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Using Data to Tell Our Sustainable Agriculture Story Dr. Daniel Sonke Manager, Agriculture Sustainability

Performance, Management, Progress

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We make real food for real people. They trust us to provide food and drink that is good, honest, authentic, and flavorful—made from ingredients that are grown, prepared, cooked, or baked with care. People love that our food fits their real lives, fuels their bodies, and feeds their souls.

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Key Customers Request Sustainability

• Feb 24 - Walmart launched “Sustainability Leaders” section of ecommerce site

– Connect consumers to products made by companies who score high on Sustainability Index

– The Index is derived from The Sustainability Consortium

• Pepperidge Farm identified as leader in frozen bakery category

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• 5 CPG CEOs join in committing to Walmart to reduce GHG in agriculture

– Walmart sees this as sustainability and cost opportunity

– Agriculture GHGs dwarf our manufacturing GHGs, but are tied to critical fertilizer use

– Campbell committed to expanding our tomato work to carrots, celery, potatoes, jalapeños

• Data collection has begun with decent results

• USDA Natural Resources Conservation Service wants to pilot a new, national program with Campbell vegetable growers in NJ

Walmart Collaboration

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Key Customer-Supplier Engagement

• In 2013, PF committed to Walmart to increase fertilizer efficiency in wheat acres

• In 2014, we worked with Cargill to recruit growers to sustainability practices

• In 2015, agreement to join EDF SUSTAIN program for additional reach

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• Science confirms agriculture has social and environmental hotspots. We must acknowledge that.

• But food Processors don’t need to teach farmers how to farm sustainably

– We learn more from our farmers than they from us – Though we can help provide perspective and data

• Too often, paternalistic attitudes towards farmers are assumed in the field of ag sustainability

• Though there is a place for educational programs on ag sustainability, the grower-processor relationship is not where that is needed

Approach to Ag Sustainability

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• At Campbell, instead of checklists of “best practices,” we’ve adopted a “performance metrics” approach to measure a limited number of important data points which we can report against

• Our desire is to use data for two purposes: – Provide growers feedback on how they benchmark against their

peers on sustainability – in a way that is helpful to them to drive efficiency

– Benchmark the average of our grower population so we can tell the story of our farmers to our customers and general public

• We believe we have good growers, and the data will provide perspective that will support it

• Where our growers may fall short, we can encourage better performance by using the data to identify ways to improve that helps everyone

Approach to Ag Sustainability

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• Stewardship Index for Specialty Crops – Specialty crop focus

• Field to Market – Similar focus, but in commodity crops

• Calls for harmonization between the two, but time will tell

Metrics-based Organizations

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• Campbell canned tomatoes as early as 1869 – Tomato soup first made in 1897 – 1947 - started processing tomatoes in California; some

families still growing for us 68 years later • All 50 contracted farms are family owned

– Many in 2nd or 3rd generation with Campbell – average distance field to plant is 38 miles

• The company has won several awards for reducing vegetable pesticide use

Telling our Agriculture Story

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Focus on 5 priority areas selected by our stakeholders:

– Water use – Fertilizer use – Greenhouse gas emissions – Soil quality – Pesticides

Agriculture sustainability goals: – Reduce water use per unit of ingredient by 20% – Reduce nitrogen applied per lb of ingredient by 10% – Reduce GHGs per lb of ingredient by 20%

CSC Sustainable Agriculture

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• Each year, Campbell tomato field staff work with 50 tomato farms to get data from 400+ tomato fields

Tomato Data Model

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2020 Destination Goal 2012 Base Line

2020 Goal

2014 Result

20% less Agricultural water use (gal/lb raw tomato) 9.69 7.75 8.93

-20% -8%

20% less Agricultural GHG emission* per ton tomato 0.0073 0.0056 0.0065

*CO2eq from fertilizer N2O -20% -11%

• Both of these metrics are driven primarily by adoption of drip irrigation, which in 2014 was 50% of Campbell tomato acreage for the first time

• Drought and economics are likely to drive drip irrigation adoption further

2020 Goals and 2014 Results

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• Whether on-farm, or at the collective level (processor, cooperative), data will reveal more about how to manage than we have historically been able to determine

• Keeping that data as close to farms as possible will enable true sustainability progress

• This is more important for progress than is data for a Campbell report, in my opinion

• We are piloting tools with growers with the aim of aiding them in management

• We don’t want the data relationship to be “extraction,” but collaboration

Data Tools are Evolving

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