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People The Power Hong Eng Hong Eng Khim Khim John Lim John Lim Eric Wong Eric Wong

People The Power Hong Eng Khim John Lim Eric Wong

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Page 1: People The Power Hong Eng Khim John Lim Eric Wong

People The Power

Hong Eng KhimHong Eng KhimJohn LimJohn LimEric WongEric Wong

Page 2: People The Power Hong Eng Khim John Lim Eric Wong

The Problem Of Delays in Real-Time Traffic Updates

Increased stress

Increased anger

1. IBM 2011 Global Consumer Pain Survey (http://www.ibm.com/news/sg/en/2011/09/08/x103330k10020x03.html)

2. Multiple responses allowed for question “Has roadway traffic negatively affected your health? If yes, check all that apply.”

Increased insomnia

Increased respiratory problems

Page 3: People The Power Hong Eng Khim John Lim Eric Wong

3

Solution Design

Page 4: People The Power Hong Eng Khim John Lim Eric Wong

• Ad Generated Open Source Model

• Leveraging on Crowdsourced and LTA

Traffic Data

• Porting to other platforms, e.g. IOS, Win8

phone & Blackberry

Business Model

Page 5: People The Power Hong Eng Khim John Lim Eric Wong

LTA’s GetDirection API

Page 6: People The Power Hong Eng Khim John Lim Eric Wong

Demo

Page 7: People The Power Hong Eng Khim John Lim Eric Wong

End of Presentation

Page 8: People The Power Hong Eng Khim John Lim Eric Wong

LTA’s GetDirection API

Page 9: People The Power Hong Eng Khim John Lim Eric Wong

LTA’s GetDirection API

Page 10: People The Power Hong Eng Khim John Lim Eric Wong

- Sample Divider Slide -

Page 11: People The Power Hong Eng Khim John Lim Eric Wong

Team Lead: Hong Eng Khim

Contact No.: 97206801

Email: [email protected]

Data Sets / Technology Used:

LTA Traffic data

Credits & Contacts

Page 12: People The Power Hong Eng Khim John Lim Eric Wong

- End -