Upload
others
View
1
Download
0
Embed Size (px)
Citation preview
PERSPECTIVAAGENCYCAPABILITIES
aboutus• Perspectivaisafullservicepromotionalmarketingagency foundedin1995,whohasworkedwithrenownadvertisersthroughouttheU.S.• AtPerspectiva,wearefirmbelieversinexperiencebeingthebestteacher- Wedonotsubscribetothetraditional“agency-staffing” model
- Stafferscometouswithaminimumof10yearsofagencyand/orclientsideexperience
- Seniorstaffinthe18+yearsrange• Weunderstandthecomplexityofthedynamics,thediversityandtheessenceoftheU.S.marketplace• Wehaveextensiveexperienceworkingwithavarietyoftargetdemographics.
“WebelieveinclosecollaborationwithourClients.Ouraddedvalueliesinourteam’screativity,ethics,professionalism,highstandardsandourcompromisetofindacommonvision andmakeitwork.”
adifferentview
• Weareaforward-thinkingpromotionalmarketingagencywithanentrepreneurialspiritthatchallengesperceptionsandconventions.Wepushtheboundariesofwhatispossible.Inordertosuccessfullyachievethis,ouragencyembodiesadiversecollectionoftalent,culturesandinnovativeideas.
•• Throughouttheyears,wehavedevelopedapartnershipwiththinkersanddoers thatishardtofindandthatimpactseveryaspectofourclient’sbusiness.
ourthoughtprocess• Therearesix(6)keyelementsthatPerspectivabelievesareimportantfortheAgencytocomprehendandwhichallowsustoenhanceourrelationshipwiththeBrand.Theseareasfollows:
Values,positioning,andbenefits.Builddifferentiation:BrandCharisma
UnderstandYourProductorService
AssessAssetInventory
DefineResearch
AssessMarket IdentifyBenchmarkSolutions
DefineSuccessMeasurements
1 2 3
4 5 6
Equity,contentandcreative
Industryintelligence,competitiveandhistorical
Needs,behaviorsandlifestyles Goalsandobjectivesforsolutions
Metricsandtheirvalues
BrandCharisma:“theabilityofabrandtoinspireandattractconsumerswithsuchpassionthattheyaggressivelyseekthebrandout.”
whatwecanaccomplish
ACCOUNTSTRATEGY
- BrandStrategy- StrategyInsight- ConsumerBrandPerception
PROMOTIONS- ConceptPlanningandDevelopment
- Sweepstakes&Fulfillment
- Activation- EventMarketing&Production
MEDIASERVICES
- Planning- Research- Placement- Stewardship- TargetAnalysis
FIELDSERVICES- EventCoordination&Staffing
- GuerrillaMarketing- MobileTours- TrendReporting- InfluencerPrograms
RETAIL
- RetailPromotions- ShopperInsight- Merchandising- In-StoreEvents- Sampling
RESEARCH
- SecondaryResearchAnalysis
- CulturalInsights- FocusGroups- ConsumerLifestyleChats- TrendReporting
• Awiderangeofcapabilitiestohelpyoubringtheplantolife!
aboutpromotions• Perspectiva’scomprehensiveunderstandingoftheindustry,mediaandpromotionalmarketingprovidesanadvantageoverthecompetition.• TheAgencybuildsrelationshipsandresults- withourClients,ourteam,retailers,advertisersandconsumers- thatwillboosteveryone’sbottomline.• PerspectivaseekstobringsynergyandefficiencytoalloftheirClient’smarketinitiatives,workinghandinhandwiththeadvertiserandvendorstocapitalizeontheserelationships.
Knowledge+Teamwork=FlawlessExecution
abouteventmarketingThemoreconnectionsandrelationshipsyouhave,theeasieritistobringpromotionalideastolife.Thatiswhyitissoimportantforustohaveexpertsintheentertainment,sportsandeventmarketingbusinessthatcanfacilitatenegotiationswithartists,recordlabels,Sportfiguresandentertainmentpropertiesthatcanincreasetheimpactofapromotionalprogram.
Withtheserelationships,wecanproducedynamicandexcitingeventsforthecommunitythatturnintopositiveconsumerexperiencesallowingtheconnectionbetweenbrands,artistsandaudiences.Suchconnectionallowsfortheintroduction,positioningand/orincreasedawarenessofthebrand.
our networkWehaveestablishedanationwidenetworkofhighlysuccessfulprofessionals with
HispanicandguerrillamarketingspecializationthroughouttheU.S.
SanAntonio
Dallas
Miami
ChicagoNewYork
LosAngeles
Houston
SanFrancisco
Phoenix
Denver
SanDiego
LRGV
Boston
Orlando
Atlanta
promotions expertsWehavesuccessfullyorchestratedpromotionsforP&G,7-Eleven,Avon,Chivas Regal,BimboBakeriesUSA,toma leche (gotmilk?)andmanyotherClients.
Inner-CitySoccerStreetMarketing SweepstakesCommunityOutreach
POPRetailEvents ProductSamplingEventMarketing
MobileToursExperientialMarketing
mediaservices
mediaservices• Strategicmediaplanningbasedonclientmarketingobjectivesandgoals• Competitiveintelligence• SegmentationandAudienceAnalysis• Negotiationandplacementofallmediaconsumerandtrade- Oursystemsensureyourdollarswillworkthehardestateachstageofplanimplementation
- Perspectivahastherelationshipsandexperiencetomaximizeyourinvestment
- Deliveryofstrongmediapartnershipswitchextendandenhanceyouradvertising
• Monitoringofalladvertisingschedules• Addedvaluenegotiationandcoordination
AssessimpactofEnglishlanguage
media
Determineappropriatelevelsforin-languageorculturally
relevantmedia
Incorporateongoing
evaluationofintegratedcampaign
Fine-tuneplansforchanging
marketconditions
TOTALCOMMUNICATION
PLANNING
mediaphilosophy• WeofferourClientsmediaplansandbuyswhichinclude:
CREATIVITY MARKETINSIGHT SERVICE ACCOUNT-
ABILITY
• Recommendationsnotsolelybasedonnumbers,butbecausewethinkitisagoodideaandthatitwilloptimizetheoverallplan
• Essentialformediaplanningandexecutionaswellastheoverallmarketingplan;weofferrichmarketinsightstoensurethatwearereachingtherighttargetatalltimes
• Senior-levelinvolvementatallstagesofplanningandbuyingensuresinnovationandefficienciesthroughouttheentireprocess
• WethoroughlymeasureourmediadeliveryandprovidedetailedpostanalysisreportingtoensureobjectivesandKPIsaremet
ourapproachtomedia
• Perspectiva’smediaplanningandbuyingprocessaretailoredtomeeteachclient’sneedsandisdrivenbythedelivermore™ platform
• TheultimategoalistodeliverthebestresultsfortheClient
AddedValue
Win-Win
Opportunities
GrassRoots
Leverage
MarketKnowledge
Relationships
Experience
delivermore™platform• Thisplatformismadeupofthree(3)keydrivers:1. ConsumerInsights2. ContactNovelty3. ValueCreation
• Ourprocessanddisciplineinsuresyourdollarswillworkthehardestateachstageofyourplanimplementation.Moreover,theprocessfosterscollaborationbetweenclientsandagencyteam.• Thecombinationofthebestpeople,leadingedgeresearch andadisciplinedmethodology iswhatmakesitatangibleplatformforclients.
ourpastandpresentclients
THANKYOU!p lease v i s i t us at perspect ivaagency.com for more in fo