Pep Capabilities

Today’s Agenda

• Introductions

• Our services

• Our promise

• Case study – program examples

• Questions

Clients

Office Locations

Pep is a team of strategy, creative, marketing, and project management professionals who lead the industry in consistently delivering marketing promotions on-time, on-budget and on-strategy.

With over 6,000 programs and $1B in promotional spend, Pep boasts a proven track record of delivering unparalleled performance. Pep has been on the front lines of brand changing initiatives with work reaching your customers through retail demos, direct-to-door, sampling programs and web-based promotions for world-class customers in CPG, healthcare, franchise food, financial, and B2B markets.

Boston Pittsburgh Chicago Los AngelesSan Juan Philadelphia

Cincinnati – Corporate Headquarters

Awards and Associations

Awards

2009 Supplier Excellence AwardProcter & Gamble

2009 Supplier of the YearHeinz

2009 Fast 55Cincinnati Business Courier

2008 Minority Business of the YearSouth Central Ohio Minority Supplier Development Council

2008 Supplier Excellence AwardProcter & Gamble

2008 Small Business of the YearThe Greater Cincinnati & Northern KentuckyAfrican American Chamber of Commerce

2008 Pyramid Builder Award for CostHeinz

2007 Small Business Excellence AwardCincinnati-USA Regional Chamber of Commerce

Associations

National Minority Supplier Diversity Council

South Central Ohio Minority Business Council

Greater Cincinnati and Northern Kentucky African American Chamber of Commerce

Central State University Business Advisory Council

CincyUSA Regional ChamberAmerican Marketing Association

Ad Club

AIGA, the Professional Association for Design

Capabilities

Coupons

FSI

Direct Mail

Sampling

Premiums

Shelf Talkers

Floor Ads

Alliances

Sponsorships

Trade Shows

DRTV

Promotions by Type Overview

Coupons & FSI

Sampling

De Novo Standard Openings

Secondary Packaging & Repack

Loyalty Program

Freight Only

Recipe

Demo Kit

ASM

In Store & In Store Cycle BasedDisplay

Premiums &

Windwavers

Contest, Rebate & Money

Back Guarantee

Sales Tools

Direct Mail & Brand Bag

In/On Pack

Media & Event

DRTV

Design OnlyWeb2Print

Multifaceted & Other

Print

Teleserv ices & Fulfillment

• 5 ½ years• 6,000+ promotions• $1 Billion in promotional spend

Our Promise

Pep Makes 3 Commitments to Its Customers

• We will execute with excellence – delivering the best possible solutions for your organization.

• We will save you money in the overall value of the promotions being delivered for your organization.

• We will assure your campaigns remain on-strategy with proven results.

Executing with Excellence Processes

• Pep’s 13 Six Sigma certified project managers will be instrumental in the creation of these SOPs utilizing the Six Sigma methodology to capture the most time efficient systematic and focused approach to each process. • Pep personnel will follow each SOP as documented thus allowing for speed-to-market and efficiencies while minimizing errors

Executing with Excellence PepConnect™

• Cost Estimate

• Purchase Orders

• Project Timelines

• Billing

• Hourly Tracking

Customer Testimonial

Executing with Excellence Our People / Training Process

Training Program

• Mentor Program Provides a resource outside of your team

• Learning Objectives Ensure new employees can recall key information

• Training Audits Ensure trainers and training materials are up to date

• Job Shadow Checklist Ensures different job aspects are covered during shadow

• Checkpoints Makes certain all job skills are being used / practiced after training is complete

Kristie McCartanTraining Lead

Saving You Money

Leveraging larger promotional spend

Separating agency costs (Execution vs. Strategy)

We specialize in execution -

cost savings and avoidance

& lack of rework

Promotion Name

Promotion Number

PC PO Date Cost Savings Cost Avoidance

Value Add Cost Saving Reason

XYZ display promotion

3060175997 Brezel, Rebecca

8/6/2007 $6,636 I suggested to use existing molds which saved $9.48per display.

ABC print & ship promotion

5667394410 Walker, Adrienne

8/12/2007 $2,100 I combined shipments from 2 programs and provided 50% shipping savings to each program

Direct mail piece

4357910099 White, Travis

8/12/2007 $32,000 We removed an 1/8 inch from the format which allowed us to have 4 up on press vs. 3 up. Reduced print cost considerably

Sampling & event promotion

9022091188 Fielder, Amber

8/15/2007 $35,654 Vendor suggested we place overwrapped DTC in an envelope w/ the coupon vs. unwrap the DTC and re-wrap with coupon. This provided a savings of $35,654 or $.35654 per piece. We mainly saved on overwrap and postage. Total qty = 100m.

