012/ Komunikasi Bisnis ITahun : 2008

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Why do you need good communication skills?

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Achieving Success in Today’s Competitive Environment

Competing for JobsCompeting for Jobs

Winning CustomersWinning Customers

Writing ClearlyWriting Clearly

Speaking SkillfullySpeaking Skillfully

Listening CarefullyListening Carefully

Adapting to SituationsAdapting to Situations

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Communication Forms

Casual CommunicationAmong Employees

Casual CommunicationWith Outsiders

Planned CommunicationAmong Insiders

Planned CommunicationWith Outsiders

Info

rma

lF

orm

al

Internal External

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Communication Patterns

HorizontalHorizontal

DownwardDownward

GrapevineGrapevine

UpwardUpward

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Characteristics of Effective Messages

Practical information

Factual information

Concise and efficient information

Clear expectations and responsibilities

Persuasion and recommendations

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Why Is Business Communication Unique?

GlobalizationGlobalizationand Diversityand Diversity

GlobalizationGlobalizationand Diversityand Diversity

InformationInformationValueValue

InformationInformationValueValue

RelianceRelianceon Teamworkon Teamwork

RelianceRelianceon Teamworkon Teamwork

New CorporateNew CorporateStructuresStructures

New CorporateNew CorporateStructuresStructures

PervasivenessPervasivenessof Technologyof Technology

PervasivenessPervasivenessof Technologyof Technology

CommunicationCommunicationBarriersBarriers

CommunicationCommunicationBarriersBarriers

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Effective Communication

1. Connect with Audience1. Connect with Audience

3. Use Audience3. Use AudienceCentered ApproachCentered Approach

5. Give Useful Feedback5. Give Useful Feedback

2. Minimize Distractions2. Minimize Distractions

4. Improve4. ImproveCommunication SkillsCommunication Skills

6. Use Business Etiquette6. Use Business Etiquette

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Communication Process

Sender Has an Idea

Sender Has an Idea

11

Sender Encodes the Idea

Sender Encodes the Idea

22

Sender Produces Message

Sender Produces Message

33

AudienceDecodes Message

AudienceDecodes Message

66

AudienceReceives Message

AudienceReceives Message

55Sender

Transmits MessageSender

Transmits Message

44

AudienceResponds to Message

AudienceResponds to Message

77Audience

Provides FeedbackAudience

Provides Feedback

88

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Communication Barriers

• Noise and Distractions

• Competing Messages

• Filtering of Messages

• Channel Breakdowns

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2. Minimize Distractions

Use Common SenseUse Common Sense

Practice CourtesyPractice Courtesy

Respect DifferencesRespect Differences

Insulate YourselfInsulate Yourself

Limit MessagesLimit Messages

Prioritize MessagesPrioritize Messages

Recognize FeelingsRecognize Feelings

Anticipate ReactionsAnticipate Reactions

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3. Audience-Centered Approach

Focus on the AudienceFocus on the Audience

Care About the AudienceCare About the Audience

Learn About the AudienceLearn About the Audience

Relate to the AudienceRelate to the Audience

The “You” Attitude Emotional Intelligence

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6. Observe Business Etiquette

RespectRespect

Courtesy Courtesy

Common SenseCommon Sense

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Ethical Communication

True in Every SenseTrue in Every Sense

Includes Relevant InformationIncludes Relevant Information

Not Deceptive in Any WayNot Deceptive in Any Way