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7/28/2019 Pel Presentation1111

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ROLLS ROYCE

AUTOMOBILES


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GROUP MEMBERS

Shaiwal Bhattacharya 12BSP1145

Harshit Lunawat 12BSP2172

Vishwanath Soni 12BSP1411

Chandan Gandhi 12BSP0398

Padmini Moundekar 12BSP0815


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CONTENTS

INTRODUCTION

HISTORY

FOUNDERS

TIME LINE

VISION/MISSION/STRATEGY

CAR MODELS

COMPETETORS

CUSTOMER FOCUS

DISTRIBUTION & NETWORKING

LAST REPORT

BRAND VALUES

ROLLS ROYCE IN INDIA

CORPORATE SOCIAL RESPONSIBILITY

FUTURE PLANS

CONCLUSION


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INTRODUCTION


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Rolls-Royce Motor

Cars is a British

Manufacturer of luxuryautomobiles.

Based at the Goodwood

plant in West Sussex,England.

It is a wholly owned

subsidiary of BMW.


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The chairman of the

company is Ian

Robertson and the CEO

of the company isTorsten Muller-Otvos

Considered as the

ultimate automobile

manufacturer.

The symbol of British

Automobile prowess.


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FOUNDERS


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CHARLES ROLLS

Charles Rolls studiedmechanical engineering atCambridge.

The first undergraduate to

own a car, he soon beganracing.

To fund his passion he setup a dealership, sellingmostly foreign cars.

His search for a supplier ofreliable English cars led tohis introduction to HenryRoyce.


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HENRY ROYCE.

Royce began his career by makingdynamos and electric cranes under alimited liability company called F.H.Royce & company.

Known for his attention to detail and

pursuit of perfection, Henry Royceregistered his first patent in 1887.

Dissatisfied with engines, Roycedecided to improve on it and turned hisattention to building the best cars in theworld.

By 1903 he had designed and built hisfirst engine. His first prototypes took tothe road in 1904.


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TIMELINE


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Rolls- Royce Limited (1906-1987)

Rolls- Royce Limited was a car and later aero-engine manufacturingcompany was founded .

Rolls-Royce was nationalized in 1971 and the present Rolls-Royceplc was re-privatized in 1987.

The automobile company was separated in 1973.

Rolls- Royce PLC(1987-present)

Rolls-Royce PLC, a world leading provider of power systems and

services for use on land, sea and in the air, operates in four globalmarketscivil aerospace , defense aerospace, marine and energy.


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Rolls-Royce Motor(1973-1998)

Rolls- Royce Motors was created from the de-merger of the car

business from Rolls-Royce Limited in 1973.

In 1998 the production facilities at Crewe plus the Bentley name was

sold to Volkswagen, whereas BMW acquired ,for the continued

development and production of Rolls-Royce motorcar.

Rolls-Royce Motor Cars(1998-present)

From 1998 to 2002 BMW supplied engines and parts for both

brands. It was not until January 1,2003 that only BMW would beallowed to name cars Rolls-Royce and Volkswagen former Rolls-

Royce/Bentley division would build only cars named Bentley.


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VISION


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Strive for perfection in everything youdo. Take the best that exists and make it

better. When it does not exist, design it.


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MISSION


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To provide mobility with comfort, style andspeed anywhere be it on land, water or air.

To delight customers by providing excellent

sales and after sales service.


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STRATEGY


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No co-branding endeavors

Dealers are chosen based on their common interest

with customers

Customers are invited to exclusive dinners Buyers receive personalized letter from the CEO

Focus on repeated purchase.

RESULTNearly 1/3rd of business comes from repeated

customers.


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ROLLS ROYCECARMODELS


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190406 10 hp

190505 15 hp

190508 20 hp

190506 30 hp 190506 V-8

190625 40/50 Silver Ghost

192229 Twenty

192529 40/50 Phantom

192936 20/25 192935 Phantom II

193638 25/30

193639 Phantom III

193839 Wraith

194659 Silver Wraith

194955 Silver Dawn

195056 Phantom IV 195566 Silver Cloud

195968 Phantom V

196580 Silver Shadow

196891 Phantom VI

197196 Corniche IV 198098 Silver Spirit

19982002 Silver Seraph

200002 Corniche V


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FIRST ROLLS ROYCE: 10HP

First rolls Royce made

in 1904

1800cc-12hp at 1000

rpm

Top speed of 63km/hr

Only 16 were made

between 1904-1906.


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ROLLS ROYCEINTHEBATTLEFIELD

The silver ghost was used

by the British navy to raise

its first armored squadron.

They were used both in

world

war 1 and 2

The cars were an importantadvantage for British forces

during the war.


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BENTLEYANDROLLS ROYCE

RR bought Bentley when the latter failed after the great

depression.

The purchase was so secret that even the founder W.O.Bentley didnt knew that RR was the buyer.

Bentley was at that time a complete sports brand like

Lamborghini today.

Is used by James bond in the original book by lan flaming.

Was sold to the Volkswagen in 1998.


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SILVER GHOST First car from the official rolls Royce company.