XYZ in-store floortalkers promotion

8445981021 Reddington, Deborah

8/22/2007 $59,566 Original quote from supplier was $602,106.01 for using all Supersize Floortalkers, when I realized that not all stores accept the super size floortalkers - I asked supplier to re-quote our price down (to $542,540.15) for producing 4,959 standard sma

Totals 129,320$ 6,636$ 0$

Cost Savings and Avoidance Report

Execution

Creative

Strategy

Agencyfees

0

10203040

5060708090

100

1 2

1) Creative Brief

2) Research

3) Brainstorm Solutions

4) Evaluate & Refine

5) Estimate

6) Present to Client

7) Align with Client & Vendors

8) Project Management & Execution

9) Measure & Report

Promotion Strategy Process

Assuring Your Campaign is On Strategy

Assuring Your Campaign is On-StrategyCreative & Creative Production

• Promotional Campaigns

• Direct to Consumer

• Web-based

• Point of Purchase Displays

• In-store and Demo kits

• Sales Kits

• B2B/Professional

Assuring Your Campaign is On-StrategyMetrics

Pep has managed the execution of over 6,000 promotions amounting to $1 Billion in promotional spend.

Program Metrics Achieved► Promotion Rating: 9.32 (Customer Satisfaction, 1-10)

► On Time Delivery 99.6%

► On Budget Delivery: 99.3%

► Cost Savings and 1% - 4% Avoidance

Case Studies

CONTACT INFORMATION:

Mary Mikalas151 W. Fourth Street

Cincinnati, OH 45202

MikalasM@peppromotions.com

Office: (513) 826-1894

Mobile: (513) 515-2866

Questions?

Sales Material Doctors’ Offices

ChallengeA familiar healthcare brand wanted to increase trials/sampling into their actual sales. Their strategy consisted of designing a tear-pad/coupon that would fit into the Novartis bins used for sampling in doctor’s offices & pharmacist’s shelves. The coupons would be coded for each of the Lead sales markets, which would allow the effectiveness of the promotion to be tracked by region. Each time one of the medical professionals took a sample from their shelves, they could also grab a coupon to pass along to their patients.

ExecutionPep kicked off the Brand’s entire promotion project, including design input, timeline & budget management for each piece. Pep helped design a tear pad and shelf talker that would fit in doctors’ crowded samples closets and also serve as an effective promotional tool. Pep bid out all printed pieces, sourced the most economical vendors for printing (etc.), as well as coordinated all vendors/agencies on timing and expectations. Pep generated coupons that were coded for specific Lead markets in order to track redemption by region. Various quantities were shipped directly to the field sales representatives and when the inventory was quickly depleted, Pep set up the re-order space in Healthcare fulfillment house.

ResultThe team successfully produced several thousand tear pads that were used to increase patient awareness and education of the Brand’s product.

Allscripts ePrescribe Utilization Program

ChallengeTo increase utilization of ePrescribe software resulting in government incentives for the facility/practice, and to increase incremental revenue for Allscripts. EPrescribe is a web based software, that doctors use to look up drugs, patient data, prescribe the correct dosage, and transfer all that info electronically to the pharmacy and add it to their electronic health record.

ExecutionPep increased utilization through increased communication, education, metrics and feedback. Pep’s creative team developed email newsletters, webinars, custom ‘report cards’ and customer surveys. Program elements included a webinar sent out via the client, an email invite with preview of data, a micro site login and link to full report and survey.

ResultsA total of 37 out of 200 users signed up for the webinar. Forty one percent of the webinar attendees logged in to view their report card within 24 hours of receiving the link. Fifty three percent responded to the customer survey.

Consumer Online SamplingDisplays in Doctor’s offices

ExecutionPep was asked to provide a recommendation on what to do to effectively deliver samples, while saving the brand considerable money. Pep worked with postal regulations to save money on removing shrink wrap and automated fulfillment. Pep. also set up an automated online registration page for consumer orders. Trays were specially designed to fit into the bins found inside samples closets at doctors offices. Pep bid components and coordinated printing, packaging and delivery to warehouses, as well as sample inventory control for multiple pieces. Pep managed the budget, time-line, separations, printing, secondary packaging, fulfillment, inventory management, and on-line components successfully.

ResultsThe program was has been a success. The brand has seen incremental sales and continue to see a large request from consumers on the samples and continue to use this form promotion.

ChallengeA well known healthcare brand was looking to create a program that would grow online attention and consumer education of their dietary supplement product. The sampling promotion was designed to be displayed & handed out in doctors offices, as well as offered free to those who signed up for them online.

In Store CommunicationPrint, Displays, In-Store

ChallengeA well known healthcare brand was looking for a way to increase awareness of their product and increase communication within their network of grocery retailers. The Brand’s strategy called for 6 promotional pieces in each store: an aisle card, two different light boards and three on-shelf displays.

ExecutionThe Brand enlisted Pep. to seek out proper vendor connections and full coordination of the promotion. Using the best practice standards, Pep was able to bring together several pieces to create a complete “in store” campaign. Pep kicked off the entire project , beginning with the creative agency and managed all artwork from start to finish. Pep. was able to handle quick changes when some stores discontinued one of the product lines. In addition, Pep facilitated all internal client approvals, coordinated all changes in the second round of production and ensured on time shipping and delivery to print vendors under tight deadlines & after multiple changes.

ResultIn the end, the Brand was able to showcase promotions for two different product lines in over 15 major retail chains- over 8,000 stores nationwide.