People Will Talk!People Will Talk!

Reality Marketing on Quantum TV

Are you an appropriate fit for Are you an appropriate fit for the show?the show?• How do you address the show’s theme?

• What do your satisfied clients say about you?

• What sets you apart from your competition?

• Is your target market the same as ours?

• How well branded are you in the market?

• Do you use social media like Facebook and Twitter?

• What are your ongoing marketing efforts?

• Annually, how much do you invest in marketing?

How does the show work?How does the show work?

• Half hour show is topic driven and airs 3x over 3-months.• Women’s Health

• Great Gifts 2013

• Home Ownership

• Kids & Family

• Elder Care

• Money Matters

• Beauty & Fitness

• Four category exclusive companies will be featured.

• Show will have an introduction by the host, each

company will be featured, then the host will close.

Giving BackGiving Back

In between the client interstitial pieces, we will give a 10-second billboard to a local non-profit organization.

We’re happy to take suggestions on non-profits to work with. To the left are a few we’re planning to work with now.

Satisfied ClientsSatisfied Clients

TESTIMONIAL TESTIMONIAL TELEVISIONTELEVISION

What is Reality Marketing?What is Reality Marketing?

The power of the testimonialThe power of the testimonial

Each featured segment must include at least 1-3 testimonials.

• Why? It’s been found that having a third party, “real world” reference is much more powerful and credible than traditional commercials.

– 90% of online consumers trust recommendations from people they know; 71% trust unknown users and 27% trust experts (Socialnomics,7/09).

– 7 in 10 who hear reviews share them with friends, family & colleagues, thus amplifying their impact (Deloitte & Touche, 9/07).

– Traffic to the top 10 review websites grew on average 158% last year (Compete.com).

What will it look like?What will it look like?HopUnion Interstitial

What will I receive?What will I receive?

Your People Will Talk episode will air 3x per quarter.

Your 5-6 minute interstitial will be embedded on your website.

– We can also provide a one-minute social networking video that can be embedded on Facebook, Twitter, YouTube, etc.

– We can also provide a 30-second television commercial. DBM Communications can assist with media buying.

– We can also provide a 30-second radio commercial. DBM Communications can assist with media buying.

How do I qualify?How do I qualify?

ExclusivityExclusivity– Complete a Referral Contact Form so we can do our due

diligence and make sure you’re one of the best in your industry since this is a category exclusive opportunity.

CooperationCooperation– Complete a Project Research Questionnaire for our script writers.– Find 1-3 satisfied customers to appear on camera on day of shoot.

TimingTiming– Work on a 30-60 day timetable for production.

Production FeeProduction FeeTo replicate this project, it would cost over $60,000, but economies of scale accrue

from spreading out the hard costs to four different advertisers. There are three different tiers to the project, depending on client needs.

• Basic Show Level: $8,950– Three airings on People Will Talk– Six-minute mini-documentary on your website

• Marketing Package: $9,950– Three airings on People Will Talk– Six-minute mini-documentary on your website– One-minute social media video for Facebook/Twitter

• Complete Creative: $11,950– Three airings on People Will Talk– Six-minute mini-documentary on your website– One-minute social media video for Facebook/Twitter– Thirty-second television commercial– Thirty-second radio commercial

What happens next?What happens next?

• You’ll be emailed a Project Research Questionnaire that our writers will use to create your script. We need this back within five business days.

• You’ll provide your logo and website to our design team.

• Our Field Producer will schedule a shoot day with you within 30 days.

• You’ll coordinate with some of your preferred customers and employees so that they’re ready to appear on camera.

• The shoot will occur where we do the interviews, the testimonials and get B-roll for editing purposes.

• Our editors will create the mini-documentaries and other pieces, depending on package.

• We’ll schedule your on-air segment and let you know when to watch.