More than 600 sold

Was responsible for the

reputation of the company

RR opened factory in

Massachusetts in 1921 where 1706 sliver ghosts ware built.


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PHANTOM

Made by BMW

At the heart of the Phantom

family is a lightweight aluminium

Space frame.

0-100km/h in 5.9s seconds

Top speed-240 km/hr-auto- cutout

Price starts at $300,000(Rs.1.5 crores)


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TRIVIAABOUT PHANTOM

Customers can choose from 44000colors and any leather trim

Instead of a tachometer, thephantom uses a power reserveDial- to show how much power is

still available for driver. The traditional Spirit of Ecstasy

has an automatic retractionmechanism to prevent theft andtampering.

The RR logos on wheels alwaysstand upright.

Every Phantom is hand-built at theHome of Rolls-Royce at Goodwoodin England


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CURRENT ROLLS ROYCE CAR MODELS

2003 Phantom

2007 Phantom Drop-head

Coup

2008 Phantom Coup

2010 Ghost


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MAJOR COMPETITORS


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Bentley

Ferrari

Lamborghini

Maserati

Aston Martin

Bugatti

Spyker

Pagani


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CUSTOMERFOCUS


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Rolls Royce caters to impulse buyers who are :

Royal class .

High level of earning

Creative class

Car Lover

Comfort


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DISTRIBUTION AND NETWORKING


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Operated in about 35 countries including India (Rolls-

Royce India)

Distribution in various countries is done by the ways ofJoint venture, merger/acquisition, wholly owned

subsidiaries.

The largest market for Rolls-Royce motor cars are North

America, UK , China, London and Abu Dhabi.


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The top selling dealers worldwide are Beverly Hills.

London , Abu Dhabi and Dubai. Abu Dhabhi saw the

highest annual increase with sales more than double.

In India , dealership takes place at delhi and mumbai.


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LAST REPORTED PERFORMANCE


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Rolls-Royce Motor Cars sold 3,538 cars, up 31 percent

on the year before i.e. 2711 , beating the last record of

3,347.

The US and Chinese markets are the most

important ones for the company, though it has not

released detailed figures about how many cars it

sold in individual markets.


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Rolls-Royce's

165,000 Ghostmodel has been the

main driving force for

sales.

"We will see another

record year for Rolls-

Royce in 2012," said

Mr Muller-Otvos.

AsiaPacific

UK

MiddleEast

47%

30%

23%

Sales Growth in 2011


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BRAND VALUES


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REPUTATION VALUES

Rolls-Royce has prospered for more than 100 years because of its

attention to details.

Each car has a history book created as it is assembled. The person

responsible signs for every major assembly, test and inspection.

Once bought it will bear the name of the owner and is a complete

record of every stage of the manufacture of the Rolls- Royce.


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RELATIONSHIP VALUES

Rolls-Royce is one of the few brand that does not

require ownership for one to feel passionately about thebrand and what it represents.


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EXPERIENTIAL VALUES

Among the worlds most exclusive automakers, two

brands tower above the others :

Ferrari for performance and Rolls-Royce for comfort.

The Phantom has succeeded in its mission to make sure

Rolls-Royce remains the household name for over-to-top

automotive luxury.


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ROLLS ROYCE AND INDIA


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The Indian kings were the biggest

customers of RR in the

pre-independence days.

RR Was imported by the Indian

rich until it was officially

launched in India.

In spite of economic recession RR

has sold 70 RS.3crores phantom

in India.

Indian designer Dilip Chhabria re-

designed a RR silver coupe for

A NRI client making it into a RS.

4 crore sports car.


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ROLLS-ROYCE & CORPORATE SOCIAL

RESPONSIBILITY


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Our commitment to acting with integrity is at the heart of everything

we do. We embrace the social responsibilities that come with being a

major employer, neighbor and partner, and we believe that

conducting business in a responsible manner creates competitive

advantage.

It enables us to attract the best people, develop successful working

relationships with customers, suppliers and governments, and

support the global communities in which our employees live and

work.


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ACTIVITIES


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COMMUNITY INVESTMENT

In 2009 alone, 5,000 of our employees devoted 60,000

hours to community-related projects.

CHARITABLE TRUSTS

The company has created a number of independent

charitable trusts who use the interest generated from the

endowment funds the company invest in to provide

important local services.


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SCIENCE EDUCATION

Moreover, the company support science education and

outreach programmers to inspire the next generation ofengineers.

The Rolls-Royce Science Prize, for instance, awards

120,000 each year to UK schools to promote excellence

in teaching and learning.


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FUTUREPLANS


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Rolls Royce has announced its next generation electric car

102EX

Rolls Royce gives more emphasis on sustainable

development

They have a program of improvement in production

activities. They seek world class activities in health, safety

and environment management.

currently they have Phantom and Ghost, theres a Rolls

Royce Coupe, and an extended wheelbase Phantom - little

longer in the length.

Rolls-Royce, the famed luxury British automaker, has

announced that it will begin selling vehicles in South

America.


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CONCLUSION


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Quality class comfort

More than 100 years

Repeat customers

Operates more than 35

countries
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